About Wild Apricot

Category: Website Builders
Wild Apricot by Personify has a 20-year history of helping organizations manage their members. During that time, it has built a strong feature set that includes a site builder and payment collection. If you’re running a membership of any kind then it’s worth taking a closer look at.

Company: Personify Inc.

Personify is a Community Experience Platform that helps you manage and grow your community with association management software, event management software, and membership engagement products that strengthen the connection between your organization, your members, and your mission.

In-Depth Analysis

0 Overall
Price 3.5
Ease Of Use 4.0
Features 4.5
Support 4.0


  • Get payments directly from your site with direct integrations
  • Free plan for up to 50 contacts
  • Manage email marketing directly from the platform
  • Mobile app for administrators & members


  • The user interface can be difficult to master
  • Plans can get very expensive when you have a larger contact list

Wild Apricot Comparisons

Plans & Pricing

Wild Apricot has many pricing plans that are divided based on the number of contacts you need to store within the system. All paid plans come with all available features except. The free plan is the only exception but still allows you to store up to 50 contacts.All plans come with event management, email management, contact database management, a website builder, financial analysis tools, donations, online payments, an online store, and a mobile application.

Up to 50 contacts
100 contacts
FREE trial
250 contacts
FREE trial
500 contacts
FREE trial
2,000 contacts
FREE trial
5,000 contacts
FREE trial
15,000 contacts
FREE trial
50,000 contacts
FREE trial
Ease of Use

Wild Apricot offers onboarding tutorials for new users that walk them through the main features of the product. The tools themselves are similar to what you’ll find in similar applications but they do look a bit dated and due for an overhaul. With that being said, they’re not difficult to get the hang of.

Keep in mind that it does more than build websites, it also has contact management and payment processing on every plan. This makes it more versatile but also more complex. No matter your experience level, you’ll need to dedicate time to learning the ins and outs of the platform.

Customer Support

Irrespective of your plan, you get customer support from Wild Apricot. The only difference is that paid users can take advantage of multiple support channels. The support team will answer your queries Monday through Friday and seems to be knowledgeable and responsive.

Additional customer support:
It has a community forum where users can ask questions or share strategies and get feedback from other users

Live Online Chat
Live Online Chat
Available within the application for paying customers
Available to all users
Video Tutorials
Video Tutorials
Available through live presentations and on-demand
A comprehensive knowledgebase is available
Features & Functionality

Wild Apricot has a wide assortment of features to make it easier to build a website and manage contacts. The focus is on enhancing the membership experience for local and national organizations.

Mobile Application

Wild Apricot provides multiple mobile applications for administrators and members. As an administrator, you’re able to manage your website and contacts, set up or edit events, and even collect mobile payments. Members can interact with other members and stay abreast of the latest information related to your company.

Site Builder

The platform offers a simple drag and drop builder that allows you to create a custom website. You’re able to add your colors, content, logo, and images to get a site that matches your brand and tone. All websites created with Wild Apricot are mobile-optimized so you’ll create a positive experience for visitors no matter which device they use to interact with your brand.

Payment processing

Wild Apricot has multiple payment processors that integrate directly with the platform so you can charge for memberships or even collect donations. It integrates with popular payment systems such as Stripe, Square, and PayPal and allows you to collect money in multiple currencies.

Email marketing

Email marketing is one of the most important aspects of marketing and growing a website. Wild Apricot has a built-in email marketing suite that allows you to create emails from templates and send them out as regular newsletters. You can also set up event-triggered messages and merge fields to personalize interactions with contacts.

Design & Templates

The platform comes with nearly 100 different templates. They’re not categorized by industry or use case. Instead, they’re grouped according to a base template which then has multiple variations users can choose from. After selecting a template, you can add pages, rearrange elements on the page, and change color schemes.

It does have some quirks associated with it. You can’t change the menu on individual pages. Instead, you’ll need to go back to the template level and edit the menu like that. It’s a drag-and-drop builder but you can only drop content into predefined areas.

You can edit the HTML on both a page level and site-wide level and there’s even an option to customize the CSS. At first glance, it provides a simple level of customizability but when you dig deeper you’ll see that you have a lot of control over how the website looks.

  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
  • Blogging
  • Online Stores
  • Automatic Website Building

There’s no shortage of websites that make it simple to build your website. Wild Apricot has a unique approach that combines a fully-functional site builder, secure payment processing, and contact/membership management. The site builder comes with deep customization functionality if you understand how to write code, integrates with the most popular payment processors, and supports your email marketing endeavors.

Additionally, it provides a mobile app for administrators and members, can manage events, and gives you multiple options to learn the ropes. The one drawback is that it has a relatively steep learning curve but if that’s not an issue you should be at home in a few days. Wild Apricot is ideal if you need to manage memberships and aren’t price sensitive.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.
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