Overall, Copper is an excellent CRM system for small businesses, particularly if you rely on Gmail for customer communications. The native G-suite integration allows you to perform close to 90% of all operations without leaving your inbox, which is an immense time-saver in every aspect. The CRM features major customizability when it comes to the sales process, allowing you to align everything with your processes. Furthermore, contact management features make it easy to auto-fill contact information without even leaving Gmail. The analytics features are focused on the sales processes and allow you to drill down into details to eliminate weak links and capitalize on your strengths. Finally, the 14-day Business plan free trial allows you to test all the features and make sure that the tool is right for you, before committing to the purchase.