Overall, Keap is a great CRM for any small business out there. The tool is very intuitive and easy to use, even if you’re a beginner. The strong feature set allows you to automate routine tasks and save lots of time. The robust integrations and reporting offer seamless sync with all the tools that you need and centralize all data into your CRM for maximum convenience. The only downside is that the pricing strategy is a bit hard to grasp and the software itself is pricey compared to similar products on the market.