"Build a business that’s ready for anything with the flexibility of Open SaaS."
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Pros
  • Can use HTML and CSS for deep design flexibility
  • Large ecosystem of third-party integration
  • 24/7 support for all customers
  • Even on the entry-level plan, you get many advanced features
Cons
  • Pricing plans are tied to your yearly sales volume
  • Difficult to edit orders after they’ve been placed
Company Background

BigCommerce is a hosted eCommerce platform founded in 2009 by Mitchell Harper and Eddie Machaalani. It has grown rapidly into an eCommerce powerhouse serving 90,000 small, medium, and large businesses all over the world. It sets itself apart by investing heavily in the success of its customers.

Plans & Pricing

There are two parts of BigCommerce. One is a small business solution that has three pricing tiers. The second one is geared towards enterprise users and has custom pricing. The small business plans are divided based on features and the sales revenue you generate through BigCommerce.

Standard
$29.95/m
FREE trial
Plus
$79.95/m
FREE trial
Pro
$299.95/m
FREE trial

Standard

The first plan is called standard and costs $29.95/m. It supports unlimited products, unlimited bandwidth, and unlimited file storage. It also has integrations with third-party marketplaces like eBay, Amazon, Facebook/Instagram, and Google Shopping. You also get real-time shipping quotes, deep reporting, review management, and support for multiple currencies. Sales are limited to $50,000/year.

Plus

The middle tier is the most popular and costs $79.95/m. It limits sales to $180,000/year while building on the features from the standard plan. It adds deep customer segmentation, an abandoned cart tool, the ability to store credit cards, and a persistent shopping cart across your website.

Pro

The higher tier is $299.95/m and limits sales to $400,000/year. If sales exceed this amount, you can switch to enterprise or pay $150 per $200,000 in additional sales. The pro plan supports deep product search, custom SSL certificates, and importing Google customer reviews.

When compared to website builders that have eCommerce features, BigCommerce seems expensive. When compared to dedicated eCommerce store builders, the price is in line with what you’ll get elsewhere. For what it offers, the Standard and Plus plans are fairly priced.

Features & Functionality
General Features

BigCommerce is a powerful eCommerce website builder with a wide range of features. It supports unlimited products, POS transactions, and has a robust page builder. It also comes with numerous advanced features to give you an edge in the market.

Mobile App Management

The mobile application allows you to access all the stores you’re hosting on BigCommerce and understand how they’re performing at a glance. You can access your order logs and change the status directly from the app. Finally, it gives you access to your customer details so you can email or call in an instant.

Marketplace Integrations

The platform comes with integrations to the major marketplaces like Google Merchant Center, Facebook/Instagram, and eBay. Any orders made are automatically synced with your store for easy inventory management and fulfillment.

Abandoned Cart Recovery

Abandoned carts are a real problem in eCommerce. The built-in tool from BigCommerce triggers when someone leaves their purchase incomplete. There are prebuilt emails that can be customized to your needs and even paired with discount codes.

Coupons & Discounts

BigCommerce has useful coupon features that allow you to target specific groups of customers with rules-based logic. For example, bundle pricing, repeat customers, cart value, etc.

Payment Options

It has over 65 direct integrations with payment processors including the popular ones like PayPal, Stripe, Square, and Authorize.net. A few of the alternative payment processors support high-risk businesses like firearms and CBD. Customers can pay with mobile wallets, credit cards, debit cards, or even with their PayPal account balance.

Safety

BigCommerce customers are given an SSL certificate to protect data transmitted through their online store. It’s PCI DSS level 1 certified and has firewalls protecting its systems. Regular scans are performed to prevent malware from corrupting or extracting sensitive data. Your customer’s payment details are encrypted in transit and never touch the BigCommerce servers. Instead, the information is routed directly to the payment processors and BigCommerce doesn’t have direct access to that information.

Product listing and Inventory Management

BigCommerce has strong inventory management features that help you make the most of your limited resources. You’re able to sync inventory from all the marketplaces you integrate with into the BigCommerce backend, edit stock levels in bulk, create smart low order notifications, and link stock levels to your store’s frontend to create urgency.

On the frontend of your website, you can create stunning product pages and control variants, sizes, colors, etc. You can also display reviews, embed videos, and there’s space for detailed product descriptions. You can play around with advanced features like top sellers, customers also viewed, group similar products, and even create featured product boxes.

Features
  • Number of templates
  • Drag & Drop Editor
  • Free Stock Photos
  • SEO tools
  • Social media integration
  • Visitor statistics
  • Third-party apps
  • Data security
  • Multi-lingual website
  • Inventory management
  • Payment options
  • Returns & Refunds
  • Shipping management
  • Mobile - friendly
Design

BigCommerce provides 156 free and paid templates. They can be edited through a drag-and-drop builder that gives you a lot of design flexibility. You also have access to CSS, HTML, and language files to get the exact look you want.

You’re able to easily switch themes but they do have specific layouts. Switching themes impromptu can lead to broken pages or strange formatting on your website so carefully consider how the themes are different before making a change.

Features
  • Number of templates
  • Mobile compatible templates
  • Add HTML code
  • Blog
  • Portfolio
  • Design flexibility
  • Drag & Drop Editor
  • Multi-lingual website
  • Fully customized
Multimedia Automations
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Marketing

All customers get a CDN to improve site performance and if you’re technically inclined, you can edit your robot.txt file. The URLs are SEO friendly and it comes with microdata so your pages have extra features in the search engines.

You can segment customers which allows you to present offers to the right groups at the right time. It also integrates with Facebook Ads. Finally, it has direct integrations with loyalty programs so you can encourage repeat shoppers to spend more over time.

Features
  • SEO tools
  • Social media integration
  • Widgets + Apps
  • Abandoned cart tools
  • Newsletter tool
  • Monetization
  • Product reviews
  • Visitor statistics
  • Promotions & Discounts
  • Advertising credits
Hosting
Features
  • Number of sites
  • Free custom domain
  • Space
  • Bandwith
Ease of Use

The good news is that BigCommerce has spent time creating a fairly intuitive platform that gives beginners and experts the opportunity to create beautiful websites. You’ll be able to build an entire website within a few days. It does have advanced modules that allow you to customize your site with HTML and CSS but you need to be conversant with writing code.

Customer Support

BigCommerce takes support seriously and provides multiple options so you can choose the one you prefer. It’s important to note that some support reps are specialized in specific areas but once you get the right rep they’re knowledgeable and responsive.

Additional customer support:
Forum
BigCommerce maintains a forum for customers to discuss features, issues, and strategies.
Blog
Its blog covers marketing, product updates, and company news.

24/7 Help & Support
24/7 Help & Support
Customers can receive 24/7 support via multiple channels
Phone Support
Phone Support
Available from U.S. based reps 24/7
Live Online Chat
Live Online Chat
24/7 live chat support is available
Email
Email
Email support is available for all customers
Video Tutorials
Video Tutorials
Available via its official YouTube channel and support portal
FAQ
FAQ
Multiple FAQs and a robust knowledgebase available on website
Final Word

From humble origins, BigCommerce has grown into a platform that serves nearly 100,000 customers. It combines key features that allow eCommerce brands – big and small – to turn more visitors into satisfied customers. It boasts solid inventory management, seamless integrations with popular marketplaces, deep editing features, an intuitive interface, and responsive customer support. If you can get beyond a few challenges like the inability to edit orders after they’ve been placed then you will come to love BigCommerce. When you take a look at the platform as a whole, it’s a solid choice for brands that want power, control, and an evolving feature-set to power their online presence.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.