"Site123 is by far the easiest eCommerce site builder. "
0 Price
0 Ease Of Use
0 Features
0 Help And Support
  • Support is available 24/7
  • You get a free domain with a yearly purchase
  • A free plan is available
  • Supports digital products and provides fulfillment services
  • All of the plans have limits in storage and bandwidth
  • Can’t edit the code of the website
Company Background

In 2015, Noam Alloush founded SITE123 with the goal of making it easier for small businesses, freelancers, and non-designers to build a professional-looking site. From those humble origins, it has turned into a platform with add-ons, templates, and applications geared towards giving you more control and flexibility.

Plans & Pricing

The eCommerce website builder comes with a free plan to give new users an opportunity to test most features. You’re able to build a simple website and host it on a subdomain. If a custom domain and removing branding from SITE123 is important then you’ll need one of the paid plans.



The first plan, basic, is $12.80/m (paid yearly) and gives you the ability to connect a custom domain to SITE123. It provides 100 mailing list messages, 5GB bandwidth, 10GB storage, and removal of SITE123 branding.


This plan is $19.80/m (paid annually). It builds on the Basic plan by extending storage to 30GB, bandwidth increases to 15GB, and you get 1,000 mailing list messages. It also gives you two email addresses and site translation (one additional language).


For $28.80/m (paid annually) the limits increase to 45GB of bandwidth and 90GB storage. You also get 2,500 mailing list messages, support for multiple mailboxes, and the ability to translate websites into three more languages. This is the first plan with true eCommerce functionality.


The largest plan is $34.80/m (paid annually) increases limits to 135GB of bandwidth, 270GB of storage, and 10,000 mailing list messages You also unlock ten email mailboxes, five more languages to translate your website to, and advanced eCommerce features.

Features & Functionality
General Features

The website builder has up-to-date features that make it much easier to build a good-looking website than a few other options. Most of the work has been taken care of for you so you just need to tweak settings and adjust elements. You have access to SEO features, an image library, a form builder, social media app integrations, and more.

Sell Digital Products

You’re able to sell goods such as courses, ebooks, audio, etc. to your visitors and host the files on the SITE123 servers. After purchase, your customer gets instant access to the files and can download them for up to thirty days.


SITE123 is a global platform and because of this focus, it allows customers to sell in many currencies. Just choose the currency that makes the most sense for your visitors and set your pricing accordingly. It also allows you to translate your website into multiple languages.

Categories and Subcategories

If you have a larger eCommerce site then you know how important properly categorizing products is. SITE123 makes it possible to create as many categories and subcategories as you need. Additionally, products can be placed in multiple categories to enhance visibility and improve the user experience.

Blogging Platform

SITE123 comes with a built-in blogging system and allows you to choose from multiple templates. It has simple commenting, an RSS, scheduling, and the ability to optimize for SEO.

Product Listing and Inventory Management

Each product you add to SITE123 can be assigned an SKU based on the naming conventions you set. This will make it easier for you to find products when you have a large catalogue. You have the option of tracking your stock manually or automatically via the SITE123 backend. If you choose automatic, you’ll get low stock alerts so you can manage your free cash and lead times.

Payment Options

Your eCommerce store can integrate with three major credit card payment processors. These are Stripe, Braintree, and 2Checkout. In addition to those payment options, customers can pay using PayPal or even send you wire transfers for when a transaction needs to be completed offline.


SITE123 has a few key safety features that keep your data secure. It doesn’t handle any of the payment processing so none of your customer’s card details ever hits its servers. If your site is compromised then customer data will be safe.

It also encrypts incoming and outgoing data with SSL certificates that come standard with all of its plans. If you purchase a domain from the service, it also protects private information with a Whois service.

  • Number of templates
  • Drag & Drop Editor
  • Free Stock Photos
  • SEO tools
  • Social media integration
  • Visitor statistics
  • Third-party apps
  • Data security
  • Multi-lingual website
  • Inventory management
  • Payment options
  • Returns & Refunds
  • Shipping management
  • Mobile - friendly

There are nearly 200 professional-looking themes to choose from. They’re loosely divided into categories like events, music, photography, restaurants, etc. so you can focus on the one with the highest chance of success for you. Themes can be switched with the click of a button and can be customized based on layout, overall design, and imagery.

  • Number of templates
  • Mobile compatible templates
  • Add HTML code
  • Blog
  • Portfolio
  • Design flexibility
  • Drag & Drop Editor
  • Multi-lingual website
  • Fully customized
Multimedia Automations
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins

The platform offers multiple tools to get the word out such as a basic email marketing suite to send newsletters, a built-in blog, social media app integrations to grow your following, SEO tools to optimize your site, and more.

  • SEO tools
  • Social media integration
  • Widgets + Apps
  • Abandoned cart tools
  • Newsletter tool
  • Monetization
  • Product reviews
  • Visitor statistics
  • Promotions & Discounts
  • Advertising credits
  • Number of sites
  • Free custom domain
  • Space
  • Bandwith
Ease of Use

Site123 does have a slight learning curve like with all software but this one is manageable for beginners. You should be able to learn the major functions within a few hours and be conversant within a few days. If you’re an old pro then you can jump right in and figure it out without too much effort.

Customer Support

It provides multiple ways to get in touch with the support team so you can choose the method that you prefer. The team is responsive and answers most queries within five minutes which has led to glowing reviews.

Additional customer support:
The blog focuses on insights related to building a website from scratch and general digital marketing tips.

24/7 Help & Support
24/7 Help & Support
Around the clock support is available to all users
Live Online Chat
Live Online Chat
Live chat is available 24/7 and is the first point of contact
Site123 can be reached via email
Video Tutorials
Video Tutorials
Site123 hosts training on YouTube
Comprehensive FAQs can be found around the website
Final Word

Site123 was founded in 2015 as a simple platform for small businesses and freelancers to get online even if they didn’t have technical skills. Over the last few years, it has evolved into an eCommerce website builder that’ll help you sell more products. There are nearly 200 professional-looking templates that are divided across multiple categories, a website builder that focuses on the core aspects of designing your site, multiple eCommerce features, support for 80 currencies, built-in email marketing, and so much more. The customer support team is considered among the most responsive in the industry and it's part of the reason over 1 million users have stuck around. Though it has many good things going for it, the platform isn’t created to give you too much design flexibility. It’s been created to get you online quickly which comes with a few tradeoffs. If you don’t need all the bells and whistles but still want a good-looking eCommerce store then Site123 is a solid choice.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.