"Whether you’re just getting started or are an established brand, Squarespace's powerful platform helps your business grow."
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0 Ease Of Use
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Pros
  • Provides email marketing tools to customers
  • Help and support is 24/7
  • Wide range of features to boost conversions
  • Solid professional-looking, mobile friendly templates
Cons
  • There’s no auto save feature when editing pages
  • You don’t get a refund on monthly plans
Company Background

Founded in 2003 as a website builder for the less experienced small and medium businesses and freelancers, Squarespace has grown into a powerhouse. It brings together a robust feature set to sell products, collect payments, and market to your customers without a steep price tag. Today, it has amassed over 1 million customers and shows no signs of slowing down.

Plans & Pricing

The pricing plans from Squarespace are transparent which makes it easy to determine which one is right for you. There are four plans which are separated based on the features you have access to but all of them provide unlimited storage and bandwidth.

Personal
$16/mo
FREE trial
Business
$26/mo
FREE trial
Basic Commerce
$30/mo
FREE trial
Advanced Commerce
$46/mo
FREE trial

Personal

The Personal plan is $16/m and has features that include SSL certificates for your website, tools for SEO, templates, site analytics, up to two users, and access to third-party plugins (referred to as extensions).

Business

The next plan is $26/m and builds on the features found in the Personal plan. You get unlimited users, access to a G suite account for an entire year, some of the premium integrations, and ad credits. You can edit the HTML and CSS of your website and get access to eCommerce functionality.

Basic Commerce

This plan is $30/m and continues to build on the plans proceeding it. You can set up a POS to seamlessly connect with a retail outlet, move checkouts to your own website, get deeper analytics for eCommerce activity, set up customer accounts, and integrate with Instagram.

Advanced Commerce

The largest plan costs $46/m and unlocks all of the available eCommerce features. You’re able to set up the built-in emails for cart abandonment, get a real-time shipping calculator, sell subscriptions instead of one-off products, and even use its API to set up custom integrations.

The eCommerce website builder is fairly priced and for what it offers, it’s much cheaper than many other options in the market. It has a free trial for all plans so you’re able to test the features yourself and make sure it’s right for you.

Features & Functionality
General Features

Squarespace has a wide and well-developed feature set. All the tools it brings to the table are fully formed and usually glitch-free. There’s a developer platform, a built-in blog, scheduling, content imports, effective site search, and so much more.

Email marketing campaigns

The Squarespace eCommerce website builder comes with a solid email marketing tool that makes it simple to boost sales. You’re able to import website content, create custom layouts, insert buttons and links, share your social media accounts, see analytics related to your campaigns, segment mailing lists, and more.

Mobile app

The Commerce mobile app for iOS and Android allows you to keep track of your store on the go. You’re able to access your orders, customers, and inventory as well as fulfill orders and issue refunds. If you have the iOS application then you can even add new products.
Sell digital content
You’re able to sell intangible products like information, audio, videos, etc. right from the website. Customers will get a custom link to download their products and it’ll expire within 24 hours. The maximum file size for digital downloads is limited to 300MB.

Real-time shipping

It has direct integrations with multiple shipping carriers like UPS, USPS, and FedEx. This allows you to show real-time costs at checkout so you’re not over or under-charging customers. You can also set up multiple types of fulfillment based on the needs of your business.

Product listing and inventory management

There’s no limit to the number of products you can upload and you’re able to put them in categories and subcategories so they can be easily located. Customers can get a quick view of the products without having to click through to its individual page and there’s a zoom function so you can upload high-resolution images.

Add multiple product variations, set up low stock level notifications, and even showcase related products. The inventory management features are robust but the interface has remained simple to work with.

Payment options

The platform has a limited payments ecosystem that only includes a few payment processors. These are Stripe, Square, and PayPal. Through them, you’re able to collect credit cards, debit cards, Apple Pay, and PayPal payments. The good news is that you can select dozens of supported currencies.

Security

Squarespace is PCI DSS compliant and every domain that’s connected to a Squarespace website comes with an SSL certificate to protect visitor data. It’s also HIPAA compliant and will handle sensitive customer data the proper way.

Customer payment card data isn’t available to Squarespace. Instead, that information is routed directly to the payment processor you integrate with so even if something happens to your website, that information will remain safe.

Features
  • Number of templates
  • Drag & Drop Editor
  • Free Stock Photos
  • SEO tools
  • Social media integration
  • Visitor statistics
  • Third-party apps
  • Data security
  • Multi-lingual website
  • Inventory management
  • Payment options
  • Returns & Refunds
  • Shipping management
  • Mobile - friendly
Design

There are over 100 templates you can choose from and they’re in different categories such as portfolio, eCommerce, photography, services, events, etc. The templates look professional and they’re always being updated to take advantage of the latest design trends. They’re just a starting point for you because you can further customize almost every aspect of their appearance to ensure you get the look and feel you’re after. If you’re conversant with HTML or CSS you can create unique effects or changes. The good news is that you can easily switch between templates if you decide you don’t like one.

Features
  • Number of templates
  • Mobile compatible templates
  • Add HTML code
  • Blog
  • Portfolio
  • Design flexibility
  • Drag & Drop Editor
  • Multi-lingual website
  • Fully customized
Multimedia Automations
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Marketing

Squarespace comes with multiple robust marketing tools like the email marketing service which has already been mentioned. It also has social media integrations, a form builder, call-out banners, SEO tools, and additional third-party integrations.

Features
  • SEO tools
  • Social media integration
  • Widgets + Apps
  • Abandoned cart tools
  • Newsletter tool
  • Monetization
  • Product reviews
  • Visitor statistics
  • Promotions & Discounts
  • Advertising credits
Hosting
Features
  • Number of sites
  • Free custom domain
  • Space
  • Bandwith
Ease of Use

The platform is relatively straightforward and a beginner can learn to use it in a matter of hours. Of course, the advanced features will take more time to master but the average user can get an eCommerce website online in well under a week. If you’re an advanced user, you can dedicate a day to it and have your website operational.

Customer Support

There are many ways to contact the support team at Squarespace but it should be your last resort because it has a comprehensive knowledgebase. The response times are short and the staff knows what they’re talking about.

24/7 Help & Support
24/7 Help & Support
24/7 support is available
Live Online Chat
Live Online Chat
Live chat is the preferred support method and is available 24/7
Email
Email
Available for all customers
Video Tutorials
Video Tutorials
Comprehensive video tutorials are available
FAQ
FAQ
Detailed FAQs and a knowledgebase available
Final Word

Squarespace has gone through many evolutions since it was founded in 2003. Today, it serves over a million customers and is rapidly growing because it offers a comprehensive suite of tools for building beautiful eCommerce stores. It provides email marketing, has over 100 templates, provides a built-in blog, and allows you a lot of design flexibility. The platform does have a few quirks like not auto-saving your content and there is no refund on monthly plans. If you can look past that and want a tool that’s constantly improving and doesn’t have a huge price tag then Squarespace is a great choice.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.