Web.com has a limited but useful feature set that’ll help you build an eCommerce website. You create a small collection of products, embed videos, and access marketing analytics.
Stock photo library
The right imagery can make or break your eCommerce brand. It sets the tone and lets your visitors known they’re in the right place. Web.com offers thousands of royalty-free stock photos that you can use to design your website, make social media posts, and create the right feel for everyone that interacts with your brand.
A blog is one of the most effective ways to build an audience when you don’t have a large budget for advertising. Web.com provides a blog that allows you to generate organic traffic through your content and funnel those visitors to your product pages.
Cart abandonment has remained a major problem in eCommerce but this website builder offers users an elegant checkout experience. You cut down on cart abandonment and increases your overall revenue.
Product listing & inventory management
Web.com has solid product listing features that allow you to upload product imagery, put items inside unique categories, and even provide downloadable products. When people are purchasing, you’re able to upsell them similar or complementary products. Conversely, you can simply show recommended products while they’re browsing your store. The inventory management features are simple but allow you to track stock in real-time. You’re also able to update products singly or in bulk. On the customer management side, you can track the value of a customer over time, send automated emails, and segment into specific buyer lists.
The more payment options your customers have, the higher chance of them purchasing the products on display. Web.com offers 65 separate payment integrations so you can collect credit cards, debit cards, and even PayPal.
Web.com does its part to keep you and your customers secure. Each eCommerce store has an SSL certificate that helps encrypt data sent from a browser to your store. It’s also PCI certified and provides continuous monitoring to protect against hackers. Customer’s payment data isn’t stored on the Web.com servers. Instead, it’s sent directly to your payment processor for completion. If anything happens, this data can’t be stolen from your site.