"All your website, email, security and online marketing solutions in one place. You say it. We build it. It’s as easy as Web.com™."
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Pros
  • Provides additional services for marketing and website design
  • 100+ templates
  • Integration with various payment processors
  • Free email inbox
Cons
  • Limited customization options
  • Complicated knowledgebase
Company Background

Web.com was founded just before the turn of the century and is currently one of the most affordable site builders available. It has expanded what it offers to customers and that includes domain registration, website building services, hosting, and an eCommerce storefront for small business owners and freelancers alike.

Plans & Pricing

The eCommerce website builder is different from many in the market because there’s no free trial or free plan to get a hands-on feel for the platform. Instead, it has low prices for the first term (monthly or yearly) and a money-back guarantee.

Starter
$10/mo
$1.95 for the first month
Marketing
$15/mo
$2.95 for the first month
eCommerce
$20/mo
$3.95 for the first month

Starter

The entry-level plan starts at $1.95/m for the first term then increases to $10/m. You get the website builder, a domain name for one year, a business email, stock photos numbering in the thousands, and over 100 templates.

Marketing

A step up from the starter plan, the marketing package is $2.95/m then increases to $15/m. It gives you the ability to list your business in dozens of business profiles and a search engine submission service. The plan is rounded out with a basic SEO consulting package.

eCommerce

The largest plan starts at $3.95/m for the first term then goes to $20/m upon renewal. It builds on the previous plans and adds eCommerce features to the mix which supports up to 50 products. You can also use multiple payment integrations and access more advanced features such as email marketing tools.

Web.com is inexpensive when it comes to eCommerce website builders but it’s not quite as robust as some of the tools that focus on eCommerce. If you don’t need advanced customization features then it can be a great choice.

Features & Functionality
General Features

Web.com has a limited but useful feature set that’ll help you build an eCommerce website. You create a small collection of products, embed videos, and access marketing analytics.

Stock photo library

The right imagery can make or break your eCommerce brand. It sets the tone and lets your visitors known they’re in the right place. Web.com offers thousands of royalty-free stock photos that you can use to design your website, make social media posts, and create the right feel for everyone that interacts with your brand.

Blog tool

A blog is one of the most effective ways to build an audience when you don’t have a large budget for advertising. Web.com provides a blog that allows you to generate organic traffic through your content and funnel those visitors to your product pages.

Simple checkout

Cart abandonment has remained a major problem in eCommerce but this website builder offers users an elegant checkout experience. You cut down on cart abandonment and increases your overall revenue.

Product listing & inventory management

Web.com has solid product listing features that allow you to upload product imagery, put items inside unique categories, and even provide downloadable products. When people are purchasing, you’re able to upsell them similar or complementary products. Conversely, you can simply show recommended products while they’re browsing your store. The inventory management features are simple but allow you to track stock in real-time. You’re also able to update products singly or in bulk. On the customer management side, you can track the value of a customer over time, send automated emails, and segment into specific buyer lists.

Payment options

The more payment options your customers have, the higher chance of them purchasing the products on display. Web.com offers 65 separate payment integrations so you can collect credit cards, debit cards, and even PayPal.

Safety

Web.com does its part to keep you and your customers secure. Each eCommerce store has an SSL certificate that helps encrypt data sent from a browser to your store. It’s also PCI certified and provides continuous monitoring to protect against hackers. Customer’s payment data isn’t stored on the Web.com servers. Instead, it’s sent directly to your payment processor for completion. If anything happens, this data can’t be stolen from your site.

Features
  • Number of templates
  • Drag & Drop Editor
  • Free Stock Photos
  • SEO tools
  • Social media integration
  • Visitor statistics
  • Third-party apps
  • Data security
  • Multi-lingual website
  • Inventory management
  • Payment options
  • Returns & Refunds
  • Shipping management
  • Mobile - friendly
Design

The eCommerce website builder has well over a hundred templates in its collection. They’re categorized in different groups such as business services, art & design, fashion & beauty, health and fitness, and many more. The majority of the designs are professional-looking with only a few seeming outdated. Unfortunately, there’s not too much design flexibility but with the changes you can make, your store should look great. Web.com does give you the opportunity to create a website from scratch without using a template.

Features
  • Number of templates
  • Mobile compatible templates
  • Add HTML code
  • Blog
  • Portfolio
  • Design flexibility
  • Drag & Drop Editor
  • Multi-lingual website
  • Fully customized
Multimedia Automations
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Marketing

Web.com provides the essential tools to expand your online presence. You’re able to access SEO tools to improve your search rankings, submit your business in online directories, and manage your reviews and overall online reputation. In addition to the DIY tools, you can take advantage of its services provided by experts for PPC and SEO.

Features
  • SEO tools
  • Social media integration
  • Widgets + Apps
  • Abandoned cart tools
  • Newsletter tool
  • Monetization
  • Product reviews
  • Visitor statistics
  • Promotions & Discounts
  • Advertising credits
Hosting
Features
  • Number of sites
  • Free custom domain
  • Space
  • Bandwith
Ease of Use

Web.com is similar to other website builders so if you’ve used one in the past, you should be comfortable with the platform. It has a WYSIWYG editor so you’re looking at the final product in real-time. There are many beginner guides to help you get off the ground if you get stuck and you can build a full site in a day or two.

Customer Support

There are many ways to access Web.com support. This gives you the freedom to choose the channel that you’re most comfortable with. The support reps aren’t the most responsive in the world but they are knowledgeable and can solve most of the issues you encounter.

24/7 Help & Support
24/7 Help & Support
Web.com offers round-the-clock support
Phone Support
Phone Support
Available to all customers 24/7
Live Online Chat
Live Online Chat
Live chat can be accessed by all customers
Video Tutorials
Video Tutorials
Multiple video tutorials are available
FAQ
FAQ
Both FAQS and a knowledge base are provided
Final Word

Web.com has been around for over two decades and has grown its product offering during that time. It offers modern templates and features on one hand and dated templates and features on the other hand. The good news is that it has the resources to continue introducing new designs, features, and tools to help you build a successful eCommerce store. The eCommerce website builder is simple, comes with over a hundred templates, and is designed for smaller storefronts. It offers email marketing, has a reputation management suite, integrates with dozens of payment processors, and provides simple inventory management features. As long as you don’t need advanced features and deep customizability then you should be able to do well with what Web.com offers its customers.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.