Benchmark
Overall Rating 
4.3 /5.0
How do we work out the overall scoring and star rating? This is a combination of the in-depth
analysis rating and the user reviews. But it's more than just an average of all the reviews.
We take into account many factors, like the age and number of user reviews.
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In-Depth Analysis Summary
Price
Ease Of Use
Features
Help And Support
Pros
- Extremely easy to use
- Excellent reporting features for informed decision making
- Plenty of email marketing templates
- Plans are flexible and affordable
Cons
- Low amount of image storage space
- Free version doesn't include a lot of 'email sends' per month
- No built-in CRM, though one can be integrated
Continue to in-depth analysis
Benchmark’s pricing is more affordable than many of its competitors, even though fees depend on the number of subscribers you have. The platform is simple to use thanks to its intuitive UI, and the email editor is superb. And there are tons of customizable plus flexible templates available. Advanced automation features help users set up automated campaigns with ease. Using the Automation Pro, you can create trigger-specific emails for things, such as an abandoned cart, review requests, Facebook ad retargeting, etc. The system also provides how-to information to help you get set up. One drawback with Benchmark is their image storage capacity, which is 10 MB for the Free and Pro plans. But you can host your files elsewhere and link to them from the email content to overcome that limitation. Overall, Benchmark is a capable email marketing solution.
Overall Reviews
User Reviews
T
Thomas F
02-10 employees
Used for: 6-12 months
02 Apr - 2021
Very Good
I am happy with the tool and the customer support is always on hand to help out when the occasional issue comes up. I will admit that most things are not an issue but rather a failure on my end to figure something out. The solution is always so easy when
Pros
- The email newsletter design is simple to master
- Many templates to choose from
- The customer support is fast
Cons
- Some of the non-core features like landing pages are new so they still need work.
J
Julian N
02-10 employees
Used for: 6-12 months
01 Jan - 2021
Very easy to use
I have limited email marketing needs and Benchmark has been able to meet them with zero complaints. I will continue to use the service unless something changes for the worse.
C
Cindy F
Content Manager
11-50 employees
Used for: 6-12 months
02 Apr - 2021
Great support
I would consider myself a heavy email user even if I do not use all the advanced features. Video is an important part of my marketing strategy and Benchmark supports that feature so I am pleased.
Pros
- Supports integrations with video in email