"As an email marketing tool, Constant Contact is a good option for small, mid, and large businesses or non-profits. "
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0 Ease Of Use
0 Features
0 Help And Support
Pros
  • Very advanced social media integration
  • Sleek and intuitive interface
  • Elegant and effective email templates
  • Email tracking for analyzing user interactions or behaviors
Cons
  • No free introductory plan offer
  • Number of contacts can rack up costs
  • Reporting feature isn’t customizable
Company Background

Constant Contact is an email marketing platform established in 1995. Part of our mission is to help small businesses level the playing field against more prominent brands with online marketing tools they can trust. Today we serve five million enterprises and non-profits globally. We invite you to test-drive our platform for free.

Plans & Pricing

The company offers two pricing plans. These are the Email and Email Plus packages. They provide a 60-day trial, and businesses can save 15 percent if they pay annually. Non-profits save 30 percent on annual billing.

Overall, Constant Contact is a bit pricier than other email marketing platforms, but the value is good. 

Email
$20/mo
60-day FREE trial
Email Plus
$45/mo
60-day FREE trial

Email

The ‘Email’ package costs $20/mo and is best for small businesses looking to grow their list. You can add three users, and it comes with a limit of 500 contacts, which is upgradable. This plan includes marketing, eCommerce, and website features.

Email Plus

‘Email Plus’ comes with everything in the Email plan and more advanced features like behavioral series or dynamic content. The investment is $45/mo for this plan, and you can add ten users to the account. You’ll receive an upgradable contact size limit of 500 contacts.

Features & Functionality
General Features

Constant Contact comes with extensive capabilities and is very easy to use. The platform has all the features you’d expect from a robust email marketing tool. There are hundreds of customizable templates, integrations, email deliverability measures, a contact management system, and more to support businesses. Some of the most interesting features include social media integration, coupons, image library, survey, and real-time reports.

Features
  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
Marketing
Social Media Integration

The social media integration feature lets you share newsletters to LinkedIn, Facebook, or Twitter, and run ad campaigns on Facebook. You can even schedule social media posts for different times or days. 

Coupons

Promote your business with the email coupon feature. Coupons are easy to create and trackable, so you can see which customers are using them. You can also manage redemption.

Image Library

The image library lets you upload and host your images. You can also find millions of free and paid stock photos to use in email campaigns.

Survey

Use the survey feature to collect feedback from contacts. You can tweak pre-written questions or craft your questionnaire. The survey is tracked by Constant Contact so that you can view the poll results in reports.

Real-time Reports

Constant Contact makes it easy to track your marketing efforts with real-time reporting tools. One of the best things about the real-time reporting feature is how easy it is to read and understand. 

Features
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
Design
Templates

The company offers editable email templates from various niches. Each template is flexible, mobile-friendly, and responsive. There are over a hundred stunningly designed templates to pick from for different purposes, such as sending a newsletter or promotion. You can edit templates using the drag-and-drop editor. 

Features
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
Ease of Use

Constant Contact is a simple to use platform with plenty of customer support resources. The interface is clean, intuitive, and upon signing up, there’s a four-step walkthrough for new users. The top navigation menu for accessing core functions is descriptive. And after clicking through to what you want, submenus appear with additional options concerning the selected feature. The overall design and set up makes it easy to find anything you want, which is impressive. There’s practically no learning curve.

Customer Support

The support team is friendly and responsive. You can get help within a few minutes during business hours.

Additional customer support:
Community Forum
Users can join the Constant Contact community forum to ask questions or access support materials.

Blog
You’ll find plenty of business resources on the company’s blog.

Phone Support
Phone Support
Mon – Thurs 8 am -10 pm, Fri 8 am - 9 pm, Sat 10 am- 8 pm ET
Live Online Chat
Live Online Chat
Available during the same hours as phone support
Email
Email
You can reach the company by email
Video Tutorials
Video Tutorials
Present on the company's website and YouTube channel
FAQ
FAQ
The company maintains an updated FAQ page
Final Word

As an email marketing tool, Constant Contact is a good option for small, mid, and large businesses or non-profits. The wide variety of features and email templates will satisfy the needs of most companies. It ticks all the right boxes as an all-in-one email marketing solution. When you sign up for Constant Contact, you're also getting access to other marketing, eCommerce, and website tools. You’ll find advanced features such as an AI-powered logo maker, online payments, inventory management, landing pages, website builder, etc. The website builder is particularly useful for businesses without a site. Constant Contact is worth giving a try if you want an effective email marketing solution, plus it’s simple to use.

Gabriel Nwatarali
Author: Gabriel Nwatarali
Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.