GetResponse has a healthy set of comprehensive features compared to other email marketing platforms in its price range. From sending emails to automation to sales funnels, GetResponse does everything well. It’s also super-easy to use. Some interesting features include autoresponders, webinars, email analytics, landing pages, and conversion funnels.
GetResponse was founded in 1997 and has grown to become one of the most used email marketing platforms. It is designed to help your company build its email list and create high-impact email marketing campaigns. Their features can help you cut costs, improve lead nurturing, and increase ROI (return on investment). In addition, GetResponse has a global team who are available to answer any questions you may have 24/7.
The flexibility of GetResponse pricing is a huge selling point, especially for small businesses. There are four plans available. These are the ‘Basic’, ‘Plus’, ‘Professional’, and ‘Max’. You’ll save 18 percent when you pay annually or 30 percent if on a 24-month cycle. Each plan starts with a list size maximum of 1000 contacts until you upgrade. There’s also a 30-day free trial.
GetResponse’s pricing is good value considering the number of features you receive.
The Basic plan costs $15/mo and comes with all the standard email marketing features you’d expect. It also allows you to create autoresponders, landing pages, run Facebook ads, and more.
This is the most recommended package and costs $49/mo. You get everything in the Basic plan and more, such as webinar creator, automation builder, sales funnel, etc.
The Professional package is ideal if you plan on doing a lot of advanced automation. You’ll get everything in all the other plans and more. Some of the features include paid webinars, unlimited sales, and webinar funnels.
If you operate a large organization, then the Max plan may be best. You get everything provided in other plans and extra, such as a dedicated IP. Businesses must contact GetResponse for pricing.
- Unlimited Emails
- Image Library
- Drag-and-Drop Editor
- Multiple Users
- Gmail Import
The autoresponder feature lets you create and manage autoresponders. These are messages that go out automatically after someone subscribes to your email list. You can add or move messages in the autoresponder cycle and use existing drafts to expedite creation, among other capabilities.
GetResponse allows you to run interactive web-based webinars to build your email list or sell offers. Webinars are great for informing an audience about your products. You can even use things like desktop sharing, online polling, file sharing, and whiteboard.
Use email analytics to view real-time marketing stats, such as goals, CTR (click-through-rate), open rate, etc. You can also see how your contacts interact with your emails to identify activity patterns and optimize campaign performance.
The landing page feature lets you build web pages that can attract and convert traffic into leads. You don’t have to start from scratch. They are modern and mobile-friendly ready-made templates available.
The conversion funnel feature allows you to create automated sales funnels. Coupled with the landing page builder, it’s a robust tool for automating sales. You can also use pre-designed scenarios to get started, which speeds up the creation process.
- A/B Testing
- Social Media Marketing
The number of modern templates available is impressive. There are hundreds of fully-customizable and expertly designed email templates for newsletters, welcome emails, sales, etc. Constant Contact also provides 5,000 licensed Shutterstock images that you can use on your email campaigns.
- Email Templates
- Building Personalized Emails
- Email & Mobile Preview
GetResponse is easy to navigate and use. The user interface (UI) is clean and intuitive. And with all the pre-designs available, you can create email campaigns within minutes. However, people who are new to email marketing platforms may find it a bit challenging at first. But there are plenty of help materials available as you explore.
GetResponse can be reached relatively quickly, and they provide the kind of support you’d expect. While customer support is very responsive, several customers have reported being unsatisfied. However, the company has a comprehensive help center with various support docs.
Additional customer support:
There are a lot of useful articles on the GetResponse blog.
GetResponse has great features and provides an outstanding user experience (UX). The number of available third-party integrations is good. As of this review, they have 122 integrations in categories, such as eCommerce, CRM, CMS, and Analytics. The landing page builder is also impressive, allowing users to design responsive forms and pages quickly. Plus, there are more than 150 professionally-designed landing page templates available. When it comes to marketing automation capabilities, GetResponse excels and provides real-time tracking. No doubt, GetResponse is an excellent choice if you need a scalable and reliable all-in-one email marketing platform. Consider trying the platform for free to see how it fits your business needs. Small, mid, and large companies, including solo professionals, should enjoy GetResponse.