If you’re looking for an advanced all-in-one marketing solution, then HubSpot is probably it. HubSpot has excellent email marketing features that can support most businesses, and its capabilities are extendable via integrations. While HubSpot costs more than many of its competitors, it makes up for it. The platform is straightforward to use, responsive, flexible, and consisting of many outstanding features. You gain not only access to email marketing tools but also all of the components within its Marketing Hub. Small companies getting started with building out their email list should opt for the free trial. It doesn't expire, which gives you plenty of time to learn.
We use HubSpot for our email marketing, landing pages, form creation, chat widgets, and more. The more features/tools you can use from HubSpot, the more you’ll enjoy it and get results.
I use HubSpot daily and my experience with the platform has been incredible. The custom dashboards feature is very useful and I use it for everything from managing email campaigns to tracking the important marketing metrics in my business.
- The marketing automation features are well-developed
- It’s very easy to use
- The reports are actually insightful
- Responsive customer support
More expensive than many other email automation tools
It may be great for other types of businesses – but not eCommerce. We tried it and we’ve regretted that decision ever since due to many things being broken and reporting not being accurate.
- We were forced to hand-code many email messages because they kept breaking
- The transactional emails didn’t get sent a large percentage of the time
- Unable to properly track email revenue