"SendinBlue have built a versatile all-in-one email marketing solution with a clean interface and innovative features."
0 Price
0 Ease Of Use
0 Features
0 Help And Support
Pros
  • It allows for unlimited contacts or subscribers
  • It features some good CRM capabilities
  • The solution is quite affordable
  • The platform has impressive automation features
Cons
  • Company can’t be reached by phone
  • Statistics view could use some enhancements
  • Plans can be misleading if you don’t ‘calculate your price’
Company Background

SendinBlue is an email marketing platform designed to help businesses send and automate emails. The company was initiated in 2012 and has grown since then – today, they serve more than 80,000 users worldwide. Even though SendinBlue is an email marketing solution, it features other useful communication and marketing tools.

Plans & Pricing

The company offers three paid plans. These are the ‘Lite,’ ‘Premium,’ and ‘Enterprise.’ There’s also a ‘Free’ plan with basic features – users can send 300 emails per day and store unlimited contacts. Furthermore, they charge by the number of emails you send per month. So your contact or list size isn’t capped.

SendinBlue’s pricing structure is quite competitive, especially since it charges by the number of email sends. Overall, the value is good.

Light
$25/mo
Premium
$65/mo
Enterprise
Request a Quote

Lite

The investment for the Lite plan is $25/mo. You can send 10,000 emails every month without a daily send limit. All the features in the Free plan are included with extras.

Premium

This is the most recommended package, and it starts at $65/mo. You can send 20,000 emails each month with no daily send limit. It includes more advanced features, too, such as marketing automation and Facebook ads.

Enterprise

The investment for the Enterprise plan depends on your business needs. You have to contact SendinBlue for a quote. There are many advanced features included in it.

Features & Functionality
General Features

SendinBlue has some pretty neat features, but many of them are only available on its paid plans. The platform is easy to use, does everything you’d expect from an email marketing software, and has informative reporting. Some of the most exciting features of SendinBlue include SMS marketing, chat, landing page builder, send time optimization, and A/B testing, among others.

Features
  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
Marketing
SMS Marketing

The SMS marketing feature allows you to reach your contacts via targeted text messages, which is great for driving sales. For example, you can send out coupons or urgent special offerings.

Chat

With the chat feature, you can communicate with your website visitors or leads in real-time. For example, you can use it to answer questions that people have about your products.

Landing Page Builder

This feature allows you to build custom landing pages with ease. You can start with any of the various pre-made landing page templates available or make something unique using the drag & drop editor.

Send Time Optimization

Instead of manually picking a time to send your emails, you can let SendinBlue decide when to engage each recipient. You’ll need to pick the ‘send date,’ and the system will automatically distribute your campaigns at the most optimal times.

A/B testing

A/B or split testing lets you send different variations of a message to see which one performs best. Then, you can send the most successful message to the rest of your subscribers. A/B testing can significantly improve email marketing ROI (return on investment).

Features
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
Design
Templates

As of this review, they’re 140 modern and well-designed email marketing templates available on SendinBlue. You’ll find templates for newsletters, holiday greetings, contests, sales, and much more. Each template design can be customized to fit your business needs – you can add, remove, or edit the content. Additionally, note that you have to click on the ‘Template Gallery’ from the ‘Design’ sub-tab to access templates.

Features
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
Ease of Use

SendinBlue has an excellent UI (user interface) that’s easy to navigate and understand. Therefore, learning how to use it shouldn’t take long. That should cut staff onboarding costs as well. The main sections reveal sub-tabs with appropriate options for doing things – a great way of maintaining the usability of platforms with many features.

Customer Support

For an email marketing platform with so many features, SendinBlue lacks in support options. The company only offers email support and resources, though many customers report that they’re very responsive.

Additional customer support:
Blog
The company maintains a frequently updated blog.

Email
Email
You can reach SendinBlue by email through the "contact us" page
Video Tutorials
Video Tutorials
Video tutorials are available on the company’s YouTube channel
FAQ
FAQ
The FAQ pages are specific to different features SendinBlue has
Final Word

SendinBlue understands email marketing. They’ve built a versatile all-in-one email marketing solution with a clean interface and innovative features. Features like CRM, automaton, SMS texting, and other remarkable tools make it ideal for almost any business. Not to mention that the price point is sound, and they offer a generous free package. One drawback is the lack of a direct line to customer support via phone or live chat. Most email marketing software companies have at least one of those. However, even though SendinBlue only offers email support, it has plenty of support resources to help users. You'll find answers to most questions at its help center. Overall, SendinBlue is an impressive platform that’s worth giving a shot.

Gabriel Nwatarali
Author: Gabriel Nwatarali
Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.