"No matter how big or small your team is, Lucidpress empowers brands to create professional materials quickly and easily."
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Pros
  • Readily accessible web-based tool
  • Easy to use even for non-designers
  • Multi-channel distribution
  • Smart-fields to auto-populate imported data
Cons
  • Not enough templates
  • Free version is quite limited
  • Sizing objects isn’t easy
Company Background

Lucidpress is part of Lucid’s visual collaboration suite, which includes other products like LucidChart (an intelligent diagramming app) and LucidSpark (a virtual whiteboarding app). LucidPress was launched in April 2014 with more than 7 million users worldwide, including top brands like Amazon, GitHub, Prada, and Hubspot.

Plans & Pricing

Lucidpress uses a per feature pricing model. There is a free version with full access to stock photos but storage limits of 25MB. Users on a free plan are also limited to 3 pages per document and can only export documents with a screen quality of 72DPI. However, there are Pro, Team, and Enterprise plans priced on a per user basis. Pricing starts as low as $10.00 per user/month.

Free
$0
Pro
$10/mo
per user
Team
$12/mo
per user
Business
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Free

The Free plan gives you access to its millions of royalty-free stock photos and icons via Unsplash and Iconfinder. This plan comes with 3 documents. Moreover, each document is limited to 3 pages. If you are needing to work on more than just one project, then it is recommended that you upgrade to another plan that offers unlimited documents.

Pro

The pro plan is for single users, and pricing begins as low as $10.00 per user/month. Users on this plan get access to up to 2GB of storage space, custom fonts, designs and advanced publishing features.

Team

Pricing for the Team plan begins at $12 per user/month with a minimum of 3 users. Features of this plan include an advanced template locking function and team management features.

Business

The Business plan is customized based on the specific needs of a business. Pricing information for the enterprise plan is not available. Please contact the vendor to find out more.

Features & Functionality
General Features

Portfolio & Experience

Lucidpress empowers both designers and non-designers to quickly create and customize brand materials as downloads or print-ready files. You can use this DIY design software to create a wide range of marketing materials, including brochures, flyers, and business cards, from templates customized with brand colors, logos, and fonts. In addition to allowing users to customize templates, Lucidpress can also be used as a team management platform for real-time collaboration on branding design projects and as a tool for multi-channel distribution of designs. 

Design Process

Lucidpress is an ideal tool for creating different types of branded designs. It features customizable layouts, easy-to-use graphics editing features, and advanced printing options for neat and high-quality design.

How to make a design with Lucidpress?

  1. To begin, create a new document on Lucidpress.
  2. Under the templates option, select the kind of design you want to do, e.g. brochure, and choose your preferred design option.
  3. Next, you will be prompted to choose a template. But you can also opt to design from scratch.
  4. Choose the preferred color for the background, text, and shapes of your design.
  5. Add text to your design by typing directly or using drag and drop import. You can also edit text alignment and various text styles.
  6. Add photos by importing from Dropbox, Flickr, or Facebook or search directly for images on the editor. You can also edit image effects such as brightness, contrast, saturation, to mention a few.
  7. Download the design when you’re done.
Features
  • API
  • Templates
  • Image Database
  • Collaboration Tools
  • Content Import/Export
  • Content Management
  • Edits Vector & Raster Graphics
  • Touch Interface Support
  • Pro-Level Typography
  • Print Management
  • Publishing / Sharing
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Format Support
  • Social Promotion
  • Third Party Integrations
  • Engagement Analytics
Advanced Features
Features
  • Animation
  • Document Storage
  • Access Controls/Permissions
  • Freelancer Screening & Profiles
  • Search/Filter
Editing Features
Features
  • Photo Editing
  • Video Editing
  • Offline Editing
  • Rich Text Editor
  • WYSIWYG Editor
  • Drag & Drop
Ease of Use

Lucidpress is an easy-to-use and straightforward DIY platform. It is advertised as a tool that non-design teams can use to create branded marketing materials. Thus, it comes with a range of user-friendly features that makes it possible to design on-brand material even with limited branding experience. It comprises pre-designed templates for brochures, flyers, ID cards, and other brand materials, which can be easily customized using a simple drag-and-drop editor. The data automation feature also helps to auto-populate data fields for faster project completion.

Customer Support

Lucidpress offers several helpful resources to help users get the hang of the functionalities of this tool. This includes a robust library and templating courses. There is also a blog and how-to guide on creating content with this platform. In addition to these, there is a 24/7 helpdesk, email support, and live chat feature.

Community Forum
There is a community forum with loads of community-sourced answers to different questions you might have about this tool.

Blog
There is a blog with several helpful articles about the tool and how it works. There is also information about branding, marketing, and brand asset management.

24/7 Help & Support
24/7 Help & Support
Around the clock support is available
Phone Support
Phone Support
Phone support is available
Live Online Chat
Live Online Chat
Live chat is offered
Email
Email
Email support is very responsive
Video Tutorials
Video Tutorials
Short tutorial clips and videos of past webinars available
FAQ
FAQ
FAQ section can be found on the Lucidpress site
Final Word

LucidPress is a versatile web-based solution that can help SMBs and large enterprises handle their brand-asset-management process and improve their overall branding and sales processes. This allows non-designers to leverage the use of customizable templates and simple drag and drops to manage customization and minor tweaks to branding materials without getting off-brand. This possibility eases the workload of design teams and makes the management of sales and marketing materials a lot more seamless. Lucidpress integrates with third-party tools like Slack, Google Analytics, Zendesk, and Canva, making it an even more robust graphics design software.

Max Hoffheins
Author: Max Hoffheins