"Robust project management platform used by small, medium, and large businesses "
0 Price
0 Ease Of Use
0 Features
0 Help And Support
Pros
  • Multiple views for projects and tasks
  • Easy for non-technical users to get started with the platform
  • Track the workload of individual contributors in real-time
  • Forms with conditional logic for data submission
Cons
  • Doesn’t have built-in budget tracking
  • Because of its expansiveness, it’s not suitable for a single project
Company Background

Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein but wasn’t launched as a commercial product until 2012. In the intervening years, it has grown into a robust project management platform used by small, medium, and large businesses around the world to streamline and automate processes and business initiatives.

Plans & Pricing

Asana has three core pricing plans that can be signed up for on its website plus an additional enterprise plan which is tailored to the customer. Plans are divided based on the features the user has access to instead of usage limits.

Overall, Asana is competitively priced and has a mature product that comes with the features needed to move projects over the finish line in a timely manner.

Basic
$0/mo
Up to 15 users
Premium
$10.99/mo
per user
30-day FREE trial
Business
$24.99/mo
per user
30-day FREE trial

Basic

The basic plan is free for organizations with up to 15 users and has a generous amount of features. These include unlimited tasks and projects, file storage, multiple project views, assigning projects to teammates, access to the mobile app, project briefs, and more.

Premium

The Premium plan is $10.99/month/user when billed annually or $13.49/month/user month-to-month. It builds on the Basic plan with forms for data capture, timeline view (Gantt charts), project reporting, custom fields, unlimited guest members, automation rules, private projects/teams, an admin console, and more.

Business

The largest plan, Business, comes in at $24.99/month/user when billed annually or $30.49/month/user when billed month-to-month. It adds more features to the Basic and Premium plans such as portfolios, goal tracking, workload monitoring, conditional logic for forms, approval workflows, advanced integrations, and more.

Features & Functionality
General Features

As mentioned previously, Asana is a mature product that has almost all of the project management features you’d expect from this type of software. It has multiple views such as Gantt charts, list views, board views, and calendar views. It also gives almost anyone the ability to assign tasks to users, chatting, unlimited projects, and project briefs. In addition to these expected features, there are many advanced tools to take advantage of.

Forms

Asana provides tools to build custom forms with conditional logic that adapts to the situation. If someone answers a certain way then the questions they’ll see can change to personalize the experience. It can be used to submit work, onboard new clients, or kick off projects.

Automation

Instead of the normal busywork associated with moving a project to completion. Asana allows you to automate a large chunk of it such as assigning people to the work, approval flows, form submission and follow-up tasks, etc.

Approval workflows

Clearly define what needs to be approved and by whom within Asana. Using that workflow, send tasks and projects off to the approval queue, trigger a notification for the approver, and get them to check items in a timely manner.

Project portfolios

In many cases, projects don’t exist on their own. They are part of a larger initiative. Asana allows you to group projects together and get a bird’s eye view of all activities and the overall progress. This makes it possible to implement changes and adapt to circumstances in real-time.

Features
  • File sharing
  • Document collaboration
  • User Access and Permissions
  • Mobile app
  • Search
  • Multi-language support
  • Risk Analysis
  • API / Integrations
  • Reporting and Dashboards
  • Customization
  • Storage Included
Communication
Features
  • Integrated Chat
  • Notifications
  • Comments on Tasks
  • Discussion
Productivity
Features
  • Task Creation and Assignment
  • Due Dates
  • Task Prioritization
  • To-Do Lists
  • Calendar
  • Gantt Chart / Project Map
  • Baselining / KPIs
  • Project Budgeting
  • Resource Management
Analytics & Reports

Asana allows users to work from almost anywhere by providing a desktop app, browser-based interface, and mobile applications. As long as you have an internet connection then you’ll be able to log in (compatible with all browsers), update it in real-time, and stay abreast of what’s happening in your organization.

In addition to easy accessibility, it has reporting tools that make it possible to build a relevant dashboard to see your team’s activity across projects and functions. For example, you’ll be able to see all the priority tasks still pending, the workload on individual contributors, and drill down and make changes from your dashboards. To round out Asana’s functionality, it has a large integration ecosystem with tools such as Slack, Salesforce, Zapier, Microsoft BI, and many more.

Features
  • Reporting
  • Forecasting
  • Marketing Analytics
Ease of Use

Asana takes a modern approach to designing project management software. Even though there are a lot of tools available, the core functionality of creating projects and tasks is incredibly simple to accomplish. That will require little to no learning on the part of most users so they can get to work with it right away.
If, on the other hand, you’re interested in some of the more advanced features, that may require getting some used to. Even though it’s well-designed, it’s still an expansive tool with many options to customize it to your needs and the needs of your team. There’s a slight learning curve for the core features which gets steeper when you delve into the advanced functionality that makes Asana outshine the competition.

Customer Support

Asana seems to have taken a hands-off approach to its support. This may be due to its inability to service a large number of customers and free users it has. The emphasis is on the forum, chatbots, and the knowledgebase instead of talking to a real person. With that being said, if you do get in touch with a human, they’re knowledgeable about the product and can usually solve issues on the first go around.

Additional support includes

Community forum

A lot of the support that Asana renders is done through the forum.

Blog

It maintains a blog that focuses on company updates, project management tips and tricks, and content on productivity.

Email
Email
Asana offers email support to all users – including free users.
Video Tutorials
Video Tutorials
Asana maintains a learning center with short videos .
FAQ
FAQ
The company maintains a simple FAQ section and a knowledgebase.
Final Word

Asana is a rare project management platform that has been able to do a good job of helping teams tame the inherent complexity associated with initiatives in any organization. This happens through an interface that’s as simple as possible considering the expansiveness of the platform, options that don’t lock you into a specific style of working (such as multiple project views), automated workflows, and approval workflows that keep you in control. While Asana has a lot going for it, there’s no denying the fact that there are a lot of features and it can be complex when trying to perform advanced activities. The help and support can, at times, be difficult to reach as well. If you have a team that’s comfortable with business software and want a modern take on project management then Asana is a great choice.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.