"Bigcommerce's features allow small and large businesses alike to tap into online shopping. "
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Pros
  • Large number of professional-looking templates which you can customize using CSS and HTML
  • 24/7 customer support via phone, email, and live chat
  • The entry level plan has a large number of features other platforms would charge a premium for 100s of third party apps
  • The checkout has been optimized for conversions
Cons
  • Plans are limited by your sales revenue
  • Editing orders after they’ve been made by customers is cumbersome (and at times not possible)
Company Background

Founded in 2009, Bigcommerce has grown into a software giant serving tens of thousands of customers around the globe. It has evolved into a powerhouse over a decade. It merges a wide range of features with a relatively straightforward interface to allow even the smallest brands to create a professional online store. If you need advanced features without an enterprise price tag then this platform is a solid choice. 

Plans & Pricing

Bigcommerce is divided into an enterprise solution with custom pricing and small business solution with three pricing plans. Each plan is separated based on the features available and the sales generated by the store. 

Bigcommerce comes with many features to build your an online store. It’s more expensive than simple website builders but does bring more to the table. For what it offers, the Standard and Plus plans are fairly priced. 

Standard
$29.95/mo
FREE trial
Plus
$79.95/mo
FREE trial
Pro
$299.95/mo
FREE trial

Standard

The entry-level plan costs $29.95/mo and focuses on getting you online to start selling. It comes with unlimited products, file storage, and bandwidth. It also supports Facebook/Instagram selling, eBay, Amazon, Google shopping, and POS transactions. Real-time shipping quotes, reporting, reviews, and multiple-currencies are available. There is a sales limit of $50,000/year. 

Plus

The most popular plan costs $79.95/mo and has a sales ceiling of $180,000/year. It adds customer segmentation, abandoned cart saver, stored credit cards, and a persistent shopping cart.

Pro

The largest Bigcommerce plan costs $299.95/mo and limits sales to $400,000 per year. If you have a larger sales volume, you can choose an enterprise plan or pay $150 for every $200,000 per year over the limit. It adds Google customer reviews, deeper product search, and support for a custom SSL certificate.

Features & Functionality
Design

The platform comes with 156 professional-looking templates for different types of shops. Customization is through a visual editor that allows you to develop the look and feel you want for your store. If you choose, you can access the HTML, CSS, and even language files for further customization. 

Switching themes can be done at the click of a button but it’s important to understand the differences in the layout. If you change themes without preparing, you may accidentally break your website. 

Features
  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
Marketing

It’s provided all customers with a CDN to improve site speed and gives you control of the robot.txt file. It also provides an SEO friendly URL structure as well as SEO microdata to enhance search appearance.  

The integrations to different marketplaces allow you to expand your reach and get in front of more people with the least amount of effort. SEO and coaching services to help you unlock more revenue are available. 

Features
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
Hosting
Features
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
Multimedia
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
Features
  • Blogging
  • Online Stores
  • Automatic Website Building
Ease of Use

The overall design experience is intuitive and a beginner can use it. An entire shop that doesn’t have too many custom features can be built within a few days. Advanced customization will require expertise with HTML and CSS but there are designers vetted by Bigcommerce to help you.

Customer Support

Bigcommerce has many support options so you can get assistance in a way that makes the most sense for you. It’s an expansive platform so some support reps may only be specialized in certain areas like the API. With that being said, support is responsive and usually knowledgeable.

Additional customer support:
Forum
It has a forum that allows customers and staff to communicate on features and issues.

24/7 Help & Support
24/7 Help & Support
All customers have access to round the clock support
Phone Support
Phone Support
US-based phone support is available 24/7
Live Online Chat
Live Online Chat
Live chat is available for customers around the clock
Email
Email
Available to assist with issues that aren't resolved immediately
Video Tutorials
Video Tutorials
There are numerous video tutorials on the website and YouTube
FAQ
FAQ
There is a comprehensive FAQ section and knowledgebase
Final Word

Bigcommerce brings robust features together with an intuitive interface that allows small and large businesses alike to tap into online shopping. Strong inventory management, multichannel selling, customization options, an easy interface, and an ever-evolving platform help set it apart. It does have a few hiccups like the inability to edit orders and charge customers afterward. These are minor challenges that don’t take away from the overall tool which is a great choice to build an online store.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.