NetSuite has been around since 1998 and holds the title of one of the pioneers in the cloud technology space. In November 2016, the Oracle Corporation acquired NetSuite and has continued to develop its software while serving tens of thousands of customers around the world. The software provided is geared towards medium and large businesses that need more control over every aspect of their eCommerce platform.
Unfortunately, NetSuite doesn’t provide publicly available information related to its pricing. This is due in part to the fact that each subscription is tailored to the needs of the brand signing up. What one organization gets may be slightly different from what another organization gets.
The good news is that SuiteCommerce (the eCommerce platform) is integrated with the entire NetSuite software stack which includes CRM, ERP, email marketing, etc. With one application, you can manage a dozen business function and remove the need for separate apps stitched together with APIs. There is no free trial or free plan to test it out before buying but you can request a detailed demo of the product.
NetSuite SuiteCommerce has multiple professional-looking templates that you can use to start building your storefront. NetSuite builds some themes, but many are provided by other organizations which gives you a wide variety of choices. There are multiple categories and you’re able to customize the CSS and HTML to tweak elements until you’re satisfied with the final result. Of course, all themes are mobile-optimized by default.
NetSuite is an integrated solution that helps you manage your entire operation from a single backend. It has built-in shipping integrations, subscription billing support, newsletter tools, email marketing management, and much more.
NetSuite has integrated multiple marketing tools such as SEO customization, email marketing, contact segmentation, marketing automation, deep tracking capabilities for accurate campaign assessment and attribution, social media promotion, and split testing messages.
NetSuite integrates with some of the most popular payment options like Stripe and PayPal as well as newer options such as Amazon Pay and Apple pay. Altogether, there are over a dozen payment options for your customers to take advantage of.
All stores come with secure SSL certificates so your website will load over HTTPS and encrypt the data from your store and the visitor’s computer. Additionally, it’s PCI DSS compliant and has multiple layers of fraud detection and prevention built-in.
When customers add new cards, you don’t have access to the information and it’s encrypted at rest and transit. Even customer’s personal information is protected by SuiteCommerce so you can be at ease knowing you’re doing your part.
SuiteCommerce provides the basic product listing features like images, product descriptions, and reviews. It also goes a step further by offering quick views, product comparisons, multiple product variations, and alternate images. Robust search and faceted navigation also work to make products easier to find.
It has robust inventory management that works to ensure you have enough products on hand without overstocking and tying down resources. It uses your historic data such as lead time, seasonal demand, current stock levels, etc. to create optimized reorder points. It also has multiple units of measure that integrate with the way your business works for better inventory management and cost.
The platform also has a well-developed CRM that provides insights into every touchpoint you’ve had with customers. You can see their orders, address, returns, when they’ve contacted support and via which channel, and much more. It gives you a comprehensive overview of how all your efforts are working together to acquire customers and promote loyalty.
After someone makes a purchase, they’ll be more receptive to a relevant offer from your brand. NetSuite makes it simple to create one-click upsells, cross-sells, and down-sells based on the rules you set. For example, you can present another product after purchase based on their browsing behavior, the most popular items, or even specific product categories.
The platform gives you a lot of control over-pricing. In addition to basic coupons which you can use as a promotional tool, you can present different prices for the same product, offer volume discounts, and even provide credit limits. Each customer can get a personalized experience based on what you’ve discussed previously.
Cart abandonment is a serious problem in eCommerce with some estimates putting it as high as 70%. Part of the challenge is the checkout flow. There may be hidden fees, forced account creation, etc. NetSuite gives you the tools to customize the flow with guest account registration, multipage or single page checkout, different pricing displays, and more.
NetSuite eCommerce isn’t the easiest tool to use. This is due to the options available for customization and analysis. It takes some getting used to but once you get the hang of it, you’ll be able to quickly spin up or edit products in your store. Dedicate at least a few weeks to learning the ins and outs of the platform.
There are multiple ways to contact the support team from NetSuite. When you get a hold of someone, you can expect them to be knowledgeable and have the ability to solve your problem without bouncing you from one support rep to another.
Additional customer support:
Community Forum
There is also a community forum that is accessible to all NetSuite account holders
Blog
The blog is constantly updated and covers many topics like ERP, news and updates, business tips, etc
SuiteCommerce by NetSuite is an enterprise eCommerce tool that brings the core features you need to turn browsers to customers. It has multichannel selling, deep inventory management tools, SEO features, a simple drag-and-drop editor, and multiple themes within different categories. The platform also provides a robust CRM that tracks every interaction you have with customers and keeps tabs on their lifetime value so you can plan accordingly. Product customization, control over the checkout experience, and customer segmentation give you more options to convert visitors into customers. NetSuite SuiteCommerce does have a few drawbacks. To get a pixel-perfect design, you’ll need to understand CSS and HTML and the pricing isn’t readily available unless you talk to a sales representative. If you can get past those drawbacks then it’s a solid platform to build a thriving eCommerce website.
