"Build your e-commerce store in the easiest way possible with Square Online"
0 Price
0 Ease Of Use
0 Features
0 Help And Support
Pros
  • You're charged only when you get paid
  • Integrate your eCommerce store with social marketplaces
  • Easy to create discount codes to boost sales
Cons
  • Doesn’t have deep customization options
  • Limited options for payment gateways
Company Background

Square Online is one of the largest payment solutions for small and medium businesses in the world. Founded in 2009 by Jack Dorsey and Jim McKelvey, for small businesses of all types, it has grown into an online and offline payment and business management tool.

Plans & Pricing

The base Square plans are don’t attract a monthly fee, instead, you pay 2.9% + $0.30 per transaction. You can get started with the basic eCommerce features for free. If you need advanced functionality, there are three pricing plans (excluding the free tier). The Square plans are in line with (and often cheaper than) what you’ll see with eCommerce website builders. It offers a lot of functionality but it only allows for yearly billing so it’s a good idea to use the free plan first to see if you like it.

Free
$0/mo
2.9% + $0.30/transaction
Professional
$12/mo
Performance
$26/mo
Premium
$72/mo

Free

The free plan includes everything you need to start selling online. It has all the basic features and the beauty is that you can upgrade at anytime. Square Online is fast and easy to set up and there are no commitments or long-term contracts. The transaction fee is the same as the Professional and the Performance tier at 2.9% + 30¢ per transaction.

Professional

The Professional plan is the first paid eCommerce tier and it costs $12/m (billed annually at $144). It comes with all the free features such as inventory syncing, an Instagram integration, and the ability to offer multiple forms of delivery. It adds support for a custom domain, removal of Square Online branding, and a free domain for a year.

Performance

The Performance plan is $26/m (billed annually at $312) and builds on the Professional plan by adding discounted shipping labels, abandoned cart emails, and customer reviews right on your website.

Premium

The Premium plan is $72/m (billed annually at $912). It reduces the transaction fee from 2.9% to 2.6% per transaction. It also increases the discounts on your shipping rate and adds a real-time shipping calculator.

Features & Functionality
Design

Square Online has created an eCommerce website builder that has all the features you need to get online and start selling to customers. It includes features specific to retailers, restaurants, nonprofits, and even service businesses such as appointment booking, back-of-house syncing, and optimized checkouts.

Social Selling

Social marketplaces can drive a huge amount of revenue to your store. Square Online integrates directly with the most popular social media platforms such as Facebook, Instagram, and Pinterest. Any orders made are synced directly with the Square Online backend to make the entire process easier.

Inventory Syncing

Whether an order comes through online and offline, your Square Online inventory management tools will always give you up-to-date stock levels. From there, you can get smart alerts for stock to reorder levels and ensure you’re never sold out.

Discount Coupons

Simple coupon codes can be created and shared with customers to drive repeat sales and increase conversions. You can easily expire coupons, set a limit on the number of times they can be redeemed, and even discount specific products.

Multiple fulfillment options

Not every business needs to ship products to customers. With Square Online, you can choose to ship products, deliver products, or even have customers pick them up in-store.

Design & templates

Square Online comes with a limited selection of quality templates to jumpstart the process of building your store. The template categories include restaurants, retail, services, nonprofits, and a few miscellaneous ones. Depending on what kind of business you have, once you choose a template, it can be difficult to switch to one in a different category. For example, if you’ve chosen a restaurant template, it can be cumbersome to switch to a retail-oriented template. It’s not the most flexible platform but you can create a good-looking website with minimal work.

Product listing & inventory management

No matter your plan, you’re able to list an unlimited number of products on your Square Online store. You’re able to add multiple product variations, upload different types of images such as GIFs and 360-degree spin, and edit items on the go. Products are synced between the offline and online version, you can download reports related to inventory, and even edit items in bulk using spreadsheets. Of course, you can create categories and receive low stock alerts.

Features
  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
Marketing

Square Online has multiple marketing tools such as email collection, email marketing, and automated list segmentation built into the platform. It also supports SMS marketing campaigns, sales and discounts, email analytics, and deep analytics for your entire marketing machine.

Features
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
Hosting
Features
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
Multimedia
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
Features
  • Blogging
  • Online Stores
  • Automatic Website Building
Ease of Use

Square Online has a simple drag and drop page editor that allows you to customize your page with multiple elements like featured items, Instagram feeds, customer header and footer, location information, and more.

If you’ve used a website builder before then you should be able to quickly find your way around the platform. It’s clear that it’s been built with non-technical users in mind or small businesses that may not have development resources to get the design pixel perfect. There’s limited design flexibility though so that you can expend a minimal amount of energy for maximum results.

Customer Support

Square Online provides multiple support options for customers but the most widely used are the knowledgebase documents and the community forum. If you do need to talk to the support team, they’ll be able to answer almost all questions you have immediately. Live reps are available Monday to Friday.

Phone Support
Phone Support
Monday - Friday and the operating hours are 6 AM to 6 PM.
Email
Email
Email support available when you log in to the support portal.
Video Tutorials
Video Tutorials
Multiple video tutorials on the official YouTube channel
FAQ
FAQ
Multiple FAQs related to different aspects of the product & sales
Final Word

Square Online is a POS solution that has delivered a solid website builder for its customers. It focuses on ease of use so you can get online quickly and start taking payments. It provides multiple marketing tools like email marketing, SMS marketing, and contact forms. It also has deep inventory syncing, multiple fulfillment options, and social selling. The plans are fairly priced and the highest plan offers a reduced payment processing free. There are different themes for a few core business types but design flexibility is limited. Your site will still look good but don’t expect the ability to edit things down to the pixel. If that’s not an issue for you then Square Online is a great choice for building an eCommerce store.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.