"Volusion's advanced features help you build and optimize your online store. "
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Pros
  • Deep product listing and customization features
  • Built-in CRM to manage sales & customers
  • Volusion supported payments platform with zero additional transaction fees
  • Live chat support for all customers
Cons
  • Cannot use third party payment integrations unless you’re on the Business plan or higher
  • Doesn’t have an integrated blog
  • It’s more difficult to master and may not be suitable for novices
Company Background

Volusion was founded in 1999 by Kevin Sproles, weathered the dot com bust, and is still going strong. It started as an eCommerce design and development consultancy but soon grew into a software platform that provides the tools needed to build eCommerce storefronts.

It has a wide range of features, gives you full control of customization, and has a comparable price to its direct competitors. Whether you’re a small, medium, or large business it’s worth a closer look. 

Plans & Pricing

Volusion has three core pricing plans divided based on your revenue and the features available. Enterprise pricing is also available.

Volusion’s pricing is in line with other dedicated store builders but it’s more expensive than a simple website builder. The features on offer justify the price but it can get expensive if you generate a lot of revenue. 

Personal
$29/mo
Professional
$79/mo
Business
$299/mo

Personal

The entry-level plan is $29/mo and comes with most of the features you need. It supports up to $50,000/year GMV (gross merchandise volume), demands 0% transaction fees, provides a single staff account, and has unlimited bandwidth. It also comes with a drag-and-drop editor, access to free themes, inventory management, SEO tools, and more.

Professional 

The Professional plan is $79/mo and increases the GMV to $100,000 per year. It adds reviews & ratings, newsletter support, abandoned cart flows, access to the CRM, and phone orders. 

Business

The largest plan before you get into custom pricing is $299/mo and further increases the GMV to $500,000 per year. It adds integrations with eBay and Amazon, a customer loyalty program, the ability to build advanced reports, add-ons for shipping calculations, and payment gateways. 

Features & Functionality
Design

Volusion has a relatively small collection of high quality themes. The 45 themes available are divided between free and paid. If you’re handy with CSS and HTML you can dive in and further customize the appearance of your store. 

If you work with a theme and you’re not happy, you’ll be able to change to a different one with a few clicks. There’s also an additional design service to help you get your website pixel perfect. 

Features
  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
Marketing

The platform comes with a few solid marketing tools such as an email newsletter, deal of the day creator, social media account management, and SEO features. There’s also an add-on service you can to help you grow your brand.

Features
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
Hosting
Features
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
Multimedia
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
Features
  • Blogging
  • Online Stores
  • Automatic Website Building
Ease of Use

Volusion is a robust platform with countless options and settings for you to configure. It’s not the easiest tool in the world because there are so many things you can do. Though the options are clearly labeled and easy to access, it can take a considerable amount of time to fully learn them. You can build a standard online store within a week or two and it’s ideal for more skilled users.

Customer Support

Volusion offers help and support via multiple channels. It can take anywhere from a few seconds to a few hours to get a response but the support reps are knowledgeable.

24/7 Help & Support
All customers have access to 24/7 support.

Phone Support
Phone support is available for customers on the Professional plan or higher.

Live Chat Support
Live chat is available for all customers around the clock.

Video Tutorials
The company provides many video tutorials on the official support portal.

FAQ
It has an extensive FAQ and knowledgebase that’ll solve the most common problems

Blog
The Volusion blog deals with eCommerce tips and company updates.

Final Word

Volusion is a platform that has stood the test of time from humble beginnings in 1999 to an eCommerce powerhouse today. It brings together a large assortment of essential and advanced features to help you build and optimize your online store. Deep product listing options, multiple shipping options, barcode generator, SEO features, native payment processing, a mobile app, dropshipping support, and more are part of the package. While Volusion does have a laundry list of features, it also has a steeper learning curve than many of the tools out there. You cannot use third party integrations for payments unless you’re on the highest plan. These aren’t deal breakers but it’s important to know it before jumping in. In the end, Volusion brings a lot to the table and it’ll serve you well.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.