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Pros
Cons
Company Background

In 2001, Wild Apricot was founded as a combination membership platform and website builder which allowed its customers to build complete websites to register members, manage contacts, and even accept payments online. Dmitry Buterin, the founder, oversaw its growth to thousands of customers before it was acquired. Today, it serves more than 30,000 small and medium brands.

Plans & Pricing
Features & Functionality
Design
Features
  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
Marketing
Features
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
Hosting
Features
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
Multimedia
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
Features
  • Blogging
  • Online Stores
  • Automatic Website Building
Ease of Use

Wild Apricot offers onboarding tutorials for new users that walk them through the main features of the product. The tools themselves are similar to what you’ll find in similar applications but they do look a bit dated and due for an overhaul. With that being said, they’re not difficult to get the hang of.

Keep in mind that it does more than build websites, it also has contact management and payment processing on every plan. This makes it more versatile but also more complex. No matter your experience level, you’ll need to dedicate time to learning the ins and outs of the platform.

Customer Support

Irrespective of your plan, you get customer support from Wild Apricot. The only difference is that paid users can take advantage of multiple support channels. The support team will answer your queries Monday through Friday and seems to be knowledgeable and responsive.

Additional customer support:
Forum
It has a community forum where users can ask questions or share strategies and get feedback from other users

Live Online Chat
Live Online Chat
Available within the application for paying customers
Email
Email
Available to all users
Video Tutorials
Video Tutorials
Available through live presentations and on-demand
FAQ
FAQ
A comprehensive knowledgebase is available
Final Word

There’s no shortage of websites that make it simple to build your website. Wild Apricot has a unique approach that combines a fully-functional site builder, secure payment processing, and contact/membership management. The site builder comes with deep customization functionality if you understand how to write code, integrates with the most popular payment processors, and supports your email marketing endeavors. Additionally, it provides a mobile app for administrators and members, can manage events, and gives you multiple options to learn the ropes. The one drawback is that it has a relatively steep learning curve but if that’s not an issue you should be at home in a few days. Wild Apricot is ideal if you need to manage memberships and aren’t price sensitive.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.