"Wix is a website builder that has everything you’d need to create a stunning site."
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  • Over 700 templates across multiple categories
  • Built-in payment processing options
  • Free to get started with the main features of Wix
  • Large number of apps to extend the functionality of the platform
  • The standard editor isn’t as flexible as a true drag-and-drop builder
  • The Wix ads are visible even on a paid plan
Company Background

Wix is a powerful website builder with hundreds of templates, 24/7 support, and a wide range of features. It’s ideal for small businesses, creators, and freelancers who want to build stunning websites without spending countless hours doing it.

Plans & Pricing

Wix starts with a free tier so you can test out the main features and decide if you enjoy the experience. When you’re ready to upgrade, plans are grouped into two categories – business and website.

Wix pricing is in line with the other major website builders on the market. You often get more with Wix than you get with other platforms for the same price. Note that Wix bills annually.

Connect Domain
1GB bandwidth
500 MB storage
unlimited bandwidth
3 GB storage
Most Popular
unlimited bandwidth
10 GB storage
unlimited bandwidth
20 GB storage
Business Basic
unlimited bandwidth
20 GB storage
Business Unlimited
Business VIP

Connect Domain

The Connect Domain plan costs $4.50/mo and is designed to let you use a custom domain name with Wix. It provides 1GB of bandwidth and 500MB of storage.


The Combo plan is $8.50/mo, removes Wix branded ads, provides a free domain for the first year, and increases the limits to 2GB of bandwidth and 3GB of storage.


The Unlimited plan is $12.50/mo, provides unlimited bandwidth, 10GB of storage, built-in analytics tools, and its site booster app.


VIP is the final plan under the website category and costs $24.50/mo. It increases the storage limit to $20GB, gives premium access to Wix Logo Maker, has VIP support, and supports up to two video hours.

Business Basic

The first of the business plans include the VIP plan features (excluding priority support and professional logo), and adds payments, up to five video hours, and sales analytics & reports. This cost $17/mo.

Business Unlimited

Business Unlimited is $25/mo and provides up to 10 hours of video and pro e-commerce features which include subscriptions, automated tax calculations, currency conversions, and more.

Business VIP

The largest Wix plan and costs $35/mo. It comes with everything on the Business Unlimited plan but adds unlimited video hours and priority support.

Features & Functionality

Wix has over 700 website templates that are spread across multiple categories such as business type, creatives, blogs, and storefronts. Within each category, there are multiple subcategories to choose from. The designs are professional looking and have many different styles to meet the needs of a diverse user base but if something isn’t quite right, you can customize it or switch to another theme by clicking a button.

  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly

Wix has multiple marketing tools to help you get the word out about your brand and turn visitors into customers once they arrive. Wix chat lets you communicate with visitors in real-time while the email marketing tools let you send beautiful newsletters. It also has basic and advanced SEO features to optimize your site for search and email opt-in forms to turn visitors into subscribers.

  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
  • Blogging
  • Online Stores
  • Automatic Website Building
Ease of Use

Wix mixes the standard drag-and-drop builder with fixed elements which can take some getting used to if you’ve been using a true drag-and-drop solution. It’s still simple to use and shouldn’t take more than a day to master most features. Budget a few hours to build a small website with a handful of product or service pages.

Customer Support

Wix provides a comprehensive knowledge base that covers every aspect of its website builder. If there’s an issue, you can reach out to support via multiple channels and they’re generally knowledgeable and responsive.

Additional customer support:
Community forum
There are forums based around specific products and features.

The Wix blog contains tips and tricks to help users build better websites and stay up to date with Wix news.

24/7 Help & Support
24/7 Help & Support
It offers 24/7 support for English speaking customers
Phone Support
Phone Support
24/7 phone support is available for customers in English
Email support is available
Video Tutorials
Video Tutorials
Video tutorials are available to help you understand the platform
A FAQ is available to help you troubleshoot common problems
Final Word

Wix is a website builder that has everything you’d need to create a stunning site. It combines simplicity and cutting edge technology to make it easy for users to get online. It has a large number of features such as an eCommerce storefront, an app ecosystem, email marketing tools, and much more. There is a bit of a learning curve to make the most out of the editor but if you can dedicate enough time to it, you’ll enjoy the experience. 24/7 support, hundreds of templates, and an intuitive interface position it as a beginner-friendly tool that can scale with you.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.