Contributing authors
Explore the writers and experts shaping Sonary’s take on business tools and software.
Andrew is a freelance writer who has been crafting valuable pieces of content relating to personal finance for more than five years. Previously, he studied Economics and Finance at university and he has professional qualifications relating to financial advice.
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.
Ben Taylor has been a professional writer since 2009, owning several sites of his own and writing for an array of global clients both large and small. A techie by trade, Ben has written for many comparison sites, covering diverse areas ranging all the way from software to lifestyle products.
Ben Gold is a marketer and technology storyteller who helps startups, small businesses, and organizations like Microsoft, Intel, and AWS build engaging and benefit-driven content strategies and assets.
Bennett O’Brien is a professional writer with over 7 years of experience. He has written for over 700 companies. Throughout his career, Bennett has worked on a wide range of software, marketing, finance, and technology projects. He has a passion for writing and looks forward to writing on many more exciting topics in the future.
Bradley Schnitzer helps businesses gain loyal customers through informative content pieces and persuasive copy. He is passionate about personal finance and helping budding freelancers further their careers.
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.
Danielle MacKinlay is a communication professional with an extensive background in information management, inclusion leadership, and human resources. She has worked as an advisor and manager for over twenty years in both the public and private sectors. She has also been a business owner in the construction and renovation sector and held various positions in client services, including banking, food and beverage, and retail. Danielle is also actively involved in her community and serves as a director on several not-for-profit boards. She enjoys optimizing digital solutions to maximize convenience and productivity for businesses and other organizations.
Daniel Zvi is a content writer at Sonary focused on business systems, workflow software, and productivity tools for small and mid-sized businesses. His writing explores how companies use digital tools to manage operations, improve productivity, and streamline internal workflows. He specializes in software that supports organizational efficiency and day-to-day business execution. At Sonary, Daniel covers CRM systems, automation tools, collaboration platforms, cybersecurity software, and workflow management solutions. His work helps readers understand how different business systems integrate into operational environments and how software choices impact scalability and efficiency. His content primarily covers: - CRM platforms and customer management systems - Workflow automation and business process tools - Collaboration and productivity software - Cybersecurity and business operations software Daniel’s work supports Sonary’s goal of helping businesses choose software that improves operational structure and long-term efficiency.
Dena Standley is a content writer and strategist from Houston, Texas. She spent years as a paralegal, compiling case summaries, researching and writing briefs, and assisting with trial preparation. She combined her passion for writing and research into a more creative outlet of content writing in the legal space. She also has extensive experience writing for venture capital, financial, real estate, and startup sectors.
Donna Rachel Edmunds is a former journalist-turned-entrepreneur. She enjoys writing about all aspects of running a business and helping others grow their enterprises and expanding their dreams.
Edison Karisa, on the surface, is a top-notch content writer with 9+ years’ experience handling vital software reviews and guides to provide solution for the audience. He considers himself a “content doctor” who produces healthy and lasting results for all businesses. He is an MBA (major in finance) graduate from Chicago State University. He is a full time freelancer.
Elana Kirsh is an experienced digital editor with two decades of experience leading content operations for two Israel-based newsrooms, startups, and several SaaS companies. With a journalism background and a passion for clear, impactful communication, she helps brands craft stories that resonate with real people. Elana's writing has been featured in publications including The Times of Israel, The Jerusalem Post and The Cannigma.
Eleonora is a tech-savvy wordsmith who enjoys combining her love of language with cutting-edge solutions in the world of software. Decoding technical jargon into clear, accessible content is her jam. She envisions a future where technological advancement will enable teleportation, eliminating her morning commute.
Elinor Rozenvasser is a content editor at Sonary responsible for maintaining editorial quality, clarity, and consistency across all business software content. She oversees content covering POS systems, ERP software, accounting platforms, merchant services, CRM tools, and other SMB-focused business technologies. Her role ensures that complex software topics are presented accurately, clearly, and in a structured format that supports decision-making for business owners. Elinor focuses on refining content structure, improving readability, and ensuring that comparisons between software products are consistent, fair, and easy to understand. Her editorial scope includes: - POS systems and retail software - ERP and business operations platforms - Accounting and financial software - Merchant services and payment solutions She plays a key role in ensuring Sonary’s content remains trustworthy, well-structured, and aligned with real-world business use cases.