How We Rate
There are dozens of brands offering products and services online, but it can be difficult to filter through the endless information and verify its accuracy. We have created comparison websites to help you compare key elements and features, and make an informed decision. Our goal is to save you time and effort by simplifying and clarifying the decision process while choosing a service or product that suits your needs.
Trying to differentiate between all the available options is not easy. There are brands you might already be familiar with, and that can be a good starting point, but how do you know that the brands shouting the loudest are really the best suited for your needs? There are in fact huge differences between brands, including in the level of service, the terms and conditions, the specific features, and a whole host of other factors.
We have a team of reviewers who perform market research, conduct in-depth analyses, aggregate data, and evaluate the information we collect. According to the evaluation, we present the brands that we believe offer high-quality products and services. There are quite a few aspects we consider when we review and rate, including our own subjective evaluation and internal methodology. The following is an explanation of the review, rating, and scoring elements.
The team researches, evaluates and compares the key features of each brand, product, and service prior to displaying it and including:
Pricing: where applicable, we will take into consideration the best price for a similar service.
Features: we evaluate and compare each of the service or product’s features. We look at the features and elements that are common or essential to each product or service type, as well as special features that a brand, product, or service provides.
Ease of Use: our reviewers test a few features of the service or product, and they are scoring it according to how easy they think it was to use such features. The same features will be tested for products/services of the same category in order to make sure the comparison is "apples to apples”
Support: our reviewers try to connect with the support of the company they review and they are scoring it based on available support options, availability, respond time, and knowledge.
Following, such in depth analysis, the reviewer rates the main features of the product or services (e.g., price, ease of use, features and support), and the average score of each feature is combined to an overall score (“Reviewer Score”).
User feedback and experience are important to us, so we take these into consideration when we rate products and services. We enable our users to open an account with us and rate the product or services according to their experience, the average score of each user’s reviews is combined to an overall score (“Users Score”).
The overall score we assign is determined both by the average of the Reviewer Score and Users Score (where users reviews were provided), and the portion of each in the Overall Score depends on the number of users review that were submitted.
Popularity and conversion rates
Data gives us a clear picture of how our users feel about a particular brand. We can measure interest in each product or service by observing the number of users who visit their website, as well as the conversion rate. The conversion rate measures how many people sign up with – or purchase from – a brand after visiting their website. In our rating and scoring, we take into consideration the conversion rates because we believe it is an indication of its popularity, and thus, its value. For example, if a specific service’s site is accessed by a significant number of users, or has a significant amount of registered users, we believe it indicates users’ preference and satisfaction.
We are able to maintain a free, high-quality service and provide you with the comparison information free of charge by receiving advertising fees. This means that we receive fees from the brands and service providers we review on this website. These advertising fees, combined with the conversion rates explained above, impact the placement and position of the brands within the comparison table.
However, the advertising fees we receive are NOT the main criteria. If we find a specific brand not to be trustworthy or top-rated, we will not present it on our website. One thing we will never do is promote a brand or service we don’t trust or where the feedback has been overwhelmingly negative.
As you’ve probably worked out by now, reviewing and rating different types of products and services is not an exact science. We strive to provide you with the most accurate and comprehensive information to enable you to make an informed and smart decision. However, we would like to remind you that we are solely the provider of this informative website, thus, we encourage you to rely on several sources of information, and specifically, to review each offers’ full terms carefully, to make sure you understand them and that they suit your needs. The full offers’ will be provided by the applicable service provider.
Moreover, note that we are not able to monitor the accuracy and reliability of users’ reviews and ratings, and in addition, you should take into consideration that such reviews reflect a subjective opinion.
The reviews, rating, and scoring are provided by us, “as-is”, and we hereby disclaim all expressed guarantees and warrants with regards to the information contained on our website. We make the best efforts to keep the information up-to-date and accurate. However, a service or offer terms might change without our knowledge, and we do not compare or include all service providers on the market. Your use of and reliance on the information displayed on the website, including on users’ reviews, is entirely at your own responsibility and risk and we suggest you read our Terms and Conditions prior to your use.”