Ahrefs Review 2025
Ahrefs SEO tools Plans & Pricing
Ahrefs Comparison
Expert Review
Pros
Cons
Ahrefs SEO tools's Offerings
If you have been in the SEO industry for over a decade, you remember the landscape before Ahrefs became the titan it is today. You remember when Yahoo! Site Explorer died, and we were left scrambling for backlink data. You remember when Moz was the “friendly” option, and Majestic was the “technical” option.
Then came Ahrefs.
Fast forward to 2026, and Ahrefs has evolved from a simple backlink checker into arguably the most sophisticated Search Intelligence Platform on the planet. It is no longer just a tool; for many agencies and enterprise SEOs, it is the infrastructure upon which their entire organic strategy is built.
This review is not a generic feature list. It is a deep, operational analysis of Ahrefs in 2025, written for SEOs, by SEOs. We will cover the new AI capabilities, the hidden costs of their pricing, and the specific workflows that justify the investment.
What Is Ahrefs and How Does It Benefit SMBs?
At its core, Ahrefs is a Search Intelligence Platform designed to provide a 360-degree view of your digital presence. For a Small or Medium-sized Business, this means moving away from “guessing” what content to write and instead using hard data to find what your customers are actually searching for.
Unlike many competitors who license their data from third parties, Ahrefs owns its infrastructure. They run a custom-built data center in Singapore (Project Yep1), allowing them to process query data faster than most cloud-based tools. When you use Ahrefs, you are accessing an index of over 19.8 billion keywords and 35 trillion live backlinks.
For an SMB owner, this translates to speed. If a competitor publishes a new guest post or moves up in the rankings, Ahrefs often detects it within minutes. This allows you to react to market shifts before they impact your bottom line.
What’s New in Ahrefs
If you haven’t audited your Ahrefs subscription lately, you might have missed the massive shift toward AI and “Share of Voice” analytics.
1. Brand Radar (The “AEO” Game Changer)
This is the most significant update for 2026. As user behavior shifts from “Googling” to “Asking ChatGPT,” traditional rank tracking is becoming less complete.
- What it is: Brand Radar monitors your visibility inside Large Language Models (LLMs).
- How it works: It queries models like ChatGPT, Gemini, and Perplexity with thousands of prompts related to your niche and calculates your AI Share of Voice.
- The Value: You can finally answer the client question: “Why is ChatGPT recommending our competitor instead of us?”
2. Ahrefs MCP (Model Context Protocol)
For the technical SEO and developer, this is a massive workflow unlock.
- What it is: An API bridge that connects Ahrefs directly to AI agents like Claude or ChatGPT without you needing to build custom Python scripts.
- Real-World Use Case: You can open ChatGPT and type: “Analyze the top 10 competitors for ‘CRM software’ using Ahrefs data, extract their top 3 shared content topics, and write a brief for a new article that covers all of them.”
- The Impact: This eliminates the “Export CSV -> Upload to ChatGPT -> Prompt” friction. It makes data analysis conversational and instant.
3. AI Content Helper
Ahrefs was late to the “AI Writing” party, but their implementation is superior because it is grounded in data, not just GPT-4 wrappers.
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The Difference: Instead of just generating text, the AI Content Helper scores your draft against the live SERP. It identifies “Entity Gaps”—concepts that the top 10 ranking pages mention that you missed.
Ahrefs Pricing & Costs: Understanding the “Credit Trap”
One of the most significant hurdles for small teams is the Ahrefs pricing structure. In 2025, the platform moved fully into a “pay-per-interaction” model. This is a critical distinction that every SMB software buyer must understand.
- Starter – $29/mo
Entry plan with access to Site Explorer, Keywords Explorer, Site Audit. 100 credits/month; no add-on credits or extra users purchasable; monthly renewal only. Best for light, hands-on testing beyond free. - Lite – $129/mo
1 user, 500 credits/user, 5 projects (unverified), 6 months history, 750 tracked keywords, 100k crawl credits. Add up to 2 users at $40 each. - Standard – $249/mo
1 user, unlimited credits/user, 20 projects (unverified), 2 years history, 2,000 tracked keywords, 500k crawl credits. Adds Content Explorer, Batch Analysis, SERP comparison, more data. Add up to 5 users at $60 each. - Advanced – $449/mo
1 user, unlimited credits/user, 50 projects (unverified), 5 years history, 5,000 tracked keywords, 1.5M crawl credits, Looker Studio integration. Add up to 10 users at $80 each. - Enterprise – $1,499/mo (annual commitment)
API access, SSO, audit logs, unlimited history, personalized higher limits. From 3 users; pricing scales.
Optional add-ons:
- Project Boost Pro – $20/mo per project (IndexNow submission, Site Audit AI assist, always-on audit, instant recrawl).
- Project Boost Max – $200/mo per project (adds daily Rank Tracker updates and more).
- Brand Radar AI – $199/mo per AI index.
- Report Builder – $99/mo (announced).
Credit model in plain English: Most tools consume 1 credit when you open a report or apply filters; Site Audit and Rank Tracker don’t use credits. Starter is capped at 100 credits/month with no top-ups; Lite has 500/user; Standard+ show unlimited credits/user.
Billing notes: Ahrefs doesn’t run discounts; AWT is free; cancellations flow into AWT at period end; refund policy is strict.
The Credit Model Explained
In previous versions of Ahrefs, you could open unlimited reports. Now, every distinct request consumes a credit. Opening “Site Explorer” is 1 credit. Filtering for “Keywords with Volume > 100” is another credit.
Expert Insight: If you have a junior team member who clicks aimlessly, they can burn through a Lite plan’s 500 credits in less than a week. We recommend setting a “Spend Limit” in your account settings immediately after signing up to avoid auto-billing for additional credit blocks.
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Cost of Extra Credits: If you go over, you are automatically billed for an add-on block (e.g., $35 for 500 more credits). This can lead to surprise bills if you don’t set a “Spend Limit” in your account settings.
Ahrefs Free Tools (No Credit Card Needed)
Ahrefs provides several completely free tools that are extremely useful for beginners:
1. Ahrefs Webmaster Tools (AWT) – Free
This is the closest thing to a full SEO tool you can get for free.
You get:
- Site Audit (find technical issues)
- Site Explorer Lite (see backlinks pointing to your site)
- Organic keywords your site ranks for
- Health score for your site
- Broken links
- Basic competitor data
Important:
You need to verify your website ownership (like Google Search Console).
But after you do, you get real data for free.
2. Ahrefs Free Keyword Generator
You can search a keyword and get:
- 150 keyword ideas
- Search volumes
- Keyword difficulty
This is very good for beginners.
3. Ahrefs Free Backlink Checker
Shows:
- Top 100 backlinks
- Domain Rating of any website
Useful for checking competitors.
4. Ahrefs Free SERP Checker
Shows:
- Ranking pages for any keyword
- SEO metrics for each ranking page
Customer Support
- Email Support: Users can email Ahrefs’ responsive support team with any technical issues, billing inquiries, or general questions.
- Live Chat: Ahrefs offers live chat support during business hours, allowing users to get real-time assistance for urgent queries or issues.
- Help Center: The Ahrefs Help Center is a comprehensive resource filled with detailed articles, guides, and FAQs on using the platform effectively.
- Video Tutorials: Ahrefs provides a series of video tutorials that walk users through various features.
- Blog: The Ahrefs blog regularly offers practical tips on how to leverage Ahrefs tools for digital marketing success.
- Webinars: Ahrefs hosts regular webinars that cover a variety of topics, including SEO techniques, tool updates, and industry trends.
- User Community: Ahrefs fosters a vibrant user community through forums and social media groups.
Features & Functionality
General Features
Ahrefs is dedicated to SEO, so most of its features cluster around search optimization. The dashboard gives you a high-level view of all your projects and their SEO performance and progress. Here, you’ll find a navigation bar with tabs for its main features.
Backlink Analysis (The Crown Jewel)
You cannot talk about Ahrefs without talking about Backlinks. This is why pros pay $999/mo. While Semrush has caught up in many areas, Ahrefs is still the world leader in Link Intelligence.
Here is the deep dive into why this specific module is superior.
1. The Index: 35 Trillion Live Links
The size of the index matters, but the quality matters more.
- Live vs. Dead: Unlike some competitors who pad their numbers with dead links from 2015, Ahrefs has a ruthless recrawl policy. If a link is removed, Ahrefs removes it from the “Live” index quickly.
- JS Rendering: AhrefsBot renders JavaScript. This is critical in 2026 where many links are hidden in React/Angular code. Ahrefs finds links that other tools miss.
2. The “Best Links” Filter (Pro Feature)
If you analyze a site with 1 million backlinks, 90% of them are likely spam/scrapers.
- The Old Way: Export to Excel -> Filter by DR > 10 -> Remove .xyz domains.
- The Ahrefs Way: The “Best Links” filter applies a proprietary algorithm that instantly hides the noise. It isolates the links that actually pass PageRank.
- Workflow: Toggle “Best Links” to see the 50 links that are actually helping your competitor rank, and ignore the 950,000 that aren’t.
3. Link Intersect (The “Gap” Finder)
This is the highest-ROI tool for link building.
- The Logic: If a website links to Competitor A AND Competitor B, but not You, they are likely a “Resource Page” or “Best Of” list. They are structurally designed to link to multiple tools in your niche.
- The Workflow:
- Enter 3 competitors in the top fields.
- Enter your domain in the “But doesn’t link to” field.
- Result: A list of highly relevant prospects who want to link to you but just don’t know you exist yet.
4. Broken Backlink Building
Ahrefs makes this classic strategy scalable.
- The Workflow: Enter a competitor’s domain -> Go to “Best by Links” -> Filter HTTP Code: 404.
- The Value: You instantly see which pages on your competitor’s site are dead but still have backlinks. You can recreate that resource, email the linkers, and say: “Hey, you are linking to a dead page. I have a working version here.”
Site Explorer
Site Explorer is where you will spend 80% of your time. It gives you an X-Ray view of any website.
This feature gives you an in-depth look at the organic search traffic and backlink profile of any website or URL. One way is through Organic Traffic Performance. See what keywords your competitors are ranking for and which pages bring the most search engine traffic. Ahrefs monitors hundreds of millions of keywords in 189 locations, so you can trust the estimations to be reliable. You can analyze site structure, outgoing links, and linking authors.
Another way is through the Backlink Profile, which shows the websites linked to your competitors’ sites and gauges the quality of their backlinks. Ahrefs boasts the world’s most extensive index of live backlinks (over 14 trillion) with access to years of historical data.
You can learn whether your competitors are doing paid search advertising and where they funnel their paid traffic in the Paid Traffic Performance section. Here, you can go back in time and see how long competitors have been bidding on a specific keyword through the ad position history chart.
- Expert Workflow: Finding “Low-Hanging Fruit” via Top Pages
- Enter a competitor’s domain.
- Go to Top Pages.
- Filter: Traffic: Top 5 (Positions 1-5).
- Filter: Keyword Count: > 50.
- The Insight: This shows you single pages that rank for dozens of keywords. These are “Parent Topics.” Instead of writing 50 articles, write one “Power Page” on this topic, and you can capture all that long-tail traffic.
Rank Tracker
This gives you a high-level view of ranking progress so you can monitor your rankings and SERP relevance over time. Track how your SEO efforts are paying off via
- Share of Voice (SOV)—what percentage of clicks from organic search traffic land on your website?
- Average position and traffic.
You can also compare your keyword rankings against those of your competitors, giving you a clear picture of your competitive standing. These can be compared in scheduled reports delivered straight to your inbox.
These give you regular and vital updates on your tracked keywords and your position changes in SERPs. The Competitors Traffic Share report, for example, uses data from the top 100 search results for each of your tracked keywords across 190 countries.
Site Audit
The Site Audit feature runs an SEO audit to find out exactly what’s holding your website back from ranking. It shows you a Health Score, which provides an overall scoring system for your site based on 160+ predefined SEO issues, from problems with imaging to oversized CSS or HTML. These issues will be categorized by severity, and recommendations will be offered to fix them. You can also schedule regular audits for your projects.
If you’re a skilled SEO guy who wants to go deeper than pre-defined issues, the Data Explorer puts you in complete control of all the SEO metrics that you care about as you audit your website.
Content Explorer
Ahrefs Content Explorer tool thoroughly analyzes the performance of content across your site and the web, providing tips on popular topics, audience preferences, and valuable backlink opportunities.
You can monitor your competitors’ publishing frequency, ensuring you stay ahead of the curve and don’t get outpaced in content production. Drawing inspiration from content that has already garnered numerous backlinks can guide your strategy for creating similar high-impact pieces.
Expert Workflow: The “Unicorn Content” Finder
- Search for your niche topic (e.g., “SaaS Marketing”).
- Filter: Published: Last 12 Months.
- Filter: Referring Domains: < 5.
- Filter: Page Traffic: > 1,000.
- The Insight: You just found articles that get massive traffic (1k+) despite having almost zero backlinks. This proves the topic has low competition and high demand. Write this content immediately.
Keyword explorer
Most SEO tools show you “Search Volume” (how many times a keyword is typed). This is a flawed metric because of Zero-Click Searches.
The Ahrefs Edge: Traffic Potential (TP)
- Ahrefs looks at the #1 ranking URL for your target keyword.
- It sums up all the clicks that URL gets from all the keywords it ranks for.
- Example: The keyword “SEO tips” might have 5,000 volume. But the top page also ranks for “best seo advice,” “seo tricks,” and “how to do seo.” The Total Traffic Potential might be 15,000.
- Takeaway: This metric prevents you from underestimating the value of a topic.
Ahrefs allows you to generate thousands of keyword ideas and instantly cluster them (with the Parent Topic tool), using reliable metrics to pick the best ones. You can see how much traffic the top-ranking page receives for your keyword, the difficulty, and the potential traffic you could gain by outranking it. With up-to-date search volumes and 12-month average search volume forecasts, you can analyze trends and plan your strategy effectively.
With the Keyword Explorer, you can also analyze keyword clusters and get SERP updates.
Using the Keyword Difficulty (KD) metric, you can determine how challenging it will be to rank in the top 10 organic search results for a keyword; the lower the score, the easier it is to rank.
Brand Radar (New for 2025/2026)
As AI search engines like ChatGPT, Perplexity, and Gemini gain market share, traditional rank tracking is no longer enough. Brand Radar is Ahrefs’ answer to the “AEO” (Answer Engine Optimization) era. It monitors how often your brand is mentioned or recommended by AI models. This is vital for modern digital marketing strategies that aim to capture users who no longer use traditional Google search.
PPC Analysis with Ahrefs (The “Spy” Capabilities)
You asked specifically about PPC. Let’s be clear: Ahrefs is NOT a PPC management tool. You cannot bid, set budgets, or manage Google Ads accounts from here.
However, it is an elite PPC Intelligence tool.
1. Ads History Report
This report is a time machine. It visualizes exactly when a competitor ran ads for a specific keyword over the last few years.
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The Strategy: Look for “Solid Bars.” If a competitor has run an ad for the keyword “CRM Software” for 12 consecutive months without stopping, you know that keyword converts. They wouldn’t burn money for a year if it wasn’t profitable. You can skip the testing phase and bid on that keyword immediately.
2. Ad Copy Export
You can see the exact headlines and descriptions your competitors are using.
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The Strategy: Export their ad copy. Upload it to ChatGPT. Ask the AI: “Analyze these 50 successful ads and identify the common psychological triggers and Value Propositions.” Use this to write better copy for your own landing pages.
3. Landing Page “Spying”
Go to the Paid Pages report.
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This shows you which URLs on their site receive the most paid traffic.
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The Insight: These are their “Money Pages.” Analyze their layout, their Offer (CTA), and their pricing. Copy their conversion optimization tactics.
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Dashboard – cross-project KPIs and saved SEO reports widgets.
Ahrefs List of all features
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Site Explorer – deep backlinks, referring domains, anchors, link intersect, broken backlinks, outgoing links, SERP history, top pages/subfolders/subdomains, paid keywords, and more. Extras include Domain Comparison, Batch Analysis, Content Gap, and Email Alerts. Great for competitor analysis.
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Keywords Explorer – search volumes, keyword difficulty, SERP overview/history, ideas, AI suggestions, keyword clusters, search intents, and translations (Standard+).
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Rank Tracker – track by country/device, competitors, visibility/share-of-voice; weekly by default, daily with Project Boost.
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Site Audit – cloud crawler with 170+ issues, JS rendering, Core Web Vitals/Lighthouse/CRuX views, indexability/duplication/internal linking analysis, and always-on audits/IndexNow/Patches. Does not use credits.
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Content Explorer – “search engine for marketers”: 17B+ pages, filters by DR, traffic, language, author, etc.; unlinked mentions and broken-link building via unique 404 index.
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Web Analytics – privacy-friendly, cookieless traffic analytics for verified sites.
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Brand Radar – track brand and AI Overview visibility; Brand Radar AI add-on expands coverage to multiple AI platforms.
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GBP Monitor – manage Google Business Profiles at scale (local SEO).
Reporting & integrations
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Looker Studio (Google Data Studio) connectors – official connectors for Site Audit, Site Explorer, Rank Tracker; Advanced+ required; SE connector consumes credits; SA/RT do not.
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Report Builder – create Ahrefs reports with share/schedule; available as an add-on (see pricing note above).
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Exports/Rows – generous export limits scale by plan (see limits above).
AI & content
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AI Content Helper – content editor with intent detection, competitor-based grading, topical gap finder, and an integrated AI chat tied to your draft.
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Social Media Manager (new) – plan, schedule, and manage posts across major networks from Ahrefs.
Utilities & extras
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Alerts (email) – new/lost backlinks, keywords, mentions.
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Ahrefs SEO Toolbar (Chrome/Firefox) & WordPress plugin.
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API & AhrefsBot – Enterprise plan includes API access; separate API subscriptions exist for large-scale data pulls.
Key metrics
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Domain Rating (DR) – Ahrefs’ 0–100 log-scaled metric for domain-level backlink strength. You’ll see DR across many reports.
Integrations
- Google Analytics:
Integrating Ahrefs with Google Analytics enables users to combine their site’s traffic data with Ahrefs’ SEO metrics, providing deeper insights into user behavior and traffic sources. - Google Search Console:
If integrated, Google Search Console users can access additional data on their website’s search performance, including impressions, clicks, and keyword rankings, directly within the Ahrefs dashboard. - Locker Studio:
Ahrefs can be integrated with Google Data (Locker) Studio to create custom dashboards and visualizations. This allows for more comprehensive, visually appealing reports. - Slack:
Users can set up integrations with Slack to receive real-time alerts and notifications about important changes in their SEO metrics, such as new backlinks, ranking fluctuations, and site audit issues. - Zapier:
Workflow Automation: Ahrefs integrates with Zapier, allowing users to automate workflows by connecting Ahrefs with over 2,000 other applications.
Performance:
The Site Audit feature in Ahrefs is a cloud-based crawler that acts like Googlebot. It identifies over 170 technical issues, ranging from oversized images to “orphan pages” that have no internal links.
For SMBs, technical SEO is often the easiest win. A site that is technically “healthy” (a health score of 80+) will always rank better than a broken site with great content. Ahrefs categorizes these issues by severity (Errors, Warnings, Notices), allowing your developer to prioritize the fixes that will move the needle the most.
Ease Of Use:
Thanks to its user-friendly dashboard, working with Ahrefs is straightforward. The clean layout makes navigating between different tools and reports easy, providing a comprehensive overview of essential metrics and key insights. With customizable options, you can focus on specific data points relevant to your goals, simplifying the process of monitoring and analyzing your SEO performance.
Setting up is a piece of cake, and users with basic SEO knowledge can quickly understand the tools effectively.
Uniqueness:
- Brand Radar & AI surfaces: Track brand visibility across AI answers (Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot) via Brand Radar AI add-on.
- Cookieless Web Analytics: Lightweight, privacy-friendly analytics for verified sites.
- Always-on audits, IndexNow & Patches: Continuous auditing, IndexNow submission, and the ability to publish SEO fixes (“Patches”) directly from Ahrefs.
- 404 page index for broken-link building inside Content Explorer — excellent for off-page SEO prospecting.
Is Ahrefs Worth It for Beginners?
For a business just starting out, the learning curve can be steep. However, Ahrefs provides several free tools that act as a “training wheels” version of the software.
Ahrefs Webmaster Tools (AWT)
If you can verify ownership of your website via Google Search Console, you can use Ahrefs Webmaster Tools for free. This gives you:
- A full Site Audit to find technical errors (broken links, slow pages).
- Backlink tracking for your own domain.
- Keyword rankings for your own site.
This is arguably the best free value in the entire SEO industry. It allows an SMB to fix their technical foundations before they start paying $129+ per month for the full competitive research suite.
Verdict:
A top-tier SEO suite with the industry’s strongest link tooling and a growing reporting/AI layer. If your day-to-day involves SEO reports, site audits, keyword research, and backlink work, Ahrefs delivers depth and speed. The Starter plan at $29/mo is a low-risk entry point, Standard+ removes credit friction, and Advanced unlocks Looker Studio (Google Data Studio) connectors for agency-grade reporting. Biggest caveats: pricing/credits can feel complex on entry plans, and some integrations/reporting features are gated to higher tiers or add-ons.
Ahrefs vs. Semrush side-by-side comparison
The Ahrefs vs SEMrush debate is the most common conversation in the SEO industry. While both are powerful, they serve different strategic needs.
Why Ahrefs Wins on SEO
Ahrefs has a cleaner, more utilitarian interface. It feels like using a high-powered spreadsheet rather than a flashy dashboard. Its backlink data is consistently more accurate because of its superior crawling of JavaScript-heavy sites. If your primary goal is improving organic search results, Ahrefs is the surgical tool you need.
Why SEMrush Wins on Marketing
SEMrush is a better “all-in-one” marketing suite. It includes social media scheduling, local SEO listing management, and much deeper PPC (Pay-Per-Click) advertising tools. If you are an SMB that needs to manage Facebook posts and Google Ads alongside SEO, SEMrush might offer more “bang for your buck.”
| Feature | Ahrefs | Semrush | Winner |
| Data Accuracy (US) | Excellent. Very fast crawler. | Excellent. Huge database. | Tie |
| Backlink Index | 35 Trillion links. Often faster. | High volume, but slightly slower. | Ahrefs |
| UX / Interface | Clean, minimalist, data-first. | Cluttered, “noisy,” feature-packed. | Ahrefs |
| PPC Features | Spy tools only (History, Copy). | Full toolkit (PLA, Display, Local). | Semrush |
| Social Media | None. | Full Posting & Monitoring Suite. | Semrush |
| Local SEO | Very Basic. | Listing Management Tool. | Semrush |
| Pricing | Credit limits can be painful. | More generous daily limits. | Semrush |
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