Klaviyo CRM Review (2025): Features, Pricing, Pros & Cons
Klaviyo CRM Plans & Pricing
Klaviyo Comparison
Expert Review
Pros
Cons
Klaviyo CRM's Offerings
Klaviyo’s pricing depends on active profiles and SMS usage. All tiers include the CRM dashboard, integrations, and analytics tools.
Free Plan:
- Up to 250 active profiles
- 500 monthly emails, 150 SMS/MMS credits
- Email support for 60 days
- Reporting dashboard included
Email Plan – from $20/month:
- 5,000 emails per month
- AI content generator
- 350+ integrations
- Advanced analytics and segmentation
Email + SMS Plan – from $35/month:
- 150 SMS/MMS credits
- Multi-channel attribution
- A/B testing and logo removal
- Recommended for most SMBs
Add-on Tools:
- Klaviyo Reviews: From $25/month (for 250 or fewer orders)
- Marketing Analytics: From $100/month
- Advanced Data Platform (CDP): From $500/month (up to 100,000 profiles)
No long-term contracts are required, and billing scales automatically with active profiles.
Customer Support
Klaviyo CRM tool provides a combination of email, live chat, and community-based support. Users on paid plans receive priority access to 24/7 chat support, while the free tier is limited to email assistance for the first 60 days.
The Help Center is one of the most detailed in the CRM space, offering step-by-step tutorials, product guides, and video walkthroughs. Additionally, the Klaviyo Community Forum serves as a hub for best practices, user discussions, and success stories.
Phone support is reserved for enterprise inquiries, but the responsiveness of Klaviyo’s support staff via chat is typically rated highly in user reviews. Overall, customer support is fast, knowledgeable, and SMB-friendly.
Features & Functionality
General Features
Klaviyo CRM software centralizes all customer data into unified profiles, merging email, SMS, purchase, and browsing behavior. This gives marketers a complete view of each customer journey — crucial for small retailers looking to improve personalization and repeat sales.
AI Writer & Flows AI
The built-in AI Writer crafts email and SMS messages with simple prompts. Flows AI lets users automate responses and triggers without coding. Together, they reduce campaign creation time and ensure consistent messaging across channels.
Customer Hub
A standout feature of the Klaviyo CRM tool, Customer Hub gives shoppers a self-service experience to track orders, request returns, or discover personalized recommendations. For SMBs, this reduces support tickets and increases satisfaction.
AI-Powered Segmentation
Marketers can describe their target group in natural language, and Klaviyo automatically generates segmentation logic. This streamlines targeting — allowing brands to re-engage cart abandoners, re-target inactive customers, or personalize product suggestions effortlessly.
Analytics & Reporting
Every Klaviyo plan includes robust reporting dashboards. Businesses can analyze conversion rates, campaign ROI, customer lifetime value, and more. For advanced users, custom reports and predictive analytics enable data-backed decision-making.
A/B Testing
Built-in A/B testing tools help refine subject lines, designs, and call-to-actions. SMBs can identify what resonates best with their audience before scaling campaigns.
Automation
Klaviyo CRM integrates with 350+ third-party tools, including:
- E-commerce: Shopify, WooCommerce, BigCommerce, Magento
- Marketing & Ads: Facebook Ads, Google Ads, TikTok Ads
- Data & Analytics: Google Analytics, Snowflake, Segment
- Customer Service: Zendesk, Gorgias, Recharge
These integrations ensure smooth data flow between sales, marketing, and support systems, empowering SMBs to maintain consistency across all touchpoints.
Performance:
Klaviyo CRM performs strongly in both reliability and speed. Campaign launches, automation triggers, and data syncs with eCommerce stores happen almost instantly. Its 99.9% uptime ensures minimal disruption, and data updates occur in real time.
The platform’s AI Writer and Flows AI execute quickly without lag, allowing marketers to build workflows on the fly. Reports load within seconds, even for accounts with large contact lists, and integrations remain stable under high data traffic.
For SMBs running multiple campaigns simultaneously, Klaviyo’s cloud infrastructure ensures performance consistency and fast load times across regions.
Ease Of Use:
Klaviyo CRM offers a modern and intuitive interface, though it does come with a short learning curve for beginners. The dashboard is thoughtfully organized, giving users quick access to core modules like campaigns, flows, analytics, and profiles.
The onboarding process includes guided walkthroughs, video tutorials, and sample templates that make it easier for new users to set up their first campaigns. Experienced marketers will find the workflow logic and automation builder especially fluid.
While beginners may need a few sessions to master segmentation and flow building, the Klaviyo Academy and Help Center provide deep educational content to accelerate learning. Once mastered, the platform’s drag-and-drop editor and AI-driven workflow suggestions make campaign management remarkably smooth.
Uniqueness:
What sets Klaviyo CRM software apart is its purpose-built design for B2C businesses. Unlike most CRMs that retro-fit eCommerce capabilities, Klaviyo natively integrates customer behavior, purchase data, and marketing automation.
Its AI-powered segmentation and predictive analytics are standout features that help brands target customers at precisely the right time with the right message. The Customer Hub also provides end-users with a self-service portal – a unique feature in CRMs – that merges marketing, support, and order management into a single experience.
With over 350 integrations and advanced tools, including Reviews, Marketing Analytics, and a Customer Data Platform (CDP), Klaviyo’s ecosystem extends beyond CRM to complete lifecycle management.
Verdict:
Klaviyo CRM software is an exceptional choice for B2C and eCommerce companies that want to unify customer data and automate their marketing communications. It excels in personalized email and SMS marketing, advanced AI segmentation, and deep integration with popular e-commerce systems, including Shopify, WooCommerce, and BigCommerce.
For small businesses, the free plan offers an excellent starting point for testing CRM-driven marketing automation. Larger businesses will benefit from its robust data tools, real-time analytics, and scalability.
While there’s a slight learning curve, Klaviyo’s intuitive design, strong support, and AI assistance make it one of the most complete CRM solutions for online retailers today.
FAQs about Klaviyo CRM
1. Is Klaviyo a CRM or an email marketing tool?
Klaviyo started as an email marketing platform but has evolved into a full CRM solution with SMS, reviews, analytics, and customer data management capabilities.
2. Does Klaviyo integrate with Shopify and WooCommerce?
Yes, Klaviyo has native integrations with Shopify, WooCommerce, and other major eCommerce platforms, syncing customer data automatically.
3. Does Klaviyo CRM have a free plan?
Yes, Klaviyo offers a free plan for up to 250 active profiles, making it ideal for small retailers and startups.
4. Is Klaviyo good for small businesses?
Absolutely. Its scalability, automation tools, and AI features make it a top choice for growing SMBs that rely on digital sales and marketing.
5. Does Klaviyo support multi-channel marketing?
Yes. Klaviyo enables marketing through email, SMS, and push notifications, providing unified analytics across all channels.
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