Top Semrush Alternatives

Here are the best alternatives to Semrush. Explore top Semrush competitors offering similar features, benefits, and functionality. Choose the one that meets your needs, whether you want better pricing, advanced features, or enhanced customization. Use this comparison to discover tools that compete with Semrush and may better align with your needs.

Semrush
Ahrefs
Yoast
Price - Starting from
Pro
$117.33
/mo
7-Day FREE Trial
Price - Starting from
Starter
$29
/mo
Price - Starting from
Yoast Free
$0
/yr
Expert Pros
Comprehensive Toolset
Detailed Competitive Analysis
User-Friendly Interface
Extensive Database
Expert Pros
Excellent backlink and off-page SEO tracking
Reliable domain rating metric
Comprehensive SEO reports
Looker Studio (Google Data Studio) integration for advanced reporting
Expert Pros
User-Friendly Interface
24/7 Support
Integration with WordPress
Expert Cons
Comparatively Expensive
Limited Website Crawling
Additional Add-Ons Cost
Expert Cons
Starter and Lite plans have strict limits
Looker Studio integration is only available in Advanced+ plans
Some learning curve for beginners
Expert Cons
Limited Free Features
Impacted Performance
Frequent Updates

Semrush SEO tools Alternatives

Ahrefs
Ahrefs
Starting from:
$29 /mo
Free plan / Free trial:
Not Available
Learn more about Ahrefs review.
Ahrefs is one of the most widely used SEO tools for keyword research, site audits, competitor analysis, and backlink tracking. Digital marketers and SMBs rely on its data to improve off-page SEO, monitor domain rating, and generate in-depth SEO reports. While it’s powerful, its pricing and credit system can be restrictive for small teams.
Features

General Features

v-pro
Organic Competitors
v-pro
SEO PDF Report
v-pro
Competitor Analysis
v-pro
Graphs and Widgets
v-pro
Email Notifications
v-pro
API Integration
v-pro
Looker Studio Integration
v-pro
Traffic Analysis
v-pro
Social Media Analytics
v-pro
Schema Controls
v-pro
Meta Tags Management
v-pro
XML Sitemap
v-pro
Snippet Preview
v-pro
Redirect Manager
v-pro
Keyword Research
v-pro
Backlinks Analysis
v-pro
Content Analysis
v-pro
Site Audit
Pros & Cons

Pros

v-pro
Excellent backlink and off-page SEO tracking
v-pro
Reliable domain rating metric
v-pro
Comprehensive SEO reports
v-pro
Looker Studio (Google Data Studio) integration for advanced reporting

Cons

x-con
Starter and Lite plans have strict limits
x-con
Looker Studio integration is only available in Advanced+ plans
x-con
Some learning curve for beginners
Yoast
Yoast
Starting from:
$0 /yr
Free plan / Free trial:
Available
Learn more about Yoast review.
Yoast SEO is a simple and effective way to optimize your website for increased traffic and outrank your competition. The WordPress and Shopify plugins are designed to enhance your online visibility through technical SEO, content optimization, and business-specific solutions.
Features

General Features

v-pro
Organic Competitors
v-pro
SEO PDF Report
v-pro
Competitor Analysis
v-pro
Graphs and Widgets
v-pro
Email Notifications
v-pro
API Integration
v-pro
Looker Studio Integration
v-pro
Traffic Analysis
v-pro
Social Media Analytics
v-pro
Schema Controls
v-pro
Meta Tags Management
v-pro
XML Sitemap
v-pro
Snippet Preview
v-pro
Redirect Manager
v-pro
Keyword Research
v-pro
Backlinks Analysis
v-pro
Content Analysis
v-pro
Site Audit
Pros & Cons

Pros

v-pro
User-Friendly Interface
v-pro
24/7 Support
v-pro
Integration with WordPress

Cons

x-con
Limited Free Features
x-con
Impacted Performance
x-con
Frequent Updates
RankRanger
RankRanger
Starting from:
$79 /mo
Free plan / Free trial:
Available
Learn more about RankRanger review.
Many SEO products let you track your SERP rank, and RankRanger is among the best of them. But it is so much more than that. It is a comprehensive SEO and website growth platform that has become even more robust since the acquisition by Similarweb in 2022. It is designed to help businesses and agencies monitor, analyze, and improve their online presence through data, versatile tools, and automated reports.
Features

General Features

v-pro
Organic Competitors
v-pro
SEO PDF Report
v-pro
Competitor Analysis
v-pro
Graphs and Widgets
v-pro
Email Notifications
v-pro
API Integration
v-pro
Looker Studio Integration
v-pro
Traffic Analysis
v-pro
Social Media Analytics
v-pro
Schema Controls
v-pro
Meta Tags Management
v-pro
XML Sitemap
v-pro
Snippet Preview
v-pro
Redirect Manager
v-pro
Keyword Research
v-pro
Backlinks Analysis
v-pro
Content Analysis
v-pro
Site Audit
Pros & Cons

Pros

v-pro
Comprehensive Features
v-pro
Free Trial
v-pro
Customization
v-pro
Integration

Cons

x-con
Pricing
x-con
Learning Curve
SurferSEO
SurferSEO
Starting from:
$89 /mo
Free plan / Free trial:
Available
Learn more about SurferSEO review.
SurferSEO is a comprehensive suite of SEO tools designed to enhance content strategy and search engine results page (SERP) standings. It offers a range of features, including a Content Editor, AI-driven keyword research, and insights based on Natural Language Processing (NLP) models, aimed at helping digital marketers, SEO experts, and content creators optimize their content for better search engine rankings.
Features

General Features

v-pro
Organic Competitors
v-pro
SEO PDF Report
v-pro
Competitor Analysis
v-pro
Graphs and Widgets
v-pro
Email Notifications
v-pro
API Integration
v-pro
Looker Studio Integration
v-pro
Traffic Analysis
v-pro
Social Media Analytics
v-pro
Schema Controls
v-pro
Meta Tags Management
v-pro
XML Sitemap
v-pro
Snippet Preview
v-pro
Redirect Manager
v-pro
Keyword Research
v-pro
Backlinks Analysis
v-pro
Content Analysis
v-pro
Site Audit
Pros & Cons

Pros

v-pro
Excellent Content Editor
v-pro
Range of pricing plans
v-pro
SEO Optimization & Data-Driven Decisions

Cons

x-con
Overwhelming Data
x-con
Basic Keyword Tool
Screaming Frog SEO Spider
Screaming Frog SEO Spider
Starting from:
$0 /yr
Free plan / Free trial:
Available
Screaming Frog SEO Spider is one of the most powerful website auditing tools available for SEO professionals. It enables users to crawl websites and analyze critical SEO factors, making it an essential tool for digital marketers, web developers, and businesses looking to optimize their online presence. This in-depth review covers everything you need to know, including pricing, features, performance, and its overall value.
Features

General Features

v-pro
Organic Competitors
v-pro
SEO PDF Report
v-pro
Competitor Analysis
v-pro
Graphs and Widgets
v-pro
Email Notifications
v-pro
API Integration
v-pro
Looker Studio Integration
v-pro
Traffic Analysis
v-pro
Social Media Analytics
v-pro
Schema Controls
v-pro
Meta Tags Management
v-pro
XML Sitemap
v-pro
Snippet Preview
v-pro
Redirect Manager
v-pro
Keyword Research
v-pro
Backlinks Analysis
v-pro
Content Analysis
v-pro
Site Audit
Pros & Cons

Pros

v-pro
Simple installation and setup
v-pro
Fast website crawling with minimal lag
v-pro
Data-rich interface for in-depth analysis

Cons

x-con
Steep learning curve for beginners
x-con
No cloud-based option—requires desktop installation