Site123 E-Commerce Review For 2025
Site123 eCommerce Plans & Pricing
Site123 Comparison
Expert Review
Pros




Cons


Site123 eCommerce's Offerings
I found that Site123 pricing plans offer a range of tiers to cater to different needs and budgets. The platform provides clear and transparent pricing options, allowing users to choose the plan that best suits their requirements.
The first option is the Free Plan, which allows users to create a basic website at no cost. Although it has some limitations, it is a great starting point for individuals or small businesses on a tight budget.
Customer Support
Site123 provides robust customer support options to ensure that users have assistance whenever they need it. They offer multiple channels for users to reach out and get the help they require.
Knowledgebase
One of the primary support options is Site123’s extensive knowledge base, which serves as a comprehensive self-help resource. It contains a wealth of articles, tutorials, and guides that cover various aspects of building and managing a website. Users can access this knowledge base at any time, allowing them to find answers to common questions and troubleshoot issues on their own.
Live Chat
Site123 provides a live chat feature for real-time support which typically replies in under 2 minutes. Users can engage in a direct conversation with a support representative, asking questions and receiving immediate assistance. The live chat option is available during specified hours, ensuring that users can connect with the support team when they need it the most.
Email Support
Additionally, Site123 offers email support for more personalized assistance. Users can submit their inquiries or concerns via email, and the Site123 support team is prompt in responding and providing guidance. This option is available 24/7, ensuring that users can receive assistance regardless of their time zone or location.
Features & Functionality
General Features
The website builder has up-to-date features that make it much easier to build a good-looking website than other options. Most of the work has been taken care of for you, so you just need to tweak settings and adjust elements. You have access to SEO features, an image library, a form builder, social media app integrations, and more.
These CMS features make SITE123 a great option for small to medium-sized businesses looking to establish or expand their online presence with essential e-commerce capabilities.
Top Product and Service Features of SITE123 e-commerce:
- Sell digital products
- Multicurrency support
- Online payments
- Shipping and tax configuration
- Inventory management
- Coupon management
- Order tracking
- Customizable storefront
- SEO tools
- Third-party plugins
- Free SSL/HTTPS
- Product listing
- Categories and subcategories
- Blogging platform
- Payment options
- Safety features
Let’s take a closer look at the top e-commerce features:
Sell Digital Products
I found that selling digital products like courses, ebooks, and audio files was simple. I was able to upload files directly to SITE123’s servers, and after purchase, customers received instant access to download their files for up to 30 days. This feature makes it easy for businesses to sell online without relying on third-party file hosting.
Multicurrency Support
I played with SITE123’s multicurrency support, and it allows businesses to display prices in over 80 different currencies. Customers from different countries can see pricing and pay in their local currency, making the checkout process smoother and reducing friction for international shoppers. For businesses looking to expand their reach, this feature simplifies global transactions and increases potential sales, making SITE123 a strong option among affordable e-commerce solutions.
Online Payments
The website-building platform integrates with popular payment gateways such as PayPal, Stripe, and 2Checkout, offering customers a variety of payment options. This flexibility helps improve the checkout experience by providing secure and familiar payment methods, which can reduce cart abandonment and increase conversions.
Shipping and Tax Configuration
Users can configure detailed settings for shipping and taxes, tailoring their online store to comply with local laws and logistics. The SITE123 CMS allows you to set different tax rates and shipping costs based on the customer’s location, which helps ensure that the business meets regional compliance requirements while providing accurate pricing to customers.
Inventory Management
The CMS platform offers inventory tools to manage stock levels effectively. Businesses can track product quantities, set notifications for low stock, and update their inventory in real-time. Proper inventory management ensures that customers see accurate stock information, which helps maintain service reliability and customer satisfaction, especially when selling online.
Coupon Management
SITE123 provides capabilities to create and distribute coupons, which can be a strategic marketing tool to attract new customers and reward loyal ones. Coupons can be customized for discounts, promotional offers, or special sales, helping to drive traffic and increase sales volume.
Order Tracking
When I tested SITE123’s e-commerce platform, I found its order tracking tools useful for managing sales. The CMS dashboard provides a dedicated orders screen, where I could filter orders by date, type, and status. This feature makes it easier for businesses to monitor transactions and analyze order data, helping with inventory management and customer service.
Customizable Storefront
I played with SITE123’s e-commerce website builder and found that while customization is somewhat limited on the free plan, businesses can still adjust fonts, colors, and layouts. These design options help create a branded online store that enhances the customer experience. For users on premium plans, additional customization options unlock more flexibility, making SITE123 a solid affordable e-commerce solution for businesses looking to sell online with a professional appearance.
SEO Tools
SITE123 website builder offers fundamental SEO tools for editing meta titles and descriptions, creating sitemaps, and setting up 301 redirects. These tools are essential for improving the online store’s visibility in search engine results, thereby driving more organic traffic.
Third-party Plugins
The CMS platform supports a variety of third-party plugins, enhancing the functionality of the online store. These can include tools for SEO, customer support via live chat, analytics, and more, allowing businesses to extend their capabilities and tailor their site to better meet their needs.
Free SSL/HTTPS
All SITE123 websites include free SSL certificates, ensuring that all data transmitted is secure. This is crucial for protecting sensitive customer information such as credit card numbers and personal data, and it also contributes to customer trust and confidence in the site.
Product Listing
Each product you add to SITE123 can be assigned an SKU based on the naming conventions you set. This will make it easier for you to find products when you have a large catalog. You have the option of tracking your stock manually or automatically via the SITE123 backend. If you choose automatic, you’ll get low-stock alerts so you can manage your free cash and lead times.
Categories and Subcategories
If you have a larger eCommerce site, then you know how important it is to properly categorize products. SITE123 makes it possible to create as many categories and subcategories as you need. Additionally, products can be placed in multiple categories to enhance visibility and improve the user experience.
Blogging Platform
SITE123 comes with a built-in blogging system and allows you to choose from multiple templates. It has simple commenting, an RSS, scheduling, and the ability to optimize for SEO.
Payment Options
Your eCommerce store can integrate with three major credit card payment processors. These are Stripe, Braintree, and 2Checkout. In addition to those payment options, customers can pay using PayPal or even send you wire transfers for when a transaction needs to be completed offline.
Safety
SITE123 has a few key safety features that keep your data secure. It doesn’t handle any of the payment processing so none of your customer’s card details ever hits its servers. If your site is compromised then customer data will be safe.
It also encrypts incoming and outgoing data with SSL certificates that come standard with all of its plans. If you purchase a domain from the service, it also protects private information with a Whois service.














Design
Templates & Themes
There are nearly 200 professional-looking themes to choose from. They’re loosely divided into categories like events, music, photography, restaurants, etc. so you can focus on the one with the highest chance of success for you. Themes can be switched with the click of a button and customized based on layout, overall design, and imagery.









Multimedia Automations
Automate the integration and management of multimedia content to enhance customer engagement.



Marketing
Ecommerce Storefront
SITE123 provides a wide range of eCommerce-specific templates to help you start selling online. You can integrate with popular payment processors, set your shipping and tax amounts, and issue coupons. Of course, all store templates are mobile-friendly and designed for conversions.
Email marketing
You get basic email marketing tools to grow your list and contact customers. You’re able to embed newsletter signup forms to engage your subscribers.










Hosting
Reliable hosting solutions to support your eCommerce needs.




Performance:
Speed and Reliability
When I tested SITE123’s e-commerce platform, I found it runs smoothly with reliable uptime and quick page loading speeds. Whether browsing on desktop or mobile, pages loaded without delays, ensuring a seamless shopping experience for customers.
Ease of Store Management
I played with the online store builder, and managing products, orders, and payments felt effortless. The platform provides a solid foundation for businesses looking to sell online without dealing with complex setups. However, for larger stores, I noticed that advanced customization options are somewhat limited.
For those searching for an affordable e-commerce solution, SITE123 is great for small businesses that need a simple yet functional store. While it may not have the flexibility of open-source or headless CMS options, it delivers a user-friendly experience for getting an online store up and running quickly.
Ease Of Use:
Easy-to-Use E-Commerce Website Builder
When I tested SITE123’s e-commerce platform, I found its biggest strength to be its ease of use. Designed for business owners with little to no technical experience, SITE123 allows users to sell online without the complexities of traditional CMS or headless CMS solutions. The setup process is streamlined, guiding users through each step to create a professional online store quickly.
Customizable Templates and Drag-and-Drop Functionality
I played with SITE123’s selection of customizable templates, all designed specifically for e-commerce. Choosing a template that matched my brand identity was simple, and the drag-and-drop editor made arranging and organizing product listings effortless. This makes SITE123 a great choice for businesses looking for an affordable e-commerce solution with mobile-responsive design and easy e-commerce website customization.
Seamless Product and Inventory Management
Managing an online store is straightforward with SITE123. I uploaded product images, set prices, created descriptions, and tracked stock levels without any hassle. The inventory management tools ensure businesses can keep products updated, and bulk editing capabilities make managing larger catalogs more efficient.
Payment Integration and Secure Transactions
When I tested SITE123’s payment options, I found it integrates smoothly with popular payment gateways like PayPal and credit cards, ensuring secure checkout for customers. This feature is crucial for businesses looking for a top e-commerce platform that simplifies selling online while maintaining high security.
Shopping Cart, Order Management, and Shipping Options
SITE123 provides built-in shopping cart integration, allowing customers to check out with ease. I also explored order management tools that let businesses track sales and handle shipping preferences directly from the dashboard. Offering multiple shipping options ensures a seamless shopping experience, reducing abandoned carts and increasing customer satisfaction.
Site123 also offers a bunch of tutorial videos:
Verdict:
Site123, initially founded in 2015 as a user-friendly platform for small businesses and freelancers to establish an online presence, has transformed into an impressive eCommerce website builder to maximize product sales. With a diverse selection of nearly 200 professional templates across various categories, Site123 prioritizes the core aspects of website design while offering an array of eCommerce features. The platform supports 80 currencies, incorporates built-in email marketing capabilities, and provides numerous additional functionalities.
One notable strength of Site123 lies in its highly responsive customer support team, which is consistently recognized as one of the best in the industry. This dedication to assisting users is evident in the platform’s extensive user base, which boasts over 1 million loyal customers. However, it’s important to note that Site123’s focus on quick online setup may result in limited design flexibility, although this tradeoff is made to prioritize efficiency. If you seek a visually appealing eCommerce store without overwhelming customization options, Site123 proves to be a reliable and solid choice.
User Review

- All of the features are super helpful. Great template options and images to choose from. No coding necessary to build a beautiful fully functional site.
- I personally would have liked at least the option to add HTML. I wanted more control over design.
- Web design made easy, efficient, and attractive. Customer service was also outstanding.