Wix eCommerce Review For 2025
Wix eCommerce eCommerce Plans & Pricing
Wix eCommerce Comparison
Expert Review
Pros
Cons
Wix eCommerce eCommerce's Offerings
Wix eCommerce pricing plans are referred to as Business and eCommerce plans and come with separate features as well as pricing than Wix.
Like other Wix plans, it comes with a 14-day money-back guarantee.
Wix eCommerce plans are more expensive than a basic website builder but it does offer a wider range of features to increase sales.
Customer Support
Wix Help Center and Knowledge Base
I found Wix’s e-commerce platform Help Center to be comprehensive, covering everything from store setup to advanced customization. The knowledge base provides detailed guides and step-by-step instructions, making it easy to find answers without needing direct support.
Phone and Live Chat Support
For more complex issues, Wix offers 24/7 customer support via phone and live chat. I played with the callback system and found response times reasonable. Support reps were knowledgeable and able to resolve issues efficiently, ensuring smooth e-commerce website management.
Community Forums and Peer Support
Wix also provides community forums dedicated to specific features and integrations. Users can exchange tips and troubleshooting solutions, making it a valuable resource for businesses learning to sell online.
Blog and Educational Resources
The Wix blog shares general marketing insights, e-commerce trends, and platform updates. I found this resource useful for businesses looking to optimize their online store with SEO features and promotional strategies.
Features & Functionality
General Features
Wix is a comprehensive and flexible choice for businesses looking to create and grow their online presence effectively. The website builder offers a wide set of features, which I’ve listed below:
Top product and service features of Wix e-commerce:
- Advanced online storefront customization
- Product listing & inventory management
- Multichannel sales capabilities
- Extensive app market
- Integrated payment solutions
- Dynamic shipping and tax tools
- Mobile optimization and app
- SEO and marketing tools
- Event and ticket sales
- Subscription and recurring payments
- Live chat and customer engagement tools
- Abandoned cart recovery
- Multiple sales channels
- Dropshipping options
- Payment options
- Safety
- Product listing & inventory management
I’ll explore these features in more detail below:
Advanced Online Storefront Customization
The Wix website builder provides a versatile drag-and-drop editor that allows users to tailor their online stores extensively, with a variety of templates and customization options available to create a unique shopping experience.
Product listing & inventory management
The CMS enables you to sell digital and physical products alone or as discounted bundles. You can also list variants of the same product according to size, color, and custom factors. For each product variant, you can display a different image and even a video.
Through your admin panel, you can view your customers’ past purchases, addresses, and personal information. Inventory management includes adding tracking numbers, marketing orders as fulfilled, automatically counting inventory levels, updating multiple orders at once, and more. Many of the functions are automated, but they can all be performed manually in case of an issue.
Multichannel Sales Capabilities
The Wix website builder supports selling online across multiple channels, such as social media platforms and online marketplaces, providing a unified management dashboard for all sales activities.
Extensive App Market
The Wix App Market offers a wide range of applications that extend the functionality of online stores, from enhancing SEO to improving customer service and adding review capabilities.
Integrated Payment Solutions
Wix offers its own payment platform, Wix Payments, which supports a variety of payment methods, including credit cards, PayPal, and other digital wallets, facilitating seamless checkout experiences.
Dynamic Shipping and Tax Tools
Wix provides tools to manage shipping options and automate tax calculations, which help streamline the purchase process and ensure compliance with local tax regulations.
Mobile Optimization and App
Wix stores are optimized for mobile devices, and the Wix mobile app allows for on-the-go management of your store, enhancing the flexibility for business owners.
SEO and Marketing Tools
Wix includes built-in SEO tools and integrated marketing solutions, such as email campaigns and social media advertising, to help increase store visibility and drive sales.
Event and Ticket Sales
Wix uniquely supports businesses that deal with event and ticket sales, offering tools for creating and managing events, bookings, and ticket sales directly from the store.
Subscription and Recurring Payments
For businesses that offer subscription-based products or services, Wix supports the setup of recurring payments, enhancing customer retention and streamlining revenue collection.
Create recurring subscriptions for things like a physical box of products or digital products. You control the payment terms, frequency, and everything in between.
Live Chat and Customer Engagement Tools
Wix includes features like live chat, which can significantly enhance customer service and increase sales by providing immediate assistance to shoppers on your site.
Abandoned cart recovery
Through email marketing, the platform allows you to set up automated workflows to bring back a large percentage of sales that would otherwise be lost.
Multiple sales channels
You’re not only limited to selling on your website. Instead, Wix eCommerce has a direct integration with social platforms like Facebook and Instagram to help you reach a wider audience and make the purchase process easier for prospects.
Dropshipping options
Dropshipping has become popular over the years. Wix integrates with multiple platforms such as Modalyst, Spocket, Printful, and Printify to automate order requests and free up your time to market your business.
Payment options
There’s a large number of payment providers which include but aren’t limited to Wix Payments, 2Checkout, Braintree, Fat Zebra, DPO Group, PayPal, Paystack, Stripe, Square, etc. Some providers are only available in specific countries and Wix will show those based on your location. PayPal, credit, debit, cash, and even POS payments are possible.
Safety
Wix eCommerce is compliant with regulations such as GDPR and CCPA. If a customer requests their data, you can easily forward them a file that shows them all the information you’ve gathered. If they request, you can delete their personal data which includes contact details, activities, orders, card details, and invoices.
In addition to the above, Wix eCommerce are all secured by HTTPS/STL encryption which creates a secure link from your customer’s device and the web servers. It has also made a commitment to only work with payment processors who adhere to the highest level of security – PCC DSS level 1.
Design
Wix eCommerce comes with over 100 professional-looking templates to design your online shop. During the creation process, you can choose any of them, change the colors, rearrange the layout, and add over a dozen product images for customers to interact with. It has a bit of a learning curve because of all the options that need to be set up such as payment processors, inventory tracking, sales tax, etc. That doesn’t mean it’s difficult, it’ll just take more time and energy than a standard website.
Multimedia Automations
Automate the integration and management of multimedia content to enhance customer engagement.
Marketing
Wix eCommerce has built-in email marketing tools which allow you to stay connected with your customers, improve loyalty, and drive revenue over time. The platform also has a video maker, SEO Wiz, social post tools, and marketing automation. It also integrates with popular marketing tools like Hotjar for visitor recordings, Google & Facebook Ads, and Privy for email capture.
Hosting
Reliable hosting solutions to support your eCommerce needs.
Performance:
Speed and Reliability
I found that the Wix e-commerce platform’s cloud-based infrastructure ensures reliable uptime. For small to medium businesses, page load speeds are generally smooth, but for larger online stores, performance can slow down, especially with high-resolution images or extensive product catalogs.
Optimization Tools for Better Performance
I played with Wix’s performance enhancement tools, including image optimization, caching, and mobile-responsive design. These features help improve e-commerce website speed, but businesses selling online should monitor performance to ensure fast-loading pages.
Scalability Considerations
Wix works well for affordable e-commerce solutions, but for businesses planning to scale rapidly, I found that inventory management and advanced customization options are more limited compared to other top e-commerce platforms. If high traffic and complex store operations are expected, businesses should evaluate whether Wix meets long-term needs.
Ease Of Use:
When I tested Wix’s e-commerce platform, I found that its extensive feature set requires a time investment to master. Setting up payment processors, shipping integrations, and product variants necessitates careful configuration.
However, the intuitive drag-and-drop interface simplifies the process, making it manageable even for those new to online store builders. I played with adding products and customizing the storefront, and the e-commerce website builder provided clear guidance throughout.
While the learning curve is present due to the platform’s comprehensive capabilities, Wix remains an affordable e-commerce solution with mobile-responsive design and SEO features, suitable for businesses aiming to sell online effectively.
Uniqueness:
Wix stands out as an e-commerce website builder with drag-and-drop customization, built-in SEO tools, and seamless social media integration. Unlike many top e-commerce platforms, it combines simplicity with flexibility, making it one of the best e-commerce platforms for small businesses.
Verdict:
Wix eCommerce is a complete solution to manage your eCommerce shop. It has a wide range of features such as marketing tools, email marketing and abandoned cart workflows, the ability to collect recurring payments, support for multiple sales channels, and much more. It’s compliant with major regulations in different markets such as GDPR and CCPA. It also provides secure websites to protect customer data.
There are multiple pricing plans to meet your needs but keep in mind that it’s not easy to change a template once selected. Unless you have custom needs or enterprise-level functionality, Wix eCommerce is a great solution to launch and grow your online brand.
Wix E-commerce FAQ
Q: What is Wix eCommerce and how does it work?
A: Wix eCommerce, also called Wix Stores, is the online store builder inside the Wix platform. It lets you design a storefront, upload products, manage inventory, accept payments, set shipping and tax rules, and track orders — all from a single dashboard. You can also sell through social channels like Facebook and Instagram.
Q: How much does Wix eCommerce cost?
A: To sell online, you’ll need one of Wix’s Business or eCommerce plans. Pricing typically starts at $27/month for the Business Basic plan and goes up to $159/month for the Business Elite plan. Each tier unlocks more features like advanced shipping, subscriptions, and analytics.
Q: Does Wix charge transaction fees?
A: Wix doesn’t charge transaction fees when you use Wix Payments, but standard payment processing fees apply (around 2.9% + $0.30 per transaction). If you use a third-party provider, their rates will apply instead.
Q: Can I switch templates after launching my Wix store?
A: Not directly. Once your site is live, you can’t switch templates automatically. You’ll need to manually rebuild your pages if you want a new design, which is a known Wix limitation.
Q: Is Wix good for large online stores?
A: Wix works best for small and mid-sized businesses with moderate product catalogs. While it can technically support thousands of SKUs, very large or complex stores may experience slower performance and limited backend flexibility compared to platforms like Shopify or BigCommerce.
Q: What features does Wix eCommerce include?
A: Wix eCommerce includes everything you need to start selling online — customizable product galleries, inventory management, coupons, discounts, subscriptions, automated tax and shipping rules, customer accounts, and integrated analytics.
Q: How does Wix handle SEO for online stores?
A: Wix provides full SEO control. You can edit meta titles, descriptions, slugs, alt text, and canonical tags for each product. It also includes built-in structured data, automatic sitemap generation, and integration with Google Search Console through the Wix SEO setup wizard.
Q: How do I optimize my Wix store for SEO?
A: Focus on:
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Writing keyword-rich product titles and descriptions
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Using high-quality images with alt text
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Customizing meta tags for every product and category page
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Enabling structured data markup
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Improving site speed and mobile responsiveness
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Adding internal links and blog content for topical authority
Q: What are the main limitations of Wix eCommerce?
A: The main drawbacks are limited template switching, fewer advanced scaling tools, and higher reliance on third-party apps for some features. Some users also report slower load times on large stores with heavy visual content.
Q: Can I do dropshipping on Wix?
A: Yes. Wix integrates with dropshipping apps like Modalyst and Printful, allowing you to sell products without holding inventory. You can import items directly, set your own prices, and manage everything from the Wix dashboard.
Q: What payment gateways does Wix support?
A: Wix supports major payment options including credit/debit cards, PayPal, Apple Pay, and Google Pay via Wix Payments. You can also connect 80+ third-party gateways worldwide depending on your business setup.
Q: How do I manage taxes and shipping on Wix?
A: You can set region-based tax rates, create multiple shipping zones, offer flat or calculated shipping, and add options for local pickup. Wix automatically calculates taxes in many regions using Avalara integration.
Q: Can I migrate from Wix to another platform later?
A: Yes, but migration isn’t automatic. You can export product data (CSV) and manually rebuild your design, but content like blog posts and SEO settings must be recreated. It’s best to plan for long-term use before committing.
Q: How secure is Wix eCommerce?
A: Wix is fully SSL-encrypted and PCI DSS compliant. All customer transactions and data are protected by HTTPS, and Wix handles hosting and server security automatically — so you don’t need to manage it yourself.
Q: How fast are Wix stores?
A: Wix websites use a global CDN and built-in caching to improve load times, but speed depends on your chosen template, images, and installed apps. Using optimized media and fewer heavy animations improves performance.
Q: Can I sell digital products on Wix?
A: Yes. Wix lets you sell digital downloads like eBooks, music, and courses. You can control file access, set download limits, and offer bundles or subscriptions.
Q: Does Wix support subscriptions or recurring payments?
A: Yes, with higher-tier plans. You can sell recurring products or memberships and manage automatic billing through Wix Payments.
Q: Can I connect Wix to social media or marketplaces?
A: Absolutely. Wix supports multichannel selling through Facebook, Instagram, TikTok, and Amazon. You can sync your product catalog and manage all orders in one place.
Q: How do I track analytics and performance?
A: Wix Analytics offers real-time dashboards for sales, traffic, abandoned carts, and customer behavior. You can also connect Google Analytics and Meta Pixel for advanced tracking.
User Review
Write a Review- - Clean and user-friendly interface
- - Tons of templates to choose from
- - Easy to connect a custom domain
- - Lots of options with the eCommerce platform like product variations
- - Can edit mobile and desktop sites independently
- - The options for reservations can be improved
- - You’re unable to edit most of the auto email sent out after a purchase
- - Easy to add products and variations
- - There are built-in options for memberships and alternative payment methods
- - I can see all orders in the backend and manage them from there
- I can only use the apps in the marketplace
- The layout options are pleasing to the eye
- If you want to do anything advanced then you need to be familiar with how to code
