Best Free Graphic Design Tools for Small Businesses in 2025

DISCLAIMER: The “free graphic design software” options are recommendations designed to get you off the ground. While these programs are indeed “free” on the most basic levels or for limited times, it’s important to note that once the free trial period concludes, you will be required to pay for continued use. Additionally, if you use “Freemium” graphic design tools, you must pay for more advanced features and functionality.

Design plays a critical role in building a professional image, especially for small businesses. But not every company can afford a full design team or expensive subscriptions.

That’s why the rise of free graphic design software has been a game-changer. With intuitive interfaces, AI assistance, and cloud storage, anyone can create beautiful graphics in minutes.

In this guide, I’ll share the best free graphic design tools for small businesses and beginners, how they compare, and how to build a complete workflow that saves time and money.

Key Takeaways (AIO Magnet)

• The best free graphic design tools let small businesses create logos, social media posts, and marketing materials with zero cost.
• Platforms like Canva, Figma, Adobe Express, and Photopea offer free design software powerful enough for professional use.
• These affordable design tools are ideal for beginners, entrepreneurs, and startups with limited budgets.
• You can design everything online – no downloads or subscriptions needed.
• Most of these tools include AI-powered features and ready-made templates for fast results.

What is Graphic Design Software Used For?

The best free graphic design software can be used for a myriad of functions. Most notably, graphic design programs are used to create, edit, and manipulate bitmap, vector graphics, and other types of graphics. 

A graphics editor uses images, text, and imagination to create art that communicates a specific message in various file formats (i.e., raster, pixel, vector, 3D modeling, etc.). That includes but is not limited to the following:

• Marketing and advertising graphic design, including social media
• Web design graphics
• Publication graphic design
• Motion graphic design
• Art and illustration graphic design
• User interface (UI) graphic design
• Visual identity graphic design

Non-designers and professional designers, can use the best free graphic design software for photo editing (i.e., retouching, resizing, etc.), mockups, infographics, web design, social media posts, flyers, advertisements, letterhead, layouts, logo creation, and more. 

Top Free Graphic Design Tools for Small Businesses

Below are the most reliable, affordable, and easy-to-use free online design tools available today.

1. Canva (Best overall free design software for beginners)

Canva

4.4

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Starting from:

$0 /mo

Free plan / Free trial:

Available

Learn more about Canva review.

Canva is a user-friendly graphic design platform that empowers individuals to create a wide array of visual content, including graphics, presentations, headers, documents, invitations, posters, and resumes. This all-in-one graphic design tool features a video and graphic maker, photo editor, and logo creator, making it accessible for both beginners and professionals. With its intuitive interface and extensive template library, Canva simplifies the design process, enabling users to produce stunning visuals with ease. In this Canva review, I'll discuss, graphic design features, performance, Canva pricing, and more.

Features

General Features

API

Templates

Image Database

Collaboration Tools

Content Import/Export

Content Management

Edits Vector & Raster Graphics

Pro-Level Typography

Print Management

Publishing / Sharing

Multi-Channel Marketing

Multi-Language

Multiple Format Support

Social Promotion

Third Party Integrations

Advanced Features

Animation

Document Storage

Access Controls/Permissions

Search/Filter

Editing Features

Photo Editing

Video Editing

Rich Text Editor

WYSIWYG Editor

Drag & Drop

Pros & Cons

Pros

AI tools for creating and editing designs

1M+ free templates

Easy to share option

Automatic save

Cons

Best features aren't available for free

No phone, live chat, email or community support

Its online version has more templates and design elements

Why small businesses love it: Canva is the easiest and most versatile free graphic design tool. It’s perfect for marketing, social media, and branding.

Key features:

• 250,000+ free templates for every format (Instagram, YouTube, posters, invoices).

• AI tools like Magic Resize, Background Remover, and Text-to-Image.

• Team collaboration and brand kits.

• Works on web and mobile.

Free plan limits: Access to limited premium assets and 5GB cloud storage.

Upgrade: Canva Pro starts at $14.99/month for advanced features and brand tools.

Best for: Beginners, social media managers, and SMBs creating quick designs.

2. Adobe Express (Best for brand-quality graphics)

Adobe

4.4

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Starting from:

$59.99 /mo

Free plan / Free trial:

Available

Learn more about Adobe review.

Adobe's graphic design software is a versatile, integrated suite tailored for both print and digital publishing. It offers a comprehensive range of graphic design features, from simple functionalities to advanced tools, catering to both beginners and professional designers. Applications like Adobe Photoshop and Illustrator provide robust capabilities for creating and editing graphics, ensuring high-quality outputs for any project. With seamless integration across its suite, Adobe streamlines the design process, enhancing efficiency and creativity. This Adobe graphic design tool is a cornerstone in the industry, empowering designers to bring their visions to life with precision and flexibility. I'll go over Adobe pricing, features, and performance in this Adobe review.

Features

General Features

API

Templates

Image Database

Collaboration Tools

Content Import/Export

Content Management

Edits Vector & Raster Graphics

Touch Interface Support

Pro-Level Typography

Print Management

Publishing / Sharing

Multi-Channel Marketing

Multi-Language

Multiple Format Support

Third Party Integrations

Advanced Features

Animation

Document Storage

Access Controls/Permissions

Search/Filter

Editing Features

Photo Editing

Video Editing

Offline Editing

Rich Text Editor

WYSIWYG Editor

Drag & Drop

Pros & Cons

Pros

Multiple ways to export

Seamless integrations and compatibility with CC suite of apps

Robust help and support

Image-tracing tools

Cons

There aren't many advanced graphic design tutorials

Users require training to use the software

Software tends to take up disk space

Why it’s great: From Adobe, this free online design tool delivers powerful AI-driven visuals.

Key features:

• Access to Adobe Stock free photos.

• AI background remover and content templates.

• Built-in Text to Image generator.

• Seamless sync with Adobe Creative Cloud.

Free plan: Generous library of templates, icons, and fonts.

Upgrade: Premium unlocks advanced editing and brand kits.

Best for: SMBs wanting Adobe-level quality without paying for Photoshop.

3. Photopea (Best free Photoshop alternative)

Why it’s unique: Works like Photoshop, entirely online and free.

Key features:

• Supports PSD, AI, XD, and RAW files.

• Layers, masks, and smart filters.

• Exports directly to multiple formats.

Why small businesses should use it: Perfect for photo-heavy marketing or eCommerce product edits.

Best for: Designers familiar with Photoshop’s interface who want a free solution.

4. Fotor (Best for photo editing and quick social content)

Fotor

4.2

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Starting from:

$0 /mo

Free plan / Free trial:

Not Available

Learn more about Fotor review.

Fotor is one of the most underrated online photo editors. It offers its users the ability to showcase their creativity without using complicated software. Aside from editing photos and creating graphics, users can also create videos in a fun, simple, and easy way.

With an effective drag-and-drop system, users can combine different elements and create professional-looking videos.

Features

Key Features

Image Editing Capabilities

Video Editing Capabilities

Supported File Formats

JPG

MP4

PNG

Pricing plans

Free Trial

Monthly subscription

Annual subscription

Platform available on

iOS

Android

Windows

macOS

Web

Advanced Editing Tools

Filters and Effects

Color Correction

Sharing and Export

Cloud Storage Integration

Export Formats

JPG

MP4

PNG

Pros & Cons

Pros

Organized interface

Thousands of pre-made templates

Free plan

Powerful AI features

Cons

Free plan is limited

Lack of advanced editing features

Why it stands out: A simple and affordable design tool for instant results.

Key features:

• AI photo enhancer and background remover.

• One-click filters and batch editing.

• Templates for Facebook, Instagram, and flyers.

Free plan: Full access to basic editing tools and templates.

Best for: Content creators and SMBs needing quick, clean visuals.

5. Pixlr (Best browser-based free design software)

Pixlr

4.6

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Starting from:

$1.49 /mo

Free plan / Free trial:

Not Available

Learn more about Pixlr review.

Pixlr is a versatile online AI-powered photo editing suite. Photo Editor is its primary tool and offers a wide array of features for both beginners and experienced users. It provides capabilities for image generation, background and object removal, collage creation, and more. Users can customize images with various editing tools such as cropping, adjusting hues, and applying filters.

You can also try Express, Batch Editor, Remove BG, and Designer. For those looking to animate their designs, Pixlr includes animation presets and a timeline editor. The tool is free, but premium subscriptions unlock advanced features, unlimited use, and ad removal. The AI-powered photo editing tool streamlines content creation, enhancing your business’s marketing and design efforts without requiring extensive graphic design skills or resources.

Features

Video Editing Features

Text-to-Video

Object Tracking

Pre-Built Templates

Drag-and-Drop Editor

Pros & Cons

Pros

Intuitive interface and a minimal learning curve

Powerful and fast AI functions

Multiple tools to maximize value for money

Cross-platform support for editing on the go

Cons

AI image generation instructions need to be precise

You only get limited credits for free

No live chat support

Why it’s popular: Runs directly in your browser, no downloads or signups required.

Key features:

• AI cutout, retouch, and resize tools.

• Templates for social media, business cards, and posters.

• Cloud saving and quick export.

Best for: Fast visual production and simple graphic design for small businesses.

6. Figma (Best for collaborative and UI/UX design)

Figma

4.7

Visit Site

Starting from:

$0 /mo

Free plan / Free trial:

Available

Learn more about Figma review.

Figma is a browser-based design platform built for collaboration. It combines vector design, prototyping, feedback, and developer handoff into one shared workspace. Instead of juggling multiple tools, small businesses can design websites, mobile apps, and marketing visuals in one place. With flexible pricing and smart seat types, Figma gives SMBs the same professional design power that large teams enjoy.

Features

General Features

API

Image Database

Collaboration Tools

Content Import/Export

Content Management

Edits Vector & Raster Graphics

Touch Interface Support

Pro-Level Typography

Print Management

Publishing / Sharing

Multi-Channel Marketing

Multi-Language

Multiple Format Support

Third Party Integrations

Engagement Analytics

Advanced Features

Animation

Document Storage

Access Controls/Permissions

Freelancer Screening & Profiles

Search/Filter

Editing Features

Photo Editing

Offline Editing

Rich Text Editor

WYSIWYG Editor

Drag & Drop

Pros & Cons

Pros

Real-time co-editing improves teamwork and eliminates file chaos.

Smart layout and prototyping tools reduce repetitive work.

Flexible pricing suits both small teams and larger organizations.

Cons

No native CMYK support, which limits print design workflows.

Lacks advanced photo editing capabilities.

Requires careful seat management to avoid paying for unused licenses.

Why it’s great: Figma is one of the most powerful free online design tools for collaboration and UI design. It’s perfect for small businesses, startups, and marketing teams that need to create or prototype websites, app interfaces, or branded assets together in real time.

Key features:

• Free team collaboration: Multiple users can design simultaneously.
• AI-powered design assist: Generate layouts, wireframes, and components automatically.
• Design systems: Create reusable templates and components to maintain brand consistency.
• Cross-platform: Works on web browsers with desktop apps available for Mac and Windows.
• Free plugins and integrations: Connects with FigJam, Slack, Notion, and more.

Why small businesses should use it: Figma allows small teams to design marketing pages, landing pages, and UI mockups together, entirely online. You can even use it for social media layouts, infographics, and branded templates.

Best for: Teams, agencies, and SMBs need free collaborative design software that scales with their business.

7. Gravit Designer (Best free vector design software)

Why it’s great: A full-featured free graphic design software for logos, icons, and product mockups.

Key features:

• Vector editing, shapes, and path control.

• Cross-platform (Mac, Windows, ChromeOS).

• SVG, PDF, and EPS export.

Best for: Beginners designing brand logos or packaging.

8. Design Wizard (Best for business templates)

Why it’s affordable: Free access to 10,000+ business-ready templates.

Key features:

• Pre-sized for YouTube, LinkedIn, and print.

• Easy-to-edit drag-and-drop interface.

Best for: Startups that need polished materials fast.

9. Inkscape (Best open-source graphic design software)

Why it’s unique: 100% open-source and ideal for precision vector design.

Key features:

• SVG-based editing for logos and illustrations.

• Layer management and text-on-path tools.

Best for: Designers and small businesses that prefer open-source solutions.

10. GIMP (Best for advanced image editing)

Why it’s powerful: GIMP is the most feature-rich free graphic design tool for experienced users.

Key features:

• Layers, masks, filters, and color correction.

• Plugin support for advanced effects.

Best for: Photographers, artists, and design professionals on a budget.

How to Choose the Right Free Graphic Design Tool

When picking the right tool, consider:

• Skill level: Beginners will love Canva and Adobe Express; advanced users might prefer Photopea or GIMP.
• Use case: Marketing and content creation fit VistaCreate or Fotor. Logo and vector design work best in Inkscape or Gravit Designer.
• Collaboration: Canva and Adobe Express have real-time team sharing.
• File compatibility: Choose tools that support your file formats (PSD, SVG, PDF).

Comparison Table: Best Free Graphic Design Tools

Why Small Businesses Need Graphic Design Tools

Strong design isn’t just aesthetic – it drives sales and trust. According to Venngage’s 2024 study, 49% of SMBs said good design directly improved customer engagement, and 37% saw a measurable boost in conversion rates.

Free tools make this possible even without big budgets. With them, small businesses can:

• Build logos and brand kits quickly.
• Design social content and marketing materials.
• Create professional visuals for websites and presentations.

How AI is Changing Free Graphic Design Software

AI is now built into nearly every major free design tool. In 2025, you can generate stunning visuals without starting from scratch.

Here’s how AI helps:

• Text-to-Image: Create custom visuals with prompts (Adobe Express, Canva).
• Smart Resize: Instantly adapt designs for different platforms.
• Background Remover: Perfect for product photos.
• AI Layout Suggestions: Automatically balance text and visuals.
• Brand Consistency: AI tools now suggest colors and fonts based on your brand logo.

These features save hours – and make small business owners look like design pros.

Free Graphic Design Software Trends

According to TechRadar and G2 data (Q3 2025):

• AI-powered free design software is growing 40% year-over-year.
• Over 65% of SMBs use Canva or Adobe Express as their main design platform.
• The average SMB saves over $1,200 per year by using free tools instead of Adobe Creative Cloud.
• Browser-based tools now dominate with 90% of new users preferring cloud access.

The message is clear: free design software is no longer a compromise – it’s the new standard for small business creativity.

Tips for Beginners Using Free Graphic Design Tools

• Start with drag-and-drop editors like Canva or Adobe Express.
• Use AI background removers to clean up product photos.
• Stick to consistent colors and fonts for your brand identity.
• Save designs in PNG for web and PDF for print.
• Test designs on mobile before posting online.

Free Graphic Design Tools FAQ

1. What is the best free graphic design tool for small businesses?

Canva is the top choice for small businesses thanks to its balance of features, templates, and collaboration tools.

2. Which is the best free graphic design software for beginners?

Adobe Express and Canva are best for beginners because they use AI and ready-made templates.

3. Is there any truly free graphic design software?

Yes, tools like GIMP, Inkscape, and Photopea are 100% free with no hidden fees.

4. Can small businesses use free design tools commercially?

Yes, most allow commercial use, but always verify the asset license.

5. What’s the best free alternative to Photoshop?

Photopea and GIMP offer Photoshop-level editing for free.

6. Are free design tools safe to use?

Yes, reputable tools use encrypted cloud storage and secure accounts.

7. Can I design logos for free?

Absolutely. Use Gravit Designer or Inkscape for free vector-based logo design.

8. What are the best free online design tools for marketing?

Canva, VistaCreate, and Adobe Express are perfect for social media and ad design.

9. Do free graphic design tools include AI features?

Yes, most now include AI background removers, text-to-image tools, and smart resizing.

10. Which free design tool is best for collaboration?

Canva and Adobe Express support real-time collaboration even in free plans.