<p>My first real content job was in a busy newsroom, where “going digital” meant copy-pasting into a clunky CMS and hoping the headline fit.</p>
<p>In the mid-2000s, “online” was still the side hustle of newsroom, not the engine. Headlines were written for page layout, not <a href="https://sonary.com/seo-tools/">SEO</a>. Articles were pushed live manually, often in a panic, and audience data meant counting comments. Two decades later, content isn’t just part of the business—it <em>is</em> the business. It drives leads and builds trust, and is often the sharpest tool in the box for small businesses trying to stand out in a crowded market.</p>
<p>Over the years, I’ve written and edited everything from war coverage at major news outlets to PPC copy for business software. I’ve built teams from the ground up and scaled content engines across markets and time zones. I’ve built and sold a media startup, led as CEO, and run dozens of scrappy experiments in between.</p>
<p>Here’s what I’ve learned—and what might help you make your own content work harder.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-44308" src="https://assets.sonary.com/wp-content/uploads/2025/08/06081523/editor3-1.webp" alt="" width="1000" height="667" srcset="https://assets.sonary.com/wp-content/uploads/2025/08/06081523/editor3-1.webp 1000w, https://assets.sonary.com/wp-content/uploads/2025/08/06081523/editor3-1-300x200.webp 300w, https://assets.sonary.com/wp-content/uploads/2025/08/06081523/editor3-1-768x512.webp 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<h2>1. Everything is emotional – even B2B</h2>
<p>Let’s get this out of the way: business decisions are emotional decisions. Yes, even for enterprise software. Yes, even for CRM integrations.</p>
<p>As editor in chief of The Cannigma, a science-backed cannabis education platform, we had to build trust with audiences that ranged from new users to medical patients to industry professionals. That trust didn’t come from facts alone. It came from emotion – relief, confidence, safety.</p>
<p>More recently, fuelled by hours-long conversations with my colleagues in the office and my ever-insightful partner at home about performance marketing, I’ve been formalizing this insight into something we call <em>emotional driver mapping</em>. Start with the pain (not just the problem). Ask: What fear is motivating this buyer? What desire? The fear of wasting money. The need to feel competent. The frustration of falling behind competitors.</p>
<p>Whether you’re selling mattresses or <a href="https://sonary.com/payroll-services/">payroll software</a>, if you can articulate your customer’s emotional state better than they can, they’ll assume you’ve got the solution too.</p>
<h2>2. Structure sets you free</h2>
<p>In my early career, I worked in breaking news at <em>The Jerusalem Post</em>, one of Israel’s major English-language dailies. The pace was relentless, the stakes were high, and we often filed stories before our coffee had time to cool. What kept things functional? Process.</p>
<p>Later, as I scaled the content team at a growing marketing firm in Tel Aviv, I saw the same truth play out: creativity thrives when operations are strong. I’m talking editorial calendars that <em>actually get used</em>. Templates that clarify, not constrain. Briefs that include a word count <em>and</em> a goal.</p>
<p>Even solo business owners benefit from content structure. A simple system for repurposing blog posts into email sequences can save hours. A standing review checklist can eliminate most of your revision rounds. You don’t need to become a project manager—but a little structure goes a long way when your time and budget are tight.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-44309" src="https://assets.sonary.com/wp-content/uploads/2025/08/06081559/editor.webp" alt="" width="1000" height="563" srcset="https://assets.sonary.com/wp-content/uploads/2025/08/06081559/editor.webp 1000w, https://assets.sonary.com/wp-content/uploads/2025/08/06081559/editor-300x169.webp 300w, https://assets.sonary.com/wp-content/uploads/2025/08/06081559/editor-768x432.webp 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<h2>3. People before platforms</h2>
<p>There’s always a new tool. <a href="https://sonary.com/ai-tools/writing-tools/">AI content assistants</a>. All-in-one CMSs. Campaign analytics dashboards with 74 filters.</p>
<p>And yet, I’ve never regretted investing in people more than tech. Whether building a brand or scaling ads, your success often depends on clear communication: strong briefs, aligned expectations, and editors who can sharpen a message without flattening the voice.</p>
<p>At <em>Goodnet</em>, a wellness and positive impact media brand I led as Editor-in-Chief, I helped grow a cross-cultural editorial team. We didn’t always have the best tools. But we had good feedback loops, shared goals, and a culture of trust. That’s what moved the needle.</p>
<p>If you’re running a business, focus first on your <em>messaging team</em> – even if it’s just you and a freelancer. Are you aligned? Are you clear on audience pain points? Is someone double-checking for jargon? Tools don’t build momentum. People do.</p>
<h2>4. Don’t just track – listen</h2>
<p>In <a href="https://sonary.com/content/b2b-saas-meaning/">B2B marketing</a>, we’re trained to optimize. <a href="https://sonary.com/email-marketing/">Track open rates</a>. Compare CTRs. Run A/B tests.</p>
<p>That’s great, but data without insight is just noise.</p>
<p>I’m a proponent of a “sonar” approach to content testing. You send out a wave, for example five versions of a headline, three versions of an offer, and wait for the echo. Which ones resonate? Which ones bounce?</p>
<p>Then you zoom in. You rewrite based on what’s <em>working emotionally</em>, not just numerically. That’s how you build marketing that actually speaks to people’s needs, not just their inboxes.</p>
<p>For example: In one PPC campaign, the line “Scared your business might fail?” outperformed “Get paid faster today.” Why? The first speaks to fear. The second speaks to utility. And in that moment, fear won the click.</p>
<p>Small business takeaway? Monitor your numbers – but don’t forget to ask what story they’re telling. Don’t just track engagement. <em>Feel it.</em></p>
<h2>5. Breathe, then write</h2>
<p>Let’s be real, content creation can be a grind.</p>
<p>There are weeks when you rewrite a homepage twice, brainstorm blog headlines over dinner, and send one last edit to your designer at midnight. And that’s if things are going smoothly.</p>
<p>Perhaps that’s one of the reasons I leaned more deeply into mindfulness meditation around the same time I started writing professionally. I now use insights from my practice daily in writing, leadership, and strategy. (I also finished my meditation teacher certification a few years ago.)</p>
<p>Stillness isn’t just a wellness thing – it’s a content thing. When I pause, I write more clearly. When I reflect, I edit with more empathy. When I stop trying to sound smart, I say what matters.</p>
<p>This doesn’t mean you need to meditate, per say. But before you hit “publish,” try taking a breath and asking: “Does this piece of content achieve its aim? Does it speak to the intended audience? Does this help someone feel more confident, informed, and in control?” If the answers are all yes, you’re on the right track.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-44310" src="https://assets.sonary.com/wp-content/uploads/2025/08/06081957/meditate-then-write.webp" alt="" width="1000" height="750" srcset="https://assets.sonary.com/wp-content/uploads/2025/08/06081957/meditate-then-write.webp 1000w, https://assets.sonary.com/wp-content/uploads/2025/08/06081957/meditate-then-write-300x225.webp 300w, https://assets.sonary.com/wp-content/uploads/2025/08/06081957/meditate-then-write-768x576.webp 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<h2>What I’d tell my 2005 self</h2>
<p>If I could go back to my first week in <a href="https://sonary.com/creative-tools/digital-marketing-tools/">digital</a> – newsroom chaos, blinking CMS errors, half-written headlines – I’d tell myself this:</p>
<p>“The tactics will change. The tools will get fancier. But at the end of the day, you’re writing for a human being with a problem, a goal, and a messy, emotional brain. Speak to that person and you’ll always be relevant.”</p>
<p>And if you’re a business owner juggling your first content hire, your fifteenth LinkedIn post, or your fourth attempt at a newsletter that doesn’t sound robotic, know this: your words matter more than your formatting.</p>
<p>Speak with purpose. Write like a human. Build something worth clicking.</p>

The heart, the hook, and the hustle: Lessons from 20 years in digital content

My first real content job was in a busy newsroom, where “going digital”...

How to make money on TikTok in 2025: The ultimate monetization guide

TikTok has evolved from a short-form video platform into one of the most...

Best & Worst Days to Post on TikTok: Boost Your Views with These Insider Tips

<p>With over <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/">1.5 billion active users</a>, TikTok offers small and medium businesses (SMBs) a chance to connect with their audience organically. The platform’s algorithm is famous for presenting highly personalized content users want to see. That can help brands reach the right audience and increase their visibility. With the right strategies and <a href="https://sonary.com/creative-tools/best-influencer-tools/">tools</a>, you too can build a thriving community for your brand on TikTok. </p>
<h2>The Power of TikTok for Small Brands</h2>
<p>Small business growth on TikTok has been tremendous. In a <a href="https://newsroom.tiktok.com/en-us/new-study-shows-small-businesses-are-finding-their-home-on-tiktok">2022 survey</a> by the platform, 67 percent of SMBs said they were optimistic about the growth potential the app offers. Moreover, 78 percent of these businesses indicated they would increase their investment in the platform. </p>
<p>All kinds of small businesses have found success with TikTok. While some went viral with their content, others succeeded with user-generated content on TikTok. </p>
<p><a href="https://www.tiktok.com/@peachyslime?lang=en">Peachy BB’s</a>, a homemade slime brand from Austin, Texas, went viral on TikTok through its videos demonstrating the slime-making process. Andrea O., the business owner, already had decent viewership, but things quickly changed when <a href="https://www.tiktok.com/@peachybbies10/video/7253985473234750763">Kim Kardashian discovered her slime through TikTok</a>. Her video about her newfound customer instantly went viral. Today, the brand has over 6 million followers and a strong customer base. </p>
<p>There are many other similar success stories of small brands on TikTok. Many factors are at play, including how TikTok connects users with content. The app's algorithm is very good at targeting and showing your content to an interested audience.  </p>
<h2>Developing a TikTok Strategy for Small Brands</h2>
<p>While TikTok may be SMB-friendly, you still need a solid strategy to get more followers, views, and sales. From tapping into TikTok content trends for businesses to running sponsored posts, you can use a variety of tactics to build your brand on the social media platform. </p>
<p>Here are TikTok marketing strategies that work:</p>
<h3>Content Planning</h3>
<p>You need to plan the content you want to share for your brand. The content needs to be authentic and relatable. The good news is that your content doesn’t necessarily need to be highly edited or polished. Many audiences prefer original, raw content, for instance, behind-the-scenes footage or personal stories. </p>
<p>Do some homework on the kind of content relevant to your business niche already present on the platform. Get inspiration from existing videos and <a href="https://sonary.com/creative-tools/best-video-editor-tools/">create your own</a>. </p>
<h3>Targeting the Right Audience</h3>
<p>There’s no secret formula for viral content creation on TikTok. You have to find and target your audience to go viral. Here are some ways:</p>
<ul>
	<li aria-level="1">Use relevant TikTok hashtags for brand visibility</li>
	<li aria-level="1">Answer your audience’s questions or address their pain points</li>
	<li aria-level="1">Collaborate with influencers relevant to your brand niche</li>
	<li aria-level="1">Use TikTok analytics for small businesses to understand how people react to your content</li>
</ul>
<h3>Scaling with Advertisement</h3>
<p>You can also reach out to a larger audience through advertisements on TikTok. The platform offers great tools for creating advertisements, including easy-to-use templates. You can target your audience with sponsored content using their interest or behavior on the app. </p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-image-1-1.webp"><img src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-image-1-1.webp" alt="Leverage influencer tools for high quality videos" /></a></p>
<h2>Leveraging Influencer Tools for Brand Visibility</h2>
<p>Influencers have redefined the TikTok scene. It wouldn’t be wrong to say they’ve made the platform what it is today. Consider this: over <a href="https://www.statista.com/statistics/1398218/tiktok-us-influencers-by-followers/">67,000 TikTok influencers</a> have 100k or more followers. </p>
<p>Influencer marketing is a strong strategy that small brands have used since the platform's early days. It’s essentially a testimonial for your brand and helps you connect with the right audience. </p>
<p><a href="https://www.tiktok.com/@popflexactive">Popflex Active</a>, an activewear brand, was founded by fitness influencer Casey Ho. As an influencer herself, she built partnerships with content creators on TikTok to increase the brand's reach and give the audience an unfiltered look into the products. </p>
<h3>Identifying the Right Influencers</h3>
<p>Because TikTok influencer collaborations are so powerful, they can potentially turn your brand into an overnight success. However, the secret to success with influencer marketing lies in choosing the right affiliates. The creator you collaborate with must be relevant to your brand and relatable to your audience. </p>
<p>Contrary to popular opinion, you don’t necessarily have to collaborate with influencers with the largest followings. The so-called micro-influencers with smaller followings but higher engagement are becoming the preferred choice for small businesses. </p>
<h3>Using Influencer Tools</h3>
<p>The best way to reach out to influencers and manage collaborations is through an <a href="https://sonary.com/creative-tools/best-influencer-tools/">influencer marketing tool</a>. These tools can help your business find and connect with TikTok content creators relevant to your niche or liked by your targeted audience. </p>
<p>PopularPays is a sought-after influencer tool for engaging TikTok audiences through influencer collaborations. It makes searching, communicating, and collaborating on content with influencers easy. Compared to other influencer tools that mainly offer search and vetting, PopularPays also enables relationship management and content tracking. </p>
<h2>Mastering Video Editing to Enhance Engagement</h2>
<p>Your brand’s videos on TikTok should be well-edited. That doesn’t necessarily mean top-dollar production. It only means the videos should be coherent, concise, and high-quality. While TikTok offers a variety of built-in video editing features, you can leverage <a href="https://sonary.com/creative-tools/best-video-editor-tools/">other easy-to-use tools</a> to prepare high-quality videos.</p>
<p>Here are some essential video editing tools for TikTok:</p>
<ul>
	<li aria-level="1"><a href="https://sonary.com/b/lightricks/videoleap+creative-tools/">Videoleap</a>: It’s an online video editor with an intuitive user interface and several AI-powered editing capabilities, like AI infinite zoom, AI video generation, and AI voice changer. Plus, it offers features for editing videos made exclusively for TikTok. </li>
	<li aria-level="1">CapCut: It’s developed by TikTok’s parent company and offers many different video effects. It also comes with color-grading options, which can help produce beautiful videos. </li>
	<li aria-level="1">Magisto: It’s a video editor that automates the process to help save time. Part of Vimeo, the editor is beginner-friendly. </li>
</ul>
<h3>Video Editing Tips for TikTok</h3>
<ul>
	<li aria-level="1">Use filters to set the mood of your videos, playing with brightness, saturation, and colors. </li>
	<li aria-level="1">Tap the interactive and augmented reality (AR) effects available in TikTok editor and many other video editing apps.</li>
	<li aria-level="1">Use seamless transitions between different clips for a more cinematic effect. </li>
	<li aria-level="1">Record videos with the phone’s camera rather than using the app and upload them to the editing platform to preserve the quality. </li>
	<li aria-level="1">Use text overlays and stickers to convey your message. </li>
	<li aria-level="1">Enable captions so non-native speakers and deaf audiences can engage with your videos. </li>
	<li aria-level="1">Use <a href="https://sonary.com/content/how-to-edit-tik-tok-videos/">custom fonts for texts</a> on videos to make them more noticeable and legible. </li>
	<li aria-level="1">Use trending music for your videos, but make sure it matches the theme or vibe of the video content. </li>
	<li aria-level="1">Play with voice effects for videos with voice-overs. </li>
</ul>
<h2>Balancing Organic and Sponsored Content</h2>
<p>TikTok advertising for small brands offers an affordable way to reach new audiences. While it’s effective, the importance of organic outreach can’t be overstated. Moreover, many small businesses have shoestring marketing budgets and must use organic methods to increase visibility. </p>
<p>You can find success with a combination of organic and sponsored TikTok content. Many brands start by organically creating a community of followers and investing in TikTok advertisements to grow their audience further. </p>
<h3>Which Is Better?</h3>
<p>When it comes to organic content vs. sponsored content on TikTok, the former has greater potential. That’s because interest and engagement are typically higher when audiences find your content organically. </p>
<p>Many businesses use both organic content strategy and sponsored content to engage with existing and new audiences. TikTok calls it the ‘always engaged’ strategy. </p>
<p>The fast food chain Chipotle started with TikTok early, engaging its young user base with videos and challenges, such as the popular #ChipotleLidFlip challenge. Since the TikTok Ads platform launched, they’ve also started challenges with sponsored posts.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-2-1.webp"><img src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-2-1.webp" alt="TikTok is a powerful tool for small businesses " /></a></p>
<h2>Overcoming Challenges on TikTok</h2>
<p>Although TikTok is a great platform for small brands to find their footing, engaging TikTok audiences can be hard. Here are the common challenges brands may face on this platform:</p>
<h3>Content Saturation</h3>
<p>Depending on your business niche, too many competitors may already exist, resulting in too much of the same type of content. This can be tackled by creating something unique and making your brand stand out. </p>
<h3>Change in Algorithms</h3>
<p>Social media platforms like TikTok regularly change algorithms to serve their audience better. Unfortunately, those changes can sometimes work against you and cut your reach. It’s important to stay on top of any changes and adapt your content strategy to them.</p>
<h3>Fast Moving Trends</h3>
<p>TikTok trends come and go quickly. Brands must respond to these trends immediately, which can be difficult if workflows for content ideation, creation, approval, and sharing are not refined. </p>
<h2>Conclusion </h2>
<p>TikTok is a useful platform for marketing small businesses, as it allows them to connect with audiences on a personal level. But to be successful with TikTok marketing, you need a solid strategy that includes quality content, influencers, and perhaps some advertisement. </p>
<p>Your small brand can find inspiration in hundreds of companies leveraging the platform to engage with their audience and win their hearts. <a href="https://sonary.com/creative-tools/best-influencer-tools/">Utilize influencer tools</a> to identify TikTok influencers that can help market your brand and maybe even help it go ‘viral.’</p>
<h2>FAQ</h2>
<p>Q: What are the best practices for hashtag use on TikTok to increase discoverability?</p>
<p>A: To get discovered on TikTok or <a href="https://sonary.com/content/how-to-get-more-views-on-youtube/">YouTube</a>, use hashtags that are relevant to your brand. Also, look out for trending hashtags and leverage them whenever possible.</p>
<p>Q: How can small brands track and analyze the performance of their TikTok marketing efforts?</p>
<p>A: TikTok offers built-in analytics for businesses to track the performance of their account and content. You can see metrics like audience growth and video views to understand your content performance better. </p>
<p>Q: What strategies can small brands use to encourage user-generated content on TikTok?</p>
<p>A: Small brands can pose questions, ask for stories, create duets, and run challenges on TikTok to promote user content generation. They can also send giveaways to customers or influencers. </p>

How Small Brands Are Getting Discovered on TikTok

How to Edit TikTok Videos: A Step-by-Step Guide for Creators

<p>TikTok has become one of the most popular social media platforms, with millions of people uploading videos every day. However, with so many videos flooding the platform, getting noticed can be difficult. If you're looking to get more views on TikTok, it's important to understand what works on the platform. </p>
<p>In this article, we'll dive into practical tips, examples, and strategies to help you increase your views and visibility, whether you're a new creator or looking to improve your current TikTok performance.</p>
<h2>How Much Does TikTok Pay Per View?</h2>
<p>TikTok pays creators through the <a href="https://www.uscreen.tv/blog/how-much-does-tiktok-pay/#:~:text=It's%20estimated%20that%20TikTok%20pays,to%20the%20TikTok%20Creator%20Fund." target="_blank" rel="noopener">TikTok Creator Fund, which compensates them for their video views</a>. On average, creators earn about 2 to 4 cents per 1,000 views. While this might not seem like a lot, it can add up over time, especially for viral videos with millions of views.</p>
<p>To put things into perspective, if you get 1 million views, you could earn between $20 to $40. TikTok views also have the potential to lead to brand deals, sponsorships, and other monetization opportunities, which can provide more substantial earnings.</p>
<h2><strong>What Is Considered a View on TikTok?</strong></h2>
<p>A view on TikTok is counted when a user watches your video for at least 3 seconds. This is the basic criteria that helps the platform measure the engagement level of content. However, TikTok also considers repeat views from the same user. </p>
<p>For example, if a viewer watches your video multiple times, each view is counted separately, which can significantly boost your total view count.</p>
<p>This repeat-view feature plays a key role in TikTok’s algorithm, which is crucial when you’re thinking about how to get more views on TikTok. Videos that encourage rewatching, such as those with loopable content or captivating hooks, are more likely to gain traction. When users watch the video more than once, it signals to TikTok that the content is engaging and worth recommending to others. Additionally, TikTok considers interaction metrics such as likes, shares, and comments as indicators of how well a video resonates with the audience.</p>
<p>To get more views on TikTok, consider creating content that encourages repeat viewing or interaction:</p>
<ul>
	<li>A catchy intro or a video that asks viewers to look closely for a hidden detail can prompt them to replay the video. </li>
</ul>
<ul>
	<li>Videos that are funny, relatable, or surprising often get rewatched</li>
</ul>
<p>Repeat views lead to a higher view count and, ultimately, increased visibility on the platform.</p>
<h3>Key TikTok Terms You Need to Know</h3>
<p>As you work on growing your TikTok views, it’s important to understand some key terms:</p>
<ul>
	<li><strong>TikTok Creator Fund</strong>: A program that pays creators based on their video views.</li>
	<li><strong>For You Page (FYP)</strong>: A personalized feed of videos TikTok recommends to users.</li>
	<li><strong>Engagement Rate</strong>: The percentage of users who interact with your content (likes, comments, shares).</li>
	<li><strong>Hashtags</strong>: Words or phrases preceded by "#" that categorize content and make it easier for users to discover.</li>
	<li><strong>Viral</strong>: A term used when a video gains significant traction and spreads rapidly across the platform.</li>
</ul>
<h2><strong>What are TikTok Creator Requirements?</strong></h2>
<p>To unlock certain features on TikTok, including monetization options, you must meet specific <strong>creator requirements</strong>. One of the key requirements to join the <a href="https://sproutsocial.com/insights/tiktok-creator-fund-creativity-program/#:~:text=Remember%3A%20the%20Creator%20Fund%20is,within%20the%20last%2030%20days" target="_blank" rel="noopener">TikTok Creator Fund </a>is having at least 10,000 followers, 100,000 video views in the last 30 days, and being 18 years or older. </p>
<p><img class="size-full wp-image-36758 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTok-influence.webp" alt="TikTok influence" width="1472" height="832" /></p>
<p>This is important for creators who want to explore the possibility of earning money directly from TikTok. Meeting these thresholds requires building an active and engaged following, which often means posting consistently and using strategies that drive visibility.</p>
<h2>What are TikTok Content requirements?</h2>
<p>If you're hoping to get more views on TikTok, your content must align with TikTok’s community guidelines and be engaging. While there are no specific content requirements for basic users, certain types of content tend to perform better.</p>
<p>Before you can start working to increase your success, you need to know the basics about how to get views on TikTok. Videos that generally have higher chances of getting noticed: </p>
<ul>
	<li>Videos that are well-edited</li>
	<li>Include trending sounds or music, </li>
	<li>Match current trends </li>
</ul>
<p>In terms of video length, it’s common to post shorter videos — <strong>15 to 30 seconds </strong>— since they are easier to consume and more likely to be replayed, which boosts your view count.</p>
<h2><strong>How to Get More TikTok Views</strong></h2>
<p>Increasing your views on TikTok requires more than simply posting videos and hoping for the best. While there’s no magic formula, there are several proven strategies to improve your chances of gaining traction and expanding your audience.</p>
<p>Here are actionable steps you can take to get more views on TikTok:</p>
<h3><strong>1. Optimize Your Profile</strong></h3>
<p>Your profile is like your personal brand on TikTok. A well-optimized profile can make a significant difference in attracting followers and boosting views. Use a clear, engaging bio that reflects your personality or niche, and choose a profile picture and username that are easy to remember. A great profile increases the likelihood of new users following you and returning to see more of your content.</p>
<p><strong>Tip: </strong>TikTok profiles with a well-crafted description and a clear call-to-action (e.g., "Follow for more dance videos!") convert viewers into followers more effectively, ultimately leading to more views.</p>
<h3><strong>2. Leverage Trending Hashtags</strong></h3>
<p>Hashtags are essential for making your content discoverable on TikTok. By using trending and relevant hashtags, you increase the chances of showing up on the <strong>For You Page (FYP)</strong>, where TikTok recommends content to users. Hashtags such as <strong>#TikTokEats</strong> or <strong>#FoodTok</strong> are perfect for food content, while <strong>#TikTokDanceChallenge</strong> works well for dance videos.</p>
<p><strong>For example</strong>: If you’re posting a video of a new dance trend, using the hashtag <strong>#TikTokDanceChallenge</strong> could expand your reach by attracting users searching for or engaging with trending challenges. Hashtags help categorize your video, making it easier for the right audience to find it.</p>
<p><img class="size-full wp-image-36761 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTok-dance-challenge-1-1.webp" alt="TikTok dance challenge" width="1000" height="620" /></p>
<h3><strong>3. Be Consistent with Posting</strong></h3>
<p>Consistency is key when it comes to how to get TikTok views. Posting regularly helps keep your content in front of your followers and increases your visibility. TikTok’s algorithm favors creators who upload consistently, and while it’s not necessary to post multiple times a day, sticking to a regular schedule is important. Many creators find success posting once per day or even 3–4 times a week, but be sure to focus on quality, not just quantity.</p>
<p>According to <a href="https://sproutsocial.com/insights/social-media-algorithms/" target="_blank" rel="noopener"><strong>Sprout Social</strong></a>, TikTok videos posted consistently tend to outperform those uploaded sporadically. Creators who post daily often experience more engagement, which translates to better performance.</p>
<h3><strong>4. Engage With Your Followers</strong></h3>
<p>Engagement is crucial on TikTok. If users are commenting, liking, or sharing your videos, it increases the chances of your content being pushed to a wider audience. Responding to comments and interacting with followers helps create a sense of community, which in turn boosts your visibility.</p>
<p><img class="size-full wp-image-36762 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTokEats-FoodTok.webp" alt="#TikTokEats #FoodTok" width="1472" height="832" /></p>
<p>For instance, if a user comments, "This is hilarious, can you do part a 2?" responding with a follow-up video or even liking their comment will foster deeper engagement. This shows TikTok’s algorithm that your content is valuable and worth sharing.</p>
<h3><strong>5. Use the Right Music and Sounds</strong></h3>
<p>TikTok thrives on music and sound. Videos that incorporate trending songs or sounds have a higher likelihood of appearing on the FYP. Staying on top of popular audio trends and using them creatively can increase the chances of your video going viral. TikTok’s <strong>Trending Sounds</strong> section is a great place to discover what’s currently popular.</p>
<p>For a quick example, a fashion video featuring a trending song could draw in viewers who are engaging with that sound, creating a wider reach for your content.</p>
<h3><strong>6. Experiment with Video Length</strong></h3>
<p>Although TikTok allows videos up to 10 minutes long, shorter videos tend to work better in retaining viewers' attention. <strong>Videos between 15 and 30 seconds are often more effective in engaging users, encouraging repeat views, and keeping viewers watching until the end.</strong> If your video is highly engaging, viewers are more likely to rewatch it, leading to higher view counts.</p>
<p><img class="size-full wp-image-36763 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/video-editing-.webp" alt="tiktok video editing" width="1472" height="832" /></p>
<p>Experimenting with video length is crucial to find the sweet spot for your audience. For instance, if your content is punchy and attention-grabbing, a shorter format might work better. However, if you're telling a story or explaining something in detail, a longer video may be more effective.</p>
<h3><strong>7. Post at Optimal Times</strong></h3>
<p>Timing matters on TikTok. Posting during peak hours when your target audience is most active increases your chances of getting more views. <a href="https://buffer.com/resources/best-time-to-post-on-tiktok/#is-there-a-best-time-to-post-on-tiktok" target="_blank" rel="noopener">Research shows that TikTok users tend to be most active in the evening</a>, particularly between <strong>6:00 PM and 10:00 PM local time</strong>. However, this can vary based on your audience's habits, so it’s worth experimenting with posting at different times of day.</p>
<p>TikTok engagement is typically higher in the late evening, but it’s important to check your own results because there is no universal best time to post.</p>
<h3><strong>8. Collaborate with Other Creators</strong></h3>
<p>TikTok’s duet and stitch features make it easy to collaborate with other creators. Partnering with creators who have a larger following can expose your content to their audience, increasing the chances of going viral. By collaborating, you introduce your content to people who may not have discovered you otherwise.</p>
<p>Let’s look at an example highlighting how to increase TikTok views via collaborations. A beauty influencer collaborating with a fashion creator to showcase outfits can attract viewers from both niches, leading to cross-promotion and more views. This type of collaboration is mutually beneficial, as it taps into each creator’s audience base.</p>
<hr />
<p><strong>Recommended influencer marketing platform</strong></p>
<p><a href="https://sonary.com/b/lightricks/popularpays+creative-tools/">Popular Pays</a> - Detailed analytics to track campaign success</p>
<hr />
<h3><strong>9. Create Engaging, Shareable Content</strong></h3>
<p>TikTok videos that entertain, inform, or make people laugh have a high likelihood of being shared. Shareability is a powerful metric for TikTok’s algorithm, and videos that encourage viewers to send them to their friends or share them on other platforms can dramatically increase your views. </p>
<p>There are tons of<a href="https://sonary.com/creative-tools/best-video-editor-tools/"> video editing tools</a> that can help you ensure your videos pop and catch the eyes of the viewers. You can also use <a href="https://sonary.com/ai-tools/free-ai-video-generator/">AI video generators</a> to add interesting elements, or create a video from scratch.</p>
<p><strong>Tip</strong>: Consider creating content that’s highly relatable, funny, or informative to increase the chances of it being shared across users’ feeds.</p>
<hr />
<p><strong>Recommended video editing tools</strong></p>
<p><a href="https://sonary.com/b/lightricks/facetune+creative-tools/"><strong>Facetune</strong></a><strong>: </strong>Edit on the go with AI-enhanced precision and creativity.</p>
<p><a href="https://sonary.com/b/lightricks/videoleap+creative-tools/"><strong>Videoleap</strong></a><strong>:</strong> Add stunning effects, transitions, and overlays effortlessly.</p>
<p><a href="https://sonary.com/b/adobe/adobe-premier-pro+creative-tools/"><strong>Premier Pro</strong></a><strong>: </strong>Industry-standard video editing with precise tools and flexibility.</p>
<hr />
<h3><strong>10. Use Captions and Text Overlays</strong></h3>
<p>Including captions or text overlays in your videos helps clarify your message and can increase engagement, especially when the video is watched without sound. Many users scroll through TikTok without audio, so having on-screen text helps maintain interest even when sound is off. </p>
<p>Additionally, captions make your content more accessible to the deaf and hard-of-hearing community, promoting inclusivity and demonstrating social awareness. By ensuring your videos can be enjoyed and understood by everyone, you broaden your audience and show that you care about creating content that is universally engaging and thoughtful.</p>
<p>By following these tips, you can boost your chances of getting more views on TikTok and growing your audience. <strong>The key is to stay consistent, engage with your followers, and continuously experiment with new content strategies.</strong> With time, your videos will start gaining more traction, and your views will increase!</p>
<h2><strong>Why Views Matter on TikTok</strong></h2>
<p>Getting more views on TikTok is essential for growing your presence and unlocking new opportunities on the platform. Here’s why views are so important:</p>
<ul>
	<li><strong>Indicator of Popularity and Engagement</strong>: Views directly reflect how well your content resonates with audiences, signaling its popularity. Higher engagement also encourages TikTok’s algorithm to push your videos to a broader audience.</li>
	<li><strong>Boosts Visibility on the FYP</strong>: The more views your video gets, the higher its chances of being recommended on the For You Page (FYP), TikTok's main hub for content discovery.</li>
	<li><strong>Grows Followers and Engagement</strong>: Increased views often lead to more likes, comments, and shares, which can turn casual viewers into loyal followers.</li>
	<li><strong>Opens Monetization Opportunities</strong>: Creators with consistently high views are more likely to attract brand sponsorships, collaborations, and invitations to join the TikTok Creator Fund. This program pays creators based on their views and engagement levels.</li>
	<li><strong>Builds Long-Term Career Growth</strong>: A steady increase in views not only improves your chances of going viral but can also establish you as a credible creator, opening doors to new financial and professional opportunities.</li>
</ul>
<p>Focusing on strategies to boost your TikTok views can help you grow your audience, strengthen your brand, and create pathways to financial success.</p>
<h2><strong>Final Thoughts</strong></h2>
<p>Success on TikTok doesn’t happen overnight. Building a loyal following and increasing your views takes time, patience, and continual experimentation. Stay adaptable to trends, test different video formats, and pay attention to what resonates most with your audience. According to <a href="https://animoto.com/blog/video-marketing/how-to-get-more-views-on-tiktok" target="_blank" rel="noopener">Animoto, successful TikTok creators often emphasize consistency and engagement</a> as essential elements for growing views and building a strong presence.</p>
<p>Remember, TikTok’s landscape is constantly evolving. By staying creative, tracking your performance, and refining your strategy, you’ll position yourself for both short-term wins and long-term growth on the platform.</p>
<p>Keep refining your approach and be patient—it’s the key to long-term growth on the platform.</p>
<h2><strong>FAQs</strong></h2>
<p><strong>Q: How many views do you need to make money on TikTok?</strong><strong><br />
</strong><strong>A: </strong>You need at least 10,000 followers and 100,000 video views in the past 30 days to be eligible for the TikTok Creator Fund, which can help you monetize your content.</p>
<p><strong>Q: How do I get more TikTok views fast?</strong><strong><br />
</strong><strong>A: </strong>Using trending hashtags, posting regularly, engaging with your audience, and utilizing popular sounds are all effective strategies for increasing views quickly.</p>
<p><strong>Q: What’s the best time to post on TikTok for more views?</strong><strong><br />
</strong><strong>A: </strong>The best times to post are usually during the evening or on weekends when users are most active. However, it’s important to test different times to see when your audience is most engaged.</p>

How to Get More Views on TikTok: Proven Strategies for Growth

Elana Kirsh is an experienced digital editor with two decades of experience leading content operations for two Israel-based newsrooms, startups, and several SaaS companies. With a journalism background and a passion for clear, impactful communication, she helps brands craft stories that resonate with real people. Elana's writing has been featured in publications including The Times of Israel, The Jerusalem Post and The Cannigma.