About Hubspot

Category: Email Marketing
Hubspot email marketing software is a subdivision of the marketing hub that helps you send personalized emails without relying on designers or IT personnel. It facilitates efficiency with numerous design templates that help you create beautiful campaigns with little or no expertise.

Company: Hubspot, Inc.

Hubspot is a multifaceted company that covers marketing, sales, and customer service with the intent of helping business owners create unforgettable customer experiences. This company is headquartered in Cambridge, Massachusetts, United States. Founded in June 2006, Hubspot creates a collaborative experience that allows team members to work together.

This platform has an ecosystem that provides top-notch software, education, and access to a massive community of over 150,000 customers across 120 countries. Only in 2022, Hubspot has won 16 awards, ranking second as the best place to work.

In-Depth Analysis

0 Overall
Price 3.5
Performance 4.5
Ease Of Use 4.5
Features 5.0
Support 5.0

Pros

  • User-friendly interface
  • Easy drag-and-drop editor
  • Access to numerous resource materials
  • Broad third-party app integrations

Cons

  • Free plan is extremely limited
  • No separate pricing for email tools only

Hubspot Comparisons

VS
VS
VS
Plans & Pricing

With the available free tools, you can send up to 2,000 emails per month, although there’ll be some HubSpot branding on the emails. This is a great fit if you’re a business owner just finding your ground with email marketing. Although the number of templates you can access in the free plan is limited, they are decent enough for you to get started. However, you’ll have to use the paid version if you want more features.

The paid version will allow you to enjoy more advanced features like automation and better business operations. In addition, you can get ad management, more landing pages, mobile optimization, automation, A/B testing campaigns, standard analytics, multiple language content creation, and other mouth-watering benefits that help your business stand out.

Also, you get to enjoy multiple-user access with the premium version and consistently increase the number of people you reach with your emails. Hubspot provides access to many features that make the pricing worth it. You can decide to have your payment billed monthly or yearly.

Free
$0
/mo
Free Forever
  • Forms
  • Email marketing
  • Ad management
  • Landing pages
  • Shared inbox
Starter
$45
/mo*
  • Everything in free plan
  • 5x contact tier email send limit/mo
  • Advanced analytics
  • No Hubspot branding on emails
  • 2000 mass emails monthly
  • Up to 10 email automated actions
  • Email & in-app chat support
  • Drag-&-drop editor
  • Customizable email design templates
Pro
$1,600
/mo*
  • Everything in the Starter plan
  • 10x contact tier email send limit/mo
  • Unlimited email automated actions
  • Omnichannel marketing automation
  • A/B Testing
  • ABM tools & automation
  • Advanced integrations
  • Filtered analytics view
  • Collaboration tools
Enterprise
$5,000
/mo*
  • Everything in Premium plan
  • 20x contact tier email send limit/mo
  • Phone support
  • Up to 1,000 workflows for omnichannel marketing automation
  • Up to 500 custom reports
  • 1,000 campaigns/portal
  • Standard CRM interface configuration
  • Customizable permission sets
  • Log in as another user

 

Performance

Hubspot is a marketing software with features that increases the efficiency of marketers and makes it easier for them to reach their target audience in no time. This email marketing tool is one of a kind, as it provides access to unrivaled features. In this section, I checked for the deliverability and spamminess of the Hubspot email marketing tool, and the results were decent.

Deliverability

The deliverability score of the Hubspot tool is 95%, according to MailGenius. This test tool only suggested improving the message body and ensuring proper DMARC authentication. Apart from these, Hubspot has no other issues in terms of deliverability. This guarantees that your emails will reach your recipients successfully.

Spamminess

Every good marketer wants to avoid spam folders by all means, and the Hubspot tools make that a possibility with a spamminess score of 7/10.  In terms of security, authentication, broken links, and blacklisting, this tool offers the best. However, MailTester suggests improvement in other areas, like the presentation of your email and the address structure. Those can be easily handled when building your campaign.

Uniqueness

Hubspot is an industry leader in the marketing field and its email marketing tools only prove that point. It stands out with its user-friendly design that’s easy to navigate, even for beginners. Without any technical know-how, you can easily find your way around HubSpot email marketing tools. With its ready-made templates, drag-and-drop editor, integrations, and impressive analytics, Hubspot offers immense value for money.

Ease of Use

Hubspot offers a hitch-free process that caters to all your email marketing concerns. Most importantly, this company has measures and team members who ensure you have proper guidance right from start to finish. With the incredibly valuable support you get, you can easily access all you need.

Setup

You don’t have to be some technical guru to set up an email marketing campaign on Hubspot. Creating an account on Hubspot is free. All you need are your email address and name to get through the first step. You can also log in directly through the Gmail SSO.

Afterward, you provide your job role, company’s name, industry, the number of people on your team, and your company’s website. For GDPR compliance purposes, you will be required to choose the country where your data will be hosted. Then, you can get started right after.

Designing your email with the drag-and-drop email editor:

Hubspot offers you access to amazing email design templates that you can customize without technical knowledge. You can access a decent number of templates for free. With its intuitive email editor, you can easily move elements around while customizing a template. Also, you can add elements by dragging them into the email from the widgets on the left panel.

Audience building and segmenting:

There are two types of contact lists you can create using Hubspot, a contact-based or company-based list. Your choice here will define your list with either the contact person or the company as the lead.

Once you’ve chosen, you can “import your contacts” from a CSV or Excel file. With a paid version, you can enjoy the limitlessness of segmenting your contacts. For starters, you can use tags to sort contacts into categories.

Integrations

I integrated my WordPress account with Hubspot and it saved me a lot of trouble. I downloaded the WordPress plugin so I could use Hubspot more conveniently. There were no software lags as I used it.

Other free apps you can access include Zapier, WooCommerce, Stripe, Mailchimp, Hotjar, Automate.io, Wix, and several other platforms. HubSpot has created the plugins needed to make third-party app integrations seamless. It also has API keys to go with it.

Customer Support

Hubspot provides a wide range of options for customers to address all their challenges. From the setup until you send your first email, Hubspot customer support guides you through the journey. They ensure that all the resources you need to enjoy a seamless operation are within your reach. Even if you’re using the free version.

If you’re unaware of how to use the software, Hubspot has resources that proffer solutions within a split second. Their customer support is efficient and easy to access.

Hubspot Live Chat

After sending a message through the Hubspot live chat, I got a response in 1 minute. I got in contact with a team member who had a friendly and empathetic tone. Through every step, he showed an eagerness to help me through my challenges. The Hubspot official first took his time to understand my challenge before sending material that explicitly explained my next step. In less than 15 minutes, I already had a comprehensive solution to my challenge.

Hubspot Academy

Hubspot academy has completely free online courses that help marketers, and business owners remain up-to-date with marketing trends. I took one of the popular courses on email marketing that runs for almost 4 hours. This course helps you understand how email marketing works, the right measures to use it to gain leads, and leverage the free tools that Hubspot offers. Other courses take less time to finish at the academy. You get 24/7 access to the course, among many others, and can learn at your own pace.

Email Support

Hubspot’s response via email is impressive. After my encounter with the team member via live chat, I got a transcript that contained our conversations and the resources I needed to solve my problem. This way, they ensured that I retained access even after leaving the chat section. Also, I got an email in a split second after requesting to speak directly with sales about leveraging their tools to my advantage. Through their services, the Hubspot team shows that they value your time by responding really fast.

Phone Support

Hubspot offers different numbers you can call to gain a better understanding of to build an excellent email marketing campaign. The operators on Hubspot are kind and eager regardless of the peculiarity of your challenge. You don’t have to wait for donkey years before you get a response. Their services are quick and timely. I got connected to a sales expert in about 3 minutes.

Blog

Hubspot has an exhaustive amount of materials that serve as your compass to build the most sensational email campaigns. Apart from written content that details the process of sending emails with Hubspot, you can also access YouTube videos, podcasts, newsletters, free ebooks, and guides that will help you navigate the platform and build a successful business.

24/7 Help & Support
24/7 Help & Support
Gain 24/7 support via phone, email, and live chat
Phone Support
Phone Support
+1 877 929 0687
Live Online Chat
Live Online Chat
An intelligent bot. Way more intelligent humans
Email
Email
Get timely responses to email: info@hubspot.com
Video Tutorials
Video Tutorials
Video tutorials and free online courses on Hubspot Academy
FAQ
FAQ
Receive explicit answers to all your questions
Blog
Blog
Blog available on the website.
Features & Functionality
General Features

Drag-and-drop Editor

The drag-and-drop editor is well equipped to help you build an email that really speaks to your audience. You can either build from scratch or customize an existing template. The interface is properly organized, making it easy for you to find anything you might need.

The “Content” section contains widgets that lets you add texts, buttons, dividers, layouts, and more to your email. The “Design” section of the editor gives you control over the styles, color, and aesthetic outlook of your email. This is creative freedom at its peak.

Reporting & Analytics

HubSpot lets you measure the performance of your email by tracking important metrics. With the analytics and reporting tools on HubSpot, you can gain real-time insights into how your recipients are interacting with your emails by focusing on metrics like open rates, click-through rates (CTR), bounce, unsubscribes, etc. These can guide how you craft your emails as well as the time and modes of delivery.

A/B Testing

Known as a beacon in the marketing industry, HubSpot is peculiar for its support for experimentation and testing. The A/B testing feature is the tool specifically designed for that. You can pit two email ideas against themselves with the A/B Testing tool and figure out which one generates the best result. This particular function could make the difference between a great email campaign and an average one.

Features
  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
Marketing
Features
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
Design
Features
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
  • Languages
  • Integrations
Verdict

Regardless of the size of your business, Hubspot is structured to meet your needs according to your budget. The features you access using Hubspot give value for your money and help you create the most intriguing email campaigns that stop your customers in their tracks. You can leverage the email marketing tools that Hubspot provides to guide your customers through their journey.

Hubspot can do better by providing more features with the free plan especially enabling test emails and providing better automation. Apart from that, Hubspot provides all the marketing tools you need to make happy customers. You can also leverage other tools in the marketing hub to create an immersive experience for your clients.

Grace Ogangwu
Author: Grace Ogangwu
Grace is a tech writer and ghostwriter with 6 years of experience working with international marketing agencies and disruptive B2B SaaS companies. She has an academic background in the English Language and Creative Writing. Grace is a lover of contemporary romance novels and prefers to design her own dresses.

Hubspot User Reviews

K
Kimberly J
Apparel & Fashion, 51-200 employees
Used for: 6-12 months
22 Feb - 2021

A product built on best practices

We use HubSpot for our email marketing, landing pages, form creation, chat widgets, and more. The more features/tools you can use from HubSpot, the more you’ll enjoy it and get results.

J
Jean K
02-10 employees
Used for: 6-12 months
03 Feb - 2021

Superb marketing automation

I use HubSpot daily and my experience with the platform has been incredible. The custom dashboards feature is very useful and I use it for everything from managing email campaigns to tracking the important marketing metrics in my business.

Pros

- The marketing automation features are well-developed
- It’s very easy to use
- The reports are actually insightful
- Responsive customer support

Cons

More expensive than many other email automation tools

J
John L
02-10 employees
Used for: Less than 6 months
30 Mar - 2021

eCommerce disaster

It may be great for other types of businesses – but not eCommerce. We tried it and we’ve regretted that decision ever since due to many things being broken and reporting not being accurate.

Cons

- We were forced to hand-code many email messages because they kept breaking
- The transactional emails didn’t get sent a large percentage of the time
- Unable to properly track email revenue

R
Rachel O
11-50 employees
Used for: 6-12 months
21 Mar - 2021

I’m in love

It gets full marks for being easy to use and making my job so much easier.

Pros

- It’s super easy to use
- There are many marketing resources as well as training for the tool itself
- Inexpensive compared to other enterprise-grade email automation and marketing tools

G
George K
11-50 employees
Used for: 1-2 years
04 Feb - 2021

A complete tool

There are a lot of point solutions in the world that do one thing well. HubSpot has almost everything we need to make our ideas come to life. It’s easy to learn the basics and the documentation was quite helpful for our developers to take HubSpot to the n

Cons

-Difficult to code custom changes within the HubSpot editor
Rating