Hubspot Review Summary 2022

About Hubspot

Category: Email Marketing

With HubSpot’s email marketing tools, design and send professional emails independently and optimize your campaigns to improve performance. Since your HubSpot CRM powers it, you know the data you’re using to customize your emails is accurate.

Company: HubSpot

Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot is a development company that provides sophisticated software for inbound marketing, CRM, content management, and lead generation among others.

Inventing the gated content methodology of inbound marketing during its early years gave Hubspot genius-style credibility in a community of innovative-thinking marketing experts.

On October 9, 2014, the company became listed on the NYSE with the ticker symbol “HUBS”. It currently has over 5,890 employees and offices in Japan, Australia, Canada, Germany, and the UK, while maintaining its Massachusetts headquarters.

In-Depth Analysis

Overall

Price 3.0

Ease Of Use 4.0

Features 5.0

Support 5.0

Pros

CRM and other integrations are available
Has customizable modern and professionally designed templates
The email marketing automation features are fantastic
HubSpot is intuitive and very easy to use

Cons

Fees can add up as the business grows
The sheer number of features can become overwhelming for some
The number of email marketing templates are limited

Hubspot Comparisons

Plans & Pricing

Email marketing is part of HubSpot’s ‘marketing hub,’ and the company offers three plans. These are ‘Starter’, ‘Professional’, and ‘Enterprise’. There’s also a free trial for life that gives users 2,000 free email sends per month.

HubSpot has a plan for any business size. The investment makes sense for the high-end features offered; however, it’s still more pricey than many of its competitors.

Starter

$50

/mo

Get Started

Professional

$800

/mo

Get Started

Enterprise

$3,200

/mo

Get Started

Starter

The Starter plan is $50/mo. You’ll receive a contact limit of 1,000 and can send 5x that limit or contact tier. There’s an investment of $50/mo for every additional 1,000 contacts. Also, you can save 20 percent if billed annually.

Professional

The Professional plan starts at $800/mo, paid annually (no monthly payment option). However, you can contact HubSpot to inquire about paying monthly. With the Professional package, you get 1,000 contacts and pay $50/mo for every additional 1,000 contacts.

Enterprise

With the Enterprise plan, you get 10,000 contacts and pay $10/mo for each additional 1,000 contacts. The plan starts at $3200/mo, paid annually. Like the Professional plan, you can contact HubSpot for alternative billing.

Featured prices can be updated and free offers may include additional terms.

Ease of Use

The platform ticks all the right boxes when it comes to its user interface and intuitiveness. Everything is highly responsive, and the dashboard is easy to understand. There’s a tutorial for first-time users with many tips and hints that make the platform easy to learn. Everything is straightforward – no steep learning curve.

Customer Support

The tech support and customer service team at HubSpot are knowledgeable, quick to respond, and eager to help. Many users have also reported having a great experience with HubSpot support.

Additional customer support:
Community Forum
HubSpot manages a community forum where users can get their questions answered and share ideas

Blog
You’ll find a plethora of useful information on the company’s blog

24/7 Help & Support

The customer support team for paying customers is open 24/7

Phone Support

HubSpot support can be reached by phone

Live Online Chat

Available to paying users can chat with customer support

You can reach HubSpot support by email

Video Tutorials

Available on the company's YouTube channel and website

FAQ

The company maintains an updated email marketing FAQ page

Features & Functionality

General Features

HubSpot makes it easy to create and send beautiful emails. The platform does all the things you’d expect from an email marketing software and much more. It comes with many features, such as graymail suppression, reporting, template builder, email automation, and smart content.

Features

Unlimited Emails
Image Library
Drag-and-Drop Editor
Multiple Users
Gmail Import

Sign-Up Forms
Google Analytics
Email Lists
Segmenting

Marketing

Graymail Suppression

HubSpot’s graymail suppression feature automatically removes contacts that haven’t been engaging with your emails using set criteria. The system will remove people that opened the first email but haven’t interacted with your last 16 emails. It’ll also remove recipients that never opened an email and haven’t interacted with the previous 11 emails.

Reporting

HubSpot’s reporting feature lets you review data concerning engagement, delivery, and performance. The reporting is quite advanced, enabling a deeper dive into trends for effective decision-making.

Email Automation

HubSpot lets you create automated sequences and workflows. The former involves sending a series of targeted emails with different templates to nurture contacts. The latter is focused on automating processes concerning sales, marketing, and services.

Features

A/B Testing
Social Media Marketing
Surveys

Bounce Management
Tracking Analytics
Automated Email Responses

Design

Template Builder

You can create email marketing templates using the template builder, which features a drag and drop editor. That way, you can use ready-made custom templates for your email campaigns.

Smart Content

Smart content is a feature that allows you to display different content versions to users based on specific criteria. You can create intelligent body texts, CTAs (call-to-action), forms, and even add smart content to web pages.

Templates

HubSpot provides five templates for free users. As a paying customer, you’ll gain access to 20 email marketing templates, specific to different goals. You’ll find modern templates for newsletters, promotions, welcome emails, announcements, birthdays, events, etc. Each design is highly customizable, and HubSpot provides a user-friendly drag-and-drop editor.

Features

Email Templates
Building Personalized Emails
Email & Mobile Preview

Flexible Design
Storage for Data & Images
Newsletter Templates

Verdict

If you’re looking for an advanced all-in-one marketing solution, then HubSpot is probably it. HubSpot has excellent email marketing features that can support most businesses, and its capabilities are extendable via integrations. While HubSpot costs more than many of its competitors, it makes up for it.

The platform is straightforward to use, responsive, flexible, and consisting of many outstanding features. You gain not only access to email marketing tools but also all of the components within its Marketing Hub. Small companies getting started with building out their email list should opt for the free trial. It doesn’t expire, which gives you plenty of time to learn.

Visit Hubspot Site

Author: Gabriel Nwatarali

Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.