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<p>With over <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/">1.5 billion active users</a>, TikTok offers small and medium businesses (SMBs) a chance to connect with their audience organically. The platform’s algorithm is famous for presenting highly personalized content users want to see. That can help brands reach the right audience and increase their visibility. With the right strategies and <a href="https://sonary.com/creative-tools/best-influencer-tools/">tools</a>, you too can build a thriving community for your brand on TikTok. </p>
<h2>The Power of TikTok for Small Brands</h2>
<p>Small business growth on TikTok has been tremendous. In a <a href="https://newsroom.tiktok.com/en-us/new-study-shows-small-businesses-are-finding-their-home-on-tiktok">2022 survey</a> by the platform, 67 percent of SMBs said they were optimistic about the growth potential the app offers. Moreover, 78 percent of these businesses indicated they would increase their investment in the platform. </p>
<p>All kinds of small businesses have found success with TikTok. While some went viral with their content, others succeeded with user-generated content on TikTok. </p>
<p><a href="https://www.tiktok.com/@peachyslime?lang=en">Peachy BB’s</a>, a homemade slime brand from Austin, Texas, went viral on TikTok through its videos demonstrating the slime-making process. Andrea O., the business owner, already had decent viewership, but things quickly changed when <a href="https://www.tiktok.com/@peachybbies10/video/7253985473234750763">Kim Kardashian discovered her slime through TikTok</a>. Her video about her newfound customer instantly went viral. Today, the brand has over 6 million followers and a strong customer base. </p>
<p>There are many other similar success stories of small brands on TikTok. Many factors are at play, including how TikTok connects users with content. The app's algorithm is very good at targeting and showing your content to an interested audience.  </p>
<h2>Developing a TikTok Strategy for Small Brands</h2>
<p>While TikTok may be SMB-friendly, you still need a solid strategy to get more followers, views, and sales. From tapping into TikTok content trends for businesses to running sponsored posts, you can use a variety of tactics to build your brand on the social media platform. </p>
<p>Here are TikTok marketing strategies that work:</p>
<h3>Content Planning</h3>
<p>You need to plan the content you want to share for your brand. The content needs to be authentic and relatable. The good news is that your content doesn’t necessarily need to be highly edited or polished. Many audiences prefer original, raw content, for instance, behind-the-scenes footage or personal stories. </p>
<p>Do some homework on the kind of content relevant to your business niche already present on the platform. Get inspiration from existing videos and <a href="https://sonary.com/creative-tools/best-video-editor-tools/">create your own</a>. </p>
<h3>Targeting the Right Audience</h3>
<p>There’s no secret formula for viral content creation on TikTok. You have to find and target your audience to go viral. Here are some ways:</p>
<ul>
	<li aria-level="1">Use relevant TikTok hashtags for brand visibility</li>
	<li aria-level="1">Answer your audience’s questions or address their pain points</li>
	<li aria-level="1">Collaborate with influencers relevant to your brand niche</li>
	<li aria-level="1">Use TikTok analytics for small businesses to understand how people react to your content</li>
</ul>
<h3>Scaling with Advertisement</h3>
<p>You can also reach out to a larger audience through advertisements on TikTok. The platform offers great tools for creating advertisements, including easy-to-use templates. You can target your audience with sponsored content using their interest or behavior on the app. </p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-image-1-1.webp"><img src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-image-1-1.webp" alt="Leverage influencer tools for high quality videos" /></a></p>
<h2>Leveraging Influencer Tools for Brand Visibility</h2>
<p>Influencers have redefined the TikTok scene. It wouldn’t be wrong to say they’ve made the platform what it is today. Consider this: over <a href="https://www.statista.com/statistics/1398218/tiktok-us-influencers-by-followers/">67,000 TikTok influencers</a> have 100k or more followers. </p>
<p>Influencer marketing is a strong strategy that small brands have used since the platform's early days. It’s essentially a testimonial for your brand and helps you connect with the right audience. </p>
<p><a href="https://www.tiktok.com/@popflexactive">Popflex Active</a>, an activewear brand, was founded by fitness influencer Casey Ho. As an influencer herself, she built partnerships with content creators on TikTok to increase the brand's reach and give the audience an unfiltered look into the products. </p>
<h3>Identifying the Right Influencers</h3>
<p>Because TikTok influencer collaborations are so powerful, they can potentially turn your brand into an overnight success. However, the secret to success with influencer marketing lies in choosing the right affiliates. The creator you collaborate with must be relevant to your brand and relatable to your audience. </p>
<p>Contrary to popular opinion, you don’t necessarily have to collaborate with influencers with the largest followings. The so-called micro-influencers with smaller followings but higher engagement are becoming the preferred choice for small businesses. </p>
<h3>Using Influencer Tools</h3>
<p>The best way to reach out to influencers and manage collaborations is through an <a href="https://sonary.com/creative-tools/best-influencer-tools/">influencer marketing tool</a>. These tools can help your business find and connect with TikTok content creators relevant to your niche or liked by your targeted audience. </p>
<p>PopularPays is a sought-after influencer tool for engaging TikTok audiences through influencer collaborations. It makes searching, communicating, and collaborating on content with influencers easy. Compared to other influencer tools that mainly offer search and vetting, PopularPays also enables relationship management and content tracking. </p>
<h2>Mastering Video Editing to Enhance Engagement</h2>
<p>Your brand’s videos on TikTok should be well-edited. That doesn’t necessarily mean top-dollar production. It only means the videos should be coherent, concise, and high-quality. While TikTok offers a variety of built-in video editing features, you can leverage <a href="https://sonary.com/creative-tools/best-video-editor-tools/">other easy-to-use tools</a> to prepare high-quality videos.</p>
<p>Here are some essential video editing tools for TikTok:</p>
<ul>
	<li aria-level="1"><a href="https://sonary.com/b/lightricks/videoleap+creative-tools/">Videoleap</a>: It’s an online video editor with an intuitive user interface and several AI-powered editing capabilities, like AI infinite zoom, AI video generation, and AI voice changer. Plus, it offers features for editing videos made exclusively for TikTok. </li>
	<li aria-level="1">CapCut: It’s developed by TikTok’s parent company and offers many different video effects. It also comes with color-grading options, which can help produce beautiful videos. </li>
	<li aria-level="1">Magisto: It’s a video editor that automates the process to help save time. Part of Vimeo, the editor is beginner-friendly. </li>
</ul>
<h3>Video Editing Tips for TikTok</h3>
<ul>
	<li aria-level="1">Use filters to set the mood of your videos, playing with brightness, saturation, and colors. </li>
	<li aria-level="1">Tap the interactive and augmented reality (AR) effects available in TikTok editor and many other video editing apps.</li>
	<li aria-level="1">Use seamless transitions between different clips for a more cinematic effect. </li>
	<li aria-level="1">Record videos with the phone’s camera rather than using the app and upload them to the editing platform to preserve the quality. </li>
	<li aria-level="1">Use text overlays and stickers to convey your message. </li>
	<li aria-level="1">Enable captions so non-native speakers and deaf audiences can engage with your videos. </li>
	<li aria-level="1">Use <a href="https://sonary.com/content/how-to-edit-tik-tok-videos/">custom fonts for texts</a> on videos to make them more noticeable and legible. </li>
	<li aria-level="1">Use trending music for your videos, but make sure it matches the theme or vibe of the video content. </li>
	<li aria-level="1">Play with voice effects for videos with voice-overs. </li>
</ul>
<h2>Balancing Organic and Sponsored Content</h2>
<p>TikTok advertising for small brands offers an affordable way to reach new audiences. While it’s effective, the importance of organic outreach can’t be overstated. Moreover, many small businesses have shoestring marketing budgets and must use organic methods to increase visibility. </p>
<p>You can find success with a combination of organic and sponsored TikTok content. Many brands start by organically creating a community of followers and investing in TikTok advertisements to grow their audience further. </p>
<h3>Which Is Better?</h3>
<p>When it comes to organic content vs. sponsored content on TikTok, the former has greater potential. That’s because interest and engagement are typically higher when audiences find your content organically. </p>
<p>Many businesses use both organic content strategy and sponsored content to engage with existing and new audiences. TikTok calls it the ‘always engaged’ strategy. </p>
<p>The fast food chain Chipotle started with TikTok early, engaging its young user base with videos and challenges, such as the popular #ChipotleLidFlip challenge. Since the TikTok Ads platform launched, they’ve also started challenges with sponsored posts.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-2-1.webp"><img src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-2-1.webp" alt="TikTok is a powerful tool for small businesses " /></a></p>
<h2>Overcoming Challenges on TikTok</h2>
<p>Although TikTok is a great platform for small brands to find their footing, engaging TikTok audiences can be hard. Here are the common challenges brands may face on this platform:</p>
<h3>Content Saturation</h3>
<p>Depending on your business niche, too many competitors may already exist, resulting in too much of the same type of content. This can be tackled by creating something unique and making your brand stand out. </p>
<h3>Change in Algorithms</h3>
<p>Social media platforms like TikTok regularly change algorithms to serve their audience better. Unfortunately, those changes can sometimes work against you and cut your reach. It’s important to stay on top of any changes and adapt your content strategy to them.</p>
<h3>Fast Moving Trends</h3>
<p>TikTok trends come and go quickly. Brands must respond to these trends immediately, which can be difficult if workflows for content ideation, creation, approval, and sharing are not refined. </p>
<h2>Conclusion </h2>
<p>TikTok is a useful platform for marketing small businesses, as it allows them to connect with audiences on a personal level. But to be successful with TikTok marketing, you need a solid strategy that includes quality content, influencers, and perhaps some advertisement. </p>
<p>Your small brand can find inspiration in hundreds of companies leveraging the platform to engage with their audience and win their hearts. <a href="https://sonary.com/creative-tools/best-influencer-tools/">Utilize influencer tools</a> to identify TikTok influencers that can help market your brand and maybe even help it go ‘viral.’</p>
<h2>FAQ</h2>
<p>Q: What are the best practices for hashtag use on TikTok to increase discoverability?</p>
<p>A: To get discovered on TikTok or <a href="https://sonary.com/content/how-to-get-more-views-on-youtube/">YouTube</a>, use hashtags that are relevant to your brand. Also, look out for trending hashtags and leverage them whenever possible.</p>
<p>Q: How can small brands track and analyze the performance of their TikTok marketing efforts?</p>
<p>A: TikTok offers built-in analytics for businesses to track the performance of their account and content. You can see metrics like audience growth and video views to understand your content performance better. </p>
<p>Q: What strategies can small brands use to encourage user-generated content on TikTok?</p>
<p>A: Small brands can pose questions, ask for stories, create duets, and run challenges on TikTok to promote user content generation. They can also send giveaways to customers or influencers. </p>

How Small Brands Are Getting Discovered on TikTok

How to Edit TikTok Videos: A Step-by-Step Guide for Creators

<p>TikTok has become one of the most popular social media platforms, with millions of people uploading videos every day. However, with so many videos flooding the platform, getting noticed can be difficult. If you're looking to get more views on TikTok, it's important to understand what works on the platform. </p>
<p>In this article, we'll dive into practical tips, examples, and strategies to help you increase your views and visibility, whether you're a new creator or looking to improve your current TikTok performance.</p>
<h2>How Much Does TikTok Pay Per View?</h2>
<p>TikTok pays creators through the <a href="https://www.uscreen.tv/blog/how-much-does-tiktok-pay/#:~:text=It's%20estimated%20that%20TikTok%20pays,to%20the%20TikTok%20Creator%20Fund." target="_blank" rel="noopener">TikTok Creator Fund, which compensates them for their video views</a>. On average, creators earn about 2 to 4 cents per 1,000 views. While this might not seem like a lot, it can add up over time, especially for viral videos with millions of views.</p>
<p>To put things into perspective, if you get 1 million views, you could earn between $20 to $40. TikTok views also have the potential to lead to brand deals, sponsorships, and other monetization opportunities, which can provide more substantial earnings.</p>
<h2><strong>What Is Considered a View on TikTok?</strong></h2>
<p>A view on TikTok is counted when a user watches your video for at least 3 seconds. This is the basic criteria that helps the platform measure the engagement level of content. However, TikTok also considers repeat views from the same user. </p>
<p>For example, if a viewer watches your video multiple times, each view is counted separately, which can significantly boost your total view count.</p>
<p>This repeat-view feature plays a key role in TikTok’s algorithm, which is crucial when you’re thinking about how to get more views on TikTok. Videos that encourage rewatching, such as those with loopable content or captivating hooks, are more likely to gain traction. When users watch the video more than once, it signals to TikTok that the content is engaging and worth recommending to others. Additionally, TikTok considers interaction metrics such as likes, shares, and comments as indicators of how well a video resonates with the audience.</p>
<p>To get more views on TikTok, consider creating content that encourages repeat viewing or interaction:</p>
<ul>
	<li>A catchy intro or a video that asks viewers to look closely for a hidden detail can prompt them to replay the video. </li>
</ul>
<ul>
	<li>Videos that are funny, relatable, or surprising often get rewatched</li>
</ul>
<p>Repeat views lead to a higher view count and, ultimately, increased visibility on the platform.</p>
<h3>Key TikTok Terms You Need to Know</h3>
<p>As you work on growing your TikTok views, it’s important to understand some key terms:</p>
<ul>
	<li><strong>TikTok Creator Fund</strong>: A program that pays creators based on their video views.</li>
	<li><strong>For You Page (FYP)</strong>: A personalized feed of videos TikTok recommends to users.</li>
	<li><strong>Engagement Rate</strong>: The percentage of users who interact with your content (likes, comments, shares).</li>
	<li><strong>Hashtags</strong>: Words or phrases preceded by "#" that categorize content and make it easier for users to discover.</li>
	<li><strong>Viral</strong>: A term used when a video gains significant traction and spreads rapidly across the platform.</li>
</ul>
<h2><strong>What are TikTok Creator Requirements?</strong></h2>
<p>To unlock certain features on TikTok, including monetization options, you must meet specific <strong>creator requirements</strong>. One of the key requirements to join the <a href="https://sproutsocial.com/insights/tiktok-creator-fund-creativity-program/#:~:text=Remember%3A%20the%20Creator%20Fund%20is,within%20the%20last%2030%20days" target="_blank" rel="noopener">TikTok Creator Fund </a>is having at least 10,000 followers, 100,000 video views in the last 30 days, and being 18 years or older. </p>
<p><img class="size-full wp-image-36758 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTok-influence.webp" alt="TikTok influence" width="1472" height="832" /></p>
<p>This is important for creators who want to explore the possibility of earning money directly from TikTok. Meeting these thresholds requires building an active and engaged following, which often means posting consistently and using strategies that drive visibility.</p>
<h2>What are TikTok Content requirements?</h2>
<p>If you're hoping to get more views on TikTok, your content must align with TikTok’s community guidelines and be engaging. While there are no specific content requirements for basic users, certain types of content tend to perform better.</p>
<p>Before you can start working to increase your success, you need to know the basics about how to get views on TikTok. Videos that generally have higher chances of getting noticed: </p>
<ul>
	<li>Videos that are well-edited</li>
	<li>Include trending sounds or music, </li>
	<li>Match current trends </li>
</ul>
<p>In terms of video length, it’s common to post shorter videos — <strong>15 to 30 seconds </strong>— since they are easier to consume and more likely to be replayed, which boosts your view count.</p>
<h2><strong>How to Get More TikTok Views</strong></h2>
<p>Increasing your views on TikTok requires more than simply posting videos and hoping for the best. While there’s no magic formula, there are several proven strategies to improve your chances of gaining traction and expanding your audience.</p>
<p>Here are actionable steps you can take to get more views on TikTok:</p>
<h3><strong>1. Optimize Your Profile</strong></h3>
<p>Your profile is like your personal brand on TikTok. A well-optimized profile can make a significant difference in attracting followers and boosting views. Use a clear, engaging bio that reflects your personality or niche, and choose a profile picture and username that are easy to remember. A great profile increases the likelihood of new users following you and returning to see more of your content.</p>
<p><strong>Tip: </strong>TikTok profiles with a well-crafted description and a clear call-to-action (e.g., "Follow for more dance videos!") convert viewers into followers more effectively, ultimately leading to more views.</p>
<h3><strong>2. Leverage Trending Hashtags</strong></h3>
<p>Hashtags are essential for making your content discoverable on TikTok. By using trending and relevant hashtags, you increase the chances of showing up on the <strong>For You Page (FYP)</strong>, where TikTok recommends content to users. Hashtags such as <strong>#TikTokEats</strong> or <strong>#FoodTok</strong> are perfect for food content, while <strong>#TikTokDanceChallenge</strong> works well for dance videos.</p>
<p><strong>For example</strong>: If you’re posting a video of a new dance trend, using the hashtag <strong>#TikTokDanceChallenge</strong> could expand your reach by attracting users searching for or engaging with trending challenges. Hashtags help categorize your video, making it easier for the right audience to find it.</p>
<p><img class="size-full wp-image-36761 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTok-dance-challenge-1-1.webp" alt="TikTok dance challenge" width="1000" height="620" /></p>
<h3><strong>3. Be Consistent with Posting</strong></h3>
<p>Consistency is key when it comes to how to get TikTok views. Posting regularly helps keep your content in front of your followers and increases your visibility. TikTok’s algorithm favors creators who upload consistently, and while it’s not necessary to post multiple times a day, sticking to a regular schedule is important. Many creators find success posting once per day or even 3–4 times a week, but be sure to focus on quality, not just quantity.</p>
<p>According to <a href="https://sproutsocial.com/insights/social-media-algorithms/" target="_blank" rel="noopener"><strong>Sprout Social</strong></a>, TikTok videos posted consistently tend to outperform those uploaded sporadically. Creators who post daily often experience more engagement, which translates to better performance.</p>
<h3><strong>4. Engage With Your Followers</strong></h3>
<p>Engagement is crucial on TikTok. If users are commenting, liking, or sharing your videos, it increases the chances of your content being pushed to a wider audience. Responding to comments and interacting with followers helps create a sense of community, which in turn boosts your visibility.</p>
<p><img class="size-full wp-image-36762 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTokEats-FoodTok.webp" alt="#TikTokEats #FoodTok" width="1472" height="832" /></p>
<p>For instance, if a user comments, "This is hilarious, can you do part a 2?" responding with a follow-up video or even liking their comment will foster deeper engagement. This shows TikTok’s algorithm that your content is valuable and worth sharing.</p>
<h3><strong>5. Use the Right Music and Sounds</strong></h3>
<p>TikTok thrives on music and sound. Videos that incorporate trending songs or sounds have a higher likelihood of appearing on the FYP. Staying on top of popular audio trends and using them creatively can increase the chances of your video going viral. TikTok’s <strong>Trending Sounds</strong> section is a great place to discover what’s currently popular.</p>
<p>For a quick example, a fashion video featuring a trending song could draw in viewers who are engaging with that sound, creating a wider reach for your content.</p>
<h3><strong>6. Experiment with Video Length</strong></h3>
<p>Although TikTok allows videos up to 10 minutes long, shorter videos tend to work better in retaining viewers' attention. <strong>Videos between 15 and 30 seconds are often more effective in engaging users, encouraging repeat views, and keeping viewers watching until the end.</strong> If your video is highly engaging, viewers are more likely to rewatch it, leading to higher view counts.</p>
<p><img class="size-full wp-image-36763 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/video-editing-.webp" alt="tiktok video editing" width="1472" height="832" /></p>
<p>Experimenting with video length is crucial to find the sweet spot for your audience. For instance, if your content is punchy and attention-grabbing, a shorter format might work better. However, if you're telling a story or explaining something in detail, a longer video may be more effective.</p>
<h3><strong>7. Post at Optimal Times</strong></h3>
<p>Timing matters on TikTok. Posting during peak hours when your target audience is most active increases your chances of getting more views. <a href="https://buffer.com/resources/best-time-to-post-on-tiktok/#is-there-a-best-time-to-post-on-tiktok" target="_blank" rel="noopener">Research shows that TikTok users tend to be most active in the evening</a>, particularly between <strong>6:00 PM and 10:00 PM local time</strong>. However, this can vary based on your audience's habits, so it’s worth experimenting with posting at different times of day.</p>
<p>TikTok engagement is typically higher in the late evening, but it’s important to check your own results because there is no universal best time to post.</p>
<h3><strong>8. Collaborate with Other Creators</strong></h3>
<p>TikTok’s duet and stitch features make it easy to collaborate with other creators. Partnering with creators who have a larger following can expose your content to their audience, increasing the chances of going viral. By collaborating, you introduce your content to people who may not have discovered you otherwise.</p>
<p>Let’s look at an example highlighting how to increase TikTok views via collaborations. A beauty influencer collaborating with a fashion creator to showcase outfits can attract viewers from both niches, leading to cross-promotion and more views. This type of collaboration is mutually beneficial, as it taps into each creator’s audience base.</p>
<hr />
<p><strong>Recommended influencer marketing platform</strong></p>
<p><a href="https://sonary.com/b/lightricks/popularpays+creative-tools/">Popular Pays</a> - Detailed analytics to track campaign success</p>
<hr />
<h3><strong>9. Create Engaging, Shareable Content</strong></h3>
<p>TikTok videos that entertain, inform, or make people laugh have a high likelihood of being shared. Shareability is a powerful metric for TikTok’s algorithm, and videos that encourage viewers to send them to their friends or share them on other platforms can dramatically increase your views. </p>
<p>There are tons of<a href="https://sonary.com/creative-tools/best-video-editor-tools/"> video editing tools</a> that can help you ensure your videos pop and catch the eyes of the viewers. You can also use <a href="https://sonary.com/ai-tools/free-ai-video-generator/">AI video generators</a> to add interesting elements, or create a video from scratch.</p>
<p><strong>Tip</strong>: Consider creating content that’s highly relatable, funny, or informative to increase the chances of it being shared across users’ feeds.</p>
<hr />
<p><strong>Recommended video editing tools</strong></p>
<p><a href="https://sonary.com/b/lightricks/facetune+creative-tools/"><strong>Facetune</strong></a><strong>: </strong>Edit on the go with AI-enhanced precision and creativity.</p>
<p><a href="https://sonary.com/b/lightricks/videoleap+creative-tools/"><strong>Videoleap</strong></a><strong>:</strong> Add stunning effects, transitions, and overlays effortlessly.</p>
<p><a href="https://sonary.com/b/adobe/adobe-premier-pro+creative-tools/"><strong>Premier Pro</strong></a><strong>: </strong>Industry-standard video editing with precise tools and flexibility.</p>
<hr />
<h3><strong>10. Use Captions and Text Overlays</strong></h3>
<p>Including captions or text overlays in your videos helps clarify your message and can increase engagement, especially when the video is watched without sound. Many users scroll through TikTok without audio, so having on-screen text helps maintain interest even when sound is off. </p>
<p>Additionally, captions make your content more accessible to the deaf and hard-of-hearing community, promoting inclusivity and demonstrating social awareness. By ensuring your videos can be enjoyed and understood by everyone, you broaden your audience and show that you care about creating content that is universally engaging and thoughtful.</p>
<p>By following these tips, you can boost your chances of getting more views on TikTok and growing your audience. <strong>The key is to stay consistent, engage with your followers, and continuously experiment with new content strategies.</strong> With time, your videos will start gaining more traction, and your views will increase!</p>
<h2><strong>Why Views Matter on TikTok</strong></h2>
<p>Getting more views on TikTok is essential for growing your presence and unlocking new opportunities on the platform. Here’s why views are so important:</p>
<ul>
	<li><strong>Indicator of Popularity and Engagement</strong>: Views directly reflect how well your content resonates with audiences, signaling its popularity. Higher engagement also encourages TikTok’s algorithm to push your videos to a broader audience.</li>
	<li><strong>Boosts Visibility on the FYP</strong>: The more views your video gets, the higher its chances of being recommended on the For You Page (FYP), TikTok's main hub for content discovery.</li>
	<li><strong>Grows Followers and Engagement</strong>: Increased views often lead to more likes, comments, and shares, which can turn casual viewers into loyal followers.</li>
	<li><strong>Opens Monetization Opportunities</strong>: Creators with consistently high views are more likely to attract brand sponsorships, collaborations, and invitations to join the TikTok Creator Fund. This program pays creators based on their views and engagement levels.</li>
	<li><strong>Builds Long-Term Career Growth</strong>: A steady increase in views not only improves your chances of going viral but can also establish you as a credible creator, opening doors to new financial and professional opportunities.</li>
</ul>
<p>Focusing on strategies to boost your TikTok views can help you grow your audience, strengthen your brand, and create pathways to financial success.</p>
<h2><strong>Final Thoughts</strong></h2>
<p>Success on TikTok doesn’t happen overnight. Building a loyal following and increasing your views takes time, patience, and continual experimentation. Stay adaptable to trends, test different video formats, and pay attention to what resonates most with your audience. According to <a href="https://animoto.com/blog/video-marketing/how-to-get-more-views-on-tiktok" target="_blank" rel="noopener">Animoto, successful TikTok creators often emphasize consistency and engagement</a> as essential elements for growing views and building a strong presence.</p>
<p>Remember, TikTok’s landscape is constantly evolving. By staying creative, tracking your performance, and refining your strategy, you’ll position yourself for both short-term wins and long-term growth on the platform.</p>
<p>Keep refining your approach and be patient—it’s the key to long-term growth on the platform.</p>
<h2><strong>FAQs</strong></h2>
<p><strong>Q: How many views do you need to make money on TikTok?</strong><strong><br />
</strong><strong>A: </strong>You need at least 10,000 followers and 100,000 video views in the past 30 days to be eligible for the TikTok Creator Fund, which can help you monetize your content.</p>
<p><strong>Q: How do I get more TikTok views fast?</strong><strong><br />
</strong><strong>A: </strong>Using trending hashtags, posting regularly, engaging with your audience, and utilizing popular sounds are all effective strategies for increasing views quickly.</p>
<p><strong>Q: What’s the best time to post on TikTok for more views?</strong><strong><br />
</strong><strong>A: </strong>The best times to post are usually during the evening or on weekends when users are most active. However, it’s important to test different times to see when your audience is most engaged.</p>

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<p>In the world of eCommerce, pricing isn’t just throwing out a number onto your products. In fact, it’s a key aspect of your business strategy. It’s essential to grasp some fundamental principles about different pricing strategies. This is true if you're starting out or re-evaluating your pricing game. </p>
<h2>E-commerce Pricing Strategies: An Essential Overview</h2>
<p>You'll need a pricing strategy to establish a market position and profitability. Competitive analysis pricing can help understand how you rank. Calculating cost-plus pricing can prevent overspending. Value-based pricing can align prices with the perceived value of products. Each strategy plays a unique role in the success of your business online. </p>
<h3>Best E-commerce Platforms</h3>
<p>[prod_list id=4068,4066,4056,4058,27658]</p>
<h2>Understanding Different Pricing Structures </h2>
<p>Pricing structures in eCommerce vary a lot. Scaled pricing adjusts based on quantity or service levels. Segment-specific pricing targets different customer groups. Understanding these different pricing strategies will allow you to tailor your approach. </p>
<h3>Competitive Analysis Pricing for eCommerce </h3>
<p>To stay competitive and position your products, consider your competitor's strategies. It’s not about being cheaper, it’s about offering value to your customers. Competitive analysis pricing can help identify gaps and opportunities. </p>
<h3>Cost-Plus Pricing Strategy </h3>
<p>Take your product cost, including production, materials, labor, and overheads. Then add a markup percentage that covers marketing and sales expenses too. That’s the cost-plus pricing strategy. It’s easy to communicate with your customers, making it an effective strategy. Balance this with market-oriented strategies to consider demand and competitor pricing too.</p>
<p>Let’s say your production cost is $50. If your markup price is 50% the price to sell your product would be $75. An additional $25 should be added to ensure a profit with this assumed markup percentage. </p>
<h3>Value-Based Pricing: Aligning Price with Customer Perception </h3>
<p>This type of pricing is how much your customer values your product. This requires understanding the needs of your customers and their perceptions. Communicating the value of your product can justify a higher price point. The goal is to align your price with perceived value. Value-based pricing is often used in situations of scarcity.</p>
<p>For example, a soda at the movie theater may cost $5. You could buy the very same soda at a store outside the theater for $2. The only difference is that within the theater it’s not available for less. </p>
<h3>Dynamic Pricing Strategies for eCommerce </h3>
<p>Dynamic pricing eCommerce involves adjusting product prices in real-time. Algorithms analyze supply, demand, competition, market conditions, and customer behavior. Businesses should consider potential ethical concerns to using machine learning. </p>
<h2>Psychological Pricing in eCommerce: Influencing Customer Decisions </h2>
<p>This type of eCommerce pricing taps into the psychology of consumer behavior to drive sales. One classic example is $19.99 instead of $20. Studies have shown the effectiveness of bundle pricing, prestige pricing, and decoy pricing. </p>
<h3>Bundle Pricing</h3>
<p>This involves offering products as a package deal. This tactic encourages a higher perceived value and can lead to more incentives. For example, if a jacket costs $20 in a bundle deal, it would be available with additional products for a 'lower' price. Not only does this create a more attractive offer, but it also in general, brings a larger overall purchase. The bundle might include pants and a t-shirt as well for $45 total. This is also part of an upsell strategy.</p>
<h3>Prestige Pricing</h3>
<p>Prestige pricing (or premium pricing), involves setting a higher price for a product. The goal is to convey quality and exclusivity. This tactic leverages the psychological association between higher prices and higher quality. </p>
<h3>Decoy Pricing</h3>
<p>This type of eCommerce pricing makes a specific product seem like the best value among choices. For example, placing a less attractive one next to a more attractive one. Both should have a similar price. This can steer customers towards the preferred one for a sale. </p>
<h3>Maximizing Sales with Discounts and Promotions </h3>
<p>Discounts and promotions are promotions are powerful sales tactics. They can attract new customers, new old inventory and increase sales. To maintain the perceived value of your products, use this tactic strategically. Consider segmenting your customer base to send more targeted promotions. Segmentation can also help track success. </p>
<h3>Leveraging Data and Analytics</h3>
<p>In our data-driven world, leveraging data and analytics is crucial for eCommerce pricing. Make better pricing decisions by analyzing customer behavior, market trends, and sales data. A data-driven approach helps set competitive prices and helps create targeted marketing campaigns. It also helps identify emerging opportunities and enhance experiences. </p>
<h3>Industry Pricing Standards and Market Entry Pricing</h3>
<p>Understanding industry pricing standards is crucial. This runs especially true for those new in the market. Penetration pricing (offering products at lower prices) is a fast market entry strategy. Skimming (setting higher initial prices to target premium customers) is another common strategy. Aligning your pricing with industry standards can lay a foundation for long-term success. </p>
<h2>Conclusion</h2>
<p>Pricing is a complex but essential part of any <a href="https://sonary.com/ecommerce/">eCommerce business</a>. Understanding and applying different pricing strategies can get you a competitive and profitable business model.</p>
<h2>FAQ</h2>
<p><strong>Q: How often should I review and adjust my e-commerce pricing strategy?</strong></p>
<p>A: Regularly reviewing and adjusting your pricing strategy is crucial. Market conditions, competitor actions, and customer preferences change, so staying adaptable is key.</p>
<p><strong>Q: Is dynamic pricing fair to customers?</strong></p>
<p>A: Dynamic pricing can be fair to both businesses and customers. It's about matching price with demand. What's important is transparency with customers about how prices are set.</p>
<p><strong>Q: Can psychological pricing really increase sales?</strong></p>
<p>A: Yes! Psychological pricing can influence customer perception and behavior, often leading to increased sales. It should though be part of a broader, customer-focused pricing strategy.</p>

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<p>With over 2 billion monthly active users, Facebook is the world's largest social network. If you need to find someone on Facebook, and you don't have their email address or username, you can find them by phone number. Learn how to track down or reconnect with friends, colleagues, or even family on Facebook with their phone numbers.</p>
<h2>Is it possible to search for a person on Facebook using their phone number?</h2>
<p>Yes, searching for a person on Facebook using their phone number is possible. Enter the phone number into the search bar at the top of the Facebook homepage and press Enter. If the phone number is linked to a Facebook account and privacy settings allow it, the associated profile will appear in the search results.</p>
<h3>Here are the Simple Steps to Find People by Phone Number: </h3>
<ol>
	<li>
<p><strong>Visit Facebook’s Website:</strong></p>
<p>Open your web browser and go to <a href="https://www.facebook.com/">Facebook's website</a>.</p>
</li>
	<li>
<p><strong>Log into Your Account:</strong></p>
<p>Enter your username or phone number and password to log into your Facebook account.</p>
</li>
	<li>
<p><strong>Locate the Search Bar:</strong></p>
<p>Once logged in, find the search bar at the top of the Facebook homepage.</p>
</li>
	<li>
<p><strong>Enter the Phone Number:</strong></p>
<p>Type the phone number you want to search for into the search bar and press Enter.</p>
</li>
	<li>
<p><strong>Review Search Results:</strong></p>
<p>Browse through the search results to find the profile associated with the phone number</p>
</li>
</ol>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/dPPldrAciAg?si=pueCTfshlgzVzmZg" width="100%" height="315" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></p>
<h2>Understanding Facebook's Search Functionality</h2>
<p>Facebook's search function lets you find people, pages, organizations, and more. When looking for someone, there are several options.</p>
<h3>Search Abilities </h3>
<p>On Facebook, you can search by name, email address, phone number, or other identifier. Following this, Facebook will compare the search input to its database of users. </p>
<h3>Search Ranking</h3>
<p>Characteristics, including the user's connections and popularity, are put into consideration while ranking the search results. You may then click on the search results to get additional information on the person. If a phone number is associated with an account, the Facebook user search result is displayed at the top.</p>
<h3>Search Modifications </h3>
<p>The search function on Facebook has been subjected to a variety of modifications. Facebook has enhanced its privacy settings. The platform achieves a balance between providing users privacy and enabling them to discover people. It restricts the information that the public who are not friends may view. Users can now select who can view their profile information. </p>
<h2>Step-by-Step Guide to Finding People by Phone Number</h2>
<p>Locating someone on Facebook is easy with their phone number.</p>
<h3>Step 1: Visit the Facebook Official Website</h3>
<p>Go to the Facebook website on your preferred web browser. Alternatively, you can use the app. When the page loads, you can access your Facebook account. </p>
<h3>Step 2: Sign In</h3>
<p>When you arrive at the Facebook homepage, input your login information. After signing into your account, head onto the next step.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Facebook-Search-2.webp"><img class="aligncenter size-full wp-image-26095" src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Facebook-Search-2.webp" alt="Facebook login screen: step 1 to phone number search" /></a></p>
<h3>Step 3: Use The Search Bar</h3>
<p>Click the search bar on the Facebook page. A text box will appear. Input the person's phone number that you are looking for. Ensure to add the phone number in the form of a string of digits without any breaks. Make sure that you input the country codes for easy search.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Facebook-Search-3.webp"><img class="aligncenter size-full wp-image-26096" src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Facebook-Search-3.webp" alt="Facebook search screenshot: step 3" /></a></p>
<h3>Step 4: Hit Search</h3>
<p>When you hit the search button, you will see the result you are looking for at the top of the page. The individual's Facebook profile will appear first on the results page. Take note that this can only be possible if the person includes their phone number in their account.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Facebook-Search-4.webp"><img class="aligncenter size-full wp-image-26097" src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Facebook-Search-4.webp" alt="Facebook search: step 4 " /></a></p>
<hr />
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<h2>Privacy Considerations and User Settings</h2>
<p>There are privacy considerations and user settings that affect Facebook search results. If the user has a private profile, it may be more challenging to locate them. Below are a few of them:</p>
<h3>Visibility of Information </h3>
<p>Everyone, except those whom you have blocked, can search for you. The information that they can view about you depends on what they share with you. On their profile, users can modify what other people can see and who can view the things that they share. </p>
<p>You may not locate a person if they have a privacy setting on their phone number. Even if they have a public profile, it may be challenging to locate them if they conceal vital information. </p>
<h3>Impact of Privacy Settings </h3>
<p>Further complicating matters is the possibility that the target conceals their phone number from search results. A user's privacy settings decide the kind of information available to the public. This makes it even more challenging to locate them. When looking for someone on Facebook, give careful consideration to these privacy settings.</p>
<h3>Understanding User Settings </h3>
<p>One of the key takeaways for conducting effective Facebook searches is to understand the user settings. You can only access certain information depending on the user's account settings. For instance, a user can set who can see their posts. </p>
<p>They can also adjust their settings to manage who can follow them. By understanding the user settings, you can tailor your search to be more effective.</p>
<h2>Alternative Methods to Find People</h2>
<p>There are more methods available to find people on Facebook.</p>
<p>These include: </p>
<h3>Search by Name</h3>
<p>By entering the name you are looking for into the search box, you can find the individual's profile. Once you search by name, your friends are displayed first. Then, friends of friends follow. If the name appears, tap on their profile to see their information. You may now go ahead to reach out to them or add them as a friend.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Search-by-Name.webp"><img class="aligncenter size-full wp-image-26093" src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Search-by-Name.webp" alt="Facebook search by number feature" /></a></p>
<h3>Search by Workplace </h3>
<p>Click "Search" on Facebook and type in the workplace name. Using the page filters can also narrow results. Following your entry into the workplace, Facebook will provide you with a list of individuals. These are persons who have that workplace in their profile. You can use the filter to narrow down the results. </p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Search-by-Workplace-.webp"><img class="aligncenter size-full wp-image-26094" src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/01/Search-by-Workplace-.webp" alt="Facebook search by workplace search function" /></a></p>
<h2>Common Issues in Finding People</h2>
<p>You may not find someone on Facebook for several reasons such as the following: </p>
<h3>Search isn't Specific </h3>
<p>There is a good chance that your search is not specific if you cannot locate someone. Consider conducting a search for their name and location. This is because Facebook's search algorithm looks for matches based on factors like name, location, and interests. </p>
<p>You can request that a person check their privacy settings. </p>
<h3>Outdated Application </h3>
<p>A further factor that poses an issue with Facebook searches is when the app requires an update. In some cases, Facebook may have undergone significant maintenance. This can result in the alteration of various features across the platform. For troubleshooting Facebook Search and solving this issue, update the app.</p>
<h3>Account is Blocked or Deleted </h3>
<p>If a user blocks you, you cannot locate them using search. Only when the person unblocks you can you find them. Otherwise, you will keep having difficulties when trying to access the account. It's possible also that the user does not exist or has <a href="https://sonary.com/content/how-to-delete-your-facebook-account-a-step-by-step-guide/">deleted their Facebook account. </a></p>
<h2>Additional Troubleshooting </h2>
<p>It's important to systematically troubleshoot when encountering challenges finding someone on Facebook.</p>
<p>Here are some simple things also worth checking: </p>
<h3>Verify Your Own Account</h3>
<p><strong>Login Issues: </strong>Are you logged into the right account? Some people manage multiple accounts for their business or family and perhaps has different security and privacy settings.</p>
<p><strong>Account Status: </strong>Are you logged into properly to your account? Check if your account has any restrictions set on it or temporary blocks. This can often be due to violations of Facebook's community standards, or reports of such behavior from your account. This can limit your search abilities. </p>
<p><strong>Glitches: </strong>Sometimes a glitch or temporary restriction can also affect your search abilities. Checking if your friends or family have a similar issue can be a helpful way to troubleshoot and rule this out.</p>
<h3>Incorrect Information </h3>
<p><strong>Spelling &amp; Details: </strong>Double-check the spelling of the name or number you've searched for. Is it possible that you've entered the wrong number or information in your search? It's also worthwhile to double-check before assuming that you can't find the person you're looking for on Facebook. </p>
<p><strong>Location &amp; Filters: </strong>Ensure that any filters you may have set for location, education, or workplace are accurate. Perhaps the person you're searching for has moved and this filter is no longer relevant.</p>
<h3>Device Specific Problem</h3>
<p><strong>Browser Issues: </strong>Clear your cache and cookies on your browser, or try searching with a different browser. Sometimes corrupt files or outdated information can affect your search. Do note that <a href="https://sonary.com/vpn/">using a VPN</a> on your browser won't help improve your ability to find someone.</p>
<p><strong>App Updates: </strong>Make sure you're using the latest version of the Facebook app (if using the app). Older versions might have bugs or be missing certain functionalities. </p>
<p><strong>Different Devices:</strong> If you're 100% sure that you've got the details right, then perhaps it's a device-specific issue. It never hurts to rule this out by trying the Facebook search on a variety of devices - both mobile and desktop.</p>
<p>Understanding the exact issue (or if the person simply isn't on Facebook) is a process of trial and error. It may require some time and patience. Consulting Facebook's Help Center or even consulting with their useful forums can often provide solutions.</p>
<h2>Conclusion </h2>
<p>With such a vast user base, the chances of finding someone on Facebook are high. Its search functionalities provide the ability to find someone through a phone number, among other alternative methods. The steps are simple, however the success depends on the accuracy of the information provided in the search. It also requires that they've included their phone number on Facebook - that's first and foremost. Finding someone is a matter of persistence and sometimes respecting privacy too. For best results, make sure everything is updated. </p>
<h2>FAQ Section</h2>
<p><strong>Q: How can I easily find someone on Facebook?</strong></p>
<p><strong>A:</strong> First, you will need to tap the Facebook search and then enter the name of the person. When the results are displayed, choose the individual's name. You can tap the See All result button to find their profile. </p>
<p><strong>Q: Can I find someone on Facebook using their number?</strong></p>
<p><strong>A</strong>: Yes, you can find someone using their phone number. Enter the person's phone number into the search box. Afterwards, their profile will pop up.</p>
<p><strong>Q: Will I know when someone searches for me on Facebook?</strong></p>
<p><strong>A</strong>: No. You can't see who checks your profile on Facebook. This is due to Facebook’s privacy settings.</p>

How To Find People By Phone Number on Facebook

<p>There are many reasons to consider getting rid of your Facebook account. Concerns about personal information being shared online are increasing. It’s hard to feel like anything is private these days, and a digital detox never hurts. It can either be deactivated temporarily or deleted permanently. The process of deactivating and deleting your Facebook account are both simple. </p>
<h2>Pre-Deletion Preparation </h2>
<p>Before deleting your Facebook account, there are many factors to consider. There are also multiple steps to take. </p>
<h3>Backup Your Data</h3>
<p>To avoid losing memories such as photos, videos, posts, and conversations, backup all your data. Save these memories by requesting a download on Facebook. </p>
<h3>How To Backup My Facebook Account Data</h3>
<ol>
	<li>Click on your <strong>profile picture</strong> (top right), then click <strong>Settings and privacy</strong></li>
	<li>Click on <strong>Settings</strong></li>
	<li>Click <strong>Accounts Center</strong>, then on ‘<strong>Your information and permissions’</strong></li>
	<li><strong>Download your information</strong></li>
	<li><strong>Request a download</strong></li>
	<li><strong>Select the profile(s)</strong> you want to download information from</li>
	<li>Click <strong>Next</strong></li>
	<li>Select the <strong>information to download</strong></li>
	<li>Choose <strong>your file options</strong> (date range, notification email, format, quality of photos and videos)</li>
	<li>Click<strong> submit request</strong></li>
</ol>
<h3>Review and Disconnect Connected Apps &amp; Services </h3>
<p>This step is crucial as it prevents future access issues. It also helps protect you against potential data breaches. </p>
<h3>How To See The Settings of Apps You’ve Logged Into </h3>
<ol>
	<li aria-level="1">Click on your <strong>profile picture (</strong>top right)</li>
	<li aria-level="1">Select <strong>Settings &amp; Privacy</strong>, then<strong> Settings</strong></li>
	<li aria-level="1">Click <strong>Apps and Websites</strong> on the left side </li>
</ol>
<h3>Notifying Friends and Contacts </h3>
<p>It’s important to let your network know you’ll be leaving Facebook. It can help maintain connections even after leaving the network. Consider posting an announcement about it. Maybe even share alternative ways to stay in touch in the post. For close friends and family, you might also want to send personal messages.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2023/12/fb-delete-page-1.webp"><img class="aligncenter size-full wp-image-25917" src="https://admin-wp-production.sonary.com/wp-content/uploads/2023/12/fb-delete-page-1.webp" alt="Deleting your Facebook account has implications" /></a></p>
<h3>Additional Actions To Take Before Deleting Your Facebook Account</h3>
<p>You might also want to change login credentials for other services. Take Spotify, for example. You won’t be able to log in if it’s connected to your Facebook account. Consider any pages or groups that you manage on Facebook. Assign a new admin or make any necessary arrangements. </p>
<h2>Is There A Temporary Way To Delete Facebook? </h2>
<p>If you don’t want to delete your account, there is a less drastic approach. Deactivating your account is reversible. It allows you to disappear from the social network for a period of time. When or if you’re ready to come back, your information will be there. </p>
<p>This means that your content is no longer visible online and is not searchable online.</p>
<h3>How To Deactivate Your Facebook Account </h3>
<p>If Accounts Center appears at the top left of your Settings, you can do it through Accounts Center. If Accounts Center is at the bottom left of your settings, you can do it through Facebook Settings</p>
<p><strong>The steps to deactivate your account through the Accounts Center:</strong></p>
<ul>
	<li aria-level="1">Click on your <strong>profile picture</strong> (top right) </li>
	<li aria-level="1">Select <strong>Settings &amp; Privacy,</strong> then click <strong>Settings</strong></li>
	<li aria-level="1">Click <strong>Accounts Center</strong> (top left of your screen)</li>
	<li aria-level="1">Under <strong>Account Settings</strong>, click personal details</li>
	<li aria-level="1">Click <strong>Account Ownership and control</strong></li>
	<li aria-level="1">Click <strong>Deactivation or Deletion</strong></li>
	<li aria-level="1">Select the <strong>account or profile</strong> to deactivate</li>
	<li aria-level="1">Select <strong>Deactivate account</strong></li>
	<li aria-level="1">Click <strong>Continue,</strong> then follow the instructions to confirm</li>
</ul>
<p>If you don’t have access to the new Pages experiences, deactivate your account through Facebook Settings. </p>
<p><strong>These are the steps to deactivate your account through Facebook Settings:</strong></p>
<ul>
	<li aria-level="1">Click on your <strong>profile picture</strong> (top right)</li>
	<li aria-level="1">Select <strong>Settings &amp; privacy</strong>, then click <strong>Settings</strong></li>
	<li aria-level="1">Click <strong>Privacy,</strong> then click Your <strong>Facebook Information</strong></li>
	<li aria-level="1">Click <strong>Deactivation and Deletion</strong></li>
	<li aria-level="1">Choose <strong>Deactivate Account</strong>, then ‘<strong>Continue to Account Deactivation</strong>’, and follow the instructions to confirm</li>
</ul>
<h2>What Happens When You Deactivate Your Account? </h2>
<p>When you deactivate your Facebook account, your profile becomes almost invisible.</p>
<h3>A deactivated account means: </h3>
<ul>
	<li aria-level="1">Your content such as photos and posts can’t be found by others</li>
	<li aria-level="1">Tagged content may still be discoverable </li>
	<li aria-level="1">Friends can still see your name and past messages that have been sent</li>
	<li aria-level="1">You’ll also still appear in their friends list</li>
	<li aria-level="1">For groups, your posts and comments may still appear with your name</li>
</ul>
<p>If you decide to reactivate your account, you’ll just need to log in. You’ll be able to enter with your original email and password</p>
<h2>Step-by-Step Instructions to Deleting Your Facebook Account </h2>
<p>Permanently deleting your Facebook account is more drastic. It means removing a profile that may have been part of your life for years. If Accounts Center appears at the top left of your Settings, you can do it through Accounts Center. If Accounts Center is at the bottom left of your settings, you can do it through Facebook Settings</p>
<p><strong>Here are the specific steps to take to delete your account through Accounts Center: </strong></p>
<ol>
	<li aria-level="1">Click on your <strong>profile picture</strong> (top right)</li>
	<li aria-level="1">Select <strong>Settings &amp; Privacy</strong>, then click <strong>Settings</strong></li>
	<li aria-level="1">Click <strong>Accounts Center</strong> (top left)</li>
	<li aria-level="1">Click <strong>Personal details</strong>, under Account Settings</li>
	<li aria-level="1">Click <strong>Account Ownership and control</strong></li>
	<li aria-level="1">Click <strong>Deactivation or Deletion</strong></li>
	<li aria-level="1">Select the<strong> account or profile</strong> to delete </li>
	<li aria-level="1">Select <strong>Delete account</strong></li>
	<li aria-level="1">Click <strong>Continue</strong> then follow the instructions to confirm</li>
</ol>
<p><strong>To permanently delete your account through Facebook Settings: </strong></p>
<ol>
	<li aria-level="1">Click on your <strong>profile picture</strong> (top right)</li>
	<li aria-level="1">Select<strong> Settings &amp; Privacy</strong>, then click<strong> Settings.</strong></li>
	<li aria-level="1">Click Your <strong>Facebook Information</strong></li>
	<li aria-level="1">Click <strong>Deactivation and Deletion</strong></li>
	<li aria-level="1">Choose <strong>Delete Account</strong>, then click <strong>Continue</strong> to account deletion</li>
	<li aria-level="1">Click <strong>Delete Account</strong>, enter your <strong>password,</strong> and then Continue</li>
</ol>
<h2>Additional Considerations To Make</h2>
<ul>
	<li aria-level="1">You’ll be removing your profile and content (profile, photos, videos, etc.)</li>
	<li aria-level="1">Your data will be lost - this includes friends lists, messages, groups, and pages</li>
	<li aria-level="1">You’ll lose access to connected services. You might need to change login methods</li>
	<li aria-level="1">It can have a social impact - you’ll lose this method of connecting</li>
</ul>
<h2>What Happens After Deletion </h2>
<p>After deleting your account, Facebook provides a 30-day grace period. This means that you’ll be able to change your mind. </p>
<p>Following the 30 days, here’s what happens when you permanently delete your account: </p>
<ul>
	<li aria-level="1">You won't be able to reactivate your account</li>
	<li aria-level="1">Your profile, photos, posts, videos, etc, will be permanently deleted</li>
	<li aria-level="1">Your access to Facebook Messenger will be moved</li>
	<li aria-level="1">You won't be able to use Facebook Login for other apps </li>
	<li aria-level="1">Past messages of some other information may remain visible to friends </li>
</ul>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2023/12/fb-delete-page-2.webp"><img class="aligncenter size-full wp-image-25919" src="https://admin-wp-production.sonary.com/wp-content/uploads/2023/12/fb-delete-page-2.webp" alt="Using Facebook can be overwhelming sometimes" /></a></p>
<h2>Alternatives to Deleting Your Facebook Account</h2>
<p>If you’re not completely sure if you want to delete your account, there are some less drastic measures.</p>
<p>These include: </p>
<ul>
	<li aria-level="1">Adjusting your privacy settings - limit who sees the content you share</li>
	<li aria-level="1">Unfollow or mute contacts - reduce noise to focus on what you want to see</li>
	<li aria-level="1">Adjust your notifications - reduce notification frequency</li>
	<li aria-level="1">Facebook ‘Take a Break’ feature - stop following a friend for now</li>
</ul>
<h3>Change Your Photo Album Privacy Settings </h3>
<p>Another alternative to deleting your Facebook account is hiding your images. For instance, if you started a new job and want to keep your photos private. Completely deleting your account might not be necessary. </p>
<p><strong>Here are the steps to edit the privacy settings for your photo albums:</strong></p>
<ol>
	<li aria-level="1">In the top right of Facebook, click on your<strong> profile picture.</strong></li>
	<li aria-level="1">Click <strong>Photos</strong>, then click <strong>Albums</strong></li>
	<li aria-level="1"><strong>Select the album</strong> you want to change the privacy settings on</li>
	<li aria-level="1">In the top right, click on the <strong>3 dots,</strong> then click<strong> Edit Album</strong></li>
	<li aria-level="1">Click the <strong>current privacy setting</strong> (e.g.: Friends).</li>
	<li aria-level="1">Select a <strong>new audience</strong></li>
	<li aria-level="1">Click <strong>Save</strong></li>
</ol>
<h2>Deleting Facebook Business Pages </h2>
<p>Deleting a Facebook Business page requires careful consideration of its impact on your business and customer relationships. This move is particularly important in the context of IT Service Management (ITSM). It requires a strategic approach, taking into account your business strategy, customer service, and digital marketing. <br />
<br />
The key is to ensure that such a decision (deleting your Facebook page) aligns with ITSM principles. You’ll want to make sure that every digital asset, including social media platforms, contributes to your business objectives. Are you looking to refine your ITSM strategies and manage your digital platforms more efficiently? Discover the <a href="https://sonary.com/itsm/" target="_blank" rel="noopener nofollow noreferrer"><u>best IT Service Management </u></a>systems for 2023.</p>
<h2>Privacy Considerations</h2>
<p>Protecting your online information is crucial. Ensure your passwords are both unique and complex. You’ll also want to enable two-factor authentication. This adds an extra layer of security to all your accounts, including Facebook. Also, be wary of phishing scams that attempt to steal your personal information. </p>
<h2>Conclusion</h2>
<p>Deciding to deactivate or delete your Facebook account is a big move. It impacts both your data and digital presence. We’ve covered the key steps and considerations for both options. Whichever path you choose, make sure to make an informed decision that aligns with your well-being and privacy preferences.</p>
<h2>FAQ </h2>
<p><strong>Q: Can I reactivate my account after I’ve deleted it?</strong></p>
<p><strong>A</strong>: No. Once it’s permanently deleted, it cannot be reactivated. Your data also cannot be recovered.</p>
<p><strong>Q: Will deleting my Facebook account remove my messages from friends’ inboxes? </strong></p>
<p><strong>A</strong>: No. Your messages that have already been seen will still appear in friends’ inboxes.</p>
<p><strong>Q: How long does Facebook take to delete my data? </strong></p>
<p><strong>A</strong>: Once you’ve requested to delete your account, it can take up to 90 days.</p>

How To Delete Your Facebook Account: A Step-by-Step Guide

<p>The E-commerce business has taken the internet by storm. Almost every retailer is looking at ways to display their products and services through the e-commerce channel. They surely look for several security measures.</p>
<p>Another blooming platform to display your e-commerce business has emerged in the form of <a href="https://en.wikipedia.org/wiki/Social_media_marketing" target="_blank" rel="noopener noreferrer">social media marketing</a>. In this article, we will pour some light on social media marketing and the benefits that this new marketing tool has for you.</p>
<h2>What is social media marketing?</h2>
<p>Social media marketing is a part of digital marketing that uses powerful and innovative social media applications to showcase your business.</p>
<p>The branding and marketing of your e-commerce business are done at a low cost through these channels, and it lets you reach out to a large audience with minimal resources.</p>
<p>Through social media marketing or SMM, you can interact with the right customer, build your brand name, further increase your sales and drive website traffic.</p>
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<h2>Top benefits of social media marketing for your e-commerce business</h2>
<p>With around 4.2 million active users, social media marketing has been the new trendsetter and marketing tool for e-business. This easy-to-use marketing tool does not take a big toll on your time and resources. It just needs you to click the right audience, at the right time.</p>
<p>If you get the correct hold of social media marketing, it can take your business to the next level, bringing in a plethora of clients and revenue. Apart from all this, there are several other benefits that social media marketing has for you. Below are a few points that will make you leaner toward social media marketing.</p>
<h3>1. Increased Brand Awareness</h3>
<p><img class="aligncenter size-full wp-image-18370" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/Brand-awareness-in-scrabble-letters.jpg" alt="Brand awareness in scrabble letters" width="668" height="410" /></p>
<p>It is quite evident now that your social media handle will be available to a huge bundle of active users simultaneously. This makes your brand name reach the desired audience easily. Research shows that around 83% of Instagram users say they got in touch with new brands through social media. This data is vital enough to draw your attention to SMM.</p>
<h3>2. More Inbound Traffic</h3>
<p>A good deal of website traffic! What else does an e-commerce business owner want!</p>
<p>Social media marketing stands strong to put life to this goal of e-commerce business owners. The foremost impression of your work is showcased on your website.</p>
<p>The more the website traffic, the more the chances that your conversion rate increases. So, remember to put your website links within your blogs to draw maximum traffic. Also, ensure that you post only high-quality content engaging on your social media posts.</p>
<h3>3. Improved Search Engine Rankings</h3>
<p><img class="aligncenter size-full wp-image-18371" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/A-Colourful-3d-Rendered-Illustration-showing-the-word-Ranking.jpg" alt="A Colourful 3d Rendered Illustration showing the word Ranking" width="668" height="420" /></p>
<p>The earlier known concept of search engine optimization was confined to optimizing web pages and blogs. By spreading social media marketing, Google’s Matt Cutts has enhanced this concept and added social media as a vital factor in enhancing or degrading SEO rankings.</p>
<p>Google's algorithm now considers a website with regular activities on social media platforms like Facebook and Instagram more trustworthy to give a boost to their search engine ranking. If such minute investment and resources can boost your e-commerce ranking, it is worth your time and effort.</p>
<h3>4. Higher Conversion Rates</h3>
<p><img class="aligncenter size-full wp-image-18372" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/A-glasses-notebook-and-pen-with-CONVERSION-RATE-written-on-white-background.jpg" alt="A glasses, notebook and pen with CONVERSION RATE written on white background" width="668" height="430" /></p>
<p>A highly robust social media marketing strategy draws the attention of prospects. They invest time scrolling through your website and social media page and further turn into potential buyers increasing your conversion rate.</p>
<p>An active social media page assures visitors that the e-commerce business is genuine enough to invest in. You can always give your user a one-on-one experience by entertaining their queries promptly. This has a positive impact on your conversion rate.</p>
<p>When visitors land on the website, they check for HTTPS instead of HTTP. HTTPS means a secure website. <a href="https://www.clickssl.net/cheap-comodo-positivessl-wildcard-certificate" target="_blank" rel="noopener noreferrer">Comodo Positive SSL Wildcard</a>, Comodo Wildcard SSL, and Thawte wildcard SSL are a few certificates that e-commerce prefers. These SSL certs can secure unlimited subdomains along with a primary domain.</p>
<h3>5. Better Customer Satisfaction</h3>
<p>Customer service is bound to be of utmost importance even now when we have tools like social media marketing. Satisfying your customer will benefit you to generate future leads and help grow your business.</p>
<p>Use your social media handle to provide the required customer service, as many customers transact through social media pages these days. Social media pages can work for you to take in instant reviews, interact, and develop a relationship with customers. Also, provide a strong room of communication between your social media team and customer service team, to keep them on their toes when a customer query pops in.</p>
<h3>6. Improved Brand Loyalty</h3>
<p>Convince and convert says that around 53% of people, who follow a brand on social media, end up becoming loyal to that brand. Social media bridges the gap between buyers and retailers and enhances brand loyalty.</p>
<p>This probably cannot solely happen if a customer follows a brand. You need to put in the effort and be active on your social media pages. The better content you will put up on your pages, the more customers will be engaged with it and your brand loyalty will improve over a while.</p>
<h3>7. Cost Effectively</h3>
<p>For a budget constraint e-commerce business or a start-up, promoting your business through social media platforms is immensely cheap and beneficial. Old-school marketing strategies like television advertisements, radio announcements, etc. are expensive for a new business.</p>
<p>Social media marketing on the other side provides, the most cost-effective way to broadcast your products or services to an enormously diverse audience in a single go. You can even hire a social media manager to look into your website and social media page marketing.</p>
<h3>8. Increase Sales</h3>
<p>When a customer sees your products from the comfort of their bed, without the pressure of buying them, it provokes them to develop an inclination towards your products. This further leads them to buy things that generate revenue for you.</p>
<p>As more customers engage with you, the more they develop trust in you, the better your sale becomes.</p>
<h3>9. Collect Data from Audience Research to Improve</h3>
<p>The more you listen to your audience the more understanding you will have of their needs. Your target audience is the best teachers to guide you through your e-commerce business.</p>
<p>You can conduct frequent quizzes, come up with monthly feedback forms or simply generate polls to generate data on what your potential customers want from you.</p>
<p>Such monitoring lets you know your pitfalls and where your audience struggles with you. Data collected from audience research have proven beneficial to growing businesses and helped improve their leads.</p>
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<h3>10. Helps with Repurposing Content</h3>
<p>Social media marketing helps you repurpose your content and drive customers' attention.</p>
<p>Repurposing content is a new way in which you do not need to work from scratch on new content. All you need to do here is to pick up one of your most engaging blogs or content and repurpose it into a new one.</p>
<p>You can do so by simply picking up a quote from your well-performed content and turning it into a Facebook image or generating an infographic image of your blog post. This new and quick social media marketing method acts as a boon and time saver for businesses.</p>
<h3>11. Reduce Advertising Cost</h3>
<p>Advertising is the key to gaining traffic to your website. However, as an owner of a start-up, this might sound to be quite an expensive thing and surely, it is. To pave the way to reach your audience through advertisements and that too at the most reduced costs, you are bound to use social media marketing.</p>
<p>Social media sites enable you to promote your e-commerce business through social ads. These ads take in the type of audience you are targeting, their demographic location, online activity, and languages and reach the desired customers. It is the most inexpensive investment, where you pay only for the exact number of viewers.</p>
<h3>12. Improve your link-building strategy</h3>
<p>Link building is the process through which other website links back to your website. The social media marketing tool is immensely helpful in improving your link-building strategy.</p>
<p>You can add blogs, posts, and other relevant content to your social media pages and incorporate the link to your website within them. This helps the user to direct to your website, increasing the overall web traffic to your <a href="/content/ecommerce-design-elements-successful-websites-have/">e-commerce business</a>.</p>
<h2>Final thoughts</h2>
<p>There are no second thoughts, about how promising social media marketing can be. In a long run, social media marketing will boost your e-commerce business. It is probably true that you cannot expect early success with it, but with utter commitment, zeal, and the right grip over the marketing tool you can take your business to the next level. The correct strategy will bring in customers and increase your return on investment.</p>

12 Benefits of Social Media Marketing for E-commerce

<p>Having a blog on your company website is crucial for helping to generate traffic and providing value to your customers. In fact, websites with blogs on them get <a href="https://optinmonster.com/blogging-statistics/" target="_blank" rel="noopener noreferrer">97% more links</a> to their websites.</p>
<p>However, despite the fact that blogs are so helpful for generating traffic and providing valuable content if your blogs are not engaging the audience they were intended for, this can be a major problem.</p>
<p>The more engaging your blogs are, the more likely your customers will return, read more, and spend more time on your website. Engaging blogs that get a lot of traffic can also increase Google search rankings. This is another reason why you want to optimize the engagement of your blogs.</p>
<p>This article will cover 7 quick tips on how to be engaging in your blog posts on your website.</p>
<h2>Strategies for Engaging the Audience</h2>
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<h3>1. Write About Your Audience’s Main Interests</h3>
<p>The bottom line for blog topics is that your audience will be far more likely to read blogs based on topics they are the most interested in. So, you really need to think from the perspective of your audience. Ask yourself what your customers need to know, or what would excite them to read about. Then, choose blog topics based on the answers you come up with.</p>
<p>For example, if your company sells luxury watches, then you should keep the content for your blogs centered around the topic of luxury watches. This could be luxury watch news, advice for luxury watch owners for watch insurance, watch storage, etc. You should avoid topics that do not have much to do with luxury watches. Remember, when people come to <a href="https://sonary.com/content/website-builder-features-you-need-to-know/">your company’s website</a>, it is because they want to learn more about your company, your product, or your niche. Make it easy for them to access this information, and do not distract them or bore them with information they don’t want or need. </p>
<blockquote>
<p>Articles and blogs with images get an astonishing 94% more views than those without images.</p>
</blockquote>
<h3>2. Add Visuals</h3>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2022/10/blog-concepts-ideas-with-white-worktable.jpg"><img class="alignnone size-full wp-image-17124" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/10/blog-concepts-ideas-with-white-worktable.jpg" alt="blog concepts ideas with white worktable" width="668" height="445" /></a></p>
<p>Adding images or screenshots to your blogs can help boost engagement significantly. In fact, articles and blogs with images get an astonishing <a href="https://optinmonster.com/blogging-statistics/#:~:text=Blogging%20With%20Visuals%20and%20Videos,in%20a%2035%25%20conversion%20increase." target="_blank" rel="noopener noreferrer">94% more views</a> than those without images. Visuals make a piece of content more entertaining.</p>
<p>You can think of visuals as supplements to your content that will provide extra value and entertainment. But, if you start to add visuals such as images, screenshots, gifs, memes, videos, etc. Just make sure that you do not overload your content with visuals. Add enough visuals to your content to make it more entertaining, but do not add so many visuals that your readers start to feel overwhelmed.</p>
<h3>3. Provide Data</h3>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2022/10/data-on-documents-and-graph-chart-different-types-of-data.jpg"><img class="alignnone size-full wp-image-17127" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/10/data-on-documents-and-graph-chart-different-types-of-data.jpg" alt="data on documents and graph chart - different types of data" width="668" height="410" /></a></p>
<p>The great thing about providing data on your blogs is that the data proves that what you are saying is true. Of course, you will probably be unable to find data for every single point you want to make on your blogs. However, adding good data where you can find it to your blogs can go a long way toward making your blogs seem more authoritative.</p>
<p>If readers think that your blog is authoritative and trustworthy, they will be more likely to share it on social media. Providing data to support your points on your blogs can also help you open your readers’ eyes to the truth about your claims.</p>
<p>For example, you can add hyperlinks to the original sources; you can add charts, you can add infographics, etc. Be creative.</p>
<h3>4. Create Lists</h3>
<p>Using lists is an excellent strategy for boosting reader engagement. There are multiple reasons for this. The first is that lists make blog posts extremely readable, clean, and organized. They also make it clear to the reader exactly what they can expect from the blog.</p>
<p>Further, lists create curiosity. Many people will keep reading and scroll all the way to the bottom simply because they want to know exactly what items are on the list. Additionally, lists can help to demonstrate authority. This is because, when you create a list, it shows that you have thoroughly researched the topic and considered many different options before adding each item to the list.</p>
<p>So, having lists in your blogs can help earn the reader’s trust in interest while making it significantly easier for them to process and digest the content. </p>
<h3>5. Take Advantage of SEO</h3>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2022/10/Thehoth-UI.jpg" target="_blank" rel="noopener noreferrer"><img class="alignnone wp-image-17128" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/10/Thehoth-UI.jpg" alt="The Hoth UI" width="668" height="304" /></a></p>
<p>Performing basic SEO research can help you learn which search phrases and keywords are buzzing in your industry right now. There are a variety of SEO tools and websites that you can use to perform SEO keyword research such as the HOTH, SEMRUSH, and MOZ.</p>
<p>You can use these tools or others like them to find trending keywords for your niche. Then, you can create high-quality blog posts centered around these topics. Doing this will help your blog posts to appear organically higher up the search engine rankings and get more traffic. This is highly beneficial for increasing engagement.</p>
<p>Additionally, keyword research can help you identify which keywords are of very low-interest to your readers and customers. It can be just as beneficial to know what won’t from an SEO perspective as it can to know what will work. Simply avoid keywords with very low search volumes and focus on those with significant ones.</p>
<h3>6. Use Social Media</h3>
<p>Hopefully, you already have social media accounts for your businesses with substantial followings. If not, you should at minimum have a Facebook, LinkedIn, and Twitter account for your business.</p>
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<p>After your social media accounts are created, you can start sharing links to your blogs on your social media accounts. Doing this will help alert all your followers that there is a new blog post for them to read on your website. The simple act of posting your blogs to your social media accounts can help to boost traffic and engagement significantly.</p>
<p>You can take it one step further by asking your social media followers to comment on your blog and to share it. By implementing these strategies, you can dramatically increase the awareness of and engagement for your blogs. Social media is one of the most powerful resources you can use to improve blog engagement.</p>
<h3>7. Delve Deep into the Topics</h3>
<p>If you write a blog on any topic, there is likely to be already at least one other blog post that covers the same topic from a similar angle. This means that in order for your blog to stand out and move higher up the Google search rankings, you need to delve deep into the topic and provide higher-quality content.</p>
<p>In other words, don’t just write a surface-level 500-word blog post that covers the basics. Write a 1,000-2,000-word article that goes deep into the issue and covers everything readers want to know about the topic.</p>
<h2>Conclusion</h2>
<p>When used correctly, a blog can be an extremely useful way to <a href="https://sonary.com/content/b2b-lead-generation-8-strategies-to-generate-sales-lead/">generate leads</a> and followers for your business. Many companies use blogs effectively. However, if your company does not already have a blog or is not getting great results from your blog, it is time to start implementing changes to help your blog succeed.</p>
<p>All seven tips listed in this article can help boost your blog's engagement. Ideally, you can implement all seven of these changes to get the best results. However, even if you only implement one or just a few of these changes, you could still see excellent results.</p>
<p>Once you try out some of these strategies and identify what works for you, ensure you are consistent with the changes you implement. It’s not enough to make changes to one or two blogs. You must add the changes to all your blogs moving forward to get the best results.</p>

7 Quick Tips for Improving Blog Engagement

<p>Launching an e-commerce business sounds exciting—until you realize how many moving parts are involved. From setting up your store to collecting payments and shipping products, it’s easy to feel overwhelmed.</p>
<p>The good news? You don’t need to be a tech wizard or hire a massive team to get started. With the right tools and a bit of guidance, you can build a fully functional <a href="https://sonary.com/ecommerce/">e-commerce website</a> from scratch—and start selling in no time.</p>
<p>In this guide, we’ll walk you through every essential step, whether you’re selling handmade goods, dropshipping products, or building a brand from the ground up.</p>
<h2>Step 1: Define What You’re Selling (and Who You’re Selling To)</h2>
<p>Before you build anything, get clear on your product and your audience.</p>
<ul>
	<li><strong>What problem are you solving?</strong></li>
	<li><strong>Who is your ideal customer?</strong></li>
	<li><strong>Are you selling physical products, digital downloads, or services?</strong></li>
	<li><strong>Will you handle inventory, use print-on-demand, or dropship?</strong></li>
</ul>
<p>Having a focused product and buyer persona will influence your site’s design, functionality, and messaging.</p>
<h2>Step 2: Choose Your E-Commerce Platform</h2>
<h3>There are two main options here:</h3>
<h4>✅ Hosted Platforms (Best for Beginners)</h4>
<p>Examples: Shopify, Wix, Squarespace</p>
<ul>
	<li>All-in-one solution</li>
	<li>No coding needed</li>
	<li>Easy to maintain</li>
	<li>Monthly subscription fee</li>
</ul>
<h4>🛠 Self-Hosted Platforms (Best for Developers or Flexibility)</h4>
<p>Examples: WooCommerce (on WordPress), Magento, OpenCart</p>
<ul>
	<li>More customizable</li>
	<li>May require coding knowledge</li>
	<li>You manage hosting and security</li>
</ul>
<blockquote>
<p><strong>Tip:</strong> If you're starting small and want fast setup, go with Shopify or Wix. If you want more control or plan to scale heavily, consider WooCommerce.</p>
</blockquote>
<h2>Step 3: Get a Domain Name and Hosting</h2>
<p>If you're using a hosted platform, domain and hosting are often included.</p>
<p>If you're building your site on WordPress:</p>
<ul>
	<li><a href="https://sonary.com/hosting/domain-registrars/">Domain:</a> Use services like GoDaddy, Namecheap, or Google Domains</li>
	<li><a href="https://sonary.com/hosting/">Hosting</a>: Use SiteGround, Bluehost, or WP Engine for e-commerce-friendly hosting</li>
</ul>
<p>Choose a domain that’s short, memorable, and brandable.</p>
<h2>Step 4: Set Up Your Store’s Structure</h2>
<p>Here’s what your store should include:</p>
<ul>
	<li><strong>Homepage</strong> – First impression, featured products, and clear navigation</li>
	<li><strong>Shop/Product Pages</strong> – Product images, descriptions, pricing, and “Add to Cart” buttons</li>
	<li><strong>Cart Page</strong> – Shows what customers plan to buy</li>
	<li><strong>Checkout Page</strong> – Secure and streamlined payment process</li>
	<li><strong>About Page</strong> – Builds trust with your brand story</li>
	<li><strong>Contact Page</strong> – Includes support, returns, or inquiries</li>
	<li><strong>FAQ/Help Center</strong> – Addresses common concerns</li>
</ul>
<blockquote>
<p><strong>Tip:</strong> Keep the navigation simple. Shoppers should never be more than a few clicks from what they need.</p>
</blockquote>
<h2>Step 5: Add and Optimize Your Products</h2>
<p>For each product, include:</p>
<ul>
	<li>High-quality images (multiple angles or variants)</li>
	<li>Clear, benefit-focused descriptions</li>
	<li>Price and stock availability</li>
	<li>Reviews or testimonials (if available)</li>
	<li><a href="https://sonary.com/content/best-tools-for-keyword-research/">Keywords for SEO</a> (e.g., “eco-friendly yoga mat”)</li>
</ul>
<p>Use categories and filters to help users find what they need faster.</p>
<h2>Step 6: Set Up Payments</h2>
<p>Make it easy for customers to pay.</p>
<p>Common options include:</p>
<ul>
	<li>Credit/debit cards</li>
	<li>PayPal</li>
	<li>Apple Pay / Google Pay</li>
	<li>Buy Now, Pay Later (Afterpay, Klarna, etc.)</li>
</ul>
<p>Use a secure <a href="https://sonary.com/merchant-services/">payment gateway</a> like Stripe or Shopify Payments. Make sure your checkout is SSL-encrypted.</p>
<h2>Step 7: Configure Shipping and Tax Settings</h2>
<p>Decide how you’ll handle:</p>
<ul>
	<li>Domestic vs. international shipping</li>
	<li>Flat rate, real-time carrier rates, or free shipping</li>
	<li>Local pickup or same-day delivery</li>
	<li>Sales tax by location</li>
</ul>
<p>Most platforms let you automate tax calculations and shipping zones.</p>
<h2>Step 8: Design Your Store (Don’t Overcomplicate It)</h2>
<p>Pick a clean, responsive theme that looks great on mobile. Then:</p>
<ul>
	<li>Customize your colors, <a href="https://sonary.com/logo-design/">logo</a>, and fonts</li>
	<li>Use clear <a href="https://sonary.com/content/6-kick-ass-call-to-action-phrases-and-why-they-work/">calls to action</a> (like “Buy Now” or “View More”)</li>
	<li>Keep it fast—slow sites lose customers</li>
	<li>Test the layout on phones and tablets</li>
</ul>
<p>If design isn’t your strength, use templates or hire a freelance designer for a quick polish.</p>
<h2>Step 9: Install Must-Have Tools and Plugins</h2>
<p>Don’t go overboard, but a few tools can make your life easier:</p>
<ul>
	<li><a href="https://sonary.com/email-marketing/">Email marketing:</a> Mailchimp, Klaviyo, or Brevo</li>
	<li>Analytics: Google Analytics, Facebook Pixel</li>
	<li>Reviews: Judge.me, Yotpo</li>
	<li>Live chat: Tidio, Zendesk Chat</li>
	<li><a href="https://sonary.com/seo-tools/">SEO:</a> Yoast SEO (WordPress) or built-in features</li>
</ul>
<h2>Step 10: Launch Your Site (and Promote It)</h2>
<h4>Before launch, test:</h4>
<ul>
	<li>Add-to-cart and checkout flows</li>
	<li>Mobile responsiveness</li>
	<li>Page speed</li>
	<li>Contact forms and email automation</li>
</ul>
<h4>Then promote your store via:</h4>
<ul>
	<li>Social media (Instagram, TikTok, Facebook)</li>
	<li>Email marketing (to early signups)</li>
	<li>Google Shopping or Facebook Ads</li>
	<li><a href="https://sonary.com/creative-tools/best-influencer-tools/">Influencer outreach</a> or <a href="https://sonary.com/affiliate-marketing/">affiliate programs</a></li>
</ul>
<h2>Bonus: Maintain, Analyze, and Improve</h2>
<h4>Post-launch, focus on:</h4>
<ul>
	<li>Site speed and uptime</li>
	<li>Inventory management</li>
	<li>Customer service and response time</li>
	<li>Conversion rates and traffic sources</li>
	<li>A/B testing product pages, headlines, and calls-to-action</li>
</ul>
<p>Growing your e-commerce store is an ongoing process. Keep learning and tweaking!</p>
<h2>Final Thoughts</h2>
<p>Building an e-commerce website from scratch might feel overwhelming at first—but with the right tools, a clear plan, and a focus on your customers, it’s totally doable.</p>
<p>Start simple, launch fast, and learn as you go. You don’t need perfection—you need a functional store, real feedback, and the courage to keep going.</p>

How To Build an E-commerce Website From Scratch

How to Craft Effective ChatGPT Prompts: Optimize Your AI Experience

200+ Inspirational Quotes To Keep You Motivated

<p>Like many aspiring business owners, you might’ve thought of starting an eCommerce business before. You aren’t alone, as millions of online salespeople have joined the ranks.</p>
<p>Over the last few years, retail has grown at a rate of 7.8%. Meanwhile, eCommerce has grown at rates up to 28.3%.<br />
<br />
But the majority of those who start their online store fail. Only<a href="https://www.builderfly.com/what-is-the-success-rate-of-ecommerce-business-analysis/" target="_blank" rel="noopener"> 20% of eCommerce businesses are likely to succeed</a>.<br />
<br />
So, if you want to beat the odds, there are some basics you need to know about an e-commerce business before you start to sell online. But first, we need to define what you are getting into.</p>
<h2>What is eCommerce?</h2>
<p> eCommerce combines the words “electronic” and “Commerce.” Its definition is any transactions done online through the internet.<br />
<br />
Those on the other end of the transaction are your customers. The happiness of those customers is the difference between success and failure.</p>
<blockquote>
<p>We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.</p>
</blockquote>
<p>- Jeff Bezos, Founder of Amazon </p>
<p>However you type eCommerce (Google likes to call it “e-commerce”), the results are the same, you sell things to customers. In this case, salespeople will have an inherent advantage, but any role can start an eCommerce business with a simple business name and business plan.</p>
<h2>What are the 4 types of eCommerce businesses?<b><br />
</b></h2>
<p>B2C (business-to-consumer) businesses sell products or services directly to consumers. E-commerce businesses that sell to consumers include Amazon and eBay.<br />
<br />
</p>
<p>Consumer-to-Business (C2B): Consumers sell products or services to businesses through eCommerce. For example, graphic designers can sell their services to businesses via C2B platforms.<br />
<br />
</p>
<p>Business-to-Business (B2B): This eCommerce business involves selling products or services between businesses. An example of a B2B ecommerce business is a wholesale supplier that sells products to other businesses.<br />
<br />
</p>
<p>Consumer-to-Consumer (C2C): This online business involves selling to other consumers. eBay and Etsy are examples of C2C e-commerce platforms.<br />
<b><br />
</b> But much like general sales, you need to start from the bottom. So before you start your new venture, read these tips.</p>
<h2>6 things you need to know before you start an eCommerce business</h2>
<p><b>1. Deciding your sales strategies (how and where you want to sell)</b><b><br />
</b> Because an eCommerce business includes 100% of online transactions, it includes many things. When someone tells you they’re in online sales, that says very little about what they do.<br />
There are many different ways to sell online. Each of those ways has various advantages and disadvantages. Finding the one that appeals to you will get you on the right track.<br />
<b>Different sales methods you can use in eCommerce (how you want to sell)</b><b><br />
</b></p>
<ol>
	<li style="font-weight: 400;" aria-level="2"><b>Online arbitrage</b> – When you buy products from one online store to resell them for a profit on another marketplace. This sales strategy lets you take advantage of price fluctuations between these locations.</li>
	<li style="font-weight: 400;" aria-level="2"><b>Retail arbitrage</b> – When you buy products from a physical retailer to resell for a profit on an online marketplace. Much like the online arbitrage variant, your goal is to take advantage of price fluctuations between marketplaces.</li>
	<li style="font-weight: 400;" aria-level="2"><b>Dropshipping (sometimes called drop shipping)</b> – <a href="https://sonary.com/content/the-best-dropshipping-suppliers/">Dropshipping</a> is when the seller takes orders without needing to manage the inventory. Instead, the seller forwards the orders to the handlers so they might ship the goods to the customer.</li>
	<li style="font-weight: 400;" aria-level="2"><b>Wholesale</b> – When you buy goods in bulk from manufacturers at a discounted price with plans to resell them at a profit.</li>
	<li style="font-weight: 400;" aria-level="2"><b>Private label sales</b> – When a manufacturer makes exclusive products for the seller so they might rebrand it under their name.</li>
	<li style="font-weight: 400;" aria-level="2"><b>Handmade products</b> – When the seller makes the products with their own hands (not with a machine or through a process).</li>
</ol>
<p>If any of these strategies appeal to you, you might consider them. Some are intended more for short-term profits (like retail or online arbitrage), which is ideal for learning the basics of eCommerce and starting an online business.<br />
<br />
Selecting a platform is the other half of deciding how you want to sell. Like different sales strategies, the platform you choose will have its advantages and disadvantages.</p>
<h3>Choosing an eCommerce platform (where you want to sell)</h3>
<p>When selecting your platform, you generally have two options: starting on your own online store or using an existing marketplace to sell online.</p>
<h4>Choosing a third-party online marketplace</h4>
<p>Many new sellers start with an online marketplace, like Amazon or eBay, because they don’t need to start entirely from scratch. These websites get online traffic for you, meaning you don’t have to pay as much for advertising your products.<br />
<br />
The problem with choosing online marketplaces is that you don’t control where the traffic goes. Because the marketplace owns this website traffic, they are in control of where that traffic goes, which could be a competitor’s product listing. You also have to follow strict rules, often limiting your ability to advertise or sell products to your target audience. Additionally, certain marketplaces have a niche market which may not be your intended target audience thus, your product wont really sell as you expect.<br />
<br />
Below are some of the more popular online marketplaces:</p>
<ul>
	<li><a href="https://www.amazon.com/" target="_blank" rel="noopener noreferrer">Amazon</a></li>
	<li><a href="https://www.ebay.com/" target="_blank" rel="noopener noreferrer">eBay</a></li>
	<li><a href="https://www.facebook.com/marketplace" target="_blank" rel="noopener noreferrer">Facebook Marketplace</a></li>
</ul>
<h4>Building your eCommerce website</h4>
<p> Alternatively, building your own store means you control 100% of the online traffic. This means that regardless of where your customer visits, they see your products, not your competitor’s products.<br />
<br />
When starting from scratch, all the online traffic is up to you. Because you aren’t Amazon, you will need to work harder to get recognition and pay more for advertising. After all, the advertising you buy on social media and through Google is more expensive.<br />
<br />
You’ll also need to pay extra for website design or integrating payment gateways. Thankfully, you can use these <a href="/website-builders/">website builders</a> to save yourself some money:</p>
<ul>
	<li><a href="/b/wix-com/wix-stores+ecommerce/">Wix</a></li>
	<li><a href="/b/shopify-inc/shopify+ecommerce/">Shopify</a></li>
	<li><a href="/b/bigcommerce-holdings/bigcommerce+ecommerce/">BigCommerce</a></li>
	<li><a href="/b/squarespace/squarespace+ecommerce/">Squarespace</a></li>
	<li><a href="/b/square/square-online+ecommerce/">Square Online</a></li>
</ul>
<h3>2. Product research (what you want to sell)</h3>
<p>Deciding how and what you sell will dictate this next part: what you want to sell. You can also call this the product research process.</p>
<p>Ultimately, product research should fulfill three general areas:</p>
<ul>
	<li>Finding trending products (those in demand) i.e using SEO to help your product search</li>
	<li style="font-weight: 400;" aria-level="2">Meeting the needs of your customer base (filling in the gaps your competitors aren’t)</li>
	<li style="font-weight: 400;" aria-level="2">Finding something you want to sell (Making sure it’s something you can be passionate about)</li>
</ul>
<p>The third area of passion is where people often struggle. While money is a great motivator, it usually isn’t enough to encourage new sellers to push to that next level. To see yourself further, sell something you are passionate about.<br />
<br />
Below, you’ll find tools and tips for finding trending products that meet your customers’ needs.</p>
<h4>Tools to find trending products and meet customer needs</h4>
<ul>
	<li style="font-weight: 400;" aria-level="2"><a href="https://trends.google.com/home?geo=US">Google Trends</a> will tell you about the search volume of specific words and phrases over time. When searching for products, you can use this to determine how popular a product is on the Google search engine which can help with your organic search using SEO.</li>
	<li style="font-weight: 400;" aria-level="2">Social Media sites like TikTok, Facebook, Instagram and YouTube provide you with information on what products people are talking about. Following influencers and trending topics across these platforms will keep you plugged into what potential customers want.</li>
	<li style="font-weight: 400;" aria-level="2"><a href="https://www.amazon.com/gp/movers-and-shakers">Amazon Movers and Shakers</a> are a specific version of the best sellers list that emphasizes sales moves within the last 24 hours. Using this data can help you find products with significant growth potential.</li>
	<li style="font-weight: 400;" aria-level="2">The <a href="https://www.facebook.com/ads/library/">Facebook Ad Library</a> provides information on recently launched and advertised products. This data (in combination with other sources) gives you an idea of a product you could emulate and improve upon.</li>
	<li style="font-weight: 400;" aria-level="2">Amazon Product Reviews give you a good idea of what customers are most concerned about with their products. Look at the reviews of current products similar to what you’ve looked at and see what customers most often complain about.</li>
</ul>
<p>Remember that not all trending products are going to make consistent sales. Pay attention to historical data (most easily found on Google Trends) to determine whether a product is more than just a fad.<br />
<br />
Also, know that most products you research will never be entirely new. A good saying is, “you don’t have to reinvent the wheel,” and you must improve it. So think about current products and how their manufacturers fail to meet customer needs, then think about how you can meet those needs by changing the product.</p>
<h3>3. Understand how sales funnels work</h3>
<p>A big part of selling products is understanding the basics of a sales funnel. A sales funnel is one aspect of a digital marketing campaign that follows a customer journey. The journey consists of customers going from understanding your product to becoming advocates for what you sell.<br />
<br />
Sales funnels look different for each business, but they generally follow these four steps:</p>
<ul>
	<li><strong>Awareness </strong>is the where which a customer first becomes aware of your product</li>
	<li><strong>Interest </strong>is when a customer puts extra effort into learning about your product (looking up reviews, reading your content, looking up competitors).</li>
	<li><strong>Purchase </strong>is the stage when a customer decides to buy your product.</li>
	<li><strong>Loyalty </strong>is when a customer continues to buy your product and shares it with their friends and family.</li>
</ul>
<p>You’ll want to develop marketing strategies for each sales funnel stage. You don’t need expert knowledge; you need to know the basics. Below are some more common examples of these funnel steps in action.</p>
<ul>
	<li>To make customers more aware of your product, you will likely decide to invest in advertising (like through Google Ads or Facebook Ads). You might also start referral plans, hire influencers, or take steps to make your brand unique.</li>
	<li style="font-weight: 400;" aria-level="2">To help yourself during the interest stage, you need to be more informative and helpful than your competition. Having positive customer reviews or creating valuable content on YouTube or your business blog can help you immensely.</li>
	<li style="font-weight: 400;" aria-level="2">You want an engaging product description to increase your odds during the purchase stage. Describe your product so that you translate features into customer-centric benefits.</li>
	<li>You'll want to establish loyalty programming to increase your sales during the loyalty stage. Creating rewards for repeat customers and having a referral plan can help you.</li>
</ul>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>4. Know how to write for your potential customer</h3>
<p>Writing is an exceptional skill to develop in leveraging marketing channels and creating strategy. It helps you in everything for your online business, from writing product descriptions to creating engaging advertisements.<br />
<br />
To know how to write for your potential customer, you need to know who they are and what they are looking for. The best way to start this is to create a buyer persona, a representation of your ideal customer.<br />
<br />
To create a buyer persona, you must fill out some basic demographic information. This includes age, location, gender, and interests. But more importantly, you want to fill in the customer’s motivations, pain points, goals, and challenges.<br />
<br />
By knowing your customer, you will be more effective at content marketing. Content marketing is creating content to convince your customer to take action (in this case, buy a product).<br />
<br />
For example, if your product appeals to busy parents, you might create an advertisement that gives they a product that will save them time, take little to no energy, and help educate their children. If you look at the advertising of most young children’s toys, you’ll see this marketing concept in action.</p>
<h3>5. Make it easy for you to talk to your prospective customer</h3>
<p>Once you get them buying, you need to invest in marketing efforts to keep them around. So it would be best to make it easy for people to contact your business.<br />
<br />
As a business owner, there’s no way you can personally talk to everyone who buys your product forever. While this is easier when you sell fewer products, you won’t want to leave your customers hanging when you start making more sales.<br />
<br />
Your customers also need an easy way to get ahold of you. After all, if there’s any confusion about contacting you, they’ll do it with negative feedback.<br />
<br />
To make it easy for customers to contact you, create a social media presence on Twitter and Facebook. Those are the two most common platforms for customer service. You can also invest in a live chat feature, which you can get with many eCommerce site builders. <br />
<br />
You’ll also want to outsource your customer service. You can focus on other activities by hiring individuals to handle your live chat (or phone number if you want to go above and beyond).<br />
<br />
By focusing on putting out small fires, you won’t be effective at growing your business revenue. This makes you less equipped to deal with these problems on a larger scale.</p>
<h3>6. Automate your business to increase your sales potential</h3>
<p>Beyond outsourcing, automating your online store can help you focus elsewhere. In sales, automation has been shown to increase productivity by 14% and reduce overhead by 12%. Not only will it save you time, but it will also save you money because you won’t need to hire someone full-time.<br />
<br />
There are many business automation tools built into the site builders we’ve mentioned throughout the article. Below are a few examples of areas you can automate:</p>
<ul>
	<li>Inventory management:<a href="/b/square/squareup+inventory-management/"> Square</a>,<a href="/b/bigcommerce-holdings/bigcommerce+inventory-management/"> BigCommerce</a>, and<a href="/b/acumatica/acumatica+inventory-management/"> Acumatica</a>.</li>
	<li>Finances:<a href="/b/intuit/quickbooks+accounting-software/"> Intuit QuickBooks</a>,<a href="/b/oracle-corporation/oracle-netsuite+accounting-software/"> Oracle NetSuite</a>, and<a href="/b/odoo/odoo+accounting-software/"> Odoo</a>.</li>
	<li>Project management:<a href="/b/clickup/clickup+project-management/"> ClickUp</a>,<a href="/b/smartsheet-inc/smartsheet+project-management/"> Smartsheet</a>, and<a href="/b/zoho/zoho-projects+project-management/"> Zoho Projects.</a></li>
	<li>Email marketing:<a href="/b/constant-contact/constant-contact+email-marketing/"> Constant Contact</a>,<a href="/b/sendinblue/sendinblue+email-marketing/"> Sendinblue</a>, and<a href="/b/getresponse/getresponse+email-marketing/"> GetResponse</a>.</li>
</ul>
<p>Building an automated business can help you scale faster and provide more customers with better solutions. In this way, you will better meet your goals and the needs of your customer base.</p>
<h2>Conclusion</h2>
<p>The entire eCommerce process is more than just online shopping. It is a complete process that includes research, customer understanding, and marketing. By following these steps, you’ll be better positioned to succeed.<br />
<br />
Here’s a quick roundup of those things you need to know again:</p>
<ol>
	<li>Knowing how and where to sell</li>
	<li>Knowing what to sell</li>
	<li>Understanding the sale funnel</li>
	<li>Understanding how to write for your customer</li>
	<li>Making it easy for customers to reach out to you</li>
	<li>Automating your business processes</li>
</ol>
<p>This isn't an all-inclusive list of eCommerce tips that you can follow. For more tips, check out our topics related to marketing, <a href="/content/the-8-best-ways-to-boost-your-online-presence-in-2023/">boosting your online presence</a>, and <a href="/content/the-importance-of-keyword-research-and-search-intent-in-marketing/">keyword research</a>.</p>

6 Things You Should Know Before Starting an eCommerce Business

Marketing Statistics for 2025: The Numbers Behind Digital Success

In digital marketing, staying on top of the latest statistics is essential...

<p>Emails are one of the most exploited marketing channels. An email marketing campaign can be executed with a modest budget and many attest to its effectiveness. But quite a lot of emails end up unopened, deleted, or unseen in the spam folder. How do you ensure that your emails are opened, read, and acted upon?</p>
<p>There are several tips and gimmicks that marketers use to execute successful email marketing strategies. Here, we share 10 of the email marketing tips used by top marketing experts that boast the highest email open and conversion rates.</p>
<blockquote>
<p>Globally, there are about 4.37 billion active email users and that figure is set to increase to 4.59 billion in 2025.</p>
</blockquote>
<h2>Importance of email marketing</h2>
<p>So much has changed about marketing in the last few decades, but emails remain one of the most important marketing strategies a business should have. More than a decade ago, <a href="https://www.fastcompany.com/1660619/facebook-coo-sheryl-sandberg-embracing-end-email-heres-why" target="_blank" rel="noopener noreferrer">Sheryl Sandberg predicted</a> that emailing would come to an end, but present indications show that the platform is still going stronger. Below are a few reasons why.</p>
<h3>Dynamic audience</h3>
<p>Globally, there are <a href="https://www.radicati.com/wp/wp-content/uploads/2020/12/Email-Statistics-Report-2021-2025-Executive-Summary.pdf" target="_blank" rel="noopener noreferrer">about 4.37 billion</a> active email users and that figure is set to increase to 4.59 billion in 2025. Emails do reach a wide audience but it's the dynamism of the audience that is interesting.</p>
<p>As widespread as social media is, not everyone is represented on Facebook, Instagram, and the likes.  Emails are often a prerequisite for social media accounts, professional communication, and even for setting up a smartphone (iOS or Android).</p>
<p>Therefore, by utilizing emails to promote marketing, you would be reaching diverse audiences, ranging from Gen Z TikTokers to the <a href="https://en.wikipedia.org/wiki/Greatest_Generation" target="_blank" rel="noopener noreferrer">few Greatests</a> among us that can't navigate social media on their own.</p>
<hr />
<p><strong>Best Email Marketing Software</strong></p>
<p>[prod_list id=519,550,511]</p>
<hr />
<h3>Target delivery</h3>
<p>Unlike random social media ads, smart entrepreneurs would choose to spend an email marketing budget on 50 confirmed leads via email. Also, email marketing has made it possible to avoid the unproductive effort of spamming 100 random persons. Using the correct most basic email marketing strategy to collect qualified leads, you can ensure that your emails go directly to folks who have somehow indicated an interest in your product.</p>
<p>People subscribing of their own free will is the most obvious indication of interest. But there are softwares that monitor interaction with your business's digital platforms for more subtle signs of interest. Armed with such information, you can pursue leads intentionally.</p>
<h3>Strong ROI</h3>
<p>The DMA released its 2018 <a href="https://dma.org.uk/article/marketer-email-tracker-2018" target="_blank" rel="noopener noreferrer">marketer email tracker report</a> revealing that for every £1 spent on email marketing, 50% of businesses make about £32.28 as ROI. That is about $40 in sales for each dollar spent sending emails.</p>
<p>What's more, is that you don't even need big bucks to set up an <a href="/email-marketing/free/">email marketing campaign</a>. You can set up a robust email marketing software tool complete with marketing automation for a few dollars or more. There is an option for every budget size.</p>
<h2>10 tips for effective email marketing</h2>
<p>Without a solid strategy, your marketing emails will only amount to a waste of resources. Here are a few quick hacks to help you create a strategy that works for you.</p>
<h3>1. Use special offers to grow your subscriber list</h3>
<p>For many entrepreneurs who want to begin an email marketing campaign, building a list of subscribers is the first and most formidable step.</p>
<p>One way to get people to give you their email is to offer gated content like ebooks, white papers, exclusive videos, or other valuable resources for free or with a mouth-watering discount. You could also offer free consultations or a scaled-down service package.</p>
<p>For maximum impact, you can share these offerings on several social media platforms, your website, and even paid advertisements.</p>
<p>As people sign up to accept those freebies, your email subscribers increase and your campaign can reach more people.</p>
<p>Ideally, it is best to collect other personal information other than emails. Collecting each subscriber’s first name can be immeasurably helpful when you are trying to avoid landing in their spam folders. It also ensures your emails are not marked as spam.</p>
<h3>2. Segment and personalize</h3>
<p><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-personalization-and-how-to-get-ready-for-it" target="_blank" rel="noopener noreferrer">Personalization is the future</a> and you need to be well prepared for it. Email marketing is not a one-size-fits-all solution. You have to take proper measures to reach out to your audience and get personal with them. As a matter of fact, <a href="https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf" target="_blank" rel="noopener noreferrer">91% of people</a> are more likely to patronize your brand when they feel like you really know them. You can show them that you know them via email personalization. But that, too, can be made easier.</p>
<p>By categorizing your list based on certain personal criteria, you can send emails that are created to connect with each category of subscribers on a personal level. This is what email list segmentation is all about.</p>
<p>When using <a href="/email-marketing/">highly recommended email marketing solutions</a>, there are features that allow you to segment your audience based on personal information shared. For example, you can segment audiences based on geographical location, gender identity, religion, etc. This way, you can craft emails and proffer deals that suit each segment. That’s personalization at its basic level.</p>
<h3>3. Optimize your emails for multiple device responsiveness</h3>
<p>People use a variety of devices today. Smartphones, tablets, and PCs all have different screen sizes. Your email should be optimized to display correctly on whichever device your target customer uses to open your email. The emails should flow from one device to another without losing visual appeal or functionality.</p>
<p>Failure to do this can cause distortion in the visuals of your emails and even difficulty in reading them. It could also inspire feelings of mistrust because a good brand should have the decency of a customer-centric design.</p>
<h3>4. Get your content right</h3>
<p>Except you’re a fiction writer, your audience should only read simple, clear, engaging, and actionable content. Catchy titles, good structure, and zero error are the qualities of great content. But those are just surface stuff.</p>
<p>Email marketing is about providing value. The content of your email has to be valuable (immeasurably, if I may add) to your audience. This way, they could consider you as a subject matter expert and, consequently, rely on your recommendations. That’s the point where every marketer wants to be.</p>
<p>Talking (or more literally, writing) about recommendations, the primary objective of email marketing is to increase conversion. To do this, you need to include relevant CTAs in your emails. These CTAs are recommended actions that you more likely to take when you have a reputation for delivering high-value content.</p>
<h3>5. Use visual aids for strong appeal</h3>
<p>The content of your email is more likely to resonate with the audience when you include visual aids to portray your message. According to a study, readers will retain information 323% better when visual illustrations and images are included in the content.</p>
<p>Every brand wants to stay in the minds of the audience for as long as they are allowed to, and even longer. Visual illustrations are a potent way to accomplish that.</p>
<h3>6. Provide time-based deals</h3>
<p>More often than none, your audience is going to put off taking action on your email. One of the reasons for this put-off is the temporary lack of resources to process the purchase. Other reasons are bad timing and sheer procrastination. However, you can beat these adversaries by being strategically time-conscious with your deals.</p>
<p>According to <a href="https://www.salecycle.com/blog/stats/when-are-people-most-likely-to-buy-online/" target="_blank" rel="noopener noreferrer">an e-commerce study</a>, the best time to send out offers via marketing emails is between the 27th and 29th of every month. Typically, salaries arrive at this time of the month and consumers have high spending power. For non-salary earners, this is the perfect time for reconciling the month’s finance and planning the next month’s. There are probably a few bucks left to spend before the month finally ends or your offer could make it to their spending list in the coming month.</p>
<p>While monthly schedules work wonders for sales via email, weekly timing is also very useful. At the beginning of the week, consumers are usually very relaxed and have the inclination to make a few purchases ahead of the new week. As support, <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/" target="_blank" rel="noopener noreferrer">research suggests</a> sending promotional emails on Mondays. Waiting until later in the week may be unproductive since we often get overwhelmed by uncompleted and complicated to-dos. The weekend isn’t very cool either. Not a lot of people check their emails during the weekend.</p>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>7. Use the double opens strategy.</h3>
<p>The double opens strategy is simply sending the same email twice to people who failed to open it the first time. You'll have to use a different subject line of course. This is a simple strategy that can increase marketing success because it allows persistence without seeming repetitive.</p>
<h3>8. Prepare to make the most of customer engagement</h3>
<p>It is important to prepare adequately for what happens when a customer clicks the "action" button in your email. If you don't, you would probably offer a bad customer experience that would discourage future engagement.</p>
<p>Make it as easy as possible for customers to follow your purchase instructions. Creating a custom landing page for the offer you are describing in your sales email is one way to do this. If a custom landing page is not feasible for you, just link your CTA to the product page. Just make sure the CTA does not link to a generic page.</p>
<h3>9. Get automated email solutions</h3>
<p>You really can’t afford to send emails on a timely basis to hundreds or thousands of recipients. Some days can get really busy and consistency could be threatened. Also, consumer behaviors vary, so does their email preference. To avoid this, you can use automated email marketing solutions to set up emails that would be sent on schedule and based on each consumer's preference and behavior.</p>
<p>Here are some of the top recommended email marketing solutions with excellent automation features:</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">HubSpot</a></li>
	<li><a href="/b/sendinblue/sendinblue+email-marketing/">SendinBlue</a></li>
</ul>
<h3>10. Test, analyze, and adjust your strategy</h3>
<p>It is unlikely that you’ll have it all figured out when you begin your marketing campaigns. You have to try a few techniques and tweak your strategy to get it right. And, interestingly, it is never entirely right. Not really.</p>
<p>So, feel free to test new ideas. Consider using <a href="https://blog.hubspot.com/marketing/how-to-do-a-b-testing" target="_blank" rel="noopener noreferrer">A/B testing</a> to compare two conflicting ideas in your email marketing strategy. It could be the color of the CTA buttons, two really cool subject lines, or image preference. It doesn’t matter. As long as you believe it could increase conversion in the slightest bit, you should consider testing it.</p>
<p>After testing, it’s important to analyze your results to see how well your assumptions played out. Then, adjust your strategy in the right direction to accommodate the most productive ideas.</p>
<h2>Conclusion</h2>
<p>Email marketing isn’t a very simple fit to figure out but it’s 6 million miles from rocket science. You have to continue learning, testing new ideas, and figuring out what works for your audience. Although there are a dozen more ideas that you could implement into your strategy, these 10 tips can help you position your brand in the inbox of recipients in a way that makes it hard to ignore. Give them a shot and let us know the outcome in the comment section.</p>

10 Tips For An Effective Email Marketing Strategy

<p><span style="font-weight: 400;">Email marketing is a powerful tool for businesses to reach their customers and promote their products or services. However, it is essential to avoid common mistakes to reach your audience and achieve your marketing goals effectively.</span></p>
<p><span style="font-weight: 400;">In this article, we will discuss seven email marketing mistakes businesses should avoid in creating successful campaigns. By learning from the mistakes of others, you can ensure that your email marketing efforts are effective and help you reach your target audience.</span></p>
<p>A great way to effectively pass a message across to your audience is via email. And, if done correctly, you can do more than pass messages. </p>
<p>Some people believe emails are an old, ineffective form of communication and marketing. Interestingly, the opposite is true. <a href="https://www.litmus.com/resources/email-marketing-roi/" target="_blank" rel="noopener noreferrer">Statistics show</a> that emails generate an astounding 4,200% ROI. </p>
<p>While you may have recognized the importance of <a href="https://sonary.com/email-marketing/">email marketing software to your business</a>, there are some mistakes that you should be mindful of to make the most of your email campaigns. This article critically examines seven email marketing mistakes and how to avoid them. </p>
<blockquote>
<p>Statistics show that emails generate an astounding 4,200% ROI. </p>
</blockquote>
<h2><b>What is essential in an email marketing campaign?</b></h2>
<p><b>Target audience: </b><span style="font-weight: 400;">It is essential to clearly understand who you are trying to reach with your email campaign. Your emails will be more effective if you tailor the content and design to your target audience using personalization.</span></p>
<p><b>Message: </b><span style="font-weight: 400;">Your email should contain a clear and concise message. As well as being relevant to your audience, it should address their needs and interests.</span></p>
<p><b>Subject Line:</b><span style="font-weight: 400;"> When people receive your email, the subject line is the first thing they see, so it should be engaging and attention-grabbing and sometimes needs to create a sense of urgency.</span></p>
<p><b>Call-to-action: </b><span style="font-weight: 400;">Include a clear call-to-action in your email, like "click here to learn more" or "sign up now."</span></p>
<p><b>Design: </b><span style="font-weight: 400;">Visual appeal and easy reading with the right font should be the hallmarks of your email design. Since many people read emails on their phones, it should also be optimized for mobile devices, which you can achieve with an email template.</span></p>
<p><b>Testing:  </b><span style="font-weight: 400;">It is crucial to test different aspects of your email marketing campaign, such as subject lines, messaging, and design, to see what works best. Using A/B testing, you can send two versions of the same email to a small group of people and compare their responses.</span></p>
<p><b>Timing: </b><span style="font-weight: 400;">It is also essential to consider the timing of your email. It is more effective to send emails during the weekday mornings or afternoons than during the weekend or late at night.</span></p>
<h2><b>Types of Email Marketing Campaigns</b></h2>
<p><span style="font-weight: 400;">There are several types of email examples that businesses can use to reach their target audience and achieve their marketing goals, These include:</span></p>
<ul>
	<li><span style="font-weight: 400;">Newsletters: These are regular emails that are sent to subscribers to keep them up-to-date on the latest news and information about the business. Newsletters are a common practice for businesses to provide value to subscribers who are interested in what they have to say.</span></li>
	<li><span style="font-weight: 400;">Promotional emails: These emails are used to promote special offers, sales, or new products, a common method used in B2C products.</span></li>
	<li><span style="font-weight: 400;">Transactional emails: These are automated emails that are sent in response to a specific action taken by the recipient, such as making a purchase or signing up for a service.</span></li>
	<li><span style="font-weight: 400;">Lead generation emails: These emails are designed to collect information from potential customers, such as their name and email address, in order to build a list of leads for the business.</span></li>
	<li><span style="font-weight: 400;">Event invitations: These emails invite recipients to attend events or webinars hosted by the business.</span></li>
	<li><span style="font-weight: 400;">Re-engagement emails: this email example is used to re-engage inactive subscribers and encourage them to continue receiving emails from the business.</span></li>
	<li><span style="font-weight: 400;">Surveys and polls: These emails gather feedback and insights from recipients about the business or its products or services.</span></li>
</ul>
<p><a href="/email-marketing/free/">SEE: Best Free Email Marketing Providers</a></p>
<h2>Here are seven important mistakes to avoid </h2>
<h3>1. Tracking the wrong metrics or not tracking at all</h3>
<p>This mistake is more common than you can imagine. Amateur marketers often send out emails with high hopes that their audiences are going to open, read, and act upon the emails. Sometimes, they drive action. Other times, nothing happens.</p>
<p>As you send out email campaigns, it’s crucial to realize that there is room for improvement and that the various elements of your email could use some tweaks. To find out exactly where to focus your improvement effort, you need to track the right metrics. Here are some metrics and what they mean to your email campaign.</p>
<h4>Bounce Rate</h4>
<p>Your bounce rate is the percentage of emails that didn't reach the supposed destination. This rate gives you an insight into the quality of your subscribers. However, there are <a href="https://www.businessnewsdaily.com/16294-bounce-rate.html" target="_blank" rel="noopener noreferrer">two types of bounce</a>. The hard bounce is emails that cannot be delivered due to permanent issues (e.g. invalid or blocked email address). These emails should be removed from your mailing list immediately to prevent a drop in your deliverability. </p>
<p>The second type of bounce, soft bounce, happens when an email is temporarily unable to deliver due to some technical issues on the recipient’s end. This type of bounce is really not a big deal since the unavailability is temporary and the next emails may get delivered. </p>
<h4>Open Rate</h4>
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<p>The email open rate represents the proportion of subscribers who have opened your email. It reflects the effectiveness of your subject line in grabbing attention and motivating recipients to open the email. A low open rate indicates a need to enhance the creativity of your subject lines to increase engagement.</p>
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<h4>Click-through Rate</h4>
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<p>The click-through rate is the percentage of individuals who have clicked on any of the links in your email. It is generally lower than the open rate. However, a high click-through rate indicates that your content is compelling and that your call-to-action (CTA) is effective.</p>
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<h4>Unsubscribe Rate</h4>
<p>The unsubscribe rate is the percentage of individuals who have chosen to opt out of your email campaign. It is uncommon to have a 0% rate, as not everyone will be interested in your campaign. However, a high unsubscribe rate can be a concern for marketers as it suggests a misalignment with the target audience, potential issues with campaign strategy, or content that is missing the mark. In such cases, reevaluating your approach is advisable.</p>
<h4>Conversion Rate</h4>
<p>The conversion rate is the marketer’s ultimate focus. It is the percentage of your email recipient that eventually purchased your product after opening the email, reading, and clicking through the embedded link. </p>
<p>A good conversion rate is an indication of a kickass email campaign. Interestingly, this metric hinges on your ability to improve other previously mentioned metrics. </p>
<h3>2. Unclear CTA (Call-to-Action)</h3>
<p>Emails are communication tools. We use them to inform our recipients about what we know. And, as a business, your emails are no more than a piece of information without a precise CTA. </p>
<p>The CTA triggers the recipient to take a specific action. In many cases, this action may be to click a link or shoot a response. Whatever your goal of sending an email may be, using very short and clearly stated CTAs are far more effective than ambiguous ones.</p>
<h3>3. Not Prioritizing Your Mobile Users </h3>
<p>It’s typical for small business owners and marketing professionals to create email campaigns with their PC. However, <a href="https://www.statista.com/topics/779/mobile-internet/" target="_blank" rel="noopener noreferrer">more than 90%</a> of global internet users go online through their mobile phones. So, not having the mobile interface at the center of your mind when creating an email campaign will cause a colossal hindrance to your campaign’s success.</p>
<p>At one point or two, we received an email that required us to slide our mobile phones horizontally to read an entire line of text. Some even have distorted designs on mobile that may look really great on PC. To prevent this, you should consider testing your email campaigns on your phone before sending them out. Otherwise, 90% of the world would only see a klutz for an email. Pathetic!</p>
<h3>4. Being too "salesy"</h3>
<p>Of course, the ultimate goal of an email campaign is to convert your audience into paying customers. But you need to figure out a way to do that without appearing too pushy or else they will route your emails to the spam folder. Remember, “no one likes to be sold to, but everyone likes to buy.”</p>
<p>Instead of sending out sale-type emails, aim for engagement and value. Craft emails that your audience will find immensely useful regardless of their decision to buy or ignore what you’re selling.</p>
<p>The real purpose of an email campaign is to increase your relevance in the audience’s life gradually. To make them anticipate the next email. And to ensure that they keep opening and reading your emails to the end. Once this loyalty is built, a three-word CTA is enough to do the conversion magic.</p>
<h3>5. Creating irrelevant content</h3>
<p>The average person receives <a href="https://financesonline.com/email-statistics/" target="_blank" rel="noopener noreferrer">121 emails per day</a>, excluding spam. That’s a lot of emails to check out, and every email should better be a good use of their time. Unfortunately, many of those emails lack actual relevance. </p>
<p>So, creating irrelevant content will earn you a regular long swipe to the right on the Gmail app. </p>
<p>By simply creating relevant content regularly, you can fall into the good graces of your reader and earn their long-term loyalty.</p>
<h3>6. Spamming Your Customers With Too Many Emails</h3>
<p>It’s important to send regular emails. It keeps your existence alive in your customers’ minds. But doing it too frequently, can become a real pain in the rear. Soon, your recipients will be waiting, phone in hand, to delete your email as soon as it drops. That’s if they haven’t had the time to follow the three-page unsubscribe process. </p>
<p>So, what should be the ideal frequency of your email?</p>
<p>It’s advisable to send emails to your list twice a month. Weekly emails would be a great idea if your industry requires disseminating time-sensitive information. More than that and you will be in their inbox competing with newsletters from the New York Times and other news outlets that are barely read past their headlines.</p>
<blockquote>
<p>creating irrelevant content will earn you a regular long swipe to the right on the Gmail app. </p>
</blockquote>
<h3>7. Writing Bulk Copies</h3>
<p>Great email copies are short and sassy. Too long and you’d be sending out collect admission letters to your recipients. And as we all know, people barely read past the “we are glad to offer you…” paragraph of those emails. </p>
<p>So, to encourage your audience to read the full message and consider taking a specified action, you have to make it really brief. Ideally, a recipient should be able to read your entire email on a mobile screen (top to bottom) without scrolling. </p>
<p>You can use bullet points, simple words, short sentences, and tiny paragraph blocks to make the email skimmable. </p>
<h2>Top Email Marketing Tools to Maximize Conversion</h2>
<p>We highly recommend the following tools from a myriad of email marketing solutions for small and growing businesses.</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/sendinblue/sendinblue+email-marketing/">Sendinblue</a></li>
	<li><a href="/b/vcita/vcita+email-marketing/">Vcita </a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">Hubspot </a></li>
</ul>
<h2>Conclusion</h2>
<p>No email campaign is perfect. Some are just more effective than others. But, for all, there is room for improvement. </p>
<p>Your first campaign may not get the kind of conversion that you desire. Tracking the right metrics can reveal key areas that need your focus. </p>
<p>Also, delivering real value and maintaining relevance without being too salesy can make a real difference in your relationships with your email recipients. </p>
<p>While you nurture these relationships, you might make a few mistakes. That’s normal. Just take the time to recognize and fix them. And everything will work out just fine eventually.</p>

7 Email Marketing Mistakes to Avoid

<p>Marketing and advertising emails influenced the buying decision of <strong>50.7%</strong> of customers in 2021. <strong>37%</strong> of marketers responding to a survey named email the most effective channel for building and maintaining customer loyalty and retention. This makes email marketing quite an indispensable tool for business success.</p>
<h2>Why Do You Need An Email Marketing Technique?</h2>
<p>Basically, when visitors engage in your website, there is a <a href="https://www.monsterinsights.com/proven-ways-to-increase-your-returning-visitor-rate/" target="_blank" rel="noopener noreferrer">70% chance</a> that they may never return.</p>
<p>The more often this happens, the more harm it causes to your overall goal of active website engagement and ultimately affects sales. Email marketing solves this problem. But, how?</p>
<p>When a visitor engages your page for the first time, they could be prompted to drop their contact information, including email addresses. With this, you can reach out to them, regardless of their active or passive engagements.</p>
<p>You can send enticing offers and notify them of new product offerings. Furthermore, you can inform them of new information published on your website and motivate them to return through links and buttons incorporated into the emails.</p>
<p>Overall, you need an <a href="/email-marketing/free/">effective email marketing</a> technique to improve your leads' quality and generate more sales. Interestingly, there are several techniques that you could implement to make this happen.</p>
<p><img class="aligncenter wp-image-13440 size-full" src="https://wp-production.sonary.com/wp-content/uploads/2022/06/Business-hand-touch-Email-Marketing-Concept.png" alt="Business hand touch Email Marketing Concept" width="668" height="300" /></p>
<h2>Effective Email Marketing Techniques to Try</h2>
<p>There is the good, the bad, and the ugly phase of email marketing. From the lead collection, sorting, and closing email marketing can be a rollercoaster experience. These techniques will help you maximize results (the good) while minimizing the tedious process and ugly downturns.</p>
<h3>Work on your email designs</h3>
<p>Plain emails are cool, but visual aesthetics can make your marketing campaign a huge success. <a href="https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list" target="_blank" rel="noopener noreferrer">Study shows</a> that 38% of your recipients would stop engaging with your email and, ultimately, your website if your email layout is unattractive.</p>
<p>However, email designs need to be worked out carefully. An effective email design contains the key elements. I strongly suggest that every part of your email design serves an essential purpose. You should consider removing any element that isn’t serving a primary purpose.</p>
<p>Maintaining a minimalistic approach with your email designs makes it easy for recipients to navigate the emails, maintain focus when reading, and minimize distractions. Moreover, a <a href="https://blog.hubspot.com/blog/tabid/6307/bid/14953/what-do-76-of-consumers-want-from-your-website-new-data.aspx?__hstc=108808797.ed2676571f4457c888079d69c5ad0631.1553090097156.1553090097156.1553090097156.1&amp;__hssc=108808797.1.1553090097157&amp;__hsfp=1240238801" target="_blank" rel="noopener noreferrer">HubSpot study</a> found that 76% of consumers consider minimalistic design as an important component of effective email campaigns.</p>
<p>Interestingly, you don’t have to be a genius designer to work out a simple, dashing design for your emails. Some of the <a href="/email-marketing/">best email marketing solutions</a> offer customizable design templates with which you could begin your emailing adventures.</p>
<hr />
<p><strong>Best Email Marketing Software</strong></p>
<p>[prod_list id=519,550,511]</p>
<hr />
<h3>Build for responsiveness</h3>
<blockquote>
<p>85% of all emails are opened on a mobile device.</p>
</blockquote>
<p>A majority of email marketing experts work on their PC. It’s easy to forget the fact that most of your recipients are on mobile. As a matter of fact, <a href="https://www.campaignmonitor.com/resources/guides/mobile-email-marketing/" target="_blank" rel="noopener noreferrer">more than 2.2 billion</a> consumers actively use mobile email apps. And currently, more than <a href="https://99firms.com/blog/mobile-email-statistics/" target="_blank" rel="noopener noreferrer">85% of all emails</a> are opened on a mobile device.</p>
<p>With email campaigns built via desktops, the mobile interface may get distorted. In some cases, mobile devices compress the design to fit the screen, making the characters too small for recipients to read. Not a lot of customers will go through the pain of zooming and squinting just to read your email.</p>
<p>However, having 85% of your recipients skimming through their mobile phones doesn’t negate the relevance of desktop and tablet users to your business. You must equally keep them in mind when designing your email campaign.</p>
<p>The best bet is to adopt a responsive layout. It’s a one-size-fits-all approach to email marketing. That way, your recipients don’t need to zoom and squint whether they are using mobiles, tablets, or desktops.</p>
<h3>Precision timing</h3>
<p>I’ve spent the past few months on the darker part of the Atlantic Ocean, in a time zone that is 5 hours ahead of the American East Coast. Still, like I did while on the East Coast, I receive the New York Times’ morning brief at exactly 6:01 AM and the evening brief by 7:00 PM (local time). Among other things, this precise timing across time zones is why The Times boasts an email open rate of 70% when the rest of the industry is pirouetting at 38.5%, according to <a href="https://mailchimp.com/resources/" target="_blank" rel="noopener noreferrer">reports from MailChimp</a>.</p>
<p>If you have a very diverse target audience, you could implement time zone-focused timing to reach your audience when it really matters. Good email marketing solutions have a time zone-specific email distribution feature. If your chosen provider doesn’t have this feature, you can improvise. Segmenting your email list by time zone will be a good alternative. Then, you can set up your emails to send at just about the right time.</p>
<h3>Incorporate email Drip campaigns</h3>
<p>Depending on how far they’ve come down the sales funnel, every customer needs to be addressed in different ways. And, let’s face it, it is exhausting to follow up on several customers that are acquired at different times. As a solution, you can automate an <a href="https://mailchimp.com/marketing-glossary/drip-campaign/" target="_blank" rel="noopener noreferrer">email drip campaign</a> triggered by the customer’s interaction with your website and previous emails.</p>
<p>For example, a previously opened email can trigger a follow-up email. In the same vein, emails not opened after 48-72 hours can trigger a reminder email. These Drip emails can <a href="https://pinpointe.com/blog/do-drip-campaigns-really-work/" target="_blank" rel="noopener noreferrer">increase your sales by as high as 80%</a> at 33% less expense.</p>
<h3>Use visuals to improve experience and retention</h3>
<blockquote>
<p>The average human retains 65% of the information in your emails when you use relevant images to reinforce your message.</p>
</blockquote>
<p>When people read or hear information, there’s a 10% chance that they will remember it three days later. Interestingly, this rate of retention spikes when visual representations are incorporated into the information. According to <a href="http://www.brainrules.net/vision" target="_blank" rel="noopener noreferrer">Brain Rules</a>, the average human retains 65% of the information in your emails when you use relevant images to reinforce your message.</p>
<p>Considering the fact that 23.7% of marketers have a problem deciding on the right imagery for their campaigns, you have a big chance of standing out of the crowd and keeping your audience engaged long-term.</p>
<p>Furthermore, if you create products, like Salesforce, that are process-intensive, you can use interactive visuals alongside Drip email campaigns to engage your audience. In fact, when you use visual illustrations and imagery, your recipients will interact with your products <a href="https://link.springer.com/article/10.1007/BF02765184" target="_blank" rel="noopener noreferrer">323% better</a> than other brands that use only words.</p>
<h3>Re-engage inactive audience</h3>
<p>Very often, email audiences can go AWOL for some reason or no reason at all. Some may even unsubscribe from your list. When this happens, you should send interesting offers to these audiences to try to engage or convert them.</p>
<p>By definition, inactive audiences are part of your mailing list that, although their email addresses are correct and active, haven’t opened or read your emails for an extended period.</p>
<p>To effectively re-engage inactive audiences, you need to first sort your list for inactivity.</p>
<ul>
	<li>Define the duration that qualifies a subscriber as inactive (e.g. 3 months).</li>
	<li>Segment them according to their period of inactivity</li>
	<li>Create a re-engagement campaign (which could include discount offers and ultra-interactive content)</li>
	<li>Send emails in batches and measure reactions.</li>
</ul>
<p>According to <a href="https://mailchimp.com/help/re-engage-inactive-subscribers/" target="_blank" rel="noopener noreferrer">studies</a>, the most effective email re-engagement campaigns send out their emails in batches of 10 recipients. This makes it easier to personalize emails and give reactions a close-up look.</p>
<p>However, some of these recipients may still not re-engage with your emails. This is probably because they aren’t using that e-mail box again. Also, as sad as it may sound, they might just not be interested in your emails anymore and they are procrastinating to follow the unsubscribe link. For this reason, it’s only smart to delete or archive emails that are repeatedly inactive after sending out a number or re-engagement campaigns.</p>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>Treat subject lines like life supports</h3>
<p>Ever heard of Andrew Ross Sorkin, Chief Editor of DealBook? That dude writes subject lines that make me pause my YouTube videos to check what’s going on. And it gets me 90% of the time. You should focus on having a similar effect on your email recipients. Doing this, however, requires some training and conscious testing.</p>
<p>To begin, here are a few things that I’ve observed about Sorkin’s subject lines:</p>
<ul>
	<li><strong>Very concise.</strong> Knowing that about 90% of his recipients access emails via mobile phones, the email subjects are short enough to be read on the notification trail.</li>
	<li><strong>In vogue.</strong> Perhaps being in the news and media industry has its perk but you can creatively write subject lines that are aligned with recent events. It has a magical effect on open rates.</li>
	<li><strong>A dash of drama.</strong> Despite making it short, you can make your subject lines dramatic and curiosity-stirring. I recall a subject line that read: “Musk vs. Biden”. Oh yeah, I opened it as soon as the notification came in.</li>
</ul>
<h2>Conclusion</h2>
<p>There are several techniques that you could try to incorporate into your <a href="/content/how-to-build-an-email-marketing-strategy/">email marketing strategy</a>. A majority of them are effective. However, it’s almost entirely up to you to figure out which of these techniques fits your strategy perfectly.</p>
<p>Also, you need to consider your type of audience before integrating a technique into your marketing. For instance, some people may find frequent re-engagement campaigns intrusive. With that, you could lose them for good.</p>
<p>Most importantly, you need to recognize that email marketing is a tedious endeavor that works best with automation. You should look out for effective email marketing solutions to keep you on top of everything. Here are some of our top recommended email marketing software for you to consider.</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">HubSpot</a></li>
	<li><a href="/b/benchmark/benchmark+email-marketing/">Benchmark</a></li>
</ul>
<p>Good luck!</p>

7 Email Marketing Techniques You Need To Implement

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<p>For businesses in North America, where reliable shipping is essential for fulfilling customer orders and maintaining supply chains, finding dependable next-day and overnight shipping providers can be a significant challenge—especially in the wake of pandemic-related disruptions. Whether you’re a large e-commerce operation or a local business striving to meet tight deadlines, choosing the right shipping partner is critical to your success. A shipping company's reliability can directly impact customer satisfaction, making it a key factor in staying competitive.</p>
<p>The major carriers in North America—USPS, UPS, and FedEx—offer a variety of overnight shipping options, each with its own strengths and weaknesses. From affordability to delivery guarantees, understanding these options can help businesses navigate the complexities of modern shipping.</p>
<p>As we explore what you need to consider when selecting a next-day delivery service, remember that delivery terms for cross-border shipments to Canada and Mexico can vary, and carrier policies are subject to change. Additionally, many carriers provide opportunities to negotiate pricing based on shipping volume, package size, and weight. By carefully evaluating your shipping needs and taking advantage of available discounts, you can optimize your strategy and ensure timely deliveries.</p>
<h2>What Is Next-Day and Overnight Shipping?</h2>
<p>Next-day shipping guarantees that a package will be delivered by the end of the following business day. In contrast, overnight shipping generally means the package will arrive the next day as long as you meet the carrier's cut-off time.</p>
<p><strong>Key differences to note:</strong></p>
<ul>
	<li><strong>Cut-off times:</strong> Vary by carrier and location but are often earlier for next-day shipping.</li>
	<li><strong>Delivery windows:</strong> Some services offer early morning delivery, while others deliver by the end of the next business day.</li>
</ul>
<h2>What to Consider When Choosing a Next-Day Shipping Carrier</h2>
<h3>Reliability</h3>
<p>The reputation of the overnight shipping service you choose can usually be ascertained through online reviews and word of mouth. That being said, sometimes, the reliability of a shipping service can vary by locale, and generally speaking, there are more delivery problems in large urban centers. For example, New York City is notorious for packages not being delivered. According to a <a href="https://www.nytimes.com/2019/12/02/nyregion/online-shopping-package-theft.html?smid=nytcore-ios-share" target="_blank" rel="noopener nofollow noreferrer">New York Times report</a>, 15% of deliveries never make it to their New York City destinations, let alone on time.</p>
<p>The good news is that all shipping service providers treat next-day packages with a little more care. Still, some carriers are better than others. Businesses can determine shipping reliability by maintaining customer complaints regarding breakage, lateness, and nondelivery. All three major North American shippers have similar reliability rates for their overnight shipping services.</p>
<h3>Shipping Rates</h3>
<p>There is no such thing as cheap overnight shipping, but there are differences in prices between carriers depending on the delivery type (air or freight), package size, and weight of what's being shipped. Most carriers ship by dimensional weight, and they price accordingly. If your packages are small, heading to the post office and using USPS is the least expensive option. Both UPS and FedEx have tiered overnight shipping options for different sizes, weights, and dimensions, so if your shipping needs are varied, they may be your best bet. You can find consumer pricing on each shippers' website, but calling your business contact at your carrier of choice is the best way to get one-day shipping discounts related to volume.</p>
<h3>Cut-off Times</h3>
<p>All major carriers offer overnight delivery, but for successful, on-time shipping, you must be aware of—and honor—a carrier's cut-off times. In many instances, overnight shipping cut-offs are earlier than general end-of-day shipping times. Some tips for meeting cut-off times are:</p>
<ul>
	<li>If you are taking packages to a carrier, arrive an hour before the deadline to account for lines.</li>
	<li>Arrange for on-time pickups with the overnight shipping carrier you're using from your warehouses or other storage facilities—and be sure to always have packages ready to ship before they arrive.</li>
	<li>For unexpected or last-minute overnight packages, contact your carrier directly and as early in the day as possible to find out your options.</li>
</ul>
<p>Shipping across different countries in North America can mean different cut-off times, so pay extra attention when shipping to Mexico or Canada.</p>
<h3>Package Integrity</h3>
<p>Safe delivery is where you'll find big discrepancies between carriers. UPS and the U.S. Postal Service have the highest rates of damaged packages. While FedEx isn't perfect, its damage rate of just 7% is the best among major shipping companies according to one study.</p>
<h3>Guarantees</h3>
<p>Along with getting your package to its recipient on time, you need a guarantee of delivery. Not all carriers guarantee their next-day services, but the big three do (USPS, FedEx, and UPS), which is why we're highlighting them in this post. With USPS, the only guaranteed option is Priority Mail Express. USPS will refund your money if they miss the overnight deadline. FedEx will, too. FedEx claims they'll refund your money even if the delivery is 60 seconds late. If you're using a smaller carrier, you'll need to inquire about guarantees and what they offer as compensation when a delivery is late. The pandemic has created some issues with delivery guarantees in addition to shipping delays, especially with the U.S. to Canada deliveries, so be sure to get the current guarantee and delivery-time information from your carrier. UPS posts its <a href="https://www.ups.com/us/en/support/shipping-support/legal-terms-conditions/ups-service-guarantee.page" target="_blank" rel="noopener nofollow noreferrer">updates</a> online.</p>
<hr />
<h3>Recommended Inventory Management Software:</h3>
<ul>
	<li><a href="https://sonary.com/b/bigcommerce-holdings/bigcommerce+inventory-management/">BigCommerce:</a> Easily manage your inventory</li>
	<li><a href="https://sonary.com/b/oracle-corporation/netsuite+inventory-management/">Oracle NetSuite:</a> Access real-time inventory data</li>
	<li><a href="https://sonary.com/b/square/squareup+inventory-management/">SquareUp:</a> Inventory management you can count on</li>
</ul>
<hr />
<h2>Best Next-Day Shipping Services</h2>
<div class="shortablevoip">
<p>
<map name="workmap"> 

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 </map>
</p>
</div>
<h3>UPS Overnight Shipping Options</h3>
<p>UPS has three-tiered shipping options. For current delivery times and pricing, you'll need to <a href="https://www.ups.com/ship/guided/origin?tx=02217669353833828&amp;loc=en_US&amp;WT.srch=1" target="_blank" rel="noopener nofollow noreferrer">check their website</a>. Here are the choices they currently offer:</p>
<ul>
	<li>UPS Next Day Air Early: Overnight delivery</li>
	<li>UPS Next Day Air: Overnight delivery</li>
	<li>UPS Next Day Air Saver: Overnight delivery</li>
</ul>
<h3>FedEx Overnight Shipping Options</h3>
<p>FedEx also has three-tiered shipping options. For current delivery times and pricing, you'll need to <a href="https://www.fedex.com/en-us/shipping/services.html" target="_blank" rel="noopener nofollow noreferrer">check their website</a>. Here are their current options:</p>
<ul>
	<li>FedEx First Overnight: Next-business-day delivery</li>
	<li>FedEx Priority Overnight: Next-business-day delivery</li>
	<li>FedEx Standard Overnight: Next-business-day delivery</li>
</ul>
<h3>USPS Overnight Shipping Options</h3>
<p>USPS offers one next-day service, <a href="https://www.usps.com/ship/priority-mail-express.htm" target="_blank" rel="noopener nofollow noreferrer">Priority Mail Express</a>, which is guaranteed and insured up to $100. You can purchase additional insurance and services if your items have greater value. If they don't deliver on time, you also get your money back. Keep in mind that with USPS, overnight shipping is limited to 70 pounds. For heavier items, you'll need to use UPS or FedEx.</p>
<hr />
<p>Related Articles</p>
<p>[articles]</p>
<hr />
<h2>The Best Overnight Shipping Options in North America</h2>
<p>USPS Priority Mail Express is the overall best overnight shipping service, provided your packages always weigh less than 70 pounds, and you aren't shipping anything hazardous or in need of refrigeration. USPS is also the least expensive way to send next-day delivery letters (about 26 dollars at the time of this writing). USPS is also the most reliable shipping service. If your company ships to rural areas, USPS is also the best choice, since many other companies—and not just UPS and FedEx—won't deliver to areas they think are low profit, whereas, throughout the U.S. at least, USPS has to deliver everywhere, regardless of the cost to them.</p>
<p>Other delivery services have more accommodating hours than USPS, however, so if you want to ship something later in the day or on Sundays, you'll need to choose another shipping service. USPS delivers some packages on Sundays, but they don't do pickups. As of this writing, FedEx is the only major carrier that does Sunday pickups.</p>
<p>Finally, know that, as a business, you might be able to negotiate bigger volume discounts with UPS and FedEx than you can get with USPS.</p>
<h2>The Worst Overnight Shipping Options in North America</h2>
<p>Thanks to COVID, shipping from or to anywhere has become more precarious and volatile. That being said, without a doubt, the worst overnight shipping options in North America are those carriers that lack the reach of the three major companies. While there are regional or local shipping companies that may work for your business, if your shipping needs are consistent and extend beyond the region in which your business is located, go with one of the big three.</p>
<p>Keep in mind, too, that the very best test of reliability is to check your own non-delivery/damage logs from your sales records as these will provide the most accurate data regarding your customer base and any adverse delivery history.</p>
<h2>Conclusion</h2>
<p>Selecting the right next-day or overnight shipping option is essential for meeting customer expectations and maintaining operational efficiency. By evaluating your shipping needs, comparing carriers, and adopting best practices, you can reduce costs, improve delivery performance, and keep your customers satisfied.</p>
<p>Whether you’re shipping lightweight products or managing large volumes, understanding the strengths of USPS, UPS, and FedEx will help you make informed decisions. Take the time to review your current shipping data and negotiate rates with your preferred carrier to optimize your shipping strategy.</p>
<p>Start optimizing your shipping today and exceed your customers’ expectations with reliable overnight delivery!</p>
<p>From <a href="/merchant-services/">merchant services</a> to <a href="/bookkeeping/">bookkeeping software</a>, Sonary can guide your business to the solutions you need to succeed.</p>
<h2>FAQs About Next-Day and Overnight Shipping</h2>
<p><strong>1. How much does overnight shipping cost?</strong><br />
Overnight shipping costs vary by carrier, package size, and destination. For example:</p>
<ul>
	<li>USPS Priority Mail Express: Starts at $26 for small packages.</li>
	<li>UPS Next Day Air: Rates vary widely but are generally higher than USPS.</li>
	<li>FedEx Standard Overnight: Costs start at approximately $30.</li>
</ul>
<p><strong>2. Are delivery guarantees reliable?</strong><br />
Major carriers (USPS, UPS, FedEx) offer money-back guarantees for late deliveries. However, some exclusions may apply during holidays or peak seasons.</p>
<p><strong>3. What is the best option for shipping to Canada or Mexico?</strong><br />
FedEx and UPS are generally more reliable for cross-border shipments due to better customs handling. Confirm timelines with your carrier before shipping.</p>

The Best and Worst Overnight Shipping Options for Businesses in North America

<p>If you run a small business, inventory can either be your best friend—or a silent profit killer. Poor inventory control leads to stockouts, wasted money, and unhappy customers. But with a few smart moves, you can tighten your inventory process and grow more efficiently.</p>
<p>Here are 10 effective, practical ways to improve your inventory management and build a system that works for your business.</p>
<h2>What is Inventory Management?</h2>
<p><a href="https://www.ibm.com/topics/inventory-management" target="_blank" rel="noopener noreferrer">Inventory management</a> comprises processes and practices in the supply and demand chain used to track the amount of stock in the warehouse. The main goal of an inventory management system is to help you identify where inventory is and how much is available to manage the levels appropriately.</p>
<p>An inventory management system is different from an <a href="/erp/" target="_blank" rel="noopener noreferrer">ERP system</a> as it focuses on the supply chain process. Inventory management systems can integrate with other software such as <a href="/pos/">point of sale</a>, shipping, and channel management.</p>
<hr />
<p><strong>Best Inventory Management Software</strong></p>
<p>[prod_list is=9277,26914,9275]</p>
<hr />
<h2>Benefits of Inventory Management</h2>
<ul>
	<li>Good inventory management improves the supply chain process and enhances reliability.</li>
	<li>It helps to minimize losses due to untraceable sales</li>
	<li>It reduces costs by allowing you to purchase only items that are needed</li>
	<li>It helps keep track of the amount of stock and identify the right time to order more goods</li>
</ul>
<h2>Tips for Improving the Inventory Management Process for Your Company</h2>
<h3>1. Use Inventory Management Software</h3>
<p>The days of spreadsheets are over. Modern inventory software can help you track stock in real time, forecast demand, and even automate reorders.</p>
<h4>What to look for:</h4>
<ul>
	<li>Real-time stock levels</li>
	<li>Low-stock alerts</li>
	<li>Barcode scanning</li>
	<li>Sales tracking &amp; forecasting</li>
	<li>Integration with your POS and e-commerce tools</li>
</ul>
<h4>Popular tools for small businesses:</h4>
<ul>
	<li>Systems with simple dashboards and mobile access</li>
	<li>Affordable plans that grow with your needs</li>
	<li>Easy setup without IT support</li>
</ul>
<blockquote>
<p>Pro tip: Even basic software is better than manual tracking. It saves time, cuts errors, and helps you make smarter restocking decisions.</p>
</blockquote>
<h3>2. Categorize Your Inventory</h3>
<p>Not all products are equal. Use a method like ABC analysis to separate items by importance:</p>
<ul>
	<li>A: High-value, low-volume items</li>
	<li>B: Mid-range value and volume</li>
	<li>C: Low-cost, high-volume items</li>
</ul>
<p>This helps you prioritize what needs tight control, what you can buy in bulk, and what needs occasional checks.</p>
<h3>3. Set Reorder Points and Par Levels</h3>
<p>A "reorder point" is the stock level that triggers a new order. "Par level" is the minimum amount you should always keep on hand.</p>
<p>Setting these limits helps you:</p>
<ul>
	<li>Avoid running out of stock</li>
	<li>Prevent over-ordering</li>
	<li>Plan better with seasonal changes</li>
</ul>
<p>Modern software can automate this, sending alerts when items hit your custom reorder thresholds.</p>
<h3>4. Conduct Regular Inventory Audits</h3>
<p>Even with automation, it’s smart to manually check inventory regularly. Choose from:</p>
<ul>
	<li>Annual full counts</li>
	<li>Cycle counts (check a small portion each week)</li>
	<li>Spot checks when something seems off</li>
</ul>
<p>Audits catch errors early, uncover shrinkage, and help match your system with reality.</p>
<h3>5. Optimize Storage Layout</h3>
<p>Messy stockrooms slow everything down. A clean, labeled, and logical layout:</p>
<ul>
	<li>Reduces pick-and-pack mistakes</li>
	<li>Speeds up fulfillment</li>
	<li>Keeps your team organized</li>
</ul>
<p>Use tools like barcode labels, storage bins, and clear signage. Group fast-selling products up front and organize slow movers in back.</p>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>6. Train Your Team on Best Practices</h3>
<p>Your inventory system is only as good as the people using it.</p>
<p>Train staff on:</p>
<ul>
	<li>How to receive and check new inventory</li>
	<li>Scanning barcodes correctly</li>
	<li>Flagging damaged or misplaced items</li>
</ul>
<p>Clear processes mean fewer mistakes—and fewer headaches later.</p>
<h3>7. Use the FIFO Method (First-In, First-Out)</h3>
<p>This principle means selling the oldest stock first. It helps prevent:</p>
<ul>
	<li>Expired products (<a href="https://sonary.com/pos/pos-for-restaurant/">especially food</a> or beauty items)</li>
	<li>Obsolete tech or seasonal products</li>
	<li>Accidental overstocking</li>
</ul>
<p>Organize shelves so older items are easy to reach, and newer ones are placed behind them.</p>
<h3>8. Analyze Supplier Performance</h3>
<p>Good suppliers are key to great inventory management. Track:</p>
<ul>
	<li>Delivery speed</li>
	<li>Order accuracy</li>
	<li>Communication quality</li>
</ul>
<p>If a supplier causes constant delays or mistakes, it may be time to renegotiate—or replace them.</p>
<h3>9. Forecast Demand Using Sales Data</h3>
<p>Smart forecasting is the difference between excess stock and empty shelves.</p>
<p>Use tools (or reports from your POS/inventory system) to spot:</p>
<ul>
	<li>Seasonal sales patterns</li>
	<li>Customer buying trends</li>
	<li>Top-selling items by time of year</li>
</ul>
<p>When you know what’s coming, you can plan smarter and avoid last-minute orders.</p>
<h3>10. Embrace Automation and Integrations</h3>
<p>Automating parts of your inventory management can save hours and cut errors. Look for systems that integrate with:</p>
<ul>
	<li><a href="https://sonary.com/ecommerce/">E-commerce platforms</a></li>
	<li>Accounting software</li>
	<li>Shipping and logistics</li>
</ul>
<p>This ensures all parts of your business are synced—and your data stays accurate without double entry.</p>
<h2>Final Word</h2>
<p>Inventory management is an essential aspect for all businesses, regardless of size. However, due to technological advances and changes in consumer preferences, it is advised to use an advanced system. It will help your company keep track of your business operation pattern.</p>
<p>Business owners can adopt different techniques to help improve the inventory management process. These steps make the system more effective and attain the overall business objectives.</p>

10 Smart Ways to Improve Your Inventory Management Process

<p>Customized billing software, in simple terms, is a platform that helps you generate invoices, receive payments, and check the products and services used by your customers. With the integrations they mostly come with, customized billing software can offer a lot more to businesses seeking help. They also save much time accountants would otherwise spend on manual, repetitive tasks. Let’s explore the need for invoicing and what a beginner must know about excellent customized billing software. </p>
<h2>The Need for Invoicing using Billing Software</h2>
<p>An invoice is not an officially required document but is as important as any other essential paper your business prepares. This is because it records the money your customers owe in return for the products and services you provide them. The culture of preparing invoices is more prevalent in large-scale businesses because it is inevitable for them due to the number of clients they cater to and the massive variety of products and services they offer. The trend is miserably low in small businesses, which neglect this document. In the US alone, on-time payments represent <a href="https://brodmin.com/invoicing/late-invoice-statistics/">just 29.1%</a> of the total payments. In the UK, poor cash flow is the <a href="https://www.chaserhq.com/blog/the-shocking-impact-late-payments-have-on-productivity">primary reason</a> behind the liquidation of SMEs. </p>
<p>But why billing software and not a paper file? This is because manual preparation of invoices wastes a lot of time and resources and still does not guarantee timely payments like a billing software that automates most of the tasks the accounts department of a business is usually struggling with. </p>
<p>Let’s take you through the most notable features a user-friendly billing software tends to have, making it the most sought-after option for invoicing.</p>
<hr />
<p><strong>Best Online Invoicing Software</strong></p>
<p>[prod_list id=3005,3273,3010]</p>
<hr />
<h2>1. Customizable Invoice Layouts</h2>
<p>There are thousands of invoicing templates available on the internet that you can opt to generate invoices quickly. However, it is not just you but several other people who can also access them and have their invoices that might appear as replicas of yours. This would raise a significant question mark on your creativity that billing software respects.</p>
<p>Thus, billing software offers various customizable invoice layouts enabling you to produce personalized invoices with a unique touch. You can add your company logo, play with the font types and sizes, mix different colors and create an invoice pattern unique to your business. The clients will also be easily able to differentiate between other businesses and identify yours with the invoice you will make. You will also not have to design the same pattern for every invoice, as the software allows you to select the customized layout for all future invoices simultaneously.</p>
<h2><img class="aligncenter wp-image-14297 size-full" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/07/shutterstock_2170562253-1-1.jpg" alt="Customized Invoice templates" width="668" height="490" />2. Automated Payment Reminders </h2>
<p>Clients rarely pay the very next day they are sent the invoices. They need to be constantly reminded of the due date and the penalties that they may get charged with. As an accountant or business owner, sending personal reminders is an arduous task that you may forget. You might also need these reminders to stay aware of the payments that are supposed to be made or received to plan the budgets and spend accordingly. An <a href="https://sonary.com/online-invoicing/">invoice management software</a> has you sorted for this. It generates automated payment reminders. You can take a nap or vacation in the Maldives; your client will still be reminded of the approaching due date as per your schedules. You only need to set and schedule the intervals between the reminders once, and invoicing platforms, such as <a href="/b/freshbooks/freshbooks+online-invoicing/">FreshBooks</a>, would then have your back until the payments are cleared. This automatically generated reminder prevents delayed payments that might occur when manual reminders are made.</p>
<h2>3. Multiple Payment Methods </h2>
<p>Those times have gone when payments were only received via cash. Ever since the pandemic blew up, the slowly progressing trend of other digital methods took an unimaginable pace and somehow became the new normal. People today are paying via credit or debit cards and making prominent use of mobile payment methods such as Google Pay and Apple Pay. User-friendly software for invoicing, such as <a href="/b/zoho/zoho-books+online-invoicing/">Zoho Invoice</a>, supports all the popular online and offline payment methods. It allows them to choose between several options and generate automatic reports for all the software's payment channels. This feature enables you to receive on-time payments as the number of clicks required to make a payment is significantly reduced. The client is less likely to feel lazy before making the payment. Also, a wide variety of clients can be catered to digitally, leaving only a negligible number for cash payments as a tiny population of people today do not use a digital payment method at all. </p>
<h2><img class="aligncenter size-full wp-image-14299" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/07/multiple-forms-of-payment-1.jpg" alt="bank cards, cash and phone payments" />4. Customer Tracking and Payment Updates </h2>
<p>Is there a customer who keeps delaying the payments, citing excuses like they didn’t receive it or the email was in spam? Do you frequently encounter this excuse as an accountant working in the accounts receivable section, do you frequently encounter this excuse? How do you think you can ensure the customer is telling the truth? The answer is, through an automated invoicing system, such as <a href="https://sonary.com/b/bill-com/invoice2go+online-invoicing/">Invoice2go</a>. It keeps a strict track of the invoices after they are sent and would even provide updates when the client views the invoices, along with basic notifications of when the invoice landed in the client’s email and when the payment was made. Such seamless tracking of payments and customers enables more on-time payments. It would become difficult for clients to make excuses as you would immediately be notified through the software when they even view the invoice. The overdue invoices are also easily tracked through billing software that keeps you updated on the number of payments that are delayed and when you may expect them.</p>
<h2>5. Sending Invoices in Bulk </h2>
<p>Billing software is the last resort for a business that must prepare hundreds of invoices in a day or week, or the paperwork would exhaust every ounce of your energy. You might lose track of many invoices and even forget to send many of them if you rely on manual sending heaps of invoices. Billing software, however, protects you from any such issue. It allows you to generate and send invoices in bulk within a fraction of seconds with just a few clicks. Once you customize a layout that you wish to apply for all invoices and integrate the data for each client, the billing software will auto-generate invoices you can send to each client with just one click. Doing this process manually would take you a week or more, depending on the number of people you deal with.</p>
<h2>6. Auto-Schedule Recurring Payments </h2>
<p>Do you have a client who needs to make payments weekly or monthly? Do you find it tiring to prepare a new invoice for these recurring payments every time? You can get rid of this through billing software, as it provides you with the liberty to auto-schedule regular payments. You would not have to work from scratch for the repetitive costs; instead, you can update all the dates you expect the payments from the client at one time in the system. This feature also comes in handy when you are surrounded by excessive work and there is a risk of you forgetting the payment or bill. Thus, in such unexpected situations, billing software emerges as the knight in shining armor, ensuring your payments are timely received even if they are to repeat every week for hundreds of years.</p>
<hr />
<p><strong>Related Articles</strong></p>
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<hr />
<h2>7. Multiple Currency Support </h2>
<p>Do you deal with international clients or aim also to incorporate international shipping in your business? You can only conveniently do that if you have access to reliable billing software like Bill.com, which effortlessly simplifies international payments and FreshBooks, which offers excellent support to more than 10 currencies worldwide. You will make things incredibly easy for your clients with a feature like this as they won’t have to go through the hassle of converting the money and might end up paying you way earlier than the due date. Such a feature also supports the expansion of your business and the people you hire. You can work with people sitting seven seas apart without worrying about the currency issues at the time of payments if you are sorted with high-end billing software. Suppose your business requires a trip to the UK for your employee sitting, for instance, in the US. In that case, the software will do all the math for you, considering both the currencies, and prepare the entire budget for the worker, including the accommodation, food, transport, etc., within a few minutes. </p>
<h2><img class="aligncenter size-full wp-image-14300" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/07/multiple-currencies-1.jpg" alt="multiple currrencies supported " />8. Applying Discounts, Taxes and Late Payment Charges</h2>
<p>Once the invoices are prepared, you might want to make certain amendments from time to time on either just one of them or in bulk. The changes could range from applying discounts, and adding taxes to charging the client with late payment fee. Billing software can do all of it for you. In fact, at the time when you are setting up the invoices with their due dates, you can also decide on the late payment charges. Once the client missed the due date, the software would automatically add the late fee and send a newly generated invoice to the client with the necessary amendments. Similarly, if you wish to add a discount or tax such as GST, you can select several invoices together and apply these figures to all of them with just a click.</p>
<h2>9. Secured Cloud Backup </h2>
<p>The features mentioned above of billing software can benefit you because, in most cases, the software has a secured cloud backup that automatically keeps an additional record of all the data you enter. Reputable solutions like FreshBooks and QuickBooks ensure these backup options are secured and protected from data theft. You only need to enter a client’s detail once, and it would be backed up in a protected system that would then help you keep track of the customer, prepare future invoices, and make recurring payments. </p>
<p><img class="aligncenter size-full wp-image-14301" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/07/securebackup-1.jpg" alt="woman securing her data on secure backup" /></p>
<h2>10. Numerous Relevant Third-Party Integrations </h2>
<p>Most billing software comes with many relevant third-party integrations, for instance, the payment channels mentioned earlier or Google Drive, Dropbox, report generators, etc. These integrations make the software a complete package that is not only able to automatically generate invoices for you and manage several other processes required earlier or after the invoices are prepared. This saves you a lot of time as you are not required to seek separate platforms for these tasks. </p>
<p>In conclusion, even though an invoice is not an official document, it is necessary for businesses operating on all scales. They must keep a track record of the payments and receive them on time. This is enabled through automated customized billing software; however, manual invoicing only makes things more difficult. Invoicing software can assist you with every single process due to its robust features that help generate thousands of well-prepared invoices within a few minutes, making it the right choice. </p>

Beginner’s Guide to Customized Billing Software 

<p>Starting an online store is an exciting journey that can be both rewarding and challenging. Whether you're looking to turn a hobby into a business, create a side hustle, or establish a full-time venture, understanding the steps to start an e-commerce business is crucial. This guide will walk you through the essential steps to create your online store successfully.</p>
<h2>1. Decide on a Target Audience</h2>
<p>Understanding your target audience is the first step in starting an online store. Knowing your potential customers will help you tailor your products, marketing strategies, and overall business approach.</p>
<h3>Steps to Identify Your Target Audience:</h3>
<ol>
	<li><strong>Conduct Market Research:</strong> Look at industry reports, customer reviews, and competitors to understand the market.

<ul>
	<li>Use Tools: Utilize tools like Google Analytics, Facebook Insights, and market research reports to gather data.</li>
	<li>Surveys and Interviews: Conduct surveys and interviews to gain direct insights from potential customers.</li>
</ul>
</li>
	<li><strong>Create Customer Personas:</strong> Develop detailed profiles of your ideal customers, including demographics, interests, and shopping behavior.

<ul>
	<li>Demographics: Age, gender, income level, education, occupation.</li>
	<li>Psychographics: Interests, values, lifestyle, and behavior.</li>
</ul>
</li>
	<li><strong>Analyze Competitors:</strong> Study your competitors to see who they target and how they engage with their audience.

<ul>
	<li>Competitive Analysis: Identify your main competitors and analyze their strengths and weaknesses.</li>
	<li>SWOT Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to understand your position in the market.</li>
</ul>
</li>
</ol>
<h2>2. Find a Business Idea and Choose Your Products</h2>
<p>Once you know your audience, it's time to decide what to sell. Your business idea should align with market demand and your interests or expertise.</p>
<h3>Steps to Choose Your Products:</h3>
<ol>
	<li><strong>Identify Market Gaps:</strong> Look for products or services that are in demand but not readily available.

<ul>
	<li>Market Research: Use keyword research tools like <a href="https://trends.google.com/trends/">Google Trends</a> and Ubersuggest to identify what people are searching for.</li>
	<li>Competitor Analysis: Check what products your competitors are not offering.</li>
</ul>
</li>
	<li><strong>Consider Trends:</strong> Stay updated on industry trends and consumer preferences.

<ul>
	<li>Trend Analysis: Follow industry blogs, social media influencers, and trend reports.</li>
	<li>Product Innovation: Look for innovative products that meet emerging needs.</li>
</ul>
</li>
	<li><strong>Validate Your Idea</strong>: Use tools like Google Trends, keyword research, and social media polls to gauge interest in your products.

<ul>
	<li>Pilot Testing: Create a small batch of products to test the market.</li>
	<li>Feedback: Gather feedback from potential customers and make adjustments as needed.</li>
</ul>
</li>
</ol>
<h2>3. Choose an E-commerce Platform</h2>
<p>Selecting the right e-commerce platform is crucial for building your online store. Your chosen platform will affect your store's functionality, design, and user experience.</p>
<h3><strong>Popular E-commerce Platforms:</strong></h3>
<ol>
	<li><strong><a href="https://sonary.com/b/shopify-inc/shopify+ecommerce/">Shopify</a>:</strong> Known for its ease of use and comprehensive features.

<ul>
	<li>Pros: User-friendly, extensive app store, reliable customer support.</li>
	<li>Cons: Monthly fees and transaction fees unless using Shopify Payments.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/b/wordpress-foundation/woocommerce+ecommerce/">WooCommerce</a>:</strong> A flexible, open-source platform built on WordPress.

<ul>
	<li>Pros: Highly customizable, free to start, large community support.</li>
	<li>Cons: Requires technical knowledge and additional costs for plugins and hosting.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/b/bigcommerce-holdings/bigcommerce+ecommerce/">BigCommerce</a>:</strong> Offers robust features and scalability.

<ul>
	<li>Pros: No transaction fees, scalable, comprehensive built-in features.</li>
	<li>Cons: Higher pricing tiers and a learning curve for beginners.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/b/wix-com/wix-stores+ecommerce/">Wix</a>:</strong> User-friendly with drag-and-drop functionality.

<ul>
	<li>Pros: Easy to use, affordable, extensive design options.</li>
	<li>Cons: Limited scalability and fewer e-commerce features compared to others.</li>
</ul>
</li>
</ol>
<h3>Factors to Consider:</h3>
<ol>
	<li><strong>Ease of Use:</strong> The platform should be user-friendly, mainly if you have limited technical skills.

<ul>
	<li>User Interface: Look for intuitive interfaces with drag-and-drop functionality.</li>
	<li>Customer Support: Ensure the platform offers reliable customer support.</li>
</ul>
</li>
	<li><strong>Customization Options:</strong> Ensure the platform allows you to customize your store to reflect your brand.

<ul>
	<li>Themes and Templates: Check the availability of customizable themes and templates.</li>
	<li>Flexibility: Look for platforms that allow extensive customization through coding or plugins.</li>
</ul>
</li>
	<li><strong>Pricing:</strong> Compare the costs of different platforms, including transaction fees and add-ons.

<ul>
	<li>Subscription Fees: Understand the monthly or annual subscription costs.</li>
	<li>Additional Costs: Consider costs for plugins, themes, and transaction fees.</li>
</ul>
</li>
</ol>
<h2>4. Design Your Brand</h2>
<p>Your brand is more than just a logo; it's the identity of your business. A strong brand helps you stand out and connect with your audience.</p>
<p><img class="aligncenter size-full wp-image-28213" src="https://wp-production.sonary.com/wp-content/uploads/2024/05/Website-Design-and-Colors.webp" alt="Website Design and Colors" width="900" height="506" /></p>
<h3>Steps to Design Your Brand:</h3>
<ol>
	<li><strong>Create a Unique Logo:</strong> Use tools like Canva or hire a professional designer.

<ul>
	<li>Design Tools: <a href="https://sonary.com/b/canva/canva+logo-design/">Canva</a>, Adobe Spark, or hire a designer on platforms like <a href="https://sonary.com/b/fiverr/fiverr+logo-design/">Fiverr</a> or Upwork.</li>
	<li>Brand Identity: Ensure your logo reflects your brand’s values and mission.</li>
</ul>
</li>
	<li><strong>Choose a Color Scheme:</strong> Select colors that reflect your brand's personality.

<ul>
	<li>Color Psychology: Understand how different colors evoke emotions and choose accordingly.</li>
	<li>Consistency: Use the <a href="https://sonary.com/b/figma-inc/figma+web-design-software/">chosen color scheme</a> consistently across all branding materials.</li>
</ul>
</li>
	<li><strong>Develop a Brand Voice:</strong> Determine the tone and style of your communication.

<ul>
	<li>Tone: Decide if your tone will be formal, casual, friendly, or professional.</li>
	<li>Language: Choose language that resonates with your target audience.</li>
</ul>
</li>
	<li><strong>Craft a Compelling Story:</strong> Share your brand's mission, vision, and values.

<ul>
	<li>Brand Story: Create a narrative that connects emotionally with your audience.</li>
	<li>About Us Page: Write a compelling story on your About Us page to engage visitors.</li>
</ul>
</li>
</ol>
<h2>5. Determine Your Business Structure</h2>
<p>Choosing the proper business structure affects your legal responsibilities, taxes, and personal liability.</p>
<h3>Common Business Structures:</h3>
<ol>
	<li><strong>Sole Proprietorship:</strong> Simplest structure, but offers no personal liability protection.

<ul>
	<li>Pros: Easy to set up, complete control over the business.</li>
	<li>Cons: Personal liability for business debts and obligations.</li>
</ul>
</li>
	<li><strong>Partnership:</strong> Two or more people share ownership and responsibilities.

<ul>
	<li>Pros: Shared resources and responsibilities are relatively easy to establish.</li>
	<li>Cons: Joint liability, potential for conflicts between partners.</li>
</ul>
</li>
	<li><strong>Limited Liability Company (LLC):</strong> Offers liability protection with flexibility in management.

<ul>
	<li>Pros: Personal liability protection, flexible management structure.</li>
	<li>Cons: More complex and expensive to set up than sole proprietorship.</li>
</ul>
</li>
	<li><strong>Corporation:</strong> Provides the most protection but is more complex and expensive to set up.

<ul>
	<li>Pros: Limited liability, easier to raise capital, perpetual existence.</li>
	<li>Cons: More regulatory requirements, higher costs, and complexity in management.</li>
</ul>
</li>
</ol>
<h2>6. Set Up Your Ecommerce Website</h2>
<p>Now that you have your platform and brand, it's time to build your online store. This involves designing the layout, adding products, and setting up essential pages.</p>
<h3>Steps to Set Up Your Website:</h3>
<ol>
	<li><strong>Choose a Domain Name:</strong> Select a memorable and relevant domain name.

<ul>
	<li>Domain Registration: Register your domain through providers like <a href="https://sonary.com/b/godaddy/godaddy+hosting/">GoDaddy</a>, Namecheap, or your e-commerce platform.</li>
	<li>SEO Considerations: Choose a domain that is easy to remember and relevant to your business.</li>
</ul>
</li>
	<li><strong>Set Up Hosting:</strong> Choose a reliable hosting provider if your platform doesn't include it.

<ul>
	<li>Hosting Providers: <a href="https://sonary.com/b/bluehost/bluehost+hosting/">Bluehost</a>, <a href="https://sonary.com/b/hostgator/hostgator+hosting/">HostGator</a>, or dedicated hosting services from your ecommerce platform.</li>
	<li>Uptime and Support: Ensure the hosting provider offers good uptime and reliable support.</li>
</ul>
</li>
	<li><strong>Design Your Website:</strong> Use templates or hire a designer to create a professional look.

<ul>
	<li>Website Builders: Use drag-and-drop builders like <a href="https://sonary.com/b/elementor-ltd/elementor+website-builders/">Elementor</a> (for WordPress) or built-in builders in Shopify and Wix.</li>
	<li>Professional Help: Consider hiring a web designer for a unique and professional design.</li>
</ul>
</li>
	<li><strong>Add Products:</strong> Upload high-quality images, detailed descriptions, and prices.

<ul>
	<li>Product Photography: Invest in good product photography or hire a professional.</li>
	<li>Descriptions: Write detailed and compelling product descriptions highlighting features and benefits.</li>
</ul>
</li>
	<li><strong>Set Up Essential Pages:</strong> Include an About Us page, a Contact page, and a FAQ section.

<ul>
	<li>About Us: Share your brand story and values.</li>
	<li>Contact: Provide multiple ways for customers to contact you (email, phone, contact form).</li>
	<li>FAQ: Answer common questions about your products, shipping, returns, etc.</li>
</ul>
</li>
</ol>
<h2>7. Connect a Payment Gateway</h2>
<p>A payment gateway allows you to accept payments securely. Choose a payment gateway that offers flexibility and security for your customers.</p>
<h3>Popular Payment Gateways:</h3>
<ol>
	<li><strong>PayPal:</strong> Widely used and trusted by customers.

<ul>
	<li>Pros: Easy to set up, widely recognized, secure.</li>
	<li>Cons: Transaction fees and potential for account holds.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/b/lightspeed/lightspeed+pos/">Lightspeed</a>:</strong> Known for its robust features and developer-friendly interface.

<ul>
	<li>Pros: Customizable and supports a wide range of payment methods.</li>
	<li>Cons: It requires some technical knowledge to set it up.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/b/square/square+pos/">Square</a>:</strong> Offers in-person and online payment solutions.

<ul>
	<li>Pros: Easy integration, good for omnichannel sales.</li>
	<li>Cons: Limited to certain countries.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/b/shopify-inc/shopify+pos/">Shopify</a>:</strong> Provides advanced fraud detection and security features.

<ul>
	<li>Pros: Seamlessly integrate your online and in-person store. Keep inventory, payments, and customers in sync.</li>
	<li>Cons: A Shopify plan (for e-commerce) is required for the POS</li>
</ul>
</li>
</ol>
<h2>8. Get Your Store Ready for Launch</h2>
<p>Before you launch, ensure everything is in place and functioning correctly. This includes testing your website, setting up shipping options, and establishing customer service channels.</p>
<h3>Pre-Launch Checklist:</h3>
<ol>
	<li><strong>Test Your Website:</strong> Check for broken links, mobile responsiveness, and loading speed.

<ul>
	<li>Usability Testing: Ensure your website is easy to navigate and use.</li>
	<li>Performance Testing: Test your website's load times and speed.</li>
</ul>
</li>
	<li><strong>Set Up Shipping Options:</strong> Offer multiple shipping methods and calculate accurate shipping costs.

<ul>
	<li>Shipping Providers: Integrate with USPS, UPS, FedEx, or DHL.</li>
	<li>Shipping Rates: Offer real-time, flat, or free shipping rates.</li>
</ul>
</li>
	<li><strong>Establish Customer Service:</strong> Set up email support, chatbots, or a help desk.

<ul>
	<li>Customer Support Tools: Use tools like Zendesk, Freshdesk, or LiveChat.</li>
	<li>Response Times: Ensure you can respond to customer inquiries promptly.</li>
</ul>
</li>
	<li><strong>Create Policies:</strong> Develop clear return, refund, and privacy policies.

<ul>
	<li>Return Policy: Clearly outline the conditions and process for returns and exchanges.</li>
	<li>Privacy Policy: Ensure you comply with data protection regulations like GDPR and CCPA.</li>
</ul>
</li>
</ol>
<h2>9. Launch Your Online Store</h2>
<p>It's time to go live! Announce your store's launch and start driving traffic to your website.</p>
<h3>Steps to Launch:</h3>
<ol>
	<li><strong>Announce on Social Media:</strong> Use platforms like Facebook, Instagram, and Twitter to spread the word.

<ul>
	<li>Launch Campaign: Create a campaign with countdowns, sneak peeks, and special offers.</li>
	<li>Engage Influencers: Partner with influencers to reach a wider audience.</li>
</ul>
</li>
	<li><strong>Send Email Campaigns:</strong> Notify your email list about the launch with a special offer or discount.

<ul>
	<li>Email Marketing Tools: Use <a href="https://sonary.com/b/vcita/vcita+email-marketing/">vCita</a>, <a href="https://sonary.com/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a>, or <a href="https://sonary.com/b/hubspot/hubspot+email-marketing/">Hubspot</a>.</li>
	<li>Launch Sequence: Plan a series of emails leading up to and following the launch.</li>
</ul>
</li>
	<li><strong>Collaborate with Influencers:</strong> <a href="https://sonary.com/creative-tools/best-influencer-tools/">Partner with influencers</a> to reach a broader audience.

<ul>
	<li>Influencer Outreach: Identify and contact influencers who align with your brand.</li>
	<li>Collaboration Ideas: Offer them free products in exchange for reviews or promotions.</li>
</ul>
</li>
	<li>Use Paid Advertising: Invest in Google Ads, Facebook Ads, or other paid channels to drive traffic.

<ul>
	<li>Ad Campaigns: Create targeted ad campaigns to reach your ideal customers.</li>
	<li>Budget Management: Set a budget and track your ad performance to ensure a good ROI.</li>
</ul>
</li>
</ol>
<h2>10. Market Your Online Store</h2>
<p>Marketing is an ongoing effort to drive traffic and sales to your store. Use a combination of strategies to reach your target audience effectively.</p>
<h3>Marketing Strategies:</h3>
<ol>
	<li><strong><a href="https://sonary.com/content/a-content-marketing-strategy-in-3-easy-steps/">Content Marketing</a>:</strong> Create valuable content, such as blog posts and videos, to attract and engage customers.

<ul>
	<li>Blogging: Write informative blog posts related to your products and industry.</li>
	<li>Video Marketing: Create product videos, tutorials, and behind-the-scenes content.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/content/a-beginners-guide-to-doing-seo-yourself/">SEO</a>:</strong> Optimize your website and content for search engines to improve visibility.

<ul>
	<li>On-Page SEO: Optimize titles, meta descriptions, headers, and content.</li>
	<li>Off-Page SEO: Build backlinks through guest posts, partnerships, and social media.</li>
</ul>
</li>
	<li><strong>Social Media Marketing:</strong> Engage with your audience on social media platforms and run targeted ads.

<ul>
	<li>Social Media Strategy: Develop a content calendar and post regularly.</li>
	<li>Engagement: Respond to comments and messages and engage with followers.</li>
</ul>
</li>
	<li><strong><a href="https://sonary.com/content/7-email-marketing-techniques-you-need-to-implement/">Email Marketing</a>:</strong> Build an email list and send regular newsletters and promotional offers.

<ul>
	<li>Lead Magnets: Offer incentives like discounts or free guides to build your email list.</li>
	<li>Segmentation: Segment your email list to send personalized and relevant content.</li>
</ul>
</li>
	<li><strong>Affiliate Marketing:</strong> Partner with affiliates who can promote your products for a commission.

<ul>
	<li>Affiliate Program: Set up an affiliate program with tools like ShareASale or Refersion.</li>
	<li>Recruit Affiliates: Reach out to bloggers, influencers, and content creators.</li>
</ul>
</li>
</ol>
<h3>Conclusion</h3>
<p>Starting an online store requires careful planning and execution. By following these steps, you can create an online store that attracts customers, drives sales, and grows your business. Remember, the key to success lies in understanding your audience, offering valuable products, and consistently marketing your store. With dedication and the right strategies, you can build a thriving e-commerce shop.</p>

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