Smart Content
Marketers and business owners always run out of words when creating email campaigns. Sometimes, they have to hire freelance writers to craft compelling email content that will stop customers in their tracks. However, with Smart Content that Benchmark offers, you don’t have to go through such a hassle again.
This email copywriting AI helps kill writer’s block and birth fresh ideas. You can easily repurpose existing content in a new way and overcome the fear of staring at blank pages. Even with the free plan, you can access 25 credits to send evergreen content to your audience. You can write a maximum of 700 characters and choose between creating fresh content or rewriting an existing one.
Drag and Drop Editor
It has three different sections on the left side of your screen; layouts, blocks, and global styles. With this editor, you can choose templates based on the industry, holiday, integration, or type of business you’re running. Also, you can choose colors, fonts, texts, and other elements that will help create a personalized feel for every email you create. You can choose between the text and HTML version of the email depending on what suits your audience.
Reporting & Analytics
Benchmark makes it easy for you to track the performance metrics of your emails. It shows the number of contacts reached, open rate, click rate, bounce rate, and total number of unsubscribes. With this email marketing tool, you can see how well your emails perform and use this information to guide your future decisions when creating email campaigns. It will help you study your audience’s reaction to your messages.
A/B Testing
To access the benefits of A/B Testing, you should upgrade to the premium version. However, this feature allows you to compare the content and subject line to see what works best for your audience. Afterward, you can settle for the best one.
E-commerce Tools
Benchmark offers specific tools that help e-commerce businesses increase sales and showcase their work to their customers. By easily integrating your account with Shopify, you can add your product selection to your newsletters to boost visibility. Simply customize it and add your branding tools to boost sales.
