Use Benchmark’s reporting feature to see how your campaigns, A/B tests, surveys, and polls perform. It also offers insights into automation and recipient complaints. For example, you can see how many spam complaints your company received.
With A/B testing, you can test different email variables to improve campaign performance. That includes being able to test the body content and titles of your emails. You may use KPIs (key performance indicators), such as open or click rates, to pick the winners.
Use the survey feature to gather useful information from your email list. You can share surveys on a dedicated webpage and social media, such as Twitter or Facebook.