About Constant Contact

Category: Email Marketing
Constant Contact has an impressive array of professionally-made templates for any email marketing campaign. Generate leads, understand your audience with real-time analytics and run automated campaigns. Millions of users have trusted this company for over 25 years.

Company: Constant Contact

Constant Contact is an email marketing platform that aims to help small businesses level the playing field. They serve five million enterprises and non-profits globally while offering many features, including website, social media, and automation tools.

In-Depth Analysis

0 Overall
Price 3.0
Ease Of Use 4.0
Features 5.0
Support 4.0

Pros

  • Very advanced social media integration
  • Sleek and intuitive interface
  • Elegant and effective email templates
  • Email tracking for analyzing user interactions or behaviors

Cons

  • No free introductory plan offer
  • Number of contacts can rack up costs
  • Reporting feature isn’t customizable

Constant Contact Comparisons

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Plans & Pricing

The company offers two pricing plans. These are the Email and Email Plus packages. They provide a 60-day trial, and businesses can save 15 percent if they pay annually. Non-profits save 30 percent on annual billing.

Overall, Constant Contact is a bit pricier than other email marketing platforms, but the value is good. 

Email
$20
/mo
60-day FREE trial
Email Plus
$45
/mo
60-day FREE trial

Email

The ‘Email’ package costs $20/mo and is best for small businesses looking to grow their list. You can add three users, and it comes with a limit of 500 contacts, which is upgradable. This plan includes marketing, eCommerce, and website features.

Email Plus

‘Email Plus’ comes with everything in the Email plan and more advanced features like behavioral series or dynamic content. The investment is $45/mo for this plan, and you can add ten users to the account. You’ll receive an upgradable contact size limit of 500 contacts.

Ease of Use

Constant Contact is a simple to use platform with plenty of customer support resources. The interface is clean, intuitive, and upon signing up, there’s a four-step walkthrough for new users. The top navigation menu for accessing core functions is descriptive. And after clicking through to what you want, submenus appear with additional options concerning the selected feature. The overall design and set up makes it easy to find anything you want, which is impressive. There’s practically no learning curve.

Customer Support

The support team is friendly and responsive. You can get help within a few minutes during business hours.

Additional customer support:
Community Forum
Users can join the Constant Contact community forum to ask questions or access support materials.

Blog
You’ll find plenty of business resources on the company’s blog.

Phone Support
Phone Support
Mon – Thurs 8 am -10 pm, Fri 8 am - 9 pm, Sat 10 am- 8 pm ET
Live Online Chat
Live Online Chat
Available during the same hours as phone support
Email
Email
You can reach the company by email
Video Tutorials
Video Tutorials
Present on the company's website and YouTube channel
FAQ
FAQ
The company maintains an updated FAQ page
Features & Functionality
General Features

Constant Contact comes with extensive capabilities and is very easy to use. The platform has all the features you’d expect from a robust email marketing tool. There are hundreds of customizable templates, integrations, email deliverability measures, a contact management system, and more to support businesses. Some of the most interesting features include social media integration, coupons, image library, survey, and real-time reports.

Features
  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
Marketing
Social Media Integration

The social media integration feature lets you share newsletters to LinkedIn, Facebook, or Twitter, and run ad campaigns on Facebook. You can even schedule social media posts for different times or days. 

Coupons

Promote your business with the email coupon feature. Coupons are easy to create and trackable, so you can see which customers are using them. You can also manage redemption.

Image Library

The image library lets you upload and host your images. You can also find millions of free and paid stock photos to use in email campaigns.

Survey

Use the survey feature to collect feedback from contacts. You can tweak pre-written questions or craft your questionnaire. The survey is tracked by Constant Contact so that you can view the poll results in reports.

Real-time Reports

Constant Contact makes it easy to track your marketing efforts with real-time reporting tools. One of the best things about the real-time reporting feature is how easy it is to read and understand. 

Features
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
Design
Templates

The company offers editable email templates from various niches. Each template is flexible, mobile-friendly, and responsive. There are over a hundred stunningly designed templates to pick from for different purposes, such as sending a newsletter or promotion. You can edit templates using the drag-and-drop editor. 

Features
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
Verdict

As an email marketing tool, Constant Contact is a good option for small, mid, and large businesses or non-profits. The wide variety of features and email templates will satisfy the needs of most companies. It ticks all the right boxes as an all-in-one email marketing solution.

When you sign up for Constant Contact, you’re also getting access to other marketing, eCommerce, and website tools. You’ll find advanced features such as an AI-powered logo maker, online payments, inventory management, landing pages, website builder, etc. The website builder is particularly useful for businesses without a site.

Constant Contact is worth giving a try if you want an effective email marketing solution, plus it’s simple to use.

Gabriel Nwatarali
Author: Gabriel Nwatarali
Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.

Constant Contact User Reviews

F
Freddy J
51-200 employees
Used for: 6-12 months
20 Jan - 2021

It helps us make sales, what’s not to love?

We use constant contact to manage a magazine with 6,000 subscribers and multiple paid placements a month and to keep past customers engaged. It has done its job wonderfully.

Pros

- It offers local classes to help you get the most out of the software
- Huge email template library
- Library of graphics you can use as you please
- Chat and phone support

D
Daniel B
11-50 employees
Used for: Less than 6 months
20 Mar - 2021

Easy to use for small brands

There are tools that require entire teams to manage then there’s Constant Contact. The team got us set up and even reduced the price because we are a nonprofit. I am happy with the service.

Pros

It is easy to learn

J
Jessica R
11-50 employees
Used for: 6-12 months
11 Jan - 2021

Good for basic email marketing

We send out a weekly newsletter and do basic segmentation. For that, Constant contact is great but it’s not the best tool for automating your email marketing.

Pros

- It is easy to learn
- You can set up new campaigns quickly
- Many email templates that can be used at will

Cons

- The interface is dated and it seems to be catching up to competitors instead of innovating even though it is much older than most

G
Graeme L
11-50 employees
Used for: 2+ years
03 Mar - 2021

A simple and powerful email tool

This is a great tool for smaller organizations with relatively simple email marketing needs. For the areas it covers, it does them very well and the interface is easy to learn.

C
Christopher S
51-200 employees
Used for: 6-12 months
01 Apr - 2021

Love the segmentation

This is my third email marketing tool and it’s the only one I recommend when people ask me. The segmentation is top-notch and they have a few decent templates that aren’t flashy but will usually look good.

Pros

- One of the easiest segmentation features I have used
- The reporting gives us all information we need
- The ability to maintain unlimited lists