Freshsales CRM is a unified platform with many sales, marketing, and customer service features. Some interesting features include workflows, sales sequences, SMS, and deduplication, among others.
Workflows enable the automation of simple and complex processes or tasks, so you’re more efficient, including productive. The sales sequences feature helps you manage outreach campaigns with automation. You can engage prospects and existing customers using various touchpoints – email, phone, or text messages.
SMS integration is available for virtually any provider. Use that feature to reach contacts with personalized messages, which can be managed within Freshsales CRM. Plus, it’s 2-way sync, meaning all updates are reflected on the platform and your SMS provider.
The deduplication feature is powered by Freddy, Freshsales official AI (artificial intelligence). It automatically scans, detects, and displays duplicate contacts in the CRM by matching key identifiers (e.g., email, name, and phone number).
You’ll find many more advanced features when using Freshsales CRM. And best of all, it’s cloud-based, so no company-wide software installation is necessary. The platform is simple to use and does everything you’d expect from a CRM in its class, such as capturing leads via web forms or activity tracking. It can be accessed using any web browser and the official Android or iOS mobile app.