Google Sites builder has some features that make the design process easy. Functions like collapsible fields and carousel creation add some style and interactiveness to the otherwise rigid look of Google Sites builder.
But beyond the look and feel, other features can be helpful to small online businesses.
Google Sites have some auto SEO functionalities, like creating page descriptions. Using a custom domain, submitting your website to Google Search Console, and setting up Google Analytics increases your website SEO.
There are lots of tips available online through Google support and SEO experts that you can use to improve your website’s performance. Considering the fact that Google is the dictator of SEO rules, its website builder should be well-positioned to abide by those rules.
There are over 5,000 third-party apps available on the Google Workspace Marketplace. These apps include business tools, CRM tools, sales tools, document management tools, and workflow tools. Thankfully, there is a search button available so you can find what you are looking for easier. You can add any third-party app to your Workspace and use it to modify what Sites can do.
If you don’t want add-ons from the marketplace, you can embed apps from other sources or create your own custom apps using the App Script tool (only available to Enterprise users).
Pre-formatted website layouts (templates and themes)
Creating your design from scratch can get intense and confusing if you are a true beginner in website building. Knowing where to set elements, keeping elements in harmony and other simple things can be difficult without guides and formats.
Google Sites has pre-designed templates, themes, and content blocks. These preformatted layouts make it easy to arrange elements on your website. There is a grid background and block divider that helps you keep elements in proper alignment and prevent overlaying by accident.
That there are preformatted website layouts doesn’t mean you can not customize. You can customize templates by moving content blocks up and down a page or switching themes. You can create custom themes too. It’s almost complete creative freedom.
Analytics and Reports
Website analytics is an important tool that businesses use to monitor and improve their marketing strategy. It also reveals how users interact with your websites, which can help you identify and remove pain points on your user journey. Most website builders depend on third-party apps for analytics and reports but Google Sites do not.
Websites created with Google Sites are integrated with Google Analytics. This allows you to leverage the full capacity of analytics to track your website visitors and generate reports. You can visualize data and share reports via email.
A mobile responsive website is one with content that automatically aligns with various screen sizes (especially mobile phones, tablets, and desktops).
Although website designing with Google Sites can only be done on a desktop, you don’t have to create a different design for a smartphone screen. You can toggle between different screen sizes on your desktop to see how it would look on mobile and tablets.
Most times, you don’t need to adjust the elements to fit. They just fit into smaller screens by default. That is because Google Sites websites are designed to be seamlessly mobile responsive.
Changing your business name? Running a promotion? A website banner is the easiest way to get customers to see the information easily and quickly. An announcement banner is an eye-catching tool that website owners use to relay urgent and important information.
Most other drag-and-drop website builders often restrict banner displays to paid plans and the top tier plans at that. With Google Sites, you can display your banner on your website, even on a free plan. You can choose to display the banner sitewide or restrict it to specific pages.