About Google Web Designer

Category: Web Design Software
Google Web Designer is a software tool that allows users to create interactive, visually appealing web content using HTML, CSS, and JavaScript. It is designed for both beginners and advanced users and offers a variety of features to help users build professional-quality web pages and ads.

Company: Google LLC.

In 1998, Larry Page and Sergey Brin founded the search engine company, Google. It quickly became the most popular search engine and spun many other tech products and services. In 2015, Google and its subsidiaries were restructured and brought under the holding company, Alphabet, Inc. The company’s acquisitions include Youtube, Fitbit, DoubleClick and Waze.

Alphabet Inc. provides services such as digital advertising, cloud storage, internet search, email services, software applications and other tech-based enterprise solutions. The company headquarters is in Mountain View, California, United States.

In-Depth Analysis

0 Overall
Price 4.5
Performance 4.0
Ease Of Use 4.5
Features 4.0
Support 3.5


  • Free to use
  • Integration with Google products
  • Cross-device compatibility


  • Limited design flexibility
  • Limited support options
  • Busy Interface

Google Web Designer Comparisons

Plans & Pricing

Google Web Designer is a free software tool available for download on both Windows and Mac computers. It does not have any subscription plans or pricing tiers, and users can access all of its features and functionality at no cost.

However, it does require a Google account to use, and users may incur additional charges for hosting or publishing web content online or for using other Google products or services in conjunction with the tool.

Overall, Google Web Designer offers a comprehensive set of tools and features for creating interactive, visually appealing web content at no cost.





In terms of performance, Google Web Designer is generally well-regarded by users for its ease of use and range of features. It has a visual interface for building layouts, as well as tools for adding animation, interactivity, and media, making it accessible for both beginners and advanced users. It also integrates with other Google products, such as Google Drive and Google Ads, making it easy to collaborate with team members and publish content online.

I used Google Web Designer on 2 separate WiFi networks and had no issues with overall performance. The design functions updated quickly with little to no lag time. Adding, editing, changing, and saving components was near instantaneous. Click the video for a quick tour of the editing interface:


One of the key collaboration features of Google Web Designer is integration with Google Drive. This allows users to store and share their web design projects in Google Drive. Users can also use Google Drive to track changes and version history, as well as to share files with external collaborators.

In addition, Google Web Designer also includes a range of features to help users collaborate on web design projects, such as the ability to leave comments and feedback on designs and to share projects with other users for review and feedback. Collaboration within the project was limited, though, as a shareable link is necessary to pass the project back and forth. See the above video for details.


Google Web Designer has a visual interface for building layouts and designing web pages, making it easy for users to create professional-quality web content without needing to know HTML, CSS, or JavaScript.

It also integrates with other Google products, such as Google Drive and Google Ads, making it easy to collaborate with team members and publish content online.

Ease of Use

Initial Sign-Up

Initial sign-up and setup are easy but keep in mind that the program must be downloaded to your computer as an app. This video shows the initial download process and time:

For those lacking programming experience, the Google Web Designer interface can seem a little intimidating at first. This is due to it being so feature-heavy, which is a good thing. The builder is very intuitive and is excellent for those wanting a completely customizable website-building experience.

Templates & Themes

The exact number of templates available in Google Web Designer can vary, as new templates are frequently added to the platform. In addition to the templates that are built into Google Web Designer, you can also access a wide range of user-generated templates through the Google Web Designer Community. As shown in this video, our initial setup included choosing a template from the library:

Editor Interface

The visual editor is responsive but takes a little getting used to. The interface is very busy for those who aren’t used to such a wide range of editing options. For a live demonstration, check out the above Editor & Collaboration video.

Code Editing

For users who are familiar with HTML, CSS, and JavaScript, Google Web Designer also includes a code editor that allows users to edit the underlying code for their web designs. The code editor includes features such as syntax highlighting, code completion, and error checking to help users write and debug code more efficiently. Click the video for a quick demo:

Customer Support

Google Web Designer provides a range of customer support options to help users get the most out of the software tool. These options include their Documentation and Help Center, Tutorials and training materials, and Community forums where users can connect with other Google Web Designer users.

This video shows a quick walk-through of their learning resources:

Chat, Email, & Phone Support

Google Web Designer does not provide these traditional options, rather they offer a help center with detailed tutorials, how-tos, and frequently asked questions, to help with troubleshooting and problem-solving. Users can also follow their online forums and blog posts to learn more about the software and get more tips and advice. Google Web Designer has a dedicated YouTube Channel with searchable tutorials as well.


Google Web Designer has a community forum available on its website, where users can connect with other Google Web Designer users and get support and assistance with the software tool. The community forum is a place where users can ask questions, share tips and insights, and get answers from other users and Google Web Designer experts.

24/7 Help & Support
24/7 Help & Support
Online Help Center & Forum
Video Tutorials
Video Tutorials
Dedicated YouTube Channel
Accessed through their homepage
Product updates, design tips, case studies, and more.
Features & Functionality
Design Features

Google Web Designer allows users to easily create designs using a drag-and-drop interface, which can be helpful for users who are new to web design or who do not have much experience with HTML5. It is also extremely responsive and allows users to create designs that will automatically adjust to fit different screen sizes and devices, which is important for creating content that is accessible on a wide range of devices.

The best part of Google Web Designer is its tool for creating animations and interactive elements, such as hover effects and clickable buttons, which can help to make content more engaging and interactive. It also integrates with Google’s ad-serving platform, making it easy for users to create and publish ads to Google’s network.

  • Pre-Built Templates
  • Mockup Templates
  • Customization Ability
  • Customized Branding
  • Drag and Drop Editor
  • Collaborative Editing
Content Features
  • Media Management
  • Content/Media Library
  • Content Management System
  • Scheduling Tool
  • User Management
  • Rich Text Editor
Marketing Features
  • E-Commerce
  • Hosting
  • Domain Name
  • Marketing Tools
  • SEO Tools
  • Site Analytics
Integrations & Addons
  • Plug-ins/Widgets
  • Email Integration
  • WordPress Integration
  • Marketing Integration
  • Social Media Integration
Coding Features
  • CSS
  • HTML
  • JavaScript
  • Syntax Highlighting

Google Web Designer is a useful tool for creating interactive HTML5 content. New users might find the interface a little daunting at first, but after some familiarization, it can be a quick and easy way to create basic ads and other web content. It’s the most efficient way to create and publish ads within Google.

Lee Payton
Author: Lee Payton
Lee Payton is a Marine Corps veteran, private investigator, 501(c)(3) vice president, marketing director, and entrepreneur. During his government years, he worked at the White House, deployed following the 9/11 terror attacks, and rose through the ranks to several managerial positions. He founded four successful businesses in the private sector, including a private investigative agency, a non-profit organization to conduct human trafficking rescues, a medical concierge service, and a digital marketing agency. He specializes in the formation, marketing, and growth of new businesses.
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