Hubspot Email Marketing Review For 2025
Hubspot Email Marketing Plans & Pricing
Hubspot Comparison
Expert Review
Pros
Cons
Hubspot Email Marketing's Offerings
I found Hubspot’s pricing tiers to be quite varied, in order to cater to different needs.
HubSpot’s Marketing Hub offers tiered pricing to accommodate various business needs:
- Free: $0/month. Includes basic tools like email marketing, forms, and live chat.
- Starter: Starting at $20/month per seat. Offers additional features such as multiple currencies and email health insights.
- Professional: Starting at $890/month (includes 3 seats). Provides advanced capabilities like campaign management, SEO, social media tools, custom reporting, and lead scoring.
- Enterprise: Starting at $3,600/month (includes 5 seats). Designed for scaling teams, it includes all Professional features plus adaptive testing, multi-touch revenue attribution, and customer journey analytics.
These plans are billed annually and can be tailored to fit your organization’s requirements.
With the available free tools, you can send up to 2,000 emails per month, although there’ll be some HubSpot branding on the emails. This is a great fit if you’re a business owner just finding your ground with email marketing. Although the number of templates you can access in the free plan is limited, they are decent enough for you to get started. However, you’ll have to use the paid version if you want more features.
The paid version will allow you to enjoy more advanced features like automation and better business operations. In addition, you can get ad management, more landing pages, mobile optimization, automation, A/B testing campaigns, standard analytics, multiple language content creation, and other mouth-watering benefits that help your business stand out.
Also, you get to enjoy multiple-user access with the premium version and consistently increase the number of people you reach with your emails. Hubspot provides access to many features that make the pricing worth it. You can decide to have your payment billed monthly or yearly.
Customer Support
Hubspot provides a wide range of options for customers to address all their challenges. From the setup until you send your first email, Hubspot customer support guides you through the journey. They ensure that all the resources you need to enjoy a seamless operation are within your reach. Even if you’re using the free version.
If you’re unaware of how to use the software, Hubspot has resources that proffer solutions within a split second. Their customer support is efficient and easy to access.
Hubspot Live Chat
After sending a message through the Hubspot live chat, I got a response in 1 minute. I got in contact with a team member who had a friendly and empathetic tone. Through every step, he showed an eagerness to help me through my challenges. The Hubspot official first took his time to understand my challenge before sending material that explicitly explained my next step. In less than 15 minutes, I already had a comprehensive solution to my challenge.
Hubspot Academy
Hubspot academy has completely free online courses that help marketers, and business owners remain up-to-date with marketing trends. I took one of the popular courses on email marketing that runs for almost 4 hours. This course helps you understand how email marketing works, the right measures to use it to gain leads, and leverage the free tools that Hubspot offers. Other courses take less time to finish at the academy. You get 24/7 access to the course, among many others, and can learn at your own pace.
Email Support
Hubspot’s response via email is impressive. After my encounter with the team member via live chat, I got a transcript that contained our conversations and the resources I needed to solve my problem. This way, they ensured that I retained access even after leaving the chat section. Also, I got an email in a split second after requesting to speak directly with sales about leveraging their tools to my advantage. Through their services, the Hubspot team shows that they value your time by responding really fast.
Phone Support
Hubspot offers different numbers you can call to gain a better understanding of to build an excellent email marketing campaign. The operators on Hubspot are kind and eager regardless of the peculiarity of your challenge. You don’t have to wait for donkey years before you get a response. Their services are quick and timely. I got connected to a sales expert in about 3 minutes.
Blog
Hubspot has an exhaustive amount of materials that serve as your compass to build the most sensational email campaigns. Apart from written content that details the process of sending emails with Hubspot, you can also access YouTube videos, podcasts, newsletters, free ebooks, and guides that will help you navigate the platform and build a successful business.
Features & Functionality
General Features
I was really impressed by the amount of features that Hubspot offered in the email marketing arena, and how well everything worked. Here are some of the many features:
- Employee and customer feedback surveys
- Image Library
- Drag-and-Drop Editor
- Multiple Users
- Sign-Up Forms
- Google Analytics
- Email Lists
- Segmenting
Employee and Customer Feedback Surveys
HubSpot offers versatile survey tools that, while primarily designed for customer feedback, can be effectively adapted for gathering employee insights. These tools enable organizations to create and distribute various types of surveys, such as Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT) surveys, which can be repurposed to assess employee engagement and satisfaction.
By utilizing HubSpot’s survey features, companies can:
- Collect anonymous feedback to encourage candid responses.
- Analyze responses to identify trends and areas for improvement.
- Integrate feedback data with other HubSpot services for a comprehensive view of organizational health.
This integration facilitates internal communication and ensures consistent engagement with employees.
While HubSpot’s survey tools are not exclusively dedicated to employee feedback, their adaptability makes them a valuable resource for organizations aiming to enhance internal processes and foster a culture of continuous improvement.
Image Library
HubSpot’s Image Library is an intuitive repository for storing and organizing visuals for email campaigns. As an email marketing tool, it supports seamless integration with templates, ensuring your emails are visually compelling. The ability to organize by campaigns or tags saves time and enhances productivity. This email marketing feature helps businesses maintain consistency in branding, delivering professional, polished marketing content effortlessly.
Drag-and-Drop Editor
HubSpot’s Drag-and-Drop Editor makes designing emails a breeze. During testing, I found its interface highly intuitive, allowing users to build visually stunning campaigns without technical expertise. This email marketing tool supports real-time previews, ensuring designs are responsive across devices. By simplifying the creation process, this email marketing feature empowers businesses to deliver engaging content efficiently, boosting campaign success and engagement rates.
The drag-and-drop editor is well-equipped to help you build an email that really speaks to your audience. You can either build from scratch or customize an existing template. The interface is properly organized, making it easy for you to find anything you might need.
The “Content” section contains widgets that let you add texts, buttons, dividers, layouts, and more to your email. The “Design” section of the editor gives you control over the styles, color, and aesthetic outlook of your email. This is creative freedom at its peak.
Reporting & Analytics
HubSpot lets you measure the performance of your email by tracking important metrics. With the analytics and reporting tools on HubSpot, you can gain real-time insights into how your recipients are interacting with your emails by focusing on metrics like open rates, click-through rates (CTR), bounce, unsubscribes, etc. These can guide how you craft your emails as well as the time and modes of delivery.
Multiple Users
The Multiple Users feature in HubSpot supports collaborative email creation. With role-based permissions, teams can work on campaigns simultaneously while maintaining control over access levels. This email marketing tool fosters teamwork and ensures accountability. Businesses benefit from streamlined workflows and faster campaign execution, making this an essential email marketing feature for teams managing multiple campaigns.
Sign-Up Forms
HubSpot’s Sign-Up Forms simplify lead generation by seamlessly embedding customizable forms into websites and landing pages. As part of its email marketing features, these forms capture visitor information and sync directly with your email lists. Testing revealed that these forms are user-friendly and highly effective for building an audience. Businesses benefit from streamlined lead collection and nurturing, enhancing their overall marketing strategy.
Email Lists
HubSpot’s Email Lists feature allows for easy management of subscribers through dynamic or static lists. I found the automation capabilities particularly useful for updating lists based on user actions. This email marketing tool ensures you’re always targeting the right audience, increasing the relevance of campaigns. Businesses benefit from improved segmentation, leading to higher open rates and engagement.
You can also create automated follow up emails:
Segmenting
The Segmenting feature in HubSpot empowers businesses to create highly targeted campaigns by dividing audiences based on demographics, behaviors, or interests. As an email marketing expert, I found this feature critical for delivering personalized content. With advanced filters and automation, businesses can enhance audience engagement and improve conversion rates. This email marketing tool is a game-changer for precision in modern marketing strategies.
Marketing
Hubspot email marketing enables you to boost engagement with targeted marketing strategies.
- A/B Testing
- Social Media Marketing
- Surveys
- Bounce Management
- Tracking Analytics
- Automated Email Responses
- List Segmentation
A/B Testing
HubSpot’s A/B Testing feature allows businesses to compare variations of email campaigns to determine which performs better. This email marketing tool tests subject lines, designs, or CTAs, providing data-driven insights. I found it invaluable for optimizing email performance. By refining campaigns with this email marketing feature, businesses can improve engagement rates and maximize ROI in their marketing efforts.
Social Media Marketing
HubSpot integrates Social Media Marketing with its email platform, enabling cross-channel campaigns. During testing, I appreciated the seamless connection between email content and social posts. This marketing feature allows businesses to amplify reach, track engagement across platforms, and ensure cohesive messaging. It’s an essential tool for organizations aiming to create unified, multi-channel marketing strategies.
Surveys
HubSpot’s Surveys feature is a powerful tool for gathering feedback and understanding customer needs. Embedded easily into emails, these surveys help improve engagement and refine future campaigns. As an email marketing tool, it provides actionable insights that can enhance overall marketing efforts. Businesses benefit from the ability to align their offerings with customer preferences, boosting loyalty and satisfaction.
Bounce Management
HubSpot’s Bounce Management ensures clean and effective email lists by automatically handling undeliverable emails. This email marketing feature categorizes bounces (soft and hard) and updates the database to prevent delivery issues. I found it crucial for maintaining sender reputation and improving deliverability. Businesses benefit from streamlined email marketing processes and higher engagement rates.
Tracking Analytics
HubSpot’s Tracking Analytics offers detailed insights into email performance, from open rates to click-throughs. As a reviewer, I appreciated the clarity and depth of this email marketing feature. By connecting email data with website traffic via Google Analytics, businesses can measure ROI effectively. This email marketing tool is essential for refining campaigns and aligning them with broader marketing objectives.
Automated Email Responses
HubSpot’s Automated Email Responses save time by instantly replying to customer actions like form submissions or inquiries. During testing, I found the feature highly customizable and efficient. This email marketing tool improves engagement and builds stronger customer relationships. As part of its email marketing features, automation helps businesses maintain consistent communication and improve conversion rates effortlessly.
List Segmentation
HubSpot’s List Segmentation feature enables marketers to divide audiences into targeted groups based on demographics, behaviors, or engagement history. This powerful email marketing tool allows for tailored campaigns, ensuring higher relevance and engagement. By leveraging dynamic lists that update automatically, businesses can enhance personalization, improve open rates, and drive better results from their email marketing efforts.
Design
You can create visually appealing emails with these great design tools:
- Email Templates
- Building Personalized Emails
- Email & Mobile Preview
- Flexible Design
- Storage for Data & Images
- Newsletter Templates
- Languages
- Integrations
Email Templates
HubSpot’s Email Templates feature simplifies campaign creation by offering pre-designed layouts tailored to various goals. I found it easy to customize these templates to match branding and messaging needs. This email marketing tool saves time and ensures consistent, professional designs. Businesses benefit from streamlined campaign production, enhancing their overall marketing efficiency and engagement rates.
Building Personalized Emails
HubSpot’s Building Personalized Emails feature enables marketers to tailor content to individual recipients using data from email lists and CRM. During testing, I appreciated the ease of inserting personalized elements like names, locations, or purchase history. This email marketing tool boosts engagement by creating a deeper connection with the audience, enhancing the effectiveness of email marketing campaigns.
Email & Mobile Preview
The Email & Mobile Preview feature in HubSpot allows users to see how their emails appear on various devices and email clients before sending. As an email marketing expert, I found this tool invaluable for ensuring designs are responsive and error-free. This email marketing feature improves campaign professionalism and ensures a seamless experience for recipients across devices.
Flexible Design
HubSpot’s Flexible Design feature provides freedom to create custom layouts with its drag-and-drop editor and code customization options. This email marketing tool supports advanced branding and creativity, enabling businesses to design unique campaigns. During testing, I appreciated its versatility in catering to both beginners and seasoned marketers. This feature elevates the quality and impact of email campaigns.
Storage for Data & Images
The Storage for Data & Images feature in HubSpot centralizes marketing assets for easy access and management. I found it highly efficient for organizing visuals and campaign materials. This email marketing feature ensures consistency and reduces time spent searching for files. Businesses benefit from a streamlined workflow, enhancing the productivity of their email marketing efforts.
Newsletter Templates
HubSpot’s Newsletter Templates make it simple to create professional and engaging email newsletters. These pre-designed layouts are easy to customize and align with branding. As an email marketing tool, I found them ideal for maintaining consistent communication with subscribers. This feature supports ongoing marketing efforts, keeping audiences informed and engaged with regular updates.
Languages
HubSpot supports multiple Languages, making it a powerful email marketing tool for global businesses. During testing, I found its ability to create and localize campaigns in various languages particularly useful for targeting diverse audiences. This email marketing feature enables businesses to connect with international markets effectively, enhancing the reach and impact of their marketing campaigns.
Integrations
HubSpot’s Integrations feature connects its email marketing tool with other platforms like CRM, social media, and analytics tools. I appreciated the seamless data flow and enhanced functionality during testing. This email marketing feature ensures campaigns align with broader marketing strategies, offering businesses a unified system to manage customer interactions and measure success.
Performance:
When I tested HubSpot’s email marketing features, I was impressed by its ability to streamline marketing efforts and ensure messages reach their target audience efficiently. The tool offers impressive functionality, and I specifically evaluated its deliverability and spamminess.
Deliverability
HubSpot scored an impressive 95% deliverability rate according to MailGenius. The tool recommended refining the message body and ensuring proper DMARC authentication for optimal results. With minimal adjustments, HubSpot ensures your emails reach recipients without fail, making it a reliable option for marketers.
Spamminess
Avoiding spam folders is crucial, and HubSpot performed well with a 7/10 spamminess score in my testing via MailTester. Its strengths include robust security, authentication, and link validation. Suggested improvements, such as refining the email presentation and address structure, are easy fixes during campaign setup.
Ease Of Use:
HubSpot makes email marketing simple and accessible, with a seamless process that caters to beginners and experienced users alike. I found the setup and design process intuitive, supported by an excellent customer service team.
Setup
You don’t have to be some technical guru to set up an email marketing campaign on Hubspot. Creating an account on Hubspot is free. All you need are your email address and name to get through the first step. You can also log in directly through the Gmail SSO.
Afterward, you provide your job role, company’s name, industry, the number of people on your team, and your company’s website. For GDPR compliance purposes, you will be required to choose the country where your data will be hosted. Then, you can get started right after.
Drag-and-Drop Email Editor
Designing emails with HubSpot’s editor was effortless. The drag-and-drop interface allowed me to customize templates without technical expertise. Moving elements around was intuitive, and the variety of free templates provided a great starting point for my campaigns.
Audience building and segmenting:
HubSpot’s contact management tools made audience segmentation simple. I created both contact-based and company-based lists, importing data from a CSV file. With the paid version, advanced segmentation options, like tagging and categorization, helped me organize my audience efficiently.
Integrations
I integrated my WordPress account with Hubspot and it saved me a lot of trouble. I downloaded the WordPress plugin so I could use Hubspot more conveniently. There were no software lags as I used it.
Other free apps you can access include Zapier, WooCommerce, Stripe, Mailchimp, Hotjar, Automate.io, Wix, and several other platforms. HubSpot has created the plugins needed to make third-party app integrations seamless. It also has API keys to go with it.
Uniqueness:
Hubspot is an industry leader in the marketing field and its email marketing tools only prove that point. It stands out with its user-friendly design that’s easy to navigate, even for beginners. Without any technical know-how, you can easily find your way around HubSpot email marketing tools. With its ready-made templates, drag-and-drop editor, integrations, and impressive analytics, Hubspot offers immense value for money.
Verdict:
Regardless of the size of your business, Hubspot is structured to meet your needs according to your budget. The features you access using Hubspot give value for your money and help you create the most intriguing email campaigns that stop your customers in their tracks. You can leverage the email marketing tools that Hubspot provides to guide your customers through their journey.
Hubspot can do better by providing more features with the free plan especially enabling test emails and providing better automation. Apart from that, Hubspot provides all the marketing tools you need to make happy customers. You can also leverage other tools in the marketing hub to create an immersive experience for your clients.
User Review
Write a Review- - We were forced to hand-code many email messages because they kept breaking
- - The transactional emails didn’t get sent a large percentage of the time
- - Unable to properly track email revenue
- - It’s super easy to use
- - There are many marketing resources as well as training for the tool itself
- - Inexpensive compared to other enterprise-grade email automation and marketing tools
- -Difficult to code custom changes within the HubSpot editor
- Rating
- - The marketing automation features are well-developed
- - It’s very easy to use
- - The reports are actually insightful
- - Responsive customer support
- More expensive than many other email automation tools
