About HubSpot

Category: Website Builders
The HubSpot CMS Hub is a flexible content management system equipped with a drag-and-drop website editor to help marketers and business owners with very little technical background build powerful websites for their brands and offer customers a secure experience.

Company: Hubspot, Inc.

Hubspot is a multifaceted company that covers marketing, sales, and customer service with the intent of helping business owners create unforgettable customer experiences. This company is headquartered in Cambridge, Massachusetts, United States. Founded in June 2006, Hubspot creates a collaborative experience that allows team members to work together.

This platform has an ecosystem that provides top-notch software, education, and access to a massive community of over 150,000 customers across 120 countries. Only in 2022, Hubspot has won 16 awards, ranking second as the best place to work.

In-Depth Analysis

0 Overall
Price 4.0
Performance 5.0
Ease Of Use 4.0
Features 5.0
Support 5.0


  • Drag-and-drop functionality for easy web designing.
  • A/B testing for efficient optimization.
  • Quick integration with other HubSpot marketing, CRM, and sales tools.
  • Access to advanced SEO features.


  • Design process is a bit redundant.
  • Limitations on the Free plan is suffocating.

HubSpot Comparisons

Plans & Pricing

When it comes to marketing, CRM, and content management, Hubspot is an industry leader and the high prices listed on its pricing pages are well justified.

However, the Hubspot website builder is priced in a more friendly manner. I believe that these friendly prices are meant to accommodate small brands and give them the opportunity to grow their business in a digital space. It could also be a strategy to compete in a price-friendly market of no-code website builders.

Jumping right on the numbers, Hubspot offers a free website builder plan for those that are just testing the waters. However, this free plan offers a tad more than other website builders would by allowing you to link your website to a custom domain. It also supports up to 25 web pages but they will all carry a Hubspot advertising banner.

If you’re done testing the waters or just want to dive right into the product in its full glory, you can try one of the paid plans.

Hubspot has 3-plan pricing. The cheapest plan, Starter priced at $25/mo doesn’t include a free trial but the Professional and Enterprise options offer a 14-days free trial to help you experience the product risk-free.

The detailed offer of each of these plans is presented in the table below.

  • Multi-language content creation
  • Standard web analytics dashboard
  • 24 hrs security and threat detection
  • Connect custom domain
  • Basic SEO recommendations
  • 1 blog with Hubspot branding
  • Standard SSL certificate
  • Content delivery network (CDN)
  • Free website templates
  • Build up to 25 web pages
  • Everything in Free
  • 99.99% website uptime
  • 1-on-1 technical support
  • URL mapping
  • Hubspot mobile app
  • Blog export
  • 10 dashboards
  • Process up to 5 currencies
  • Build up to 50 web pages
  • 1 blog without HubSpot branding
14-day FREE trial
  • Everything in Starter
  • 25 dashboards
  • Process up to 30 currencies
  • Build up to 10,000 web pages with dynamic content
  • Unlimited subdomains
  • Manage up to 100 blogs
  • Phone support
  • CRM interface configuration
  • Add up to 10 teams
  • List up to 1 million products
14-day FREE trial
  • Everything in Professional
  • 50 dashboards
  • Process up to 200 currencies
  • Up to 300+ hierarchical teams
  • Create logins and memberships
  • SSO
  • Field-level permissions
  • Admin notification management
  • Content partitioning
  • Site performance monitoring

HubSpot, as a marketing-focused company, understands the importance of a high-performance website. As such, it has designed its CMS Hub to enhance the performance of all the websites built on it. Assessing the two factors that directly affect the performance of websites on the world wide web, the CMS Hub does show an impressive result.

Site and Page Speed

Since HubSpot is big on marketing, CMS Hub enables you to build ultra-fast webpages by optimizing images and source codes for lightweight and faster loading. In several test cases, my website built on the CMS Hub had a speed index of 3.6 seconds (in the worst case). As revealed in the screenshot below, the largest contentful paint took less than 5 seconds to load up. Interestingly, I placed the heaviest content on the lower part of the page. So, the blocking time was super quick and the page was interactive almost immediately after the first contentful paint loaded, 2.5 seconds from the request time.

HubSpot Site & Page speed

Website Uptime

When you input a company’s URL on your browser, there is a very high chance that the page will load up. However, some websites still return the “Error 503” message. This shows that the website is currently unavailable due to server issues. This is called website downtime and it’s very unhealthy for businesses.

HubSpot WebsiteUptime 503 error message

When using the CMS Hub, your audience will be able to access your web pages 99.99% of the time. This means that every time they input your website URL and push the enter button, your website will be accessible to them.

However, the 99.99% uptime doesn’t apply to the Free Plan. There’s no way to tell how much uptime the free plan offers. Before upgrading to a paid plan, my websites were accessible from the customer end all the time. Upgrading to a paid CMS Hub plan protects you from eventualities while offering better perks at the same time.


HubSpot is a leader in the content marketing industry. With websites serving as the bedrock of digital content creation, distribution, and marketing, HubSpot offers marketers and business owners the ability to use industry data to guide business processes, conduct active A/B testing, and incorporate all-round digital marketing tools to shoot brands into space. All these are seamlessly integrated into its website builder, the CMS Hub.

Ease of Use

When it comes to ease of use, Hubspot hasn’t exactly earned the reputation of creating right-off-the-bat products. Their marketing and sales products are data-intensive, so using them can sometimes get overwhelming. However, the now evolving website builder industry is putting users without technical experience at the core of its focus and HubSpot is doing its best to make the user experience intuitive in several ways.


With Hubspot, the setup is really smooth. Getting started requires an active email address, of course. Once you’ve successfully created an account, you can easily provide the name of your business, your role in the company, and the size of your company.
Thereafter, you are required to choose where you’d like your data stored. This is a vital consideration by Hubspot for very good reasons.
Usually, business owners are concerned about where their data is stored. This is because data privacy and protection laws vary between regions. If your business is in Europe, you might want to be protected by the European Union’s GDPR. While those in the US would be very confident about following the California Privacy Acts (CPA) regulations.
Very considerate of the HubSpot team also, they quickly ask to know your experience using their products. This way, they can better customize your dashboard to suit your experience level. Very inclusive of them!


Designing your ideal website isn’t an easy task. The blankless that comes from trying to figure out how the header should look can ultimately discourage a struggling business owner. Hubspot removed that bottleneck by making pre-built website themes accessible to both free and paid users.
Once you’ve picked a theme, customizing the web pages to fit your brand is an easy process. Here are a few design processes that are at the center of my focus.

Text Styling

Using the website editor to style text is quite easy on HubSpot. However, it is a bit different from what’s obtainable on other website builders. The text styling functions on HubSpot website editor are not exactly effected in real-time. When you change a text font, header level or anything, you have to hit the “Apply Changes” button to see how it really looks on a live site. This can be slow and often frustrating when you’re not sure of what style fits best for a section on your website.
HubSpot Text styling feature

Form Customization

Creating a form with the free plan is as easy as using your pinky toe to scratch your ears. Next to impossible! Except you have a Salesforce integration, which also requires a paid plan.
But when you do have a premium plan, it’s a cool experience to create HubSpot forms. There are prebuilt form templates that you can choose from. All you have to do is modify the questions and placeholders if you need to. You can add a few more fields and change the input requirements (e.g. text, numbers, emails, URLs, etc). Then, you can start tinkering on the submit button (and other buttons).

Button Design

Designing buttons for your website should be a fun experience but I can’t exactly say it is a lot of fun on HubSpot’s website editor.
Just like the texts, you have to always push the “Apply Changes” button every time you make a change to the buttons. And you might have a hard time effecting a website-wide change in button style. So, you have to redesign each button as you proceed down the pages.
Nevertheless, the prebuilt buttons are really beautiful. They are minimalistic and hard to resist. And if simple and sweet is not your thing (or your brand’s), then button tinkering is your best alternative.
The video below shows what the setup and initial design experience look like.

App integration

Integrating the required app to your website is an easy process. However, you have to first leave the website editor before you can have access to the HubSpot App Marketplace. Remember to save your webpage on the top left corner of the editor before going back to the CMS Hub dashboard.
On the dashboard, you can simply click the marketplace icon to browse the marketplace and install your desired app. Once the app is installed on your HubSpot account, you can easily add it to your website from the dashboard and the website editor.
HubSpot App integration

Customer Support

HubSpot’s customer support is outstanding. The entire team at HubSpot has gone overboard to ensure that their customers have a smooth experience while using the CMS Hub.
From registration to setup through publishing your website, HubSpot supports users with practical guides and illustrative tutorials.
Aside from the user guides, HubSpot has a series of international phone numbers that you can dial from any country and you will receive real-time phone support from experts.
Also, as you’ve probably already noticed in the pricing benefits, there is active one-on-one technical support available to every user via email and live chat. But that’s not all.
HubSpot has a humongous learning repository called the HubSpot Academy. This academy is filled with well-curated courses and career-pushing curriculums designed to help users gain technical knowledge about every Hubspot product including the website builder.
In all facet, Hubspot support efforts is a standard for other companies in the industry to pursue as they offer all known type of customer support, each with a truly personal touch and pleasant experience for the user. At least, I did have a good experience exploring the support options available.

Hubspot has several support options and trying them out in real-time, here’s an account of my experience.


HubSpot is indeed a force to reckon with in the marketing industry. The way it incorporated education-based marking into its FAQ section makes it not only a source of vital information about the CMS Hub but also an incentivizing piece of creativity that encourages you to try the product out. Most importantly, also, the questions featured in the FAQ section are really vital questions that eliminate the need for users to scour several web pages in search of information.
HubSpot FAQ section with questions and answers

HubSpot Academy

A repository like the HubSpot Academy is hard to come by. It boasts a myriad of courses, certifications, and tutorials that are designed to guide anybody from a novice user to a pro-Hubspot developer.
HubSpot Academy portal for courses and certifications
So, if you want more than just solving immediate CMS Hub related challenges to becoming a pro in anything Hubspot, then the Academy is where you would likely spend most of your time on. A well-designed curriculum is included to guide you from the very first stages of your experience to the deepest levels of the CMS Hub.
HubSpot Academy - Getting started with free cms tools


The HubSpot Blog is another interactive tool that the company uses to provide customers with the latest marketing insights, business practices, and advancements in the content management space. This Blog also features how-to guides that help ease users’ journeys through their online business expeditions.

CMS Hub Community

HubSpot created a community where expert developers, experienced website administrators, and amateurs can meet and share solutions to various technical problems that they may be facing. All you have to do is type up a question or problem on the community forum and an experienced member or certified expert will respond to you promptly.
You can even use the search function to find whether another user has encountered the same problem as you. If they have, there are very high chances that they’ve raised it in the forum and a solution has been proffered.
If your challenge with the HubSpot website builder is unique in some way, the community of users is always available to assist. Looking through the issues raised in the forum, it takes less than one hour (on average) for an expert or experienced contributor to offer a viable solution to the questions asked.
Hubspot CMS Hub Community page

Phone Support

Hubspot offers active phone support for users that have generic questions to ask. Its phone support service is designed to cater to an international clientele base. It has 41 dedicated phone lines covering 40 different countries around the world. Most of these numbers are toll-free but if your country isn’t included, you might have to bear call expenses at international call tariff rates.
HubSpot Phone support options for countries
Using the Free or Starter Plan of the CMS Hub restricts you from receiving technical support over any of these phone services. Getting across to an expert over the phone, however, was a very frictionless experience.

Live chat

Like many other live chat features, the HubSpot live chat begins with a smart bot that provides canned responses to regularly asked questions. After tinkering around with the feature for a while, it would connect you to a team member almost immediately.
It took about 3 minutes for a team member to get to me. However, when I tried contacting them on a weekend, the response time was considerably longer and, in some cases, I was asked to leave a contact email for them to get back to me at a more convenient time.

Email Support

If you are using a paid CMS Hub plan, Hubspot allows you to access the email support service. Using the free version of the product was a seamless experience but reaching the support team via email required me to upgrade to a paid plan.
After I sent an email to the support team, my message was acknowledged almost immediately. Then, I received a truly comprehensive response to my questions in less than 30 minutes. It takes a little longer than that in the weekends, however.

HubSpot Solutions Partners

If you’ve known HubSpot long enough, you’ll probably agree that it’s successfully built an ecosystem of professional services and career paths. When you quickly google the term “HubSpot certified developer”, you will find lots of individual experts and team offering professional technical services to HubSpot-powered business.
HubSpot made it easy to find these expert teams by creating its Solutions Partners program. This program presents certified and vetted developers that you can work with to solve various technical problems that you might be facing on the CMS Hub or other HubSpot products.
Some of these Solutions Partners can even help you build your website from scratch and, of course, manage them on an ongoing basis. Hiring any of these Partners is a straightforward process. You just click on any of the partners on the Solutions Directory, review their profile, and click the “Contact Business” button to see the partner’s official website.
HubSpot Solution Partners page
However, before choosing to contact a partner, you should consider the convenience of working with a partner. If you’re starting out on a lean budget, it might not be a great idea to incur the additional expenses of hiring a partner.

Developer Documentations

If you have a strong technical background and prefer to go through the hassle of writing and debugging lines of code, the Developer Documentation repository is your go-to location. I have a little technical background in coding Python and JavaScript. So, I could fairly tell that the documentations on the Developers Repo are top standard for users that wants to roll up their sleeves and {hammer down} the .

24/7 Help & Support
24/7 Help & Support
Enjoy readily accessible support anytime
Phone Support
Phone Support
Feel free to phone in from 40 different countries
Live Online Chat
Live Online Chat
Connect with a real support expert in minutes
There is an option for all users to email the support team.
Video Tutorials
Video Tutorials
Video tutorials and certification programs are available
Truly insightful answers to concerning questions
Blog available on the website.
Features & Functionality

Marketing is arguably the most important part of a business. In a digital era, like now, effective data-driven content marketing is essential for business survival. Being a leader in the content marketing industry, HubSpot offers several ground-breaking features in its CMS Hub that make its functionalities almost completely irresistible to marketing-conscious business owners. Some of these features are highlighted here.

Mobile responsiveness

When designing a website on the Hubspot website editor, you have the option to toggle between the desktop and mobile interface. Here, you can easily optimize your website for mobile and make it accessible to the 59% of internet users who visit websites on their mobile devices.

Custom domain linking

For most website builders, users are not allowed to connect their website to a custom domain without upgrading to a paid plan. Using HubSpot website builder, you can quickly connect your domain without having to upgrade to a premium CMS Hub plan. The free plan lets you do all that with ease.

Built-in email marketing

HubSpot is synonymous with inbound marketing. So, it wouldn’t mean much to customers if they didn’t incorporate their email marketing tools into their website builders. With the Free Plan, you can maintain up to 5 active mailing lists and 1,000 static lists. Using a paid plan, the privileges skyrocket. You can enjoy up to 2,000 email sends in a month without having to buy any of the Marketing Hub products. This is more than is obtainable with several competitors.

Analytics and reporting

Website traffic and user interaction analytics help you understand how your visitors are engaging with the content on your site and, ultimately, your brand. Websites built with the CMS Hub have the ability to collect website data from users and collate them into reports that users can find insightful.

Using HubSpot as your website builder, you can manage up to 50 dashboards with each reporting as many as 30 website behavioral analytics. This is so much data to help guide your business processes in the right direction.

HubSpot Dashboard for analytics and reporting

A/B testing

Sometimes, it is difficult to figure out what content would resonate best with your website visitors. Even pro designers aren’t exactly living in the minds of customers. So, we are often torn between options. The only way to find out which of these options is best is by testing and experimenting. A/B testing allows you to pick two variations of your desired content (A and B), and make them accessible to different demographics of the audience. Then, you’d track the results to see which of these options generates the most desired outcome.

This feature, being a core part of the HubSpot website builder, is a life-saver to many small and medium-sized businesses. It made website optimization possible for businesses that didn’t have the resources to integrate big data tools into their processes.

Intelligent chatbots

Repetitive customer inquiries can take up a lot of valuable time. So, creating chatbots to respond to these straightforward and common questions can free up the time to focus on real work. HubSpot’s live chat feature allows you to quickly program an intelligent chatbot to answer simple and common questions that customers may ask. Interestingly, you don’t need any technical background to program the bot. All you need to do is set up a few keywords and create answers to questions containing those keywords, with links to useful resources that could help the customer better understand the brand or solve a given problem.

  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
  • Blogging
  • Online Stores
  • Automatic Website Building

HubSpot, Inc. is a marketing genius. Its impact on businesses –from small to big– can’t be overstated. However, the sentiment towards the website builder can’t exactly match up to that standard. Not to get me wrong though, the CMS Hub is a pretty amazing tool but there are far more intuitive alternatives. For instance, when you leave the website editor, finding your way back into it from the dashboard can be a chore.

Nevertheless, if you want to get the best out of the stellar CRM and Marketing tools offered by HubSpot without the hassles of integrating with an external website builder, then the CMS Hub is a really good product to consider. Moreover, the company offers the CRM Suite that lets you keep everything in one place, from operations to customer services, sales, marketing, and content management. With everything that HubSpot has to offer in one place, a big bang for the buck if you ask me.

Augustine Ojeh
Author: Augustine Ojeh
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.
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