About HubSpot

Category: Website Builders
Build a website with ease using HubSpot CMS Hub. HubSpot's Content management software is flexible for marketers, powerful for developers, and gives your customers a personalized, secure experience.

Company: HubSpot

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah as a martech solution for small and medium businesses across almost any industry. Today, it’s a suite of tools designed for sales teams, customer service teams, and marketing teams. One thing that sets HubSpot apart is its constant drive to innovate and provide the best tools for its customers.

In-Depth Analysis

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0 Ease Of Use
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Pros

  • It offers dynamic content replacement
  • It provides detailed reports built-into the platform and even allows you to create custom reports
  • You’re able to create custom modules unique to your business which makes it easier build unique features and workflows
  • Easily create memberships and collect payments through HubSpot

Cons

  • The advanced features can be difficult to use
  • Copying text from one source like Google Docs often causes formatting issues
Plans & Pricing

The HubSpot CMS & Website builder comes with a 14-day trial which allows you to access all of the features without providing a credit card. There is a total of three pricing plans and each one is divided based on the features you have access to and usage limits. HubSpot does not have a money back guarantee so you’ll need to be sure before choosing a paid plan.

Starter
$23
/mo
14-day FREE trial
Professional
$360
/mo
14-day FREE trial
Enterprise
$1200
/mo
14-day FREE trial

Starter

The entry-level plan is $23/m when billed annually and $25/m when billed month to month. It provides all the tools needed to get a good-looking website online. You get hosting with no bandwidth limits, access to the reporting dashboards, and even email marketing tools. You’re limited to only 15 website pages.

Professional

The Professional plan is $360/m when billed annually and $400/m when billed month to month. It increases the webpage limit to 10,000 pages and adds advanced features. These include dynamic content and personalization, up to 100 shared email inboxes, support for up to 30 currencies, a salesforce integration, and more.

Enterprise

The Enterprise plan is $1200/m and is only billed annually. It includes AI-powered page testing, support for paid memberships, activity logging, multiple teams, sandboxes, and more.

Ease of Use

On the surface, HubSpot is easy to use. The website builder takes advantage of a drag and drop editor that has dozens of elements to choose from. Once dropped on the page, those elements will snap into place. The initial set up is relatively straightforward as well. Beyond the basic website building functionality, it can get complex because there are so many features being offered. I got a bit lost when looking for some of the advanced features and had to reach out to support and consult the knowledgebase multiple times. Beginners will be able to create a website quickly but need to dedicate time to learning advanced features.

Customer Support

HubSpot has taken the time and invested the resources into building a solid customer support infrastructure. The support reps seem to be knowledgeable and answer queries faster than the time stipulated on the website.
Depending on what you’re looking for, you can get help via multiple channels such as phone, live chat, emails, etc. Of course, each channel has different operating hours but you should be able to get in contact with at least one of the teams no matter when you reach out.
When personally interacting with the live chat support team, I got a reply to my first message in about twenty seconds. The rep didn’t quite understand what I was trying to ask so they patiently worked through the issue with me until we figured out a solution. When I switched over to email support, I wasn’t expecting a reply until the next day but got an answer to my question within two hours. The support rep in charge of my case also answered the next logical question and saved me a lot of time digging through the knowledgebase by providing direct links to the information I was looking for now and would need later.
The knowledgebase is large and I found the search functionality lacking but it’s indexed in Google so I was able to find information using Google. Each article I landed on either answered my question or pointed me in the right direction.

24/7 Help & Support
24/7 Help & Support
There is 24/7 support available to all users.
Phone Support
Phone Support
7AM to 8PM EST
Live Online Chat
Live Online Chat
There is a live chat
Email
Email
There is an option for all users to email the support team.
Video Tutorials
Video Tutorials
There are a number of videos available on YouTube.
FAQ
FAQ
The FAQ covers basic and advanced software-related issues.
Blog
Blog
Blog available on the website.
Features & Functionality
Design

The HubSpot CMS and website builder has nearly all the features you’d expect when it comes to creating a professional-looking website. You’re able to set up a blog, include contact forms, use a drag-and-drop builder to create your website pages, and manage custom domains to ensure you remain professional. It also has many advanced features that help it stand out from the crowd.

A/B and Multivariate testing

A/B testing isn’t anything new and many website builders have it. Few, if any, have AI-powered multivariate testing. HubSpot refers to it as Adaptive Testing. You’re able to create five page variants and its AI system will serve these versions to visitors and determine the best performing page based on the goals you set beforehand. It’s faster and more efficient than doing it by hand.

Dynamic content and personalization

Personalization is the wave of the future and gaining steam in the present. You’re able to create pages that dynamically change to fit the needs of the specific visitor landing on the page. This is done by pulling information from your CRM database and changing content on your website in real-time so that one person sees something and another person sees something else.

Memberships and payments

Instead of being forced to use password-protected pages or a series of plugins to handle payments and memberships, HubSpot does it all. Create multiple memberships through the platform, lock certain webpages, and allow users to pay before accessing your premium content.

Integrations

As part of the HubSpot suite of products, the CMS and website builder have access to the same integration ecosystem. In total, there are 940 integration partners which include applications like Google Ads, Facebook Ads, Mailchimp, Twitter, Instagram, etc. As long as it’s a popular business app, there’s likely an integration with HubSpot.

Features
  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
Marketing
Features
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
Hosting
Features
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
Multimedia
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
Features
  • Blogging
  • Online Stores
  • Automatic Website Building
Verdict

The HubSpot CMS and website builder have grown into powerful tools that enable small and medium businesses to get a clear handle on their website optimization and content marketing initiatives. It has many features to support your goals such as A/B testing, a drag-and-drop editor, and even payment collection. Customer support responds quickly and is knowledgeable.
It can be complex when you’re looking to take advantage of the advanced features and the price tag is higher than standard website builders. With that being said, if those aren’t big issues to you then HubSpot is an excellent choice when it comes to building a robust and professional-looking website.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.
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