The HubSpot CMS and website builder has nearly all the features you’d expect when it comes to creating a professional-looking website. You’re able to set up a blog, include contact forms, use a drag-and-drop builder to create your website pages, and manage custom domains to ensure you remain professional. It also has many advanced features that help it stand out from the crowd.
A/B and Multivariate testing
A/B testing isn’t anything new and many website builders have it. Few, if any, have AI-powered multivariate testing. HubSpot refers to it as Adaptive Testing. You’re able to create five page variants and its AI system will serve these versions to visitors and determine the best performing page based on the goals you set beforehand. It’s faster and more efficient than doing it by hand.
Dynamic content and personalization
Personalization is the wave of the future and gaining steam in the present. You’re able to create pages that dynamically change to fit the needs of the specific visitor landing on the page. This is done by pulling information from your CRM database and changing content on your website in real-time so that one person sees something and another person sees something else.
Memberships and payments
Instead of being forced to use password-protected pages or a series of plugins to handle payments and memberships, HubSpot does it all. Create multiple memberships through the platform, lock certain webpages, and allow users to pay before accessing your premium content.
Integrations
As part of the HubSpot suite of products, the CMS and website builder have access to the same integration ecosystem. In total, there are 940 integration partners which include applications like Google Ads, Facebook Ads, Mailchimp, Twitter, Instagram, etc. As long as it’s a popular business app, there’s likely an integration with HubSpot.
