About Jimdo

Category: Website Builders
The Jimdo website builder is a worry-free, no-code website solution for self-employed professionals and small businesses to build an online store, receive bookings, and showcase their works (with portfolios) without having to pay programmers and designers.

Company: Jimdo GmbH

Jimdo is an internet-based web development company founded in 2007, by Christian Springub, Fridtjof Detzner, and Matthias Henze. Headquartered in Hamburg, Germany, Jimdo is one of the companies around the world that epitomize the pursuit of passion.

Built for small businesses, self-employed professionals, and freelancers, Jimdo offers solutions for anyone to build an online presence, collect payments, and showcase their expertise with zero technical expertise. Currently, it has hosted over 32 million websites globally, thanks to its cost-efficient pricing model.

In-Depth Analysis

0 Overall
Price 4.5
Performance 3.5
Ease Of Use 3.0
Features 4.5
Support 3.5


  • Effective free plan
  • You can choose another template and not lose your content
  • Beginner-friendly website builder
  • Fast loading speed


  • A limited number of templates
  • No 24/7 customer support

Jimdo Comparisons

Plans & Pricing

Jimdo has 2 categories of pricing. The first is entirely focused on building a simple website. The second is more inclined toward e-commerce functionalities. For the purpose of this review, we will focus on the website category of Jimdo pricing plans.

Firstly, Jimdo has a Free Plan that costs absolutely nothing to use. However, there are limitations to the Free Plan, some of which include the complete lack of real-time customer support, as well as the ability to connect your email address and a custom domain.

Looking past the Free Plan, Jimdo offers really affordable packages that even startups and budding professionals can comfortably pay for. The table below highlights the available plans, their prices, and the main features offered on each plan.

14-day money-back guarantee
FREE domain for the 1st year
  • Free Custom domain
  • Up to 5GB storage
  • Up to10GB bandwidth
  • 1 forwarding email address
  • Up to 10 website pages
  • Advanced SEO options
  • Ad-free
14-day money-back guarantee
  • Everything in Start plan
  • Up to 15GB of storage
  • Up to 20GB bandwidth
  • Up to 5 forwarding email addresses
  • Up to 50 website pages
14-day money-back guarantee
  • Everything in Grow plan
  • Unlimited web pages
  • Professional design analysis
  • Up to 20 forwarding email addies
  • Priority support within 1 hour
  • Unlimited storage
  • Unlimited bandwidth



For good reasons, website performance is an important factor to consider when choosing the website builder for your business. Some of the reasons to consider website performance as a criteria revolves around your website’s conversion rate, engagement, and visibility.

After publishing my Jimdo-powered website, I took it through a performance test using Google’s PageSpeed Insights. The results are a shy off impressive with a 6% overall performance score as you can clearly see in the image below.

Jimdo performance results

Site and Page Speed

One of the metrics that affects a website’s performance is the load speed. According to research by Google, every website should try to maintain a load time below 5 seconds. However, my website showed a load speed slower than Google’s benchmark with an index of 6 seconds. Also, it took the website 11.6 seconds to allow visitors’ interaction. That more than twice slower than the optimal load speed. 


How easy is it for visitors to access your website? Several factors could affect the accessibility of your website including host uptime and browser compatibility. From our test, Jimdo powered websites have an 87% accessibility score. This isn’t the worst that I’ve seen but it’s a distance away from the best.

SEO and Best Practices

Websites can be built however the developer deems fit but there are qualities shared by the best-performing websites. Both the technical SEO qualities and the dev practices play an important role in putting your website on the league of best performers. According to my test results, Jimdo could use some more work on the accessibility and technical SEO of their builder to ensure that websites get the best exposure possible.


Jimdo website builder stands out for its simplicity and inclination toward strong web design ethics. It is one of the very few no-code web builders helping self-employed professionals build an online presence for themselves and their business. It augments this effort by allowing simple, 3-click integration of third-party apps that users would need most.

Ease of Use

No doubt, Jimdo is a very intuitive website builder with a bunch of interactive processes. However, the builder has some quirks that may be a complete turn off for users. I have focused my use experience on three aspects of the tool: the setup, designing, and app integration.


I’ve had to setup website builders in the past –over two dozen of them– but none had a process as long and interactive as Jimdo. This website builder has a 14-step setup process that you need to go through before you are fully set to start using the website editor.

Although you can skip the steps, the entire setup process is designed to help the app integrate the website features that your business would need to get started. Here’s a video of me setting up the builder immediately after signing up.


Once I was fully setup and chosen a website theme, I had to jump right into designing the elements of my website. However, there is a bittersweet limitation to the design capabilities offered by Jimdo. It has a universal design setup.

Jimdo universal website design

This is as much a good thing as it is unpleasant. The good part is that it ensures consistency across the entire website. And the unpleasant part is that it limits your ability to customize individual elements.

Text Styling

Styling a text on Jimdo is as simple as it gets. Although you can directly change the color and font style of individual sentences and text box, you can work on the weight, orientation, and header levels. The video below shows how working with texts looks like.

Form Customization

This use case is completely out of question. Yes, Jimdo has prebuilt contact forms that you can add to your website, but they are more or less the same with differences in color. Sadly, you have to make do of the fields already built into the form. You can’t add or remove fields like in other builders. This is grossly inconvenient given that the only forms on the builder are contact forms.

Button Designing

A little better than the form customization option, buttons can take one of three shapes: sharp cornered, rounded, or oval-shaped. Customized sizes are not a given. Colors are dependent on the website’s universal color palette. However, you can set the destination URL of each button click.

App Integration

Integrating a third-party app into your Jimdo website is pretty straightforward. It does allow some level of freedom, no doubt. Nevertheless, there is a limited number of available third-party apps. As at the time of this writing, there were 25 SmartApps that you can integrate your website with. Although very limited, adding them to the website is easy as shown in the video below.

Customer Support

Although Jimdo is a great company with a track record of winning awards, it doesn’t offer much in terms of customer support. However, it has the regular self-service materials that its competitors have. Focusing on human-to-human support, Jimdo could do better in that area. My personal experience below tells a lot more.

Email and Ticketing Support

First of all, Jimdo offers no email support to non-paying customers. And, depending on the pricing plan you bought, response time can go as long as 2 working days. So, it might not be a good idea to shoot them an email or submit a support ticket on a Friday. Except it’s not urgent.

I did try the ticketing system out, nonetheless, and they stayed true to their promise. Since I was using the Start plan, I got their response on the second day. The support rep’s response, however, was comprehensive. The recommendations given were easy to follow and effective.

Live Chat

Contrary to the ticketing system, the live chat option is much faster and the reps are more responsive with this. When I requested to chat wth a support expert live, I got connected with Alex in a few minutes. [Don’t know if Alex is a he or she, but let’s use “she” for the time being]. Her responses to my messages were articulate and respectful. And she also offered help beyond what was expected.

It’s crucial for me to inform you, also, that this support option isn’t available around the clock. You can only jump on a live chat with a support personnel during work hours on weekdays.

Jimdo live chat


Read step-by-step guides to solving any technical issue.


Submit a support ticket and start a conversation with an expert.

Live Online Chat
Live Online Chat
Discuss your technical issues with a real human.
Get readily available simple answers to regular questions.
Stay up to date with website tips, inspirations, and updates.
Features & Functionality

Jimdo has selected features specifically built to help self-employed professionals and small businesses build not just an online presence but also a successful business. From covering new businesses in their earliest stages to helping them scale, Jimdo has the following standout features to offer.

Jimdo Logo Creator

Choosing the right logo to represent your business seems like a trivial task but it’s one of the most difficult tasks that every business owner must perform. And not only is it difficult, but it is also crucial because your business will come to be identified with its logo.

Jimdo has lifted this burden from the shoulders of new founders and professionals just starting out. Its automatic logo creator, powered by AI is a feature that enables you to make a professional logo by simply inputting your business name and choosing your preferred icon.

eCommerce Tools

The Online Store category of Jimdo’s pricing is packed with e-commerce functionalities. You can easily create an online store to sell your products digitally, 24/7. These functionalities include secure payment processing, marketing, CRM, and more.

Google Step-by-step

As weird as the name may sound, this feature is exactly what the name implies. Based on your business type, Jimdo creates an SEO checklist with step-by-step guides on how to complete each part of the checklist. Completing this SEO checklist will automatically put your business in the good graces of search engines. However, this does not substitute for always implementing on-page SEO best practices.

Mobile responsiveness

Jimdo website builder is designed with mobile experience at its core. For business owners, self-employed professionals, and their customers, Jimdo has made it insanely easy for you to take your business with you everywhere you go, either in your pocket or hands.

This is possible for business owners because of the Jimdo mobile apps, available on the App Store and Google PlayStore. With the app, you can keep track of your business on the go, as well as build and modify your website from anywhere.

Focusing on customers, all websites built on Jimdo are responsive by default. So, they are designed to align with the devices from which the customer is viewing the website. It doesn’t matter if it’s a mobile, tablet, or PC.

Jimdo mobile responsiveness

Legal Text Generator

As a small business, every penny counts. You can save thousands in legal expenses by using Jimdo’s Legal Text Generator to create legal documents for your website. This includes privacy policy pages, terms and conditions, imprints, and more. Interestingly, the documents generated by this feature is 100% GDPR-compliant. So, it’s perfectly designed to serve users within and outside Europe

  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
  • Blogging
  • Online Stores
  • Automatic Website Building

Yes, Jimdo is very intuitive and simple. However, there is a lot that can be done to transform it into an industry-leading website builder. For instance, the creative freedom that it offers its users can be better. Also, the company can work on improving the performance of its websites.

Regardless of these shortcomings though, Jimdo is a very affordable option for businesses just starting out and self-employed professionals looking to save cost. I’m confident that its one of the reasons that it acquired millions of users in the first place.

So, if you’re a freelancer, independent professional, or early-stage startup looking for to develop a simple website that can give your business the online presence that it needs, as well as e-commerce functionalities, you should consider the Jimbo website builder. I’m keeping faith that the company will improve the product as time goes by. However, if you do need to scale before significant improvements are made, no one will fault you for seeking alternatives.

Augustine Ojeh
Author: Augustine Ojeh
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.
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