The platform does justice to CRMs with the tools and features that it provides. There’s an emphasis on automation that’ll allow you to cut down on manual work and build better customer relationships at scale. It also makes inroads into marketing software by providing customers with the ability to create landing pages, email marketing campaigns, and appointment scheduling.
Email marketing and automation
Keap has long since expanded into the email marketing space and provides tools that give customers the ability to do everything from sending out newsletter blasts to setting up drip campaigns. It provides the flexibility to segment contacts, use behavior-triggered email messages, and even A/B test messages. It also uses algorithms in the background to help customers improve campaign results over time.
The platform has a robust built-in calendar that can be accessed via the web interface or the mobile application. Users can set up their availability, the meeting length, and send out reminders to prospects and clients that have booked an appointment. Of course, it integrates with popular calendars like Outlook and Google Calendars.
Another entry to the marketing features aspect of Keap is the landing page builder. As any business working online will say, landing pages are crucial. Keap offers a wide range of professional-looking templates that allow customers to build quality pages in a fraction of the time. If you want to build a page from scratch then its drag and drop editor should be familiar to most people. It integrates deeply with the web forms feature and makes it simple to segment new leads.