Features and Functionality
SuiteCommerce from NetSuite is a solution that makes it possible to manage most business processes from a single backend. You can set up subscription billing, access built-in shipping integrations, manage your email newsletter and deeper email marketing, and so much more.
Email marketing
Email can be one of the most effective ways to increase the lifetime value of your customers. NetSuite has a built-in email marketing tool that allows you to send newsletters, set up automations, segment contacts, and even A/B test campaigns for optimal results.
Marketing automation
Automate the entire customer lifecycle using smart rules and past behavior to boost lifetime value. SuiteCommerce provides event-triggered campaigns, campaigns based on order history, multichannel campaigns, and more. Set up the rules and the campaigns will run automatically until you choose to change them.
Cart abandonment
Cart abandonment, in many cases, is up to 70%. That means 70% of the people who land on your website and initiate the checkout process don’t complete it. With a well-designed cart abandonment recovery campaign, you can get up to 20% of those people to finish their purchase. SuiteCommerce has built-in cart abandonment workflows you can take advantage of to boost your revenue. These include email campaigns, checkout customization, guest account registration, and more.
Product Listing and Inventory Management
It has the expected product listing features like product descriptions, images, and reviews. It also incorporates quick views, product comparisons, alternative images, and product variations. Finally, there’s an advanced search function coupled with faceted navigation to make it easier for visitors to find what they’re looking for.
The inventory management features provide everything you could ask for and ensure you have enough products to meet your needs without overstocking. It does this by taking your historical data into consideration. Lead time, current stock levels, and seasonal demand are used to compute the best reorder point.
One of the standout features of SuiteCommerce is the CRM which gives you insights into every single touchpoint a customer has had with your brand. It shows information like orders, returns, address, pages browsed, how and when they’ve contacted support, and even information about customer lifetime value.
Marketing Tools
SEO changes, email marketing contact segmentation, automation across multiple channels, tracking your campaigns and attribution, social promotion, and split testing are all part of the marketing suite provided by NetSuite to give you an edge.
Payment options
It has ready integrations with popular payment options like PayPal and Stripe. It also works with newer payment options such as Apple Pay and Amazon pay. The end result is the ability to present multiple payment options to your customers with the aim of boosting conversions.
Safety
All stores come with secure SSL certificates so your website will load over HTTPS and encrypt the data from your store and the visitor’s computer. Additionally, it’s PCI DSS compliant and has multiple layers of fraud detection and prevention built-in.
When customers add new cards, you don’t have access to the information and it’s encrypted at rest and transit. Even customer’s personal information is protected by SuiteCommerce so you can be at ease knowing you’re doing your part.
