About Oracle NetSuite

Category: eCommerce
Oracle NetSuite’s SuiteCommerce is the e-commerce solution to deliver engaging and relevant online experiences. With its mobile-optimized, feature-rich, cloud-based platform, B2B and B2C merchants can drive more traffic to your web stores, convert shoppers into customers and increase online revenue.

Company: Oracle Corporation

Founded in 1998, NetSuite is one of the first companies to venture into the cloud technology space. Since its inception, it has created an entire suite of tools to help businesses manage internal processes and acquire more customers. It was acquired by Oracle in 2016 and has continued to deliver cutting edge technology to tens of thousands of medium and large businesses in more than 200 countries.

In-Depth Analysis

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0 Ease Of Use
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Pros

  • Full suite of marketing tools
  • CRM to keep track of customer interaction and lifetime value
  • Access to CSS and HTML to further customize your website
  • Customizable checkout pages

Cons

  • Doesn’t share pricing information publicly
  • There is no list of all its integrations
Plans & Pricing

The pricing information for NetSuite products isn’t publicly available. It tailors its pricing to the needs of individual customers which means what one company gets from NetSuite may be different from what another company gets. Of course, this has its advantages and drawbacks.

Irrespective of how much you pay for the software, you get access to SuiteCommerce (the eCommerce platform) and the other solutions from NetSuite. This includes CRM, ERP, email marketing, and more. That means you get to remove many apps from your tech stack and manage everything from a single unified backend. Keep in mind that NetSuite does not have a free trial or free plan but you can request a demo of the solution before purchasing.

Request a Quote
Custom
Customer Support

There are multiple ways to contact the support team from NetSuite. When you get a hold of someone, you can expect them to be knowledgeable and have the ability to solve your problem without bouncing you from one support rep to another.

Additional customer support:
Community Forum
There is also a community forum that is accessible to all NetSuite account holders.

Blog
The blog is constantly updated and covers many topics like ERP, news and updates, business tips, etc.

24/7 Help & Support
24/7 Help & Support
Phone and email support is available 24/7
Phone Support
Phone Support
Available via a dedicated hotline at 1-877-638-7848
Email
Email
Responses to support emails tend to take less than 24 hours
Video Tutorials
Video Tutorials
It has an official YouTube channel
FAQ
FAQ
Multiple FAQ sections and knowledgebase available
Features & Functionality
General Features

Features and Functionality

SuiteCommerce from NetSuite is a solution that makes it possible to manage most business processes from a single backend. You can set up subscription billing, access built-in shipping integrations, manage your email newsletter and deeper email marketing, and so much more.

Email marketing

Email can be one of the most effective ways to increase the lifetime value of your customers. NetSuite has a built-in email marketing tool that allows you to send newsletters, set up automations, segment contacts, and even A/B test campaigns for optimal results.

Marketing automation

Automate the entire customer lifecycle using smart rules and past behavior to boost lifetime value. SuiteCommerce provides event-triggered campaigns, campaigns based on order history, multichannel campaigns, and more. Set up the rules and the campaigns will run automatically until you choose to change them.

Cart abandonment

Cart abandonment, in many cases, is up to 70%. That means 70% of the people who land on your website and initiate the checkout process don’t complete it. With a well-designed cart abandonment recovery campaign, you can get up to 20% of those people to finish their purchase. SuiteCommerce has built-in cart abandonment workflows you can take advantage of to boost your revenue. These include email campaigns, checkout customization, guest account registration, and more.

Product Listing and Inventory Management

It has the expected product listing features like product descriptions, images, and reviews. It also incorporates quick views, product comparisons, alternative images, and product variations. Finally, there’s an advanced search function coupled with faceted navigation to make it easier for visitors to find what they’re looking for.

The inventory management features provide everything you could ask for and ensure you have enough products to meet your needs without overstocking. It does this by taking your historical data into consideration. Lead time, current stock levels, and seasonal demand are used to compute the best reorder point.

One of the standout features of SuiteCommerce is the CRM which gives you insights into every single touchpoint a customer has had with your brand. It shows information like orders, returns, address, pages browsed, how and when they’ve contacted support, and even information about customer lifetime value. 

Marketing Tools

SEO changes, email marketing contact segmentation, automation across multiple channels, tracking your campaigns and attribution, social promotion, and split testing are all part of the marketing suite provided by NetSuite to give you an edge.

Payment options

It has ready integrations with popular payment options like PayPal and Stripe. It also works with newer payment options such as Apple Pay and Amazon pay. The end result is the ability to present multiple payment options to your customers with the aim of boosting conversions.

Safety

All stores come with secure SSL certificates so your website will load over HTTPS and encrypt the data from your store and the visitor’s computer. Additionally, it’s PCI DSS compliant and has multiple layers of fraud detection and prevention built-in.

When customers add new cards, you don’t have access to the information and it’s encrypted at rest and transit. Even customer’s personal information is protected by SuiteCommerce so you can be at ease knowing you’re doing your part.

Features
  • Number of templates
  • Drag & Drop Editor
  • Free Stock Photos
  • SEO tools
  • Social media integration
  • Visitor statistics
  • Third-party apps
  • Data security
  • Multi-lingual website
  • Inventory management
  • Payment options
  • Returns & Refunds
  • Shipping management
  • Mobile - friendly
Design

Design & Templates

An eCommerce platform isn’t much without beautiful templates and SuiteCommerce delivers. It has many professional-looking templates to jumpstart your site design process. In addition to the themes provided by NetSuite, there are other themes provided by third parties that give you even more options. You can customize your website down to the CSS and HTML files to ensure you’re satisfied with the final result. Of course, all themes come mobile optimized.

Features
  • Number of templates
  • Mobile compatible templates
  • Add HTML code
  • Blog
  • Portfolio
  • Design flexibility
  • Drag & Drop Editor
  • Multi-lingual website
  • Fully customized
Multimedia Automations
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Marketing
Features
  • SEO tools
  • Social media integration
  • Widgets + Apps
  • Abandoned cart tools
  • Newsletter tool
  • Monetization
  • Product reviews
  • Visitor statistics
  • Promotions & Discounts
  • Advertising credits
Hosting
Features
  • Number of sites
  • Free custom domain
  • Space
  • Bandwith
Verdict

The NetSuite enterprise eCommerce platform brings together many features needed to create a compelling website that turns your visitors into customers. You can easily implement multichannel commerce, get accurate insights into marketing campaigns and attribute ROI properly, take advantage of SEO features, and efficiently manage inventory. The CRM is a cut above the rest and will give you insights into the lifetime value of customers and every single recorded interaction at once.

Control of the checkout experience, product customization, deep customer segmentation, and marketing automation helps you convert more browsers into loyal customers. It’s not all roses, to get a pixel-perfect design, you’ll need to understand CSS and HTML. The pricing is only available through a quote. Apart from those minor issues, it’s a powerful eCommerce tool to build a successful website.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.
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