About Personify

Category: Hosting
Personify by Wild Apricot is a hosting service with a suite of tools to help you manage memberships, collect payments, organize events, and much more. It has a free plan that allows you to test your work out all the features and make an informed decision.

Company: Personify Inc.

Personify is a Community Experience Platform that helps you manage and grow your community with association management software, event management software, and membership engagement products that strengthen the connection between your organization, your members, and your mission.

In-Depth Analysis

0 Overall
Price 4.0
Ease Of Use 4.0
Features 3.5
Support 3.5


  • Free plan to test the features
  • Email marketing tools provided to all customers
  • Mobile app to manage a website on the go
  • Every plan comes with all the features the platform has to offer


  • Limited domain management options
  • Plans become expensive when you have a large contact database

Personify Comparisons

Plans & Pricing

There are multiple pricing plans that are separated only by the number of contacts being stored in its system. If you have under fifty contacts then it’s free to use Wild Apricot. No matter your paid plan, you’ll get access to all the features the host has to offer which includes web hosting, event management, email marketing, etc. It’s a self-contained ecosystem that should make it possible to manage everything associated with your organization and members.

Wild Apricot is more expensive than most web hosts because it has a different focus than the majority of them. It’s designed for membership organizations so the price is tied to how many contacts they have instead of features.



It is $40/m and supports up to 100 contacts.


This plan supports 250 contacts and is $50/m.


With a 500 contact limit, the community plan comes in at $90/m.


The professional plan costs $160/m and provides 2,000 contacts.


This plan provides space for up to 5,000 contacts and costs $290/m.


Enterprise supports 15,000 contacts and is $350/m.


The largest plan costs $600/m and supports up to 50,000 contacts.

Ease of Use

Wild Apricot provides multiple onboarding tutorials for new users to get acquainted with the platform. This will cut down the average learning time and make it easier to get set up the right way. It’s important to note that it’s much more than a hosting platform, it’s a complete membership management suite.

Due to its focus, there are many features and some of them can be complex to understand and master. The core hosting and website features are straightforward but the rest of the software may be complex for new users. To get the most out of Wild Apricot, it’s important to dedicate enough time to learn the nuances of the platform.

Customer Support

Both free and paid users have access to customer support but paying customers get faster responses and have more options. The support reps will answer questions and provide help Monday through Friday and they seem to be well-versed in the platform.

Additional customer support:
Community forum
An active community forum is maintained and allows users to request new features.

Live Online Chat
Live Online Chat
Support is available through an online chat for premium users
Email support is available for free and paid users
Video Tutorials
Video Tutorials
Multiple video tutorials available within the help portal
FAQ and a comprehensive knowledgebase available on website
Features & Functionality
General Features

Wild Apricot has a large library of features that are laser-focused on making it easy for membership-based organizations to manage their members. This includes site hosting, website builder, and much more.

Simple web hosting

When you choose Wild Apricot, you a get tool that removes the complexity of hosting and managing your domains. All you have to do is register and launch the website builder to start customizing your website. There’s no need to play around with code, software installers, SSL certificates, or anything else.

Mobile application

The mobile application allows you to manage your website and contacts while you’re on the go. It also lets you send out announcements, set up events, and even collect payments right from the interface.

Email marketing

Email marketing is an important part of any website’s strategy. The platform has an email marketing suite that comes with multiple templates. You can build from scratch or use the templates to send out messages to your entire database or a segmented group of contacts. It even supports event-triggered emails and mail merge-based personalization.


Wild Apricot doesn’t provide an uptime guarantee with its service but it has a stellar track record of ensuring websites stay online. Throughout the entire year, it only had 20 minutes of unscheduled downtime. For perspective, there are over 525,000 minutes in a year.

Control panel

It doesn’t offer a traditional control panel. Instead it has created one from the ground up. When you log in, you’ll see important information right on the dashboard. From there, you can make changes to your account, send emails, or edit your website. The dashboard also shares a high-level overview of important statistics which you can click and get more information about.

  • Website Builder
  • Shared Hosting
  • Cloud hosting
  • Reseller Hosting
  • Dedicated Hosting
  • VPS Hosting
  • WordPress Hosting
  • Linux Servers
  • Windows servers
  • Unmetered SSD storage
  • Unlimited Transfers
  • Email Access
  • Control Panel
  • Free SSL Certificate
  • Free Backups
  • 1-Click App Installs
  • Free Domain Registration
  • PCI Compliance
  • GIT
  • SSH Access
  • Site Statistics
  • Log Files
Advanced Features
  • File Manager
  • Custom Cron Jobs
  • Raw Access Logs
  • Script Library
  • Customizable Error Pages
  • Autoresponder
  • Cron Jobs
  • Spam Filters
  • Unlimited Mailboxes
  • Hypertext Access
  • Unlimited FTP Accounts
  • Anonymous FTP
Marketing Tools
  • Advertising credits
  • Mailing lists
  • Search engine Submission

Wild Apricot is a web hosting service that has a clear focus on a specific segment of the market. It builds software for membership-based organizations and tries to provide everything those groups need for growing their member base. This shows in the simplified hosting management interface and additional features such as email marketing, event management, a website builder, and payment collection.

Wild Apricot does have a few drawbacks like the expensive plans and basic website templates. If those things aren’t a big deal for you then it has many features that make it worthwhile and a solid customer support team. It’s a good choice if you need more than a simple hosting provider.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.

Personify User Reviews

Tim B
201-1000 employees
Used for: 2+ years
05 May - 2021

Great for hosting but not so media savvy

Wild Apricot has been a pleasure to work with in most regards. I have a nonprofit which this platform is honestly built with these types of organizations in mind. However, there is some features lacking when I use this platform for other businesses of mine.


The reporting on finances is great.


The interface resembles a CMS, which can be complicated and confusing to work with. Also, there is a shortage in the social media integrations and capabilities.

Tim B
51-200 employees
Used for: 1-2 years
09 Mar - 2021

“Cost Effective Website Solution and Database”

Overall, it provided the best set of tools for the price. The solution had everything I needed for managing a membership organization.


The payment gateway could use some improvements. I had much difficulty with it and it took some time until I received help from the support team

Erin M
1001+ employees
Used for: 2+ years
10 Apr - 2021

High end functionality

Wild Apricot allows us to schedule events, allow members to enroll in activities, and hosts our web site in an easy to manage format.


We can finally have a member directory and membership management all in one!