SendGrid offers tons of functionality across all pricing plans, including the free ones, which is extremely rare for cloud-based apps. It will easily satisfy both advanced and inexperienced users. Here are some of the most notable features:
Data Centralization
SendGrid helps you centralize all your email communication with all customers and leads in a single place. This allows easier access and management to all past communications, insights, analytics, reports, and statistics. Furthermore, with everyone using the same tools and data you streamline collaboration. Finally, data centralization offers practically endless scalability for growing businesses.
Reporting and Analytics
The reporting and analytics tools offer an in-depth statistical analysis regarding engagement (open rates and click rates), deliverability (Inbox vs Spam), and audience insights across all email campaigns. You can also dive into recurring email details, as well as transactional email data reports, and make changes when appropriate. Lastly, the reports and data are easy to understand, track, and use in your everyday work.