About SendinBlue

Category: Email Marketing
Sendinblue is a digital marketing software that provides all-in-one services for businesses. These services include automation, email marketing, SMS marketing, and transactional email. It is a highly effective tool with a drag-and-drop feature and more than 60 design templates.

Company: Sendinblue SAS.

Sendinblue is a digital marketing company that helps B2B and B2C businesses automate their marketing campaigns at an affordable rate. Sendinblue provides resources that help foster solid relationships between business owners and their customers. It works best for small and medium-sized businesses.

Founded in 2012, it’s headquartered in Paris and it has offices in Toronto, Seattle, Berlin, and Noida. Sendinblue has more than 400,000 active users across 180 countries. It was listed as one of the top 50 marketing products in 2022, according to The Software Report (TSR).

In-Depth Analysis

0 Overall
Price 5.0
Performance 4.5
Ease Of Use 4.5
Features 4.5
Support 4.0


  • Intuitive user interface
  • Simple drag-and-drop editor
  • Easy integrations
  • Wealth of resource materials


  • Sendinblue branding on free plan
  • Limited tools on free plan

SendinBlue Comparisons

Plans & Pricing

Sendinblue allows users to send up to 300 daily emails for free. The free plan is suitable for business owners who are just starting. It offers free email templates and automation. Using the free plan, you can get email support on business days and Sendinblue branding in all your emails. Phone support is only available to premium users.

Sendinblue has over 70 integrations, including WordPress and e-commerce platforms such as WooCommerce and Spotify. You can link your Sendinblue account to these platforms for free.

In addition to these free perks, paid users can access Facebook ads, create landing pages, and improve engagement on email campaigns using A/B testing.

With paid plans, you enjoy unlimited daily email sends, advanced statistics, and multi-user access.  This company charges based on the number of emails sent and not the size of your contact list.

Product payment model

Sendinblue uses a freemium model by offering a free plan that allows 300 emails per month to 20,000 contacts. Although you can get free automation features, free templates, and basic statistics, you have to pay to access more advanced settings.

  • 300 emails/day
  • Customizable Email Templates
  • Drag & Drop Editor
  • Transactional Emails
  • SMS & WhatsApp Campaigns
  • Everything in free plan
  • A/B testing
  • Advanced analytics
  • No Sendinblue branding on emails
  • No daily limit
  • 20,000 monthly emails
  • Drag-and-drop editor
  • Customizable email design templates
  • Everything in Starter Plan
  • Up to 5 landing pages
  • Multi-user features
  • Facebook ad management
  • Phone support
  • 20,000 monthly emails
  • Everything in Business plan
  • 20+ landing pages
  • Custom volume monthly
  • 10+ user access
  • Access to customer success manager
  • Priority sending
  • Priority support
  • Access to additional features based on business needs



Although it’s difficult to identify how effective an email marketing tool can be, you still need to know that your emails will be delivered on time. Also, you need a tool that will keep your outreach out of the spam folder. This section focuses on testing Sendinblue email marketing for spamminess and deliverability. After testing the Sendinblue software, we found the following result.


The current results from Sendinblue show that it has a deliverability score of 89%. This means more than 89% of your contacts will get emails every time you send them. With Sendinblue, there’s a high probability that your emails will reach your recipients successfully.

Sendinblue deliverability report


The secret to getting your campaign to your target audience easier is low spamminess. After testing the Sendinblue tool for spamminess, I got a 90% inbox delivery rate. There were no broken links identified.

Sendinblue spamminess report


Among email marketing tools, Sendinblue stands out as an intuitive platform with a user-friendly interface that makes it easy to find essential details. It has exceptional features, integrations, and functions that can improve your marketing campaigns with ready-made templates. The free version of Sendinblue is unmatched among competitors, primarily because it measures based on the number of emails sent rather than contact volume.

Ease of Use

From the beginning to the end, Sendinblue offers support to users to avoid losing them as they move closer to using the software. This company uses an interface that is easily accessible to all, regardless of their technical knowledge.


I had a pretty tough time setting up my account at first. It appeared that Sendinblue was experiencing some issues with their server. However, after several tries, I was able to add my phone number and went ahead to start building my email marketing campaign with relative ease.

Sendinblue setup issues

Designing your email with the drag-and-drop email editor:

The drag-and-drop email editor is one of the most outstanding features of Sendinblue. You can access more than 40 templates to help you create visually stimulating designs for your audience. It is easy to use and convenient even for beginners to design decent emails that resonate with your audience.

Sendinblue drag and drop email builder

Audience building and segmenting

Importing your contact list to Sendinblue is simple. All you have to do is click on the contacts link and then import your contacts to the software.

To segment your contact and make it easy to identify each contact segment, you can add tags and filter criteria to each contact as you create them. There are several other parameters for segmenting contact on Sendinblue, including activities (email open, join date, etc), and demographic data (age, location, etc.)

Sendinblue mailing list upload

Email automation

Automating your emails with Sendinblue is easy and fun. All you need to achieve a smooth workflow is within your fingertips. When I used this feature, I could send emails to specific customers by setting the date and time I wanted with my desired trigger. It allowed me to send messages to my customers on their birthdays to show them I cared about them beyond the transactions between us.

Also, I could reach customers with abandoned carts by automating. This way, I could ensure that I didn’t lose them at the critical point of their decision. Using Sendinblue helped me build solid relationships with customers right from the time they find my service till the end. I could automate welcome emails, reactivation emails, and onboarding emails without breaking a sweat. My overall experience using the email automation feature was satisfactory.

Sendinblue email automation


I tried integrating my WordPress account with the Sendinblue SaaS and the process was hitch-free. Sendinblue provides video tutorials and blog articles that detail the integration process to make your process seamless. As a first-time user, the integration process had no software lags. You can either decide to use Zapier to link your Sendinblue account to other applications or take advantage of the plugins that Sendinblue offers to ease the process.

Sendinblue app integrations

The integrations that Sendinblue provides give you access to increased data security, better customer service, and detailed analysis. It removes the need to move from one application to another, thus saving you time and enhancing productivity. You can trust the data because the tasks are simple, more organized, and structured to help you improve your sales potential in the long run. You can enhance your work culture by relying on the integrations that Sendinblue provides to avoid burnout and stress.

Customer Support

Sendinblue is a company that prioritizes customer needs and provides multiple channels for customers to make their complaints. From the beginning, the company offers a seamless experience for users to have all their needs at their fingertips. The customer service that Sendinblue provides is top-notch. Even with the free version, you get swift email support to guide you.

Also, the platform has resources that answer all your questions about using the software. This section covers all the services that the software offers. However, you need a paid plan to access phone support and customer success management.

Email Support

This is Sendinblue’s primary support channel. However, it is available via a ticketing system. When I signed in, I simply opened a new ticket, sent my concerns through a form, and got a response from them in about 12 minutes.

Sendinblue ticketing system

Phone Support

When using Sendinblue email services, you might have a hard time finding a phone line to call. However, the Sendinblue Academy support page shows a Paris phone number that you can call. Placing a call cost me a few bucks on international call fees but their response was very polite and they offered as much assistance as I needed.

API Docs

Sendinblue is a developer-friendly platform that uses email APIs that allow you to send out emails in large volumes. It offers access to advanced features attached to your enterprise custom plan to make your email marketing efforts faster and easily accessible. Sendinblue uses the REST API to give developers access to short code operations to enhance business functions.


The Sendinblue blog is very educational and engaging. You can forgive yourself if you get hooked. It’s so hard to resist. The blog contains expert opinions and perspectives for anyone navigating digital marketing.

24/7 Help & Support
24/7 Help & Support
Gain 24/7 support via phone and email
Phone Support
Phone Support
+33 (0)1 75 43 78 62
Video Tutorials
Video Tutorials
Video tutorials are available on Sendinblue Academy
Receive explicit answers to all your questions
Blog available on the website.
Features & Functionality
General Features

Sales CRM

Sendinblue uses a customer relationship management tool that helps you streamline your business operations, especially when it concerns email automation, contact, and campaign management.

This feature allows you to focus on more important tasks instead of spending hours running between applications. It gives you insight into your customer’s needs so you tune your efforts to their expectations. The sales CRM allows you to personalize the experience for every customer and measure the results from it.

Drag and Drop Editor

Sendinblue is equipped with a powerful drag-and-drop editor that requires no knowledge of coding for marketers to use. With any design experience, you can create captivating designs that will help you deliver your designs effectively. It allows you to preview your designs in mobile and desktop format so you’ll have an idea of their look and feel. This way, you can ensure that everything is spotless before it reaches your customers.

Reporting & Analytics

Sendinblue gives you the opportunity to analyze the click-through rate of your emails and the effectiveness of your campaigns. It reports performance metrics such as click rate, open rate, and unsubscription rate.

This feature helps you differentiate between those who viewed your email once and those who checked it multiple times. It also contains the details of those who marked it as spam. The statistics show the number of complaints and bounce rate of your emails. The analytics even add the conversion rate to the performance metrics.

Sendinblue reporting and analysis

Landing Pages

Email marketing is not complete without a landing page for recipients to visit. Sendinblue makes sure this essential piece is not missing. You can build simple, aesthetic, and compelling landing pages for your products and services. So, as you send out emails, you can refer them to your landing page where they can be converted to paying customers.

  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
  • Languages
  • Integrations

Running email campaigns on Sendinblue is a priceless experience that every business owner whether big or small should consider having. It gives you value for your money if you want additional features not offered in the free plan. Sendinblue makes it possible for you to run effective email campaigns within your budget without having to break the bank.

Although I need a paid plan to access some of the juicy features of the software, it is a reasonable deal that beats many of its competitors. Sendinblue is an all-in-one marketing tool suitable for all business sizes. So, it doesn’t matter if you’re a startup or a team in a massive organization, you can still use Sendinblue to your full advantage.

Grace Ogangwu
Author: Grace Ogangwu
Grace is a tech writer and ghostwriter with 6 years of experience working with international marketing agencies and disruptive B2B SaaS companies. She has an academic background in the English Language and Creative Writing. Grace is a lover of contemporary romance novels and prefers to design her own dresses.

SendinBlue User Reviews

Eric A
11-50 employees
Used for: 6-12 months
27 Jan - 2021

It delivers great value

I have set up Sendinblue for my business and signup dozens of my clients. They have no complaints because it is packed full of value.


- Low cost
- Unlimited contacts
- Lot of automation features comparable to competitors that charge more than twice as much
- The APIs are easy to work with


Limited to 300 emails a day on the free plan

Jack S
11-50 employees
Used for: 1-2 years
12 Jan - 2021

SendinBlue is Incredible

I’m able to automate so much of my work thanks to Sendinblue. The API is easy to understand and makes it possible to send out transactional emails without a high price tag.


It gets slow at times

Ralph K
51-200 employees
Used for: 6-12 months
07 Apr - 2021

Superb value for money

I’ve been doing email marketing for years and have used most of the tools out there. Usually, to switch from a basic tool like Mailchimp to something more robust you’re looking at paying hundreds or thousands a month. Sendinblue offers tons of automation


- Great webpage tracking
- Lead scoring is simple and effective
- Fantastic contact management and segmentation

Shaun M
11-50 employees
Used for: 6-12 months
25 Mar - 2021

It changed the game

After doing email marketing for 5 years with a legacy provider that took too much energy for too little results, we switched to Sendinblue. It has helped us speed up our processes and get better results.

Gerald M
11-50 employees
Used for: 6-12 months
16 Feb - 2021

Great for automation

It had a free plan and still offered automation. I jumped on board and have not regretted it because of how simple it is to use.