About SendinBlue

Category: Email Marketing
SendinBlue has a secure, robust, and flexible email marketing platform designed to help businesses send and automate emails. It offers a free plan, real-time analytics, and integrations to extend the software's capabilities.

Company: Sendinblue

Sendinblue is a SaaS solution for relationship marketing. The company offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.

In-Depth Analysis

0 Overall
Price 4.0
Ease Of Use 4.0
Features 5.0
Support 3.0

Pros

  • It allows for unlimited contacts or subscribers
  • It features some good CRM capabilities
  • The solution is quite affordable
  • The platform has impressive automation features

Cons

  • Company can’t be reached by phone
  • Statistics view could use some enhancements
  • Plans can be misleading if you don’t ‘calculate your price’

SendinBlue Comparisons

VS
VS
VS
Plans & Pricing

The company offers three paid plans. These are the ‘Lite,’ ‘Premium,’ and ‘Enterprise.’ There’s also a ‘Free’ plan with basic features – users can send 300 emails per day and store unlimited contacts. Furthermore, they charge by the number of emails you send per month. So your contact or list size isn’t capped.

SendinBlue’s pricing structure is quite competitive, especially since it charges by the number of email sends. Overall, the value is good.

Light
$25
/mo
Premium
$65
/mo
Enterprise
Custom

Lite

The investment for the Lite plan is $25/mo. You can send 10,000 emails every month without a daily send limit. All the features in the Free plan are included with extras.

Premium

This is the most recommended package, and it starts at $65/mo. You can send 20,000 emails each month with no daily send limit. It includes more advanced features, too, such as marketing automation and Facebook ads.

Enterprise

The investment for the Enterprise plan depends on your business needs. You have to contact SendinBlue for a quote. There are many advanced features included in it.

Ease of Use

SendinBlue has an excellent UI (user interface) that’s easy to navigate and understand. Therefore, learning how to use it shouldn’t take long. That should cut staff onboarding costs as well. The main sections reveal sub-tabs with appropriate options for doing things – a great way of maintaining the usability of platforms with many features.

Customer Support

For an email marketing platform with so many features, SendinBlue lacks in support options. The company only offers email support and resources, though many customers report that they’re very responsive.

Additional customer support:
Blog
The company maintains a frequently updated blog.

Email
Email
You can reach SendinBlue by email through the "contact us" page
Video Tutorials
Video Tutorials
Video tutorials are available on the company’s YouTube channel
FAQ
FAQ
The FAQ pages are specific to different features SendinBlue has
Features & Functionality
General Features

SendinBlue has some pretty neat features, but many of them are only available on its paid plans. The platform is easy to use, does everything you’d expect from an email marketing software, and has informative reporting. Some of the most exciting features of SendinBlue include SMS marketing, chat, landing page builder, send time optimization, and A/B testing, among others.

Features
  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
Marketing
SMS Marketing

The SMS marketing feature allows you to reach your contacts via targeted text messages, which is great for driving sales. For example, you can send out coupons or urgent special offerings.

Chat

With the chat feature, you can communicate with your website visitors or leads in real-time. For example, you can use it to answer questions that people have about your products.

Landing Page Builder

This feature allows you to build custom landing pages with ease. You can start with any of the various pre-made landing page templates available or make something unique using the drag & drop editor.

Send Time Optimization

Instead of manually picking a time to send your emails, you can let SendinBlue decide when to engage each recipient. You’ll need to pick the ‘send date,’ and the system will automatically distribute your campaigns at the most optimal times.

A/B testing

A/B or split testing lets you send different variations of a message to see which one performs best. Then, you can send the most successful message to the rest of your subscribers. A/B testing can significantly improve email marketing ROI (return on investment).

Features
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
Design
Templates

As of this review, they’re 140 modern and well-designed email marketing templates available on SendinBlue. You’ll find templates for newsletters, holiday greetings, contests, sales, and much more. Each template design can be customized to fit your business needs – you can add, remove, or edit the content. Additionally, note that you have to click on the ‘Template Gallery’ from the ‘Design’ sub-tab to access templates.

Features
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
Verdict

SendinBlue understands email marketing. They’ve built a versatile all-in-one email marketing solution with a clean interface and innovative features. Features like CRM, automaton, SMS texting, and other remarkable tools make it ideal for almost any business. Not to mention that the price point is sound, and they offer a generous free package.

One drawback is the lack of a direct line to customer support via phone or live chat. Most email marketing software companies have at least one of those. However, even though SendinBlue only offers email support, it has plenty of support resources to help users. You’ll find answers to most questions at its help center. Overall, SendinBlue is an impressive platform that’s worth giving a shot.

Gabriel Nwatarali
Author: Gabriel Nwatarali
Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.

SendinBlue User Reviews

E
Eric A
11-50 employees
Used for: 6-12 months
27 Jan - 2021

It delivers great value

I have set up Sendinblue for my business and signup dozens of my clients. They have no complaints because it is packed full of value.

Pros

- Low cost
- Unlimited contacts
- Lot of automation features comparable to competitors that charge more than twice as much
- The APIs are easy to work with

Cons

Limited to 300 emails a day on the free plan

J
Jack S
11-50 employees
Used for: 1-2 years
12 Jan - 2021

SendinBlue is Incredible

I’m able to automate so much of my work thanks to Sendinblue. The API is easy to understand and makes it possible to send out transactional emails without a high price tag.

Cons

It gets slow at times

R
Ralph K
51-200 employees
Used for: 6-12 months
07 Apr - 2021

Superb value for money

I’ve been doing email marketing for years and have used most of the tools out there. Usually, to switch from a basic tool like Mailchimp to something more robust you’re looking at paying hundreds or thousands a month. Sendinblue offers tons of automation

Pros

- Great webpage tracking
- Lead scoring is simple and effective
- Fantastic contact management and segmentation

S
Shaun M
11-50 employees
Used for: 6-12 months
25 Mar - 2021

It changed the game

After doing email marketing for 5 years with a legacy provider that took too much energy for too little results, we switched to Sendinblue. It has helped us speed up our processes and get better results.

G
Gerald M
11-50 employees
Used for: 6-12 months
16 Feb - 2021

Great for automation

It had a free plan and still offered automation. I jumped on board and have not regretted it because of how simple it is to use.