SendinBlue Review Summary 2022

In-Depth Analysis

Overall

Price 4.0

Ease Of Use 4.0

Features 5.0

Support 3.0

Pros

It allows for unlimited contacts or subscribers
It features some good CRM capabilities
The solution is quite affordable
The platform has impressive automation features

Cons

Company can’t be reached by phone
Statistics view could use some enhancements
Plans can be misleading if you don’t ‘calculate your price’

SendinBlue Comparisons

Plans & Pricing

The company offers three paid plans. These are the ‘Lite,’ ‘Premium,’ and ‘Enterprise.’ There’s also a ‘Free’ plan with basic features – users can send 300 emails per day and store unlimited contacts. Furthermore, they charge by the number of emails you send per month. So your contact or list size isn’t capped.

SendinBlue’s pricing structure is quite competitive, especially since it charges by the number of email sends. Overall, the value is good.

Light

$25

/mo

Get Started

Premium

$65

/mo

Get Started

Enterprise

Custom

Get Started

Lite

The investment for the Lite plan is $25/mo. You can send 10,000 emails every month without a daily send limit. All the features in the Free plan are included with extras.

Premium

This is the most recommended package, and it starts at $65/mo. You can send 20,000 emails each month with no daily send limit. It includes more advanced features, too, such as marketing automation and Facebook ads.

Enterprise

The investment for the Enterprise plan depends on your business needs. You have to contact SendinBlue for a quote. There are many advanced features included in it.

Featured prices can be updated and free offers may include additional terms.

Ease of Use

SendinBlue has an excellent UI (user interface) that’s easy to navigate and understand. Therefore, learning how to use it shouldn’t take long. That should cut staff onboarding costs as well. The main sections reveal sub-tabs with appropriate options for doing things – a great way of maintaining the usability of platforms with many features.

Customer Support

For an email marketing platform with so many features, SendinBlue lacks in support options. The company only offers email support and resources, though many customers report that they’re very responsive.

Additional customer support:
Blog
The company maintains a frequently updated blog.

You can reach SendinBlue by email through the "contact us" page

Video Tutorials

Video tutorials are available on the company’s YouTube channel

FAQ

The FAQ pages are specific to different features SendinBlue has

Features & Functionality

General Features

SendinBlue has some pretty neat features, but many of them are only available on its paid plans. The platform is easy to use, does everything you’d expect from an email marketing software, and has informative reporting. Some of the most exciting features of SendinBlue include SMS marketing, chat, landing page builder, send time optimization, and A/B testing, among others.

Features

Unlimited Emails
Image Library
Drag-and-Drop Editor
Multiple Users
Gmail Import

Sign-Up Forms
Google Analytics
Email Lists
Segmenting

Marketing

SMS Marketing

The SMS marketing feature allows you to reach your contacts via targeted text messages, which is great for driving sales. For example, you can send out coupons or urgent special offerings.

Chat

With the chat feature, you can communicate with your website visitors or leads in real-time. For example, you can use it to answer questions that people have about your products.

Landing Page Builder

This feature allows you to build custom landing pages with ease. You can start with any of the various pre-made landing page templates available or make something unique using the drag & drop editor.

Send Time Optimization

Instead of manually picking a time to send your emails, you can let SendinBlue decide when to engage each recipient. You’ll need to pick the ‘send date,’ and the system will automatically distribute your campaigns at the most optimal times.

A/B testing

A/B or split testing lets you send different variations of a message to see which one performs best. Then, you can send the most successful message to the rest of your subscribers. A/B testing can significantly improve email marketing ROI (return on investment).

Features

A/B Testing
Social Media Marketing
Surveys

Bounce Management
Tracking Analytics
Automated Email Responses

Design

Templates

As of this review, they’re 140 modern and well-designed email marketing templates available on SendinBlue. You’ll find templates for newsletters, holiday greetings, contests, sales, and much more. Each template design can be customized to fit your business needs – you can add, remove, or edit the content. Additionally, note that you have to click on the ‘Template Gallery’ from the ‘Design’ sub-tab to access templates.

Features

Email Templates
Building Personalized Emails
Email & Mobile Preview

Flexible Design
Storage for Data & Images
Newsletter Templates

Verdict

SendinBlue understands email marketing. They’ve built a versatile all-in-one email marketing solution with a clean interface and innovative features. Features like CRM, automaton, SMS texting, and other remarkable tools make it ideal for almost any business. Not to mention that the price point is sound, and they offer a generous free package.

One drawback is the lack of a direct line to customer support via phone or live chat. Most email marketing software companies have at least one of those. However, even though SendinBlue only offers email support, it has plenty of support resources to help users. You’ll find answers to most questions at its help center. Overall, SendinBlue is an impressive platform that’s worth giving a shot.

Visit SendinBlue Site

Author: Gabriel Nwatarali

Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.