ShareASale Affiliate Marketing Review For 2025

ShareASale offers a handful of merchant and affiliate management tools designed to streamline the growth and management of affiliate marketing campaigns.

Affiliate & Merchant management

For Merchants, there is an Express Sign-Up option to create custom sign-up pages, allowing publishers to join their affiliate marketing programs quickly and with minimal information. This simplifies the recruitment process and fosters collaboration in the affiliate marketing platform. The Recruitment Tool then allows merchants to send targeted invitations to affiliates based on niche, relevance, and performance criteria. It supports outreach to both in-network and out-of-network affiliates, ensuring merchants can find the most suitable partners to promote their products.

Once secured, Merchants can organize their partnerships effectively within the affiliate marketing platform using tags and segmentation. This creates specialized and targeted activation campaigns with specialized reports and commissions. The dynamic dashboard makes it easy to manage all these tasks and access all client performance data and tools quickly and easily.

For Affiliates, you get access to the most extensive US publisher base through the Merchant Search feature. This allows you to find and partner with merchants that align with their target audiences. You can track the trends of specific affiliate groups and handpick partners that match their promotional strategies. Affiliates can use various filters, popular search options, and a marketing calendar, making planning and executing marketing campaigns easier.

ShareASale provides extensive support and training resources to both merchants and affiliates. This includes access to the Agency Success Center, where users can optimize their affiliate marketing activities, discover strategic publisher opportunities, and gain certification for elite recognition and preferred partner status.ShareASale allows partners to build truly customizable and cost-effective affiliate programs. This ensures that programs can be tailored to meet specific needs and objectives.

Tracking and Reporting

ShareASale provides tools that ensure comprehensive tracking and performance analysis within the affiliate marketing platform. For tracking, ShareASale offers standard and advanced mobile, app, and web solutions. Integrating with the Awin MasterTag ensures a durable and future-proof solution for businesses, enabling them to track and reward publisher activity. This can be done through various scenarios, such as new customer acquisitions, coupon code usage, product-level tracking, and offline sales. The affiliate marketing platform also supports cookieless coupon tracking, tracking sales even when an exclusive coupon code is used without a direct link click.

ShareASale provides in-depth and customizable reporting tools to help merchants keep a steady pulse on their program’s success. These tools allow reports to be set on recurring timeframes, providing consistent performance updates. Merchants can also explore new clickstream graphs, which offer a deeper understanding of affiliate performance relative to other clicks in a single transaction. This detailed reporting helps identify key trends and optimize affiliate strategies effectively.

For all promotional efforts through ShareASale, the affiliate marketing platform ensures secure transaction tracking and consolidates earned commissions into one combined payment each month. The trusted network provides easy-to-read reports that clearly display how much affiliates can expect to be paid based on their performance. This transparency and reliability in reporting and payment help maintain trust and motivation among affiliates, thereby enhancing the overall efficiency and success of your programs on the affiliate marketing platform.

Payments

By using advanced attribution tools, merchants can fine-tune payouts, assign value to each unique publisher, and provide custom commissions. This includes using conversion lines to reward affiliates for specific behaviors and optimizing commission payouts by pinpointing which publisher to attribute sales to based on various conditions. Affiliates benefit from a variety of timely payment options, including checks, direct deposit, and ACH. Payments are processed for the previous month’s work on the 20th of each month, providing a consistent and predictable payment schedule. Affiliates can immediately view their account balance and detailed fund status on their dashboard, along with reports into which campaigns drove the most transactions.

Target Categories

ShareASale’s platform operates in a diverse marketplace, offering thousands of affiliate programs that span various niches such as fashion, beauty, technology, home goods, and much more. It caters to a variety of affiliates looking to establish partnerships with brands across a wide range of industries.

Campaign management

You can use ShareASales content tools or product discovery bookmarklets to find and promote the products you want. There’s a Creative Library Where merchants can upload and share marketing materials such as banners, links, and product feeds.

ShareASale also offers Compliance and Fraud Detection tools so you can monitor and prevent fraudulent activities and ensure compliance with advertising standards.

The Invalid Link Reports tool is super useful for Affiliates. ShareASale offers sample analysis that reveals dead affiliate links on your site. This prevents traffic from being wasted on the wrong campaigns.

Add-ons and integration

ShareASale offers several integrations to enhance its affiliate marketing platform. These include:

E-commerce Platforms:

• Shopify
• WooCommerce
• Magento
• BigCommerce

Payment Gateways:

• PayPal
• Stripe
• Payoneer

Analytics Tools:

• Google Analytics

Email Marketing Services:

• Mailchimp

Content Management System:

• WordPress (via plugins)
• Google Tag Manager