About Shopify

Category: eCommerce
Shopify's e-commerce platform leads the way in reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by multiple brands.

Company: Shopify Inc.

Shopify enables small and medium-sized businesses to build and run online stores relatively easily. It provides all the required tools that make it possible for business owners and merchants to market and sell their products, process payments and engage customers, all in one place. Founded in 2004 and headquartered in Ottawa, Canada, Shopify has also launched an API platform alongside an App Store to create a huge opportunity for developers who are building sellable apps that can simplify digital commerce for merchants and businesses.

In-Depth Analysis

0 Overall
Price 3.5
Ease Of Use 4.5
Features 4.0
Support 4.5

Pros

  • Large suite of marketing tools to grow your website
  • You’re able to sell online, offline, and through multiple marketplaces
  • It has a built-in payment processor
  • Supports unlimited products on every plan

Cons

  • It charges you for third party payment processors
  • The basic plan doesn’t have access to pro reports

Shopify Comparisons

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Plans & Pricing

Shopify offers a broad range of plans to fit users and businesses of all sizes from individuals trying to push a one-off sales campaign to large enterprises with hundreds of millions in annual turnover. The available plans are as shown below.

Starter
$5
/mo
14-day FREE trial
Basic Shopify
$29
/mo
14-day FREE trial
Shopify
$79
/mo
14-day FREE trial
Advanced Shopify
$299
/mo
14-day FREE trial
Enterprise
$2000
/mo
14-day FREE trial
Ease of Use

Shopify didn’t become one of the most popular eCommerce website builders in the world by being difficult. Even though it doesn’t have a drag and drop builder, it still has an easy-to-use interface. The menus are clearly labeled, options are in visible places, and if you’ve used a website builder before then you’ll be right at home.

Customer Support

Shopify has a strong customer support ecosystem that uses human teams and on-demand resources. It also allows customers to help each other out within the forums. The live support agents are knowledgeable and responsive.

24/7 Help & Support
24/7 Help & Support
24/7 support is available across multiple channels
Live Online Chat
Live Online Chat
Live chat is also available 24/7 to all customers
Email
Email
Email support is available to all customers 24/7
Video Tutorials
Video Tutorials
Variety of video tutorials on the website and YouTube
FAQ
FAQ
Ask a question and a list of possible solutions appear
Blog
Blog
Shopify maintains an active blog that is updated with 2-5 posts p
Features & Functionality
General Features

Shopify has a solid collection of features to build eCommerce websites, extend their functionality, and market to customers across multiple channels. You’re able to and map a custom domain use unlimited bandwidth, get access to financing through Shopify Capital, and use robust analytics tools.

Optimized checkout

The Shopify checkout experience has been optimized through over 2.5 billion transactions. It combines speed and conversion-boosting layouts on desktop and mobile to ensure you get more sales.

Shopify Ping

Shopify Ping is a live chat solution that allows you to answer customer questions in real-time. You can also add products directly into the chat and create a seamless checkout experience. It connects with other messaging apps so you can manage all of them from a central location.

Free stock photos

Shopify has a platform called Burst where you can access thousands of royalty-free images to use on your store, blog, or anywhere else you choose. It has a useful search function and is organized into multiple categories so you can find what you need quickly.

Multichannel sales

The platform supports selling in multiple places including Facebook, Instagram, Walmart Marketplace, eBay, and Amazon. Even though you’re selling in multiple places, inventory management is centralized.

Products Listing and Inventory Management

Shopify has one of the most robust inventory tracking and listing features available. You can list unlimited products on all plans and create multiple variations of each product. The options are limited to three so you can’t get too deep into the weeds but it should be adequate for most users. Like with the drag and drop builder, some plugins allow you to add more than three options to your product variants. Finally, the central dashboard gives you a clear overview of your inventory, sales, and web traffic.

Marketing Tools

Shopify doesn’t hold anything back when it comes to helping you market your website in the most effective way possible. It has tons of integrations with marketing tools through its app store. There are also SEO tools that’ll let you easily optimize your website, supports a blog, has built-in email marketing, a deep Facebook ads integration, and a native tool named Kit. Kit serves as your marketing assistant and can help convert customers and make marketing recommendations.

Payment Options

The platform has a payment processing feature that you can take advantage of but needs to pay transaction fees. Additionally, it has integrations with many third-party payment solutions like PayPal and Stripe. Still, you have to pay an additional fee on top of the base transaction fee on top of the standard rate.

Safety

As expected, Shopify has robust security for its merchants and end-users. It’s level 1 PCI DSS compliant. Additionally, all stores have a 128-bit SSL certificate – the industry standard – to encrypt information sent between browsers and your store. You don’t have direct access to credit card information and don’t save it in your store backend so even if something goes wrong, no one can access customer credit card data.

Features
  • Number of templates
  • Drag & Drop Editor
  • Free Stock Photos
  • SEO tools
  • Social media integration
  • Visitor statistics
  • Third-party apps
  • Data security
  • Multi-lingual website
  • Inventory management
  • Payment options
  • Returns & Refunds
  • Shipping management
  • Mobile - friendly
Design

Shopify has over 70 professional-looking templates designed by teams like Pixel Union and Clearleft. They serve as a starting point for your eCommerce website. Each one has multiple page layouts and post formats to help you get the look you’re happy with.

The templates can be fully customized to match your vision. You’re not limited to just the colors and the layout. You can go deeper and edit the HTML or CSS to get a pixel-perfect design. Unfortunately, Shopify isn’t a drag-and-drop editor but you can use one of the thousands of apps in the marketplace to get that functionality. The only drawback is that many of Shopify’s themes come with a fee so keep that in mind.

Features
  • Number of templates
  • Mobile compatible templates
  • Add HTML code
  • Blog
  • Portfolio
  • Design flexibility
  • Drag & Drop Editor
  • Multi-lingual website
  • Fully customized
Multimedia Automations
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Marketing
Features
  • SEO tools
  • Social media integration
  • Widgets + Apps
  • Abandoned cart tools
  • Newsletter tool
  • Monetization
  • Product reviews
  • Visitor statistics
  • Promotions & Discounts
  • Advertising credits
Hosting
Features
  • Number of sites
  • Free custom domain
  • Space
  • Bandwith
Verdict

Shopify is one of the most robust eCommerce website builders. It brings together all of the important features you’ll need without breaking the bank or charging you a tax for success. You get access to strong marketing tools, robust inventory management, multiple professional-looking templates, and optimized checkout pages.
It has a lot going for it but there is an additional charge for using third-party payment processors and you need to pay more for advanced reports. If you can get past that then the 24/7 support, strong community, and proven platform will help you grow your eCommerce business much faster.

Daniel Ndukwu
Author: Daniel Ndukwu
Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.

Shopify User Reviews

E
Elise T
02-10 employees
Used for: 6-12 months
01 Jan - 2021

Perfection when it comes to starting an online store

Shopify has made starting up an eCommerce business an enjoyable and simplified process. The service is remarkable.

Pros

Every app integration you could possibly need is possible, most are even free!

Cons

Nothing bad to report. I'm very pleased.

E
Eric H
11-50 employees
Used for: 6-12 months
13 Jan - 2021

Shopify has you covered!

From marketing to payments to checkout and even security - Shopify handles it all. I don't have to spend countless hours managing my e-commerce site anymore.

Cons

No live customer support is available in my region.

E
Edmond V
02-10 employees
Used for: 1-2 years
15 Jan - 2021

Easiest ecommerce platform

Once can easily start and run a business through shopify. One can even effectively grow their shop with the help of this platform. Many incredible features that boost traffic and engagement.

Pros

Great looking storefront design and managing features

Cons

Keyword editor is slightly too simple compared to others. Categorizing products isn't as fluid or user friendly as I'd like either.

M
Martina D
No employees
Used for: 2+ years
07 Feb - 2021

I am so so happy with Shopify!

I'll be sticking with Shopify for as long as possible. My online store is booming, thanks to everything that this software has done. It really had improved my checkout process, product displays, and payment processes.

Pros

Recommend 100%!

J
Joe A
11-50 employees
Used for: 6-12 months
10 Feb - 2021

Stress free eCommerce

Shopify has a great selection of apps to choose from, pretty much everything an online store might need.

Pros

Quickest setup imaginable. Had my site up and running within hours. My site feels safe and reliable now. No long load time or hacking happening here.

Cons

Not so fond of the transaction fees