Shopify has a solid collection of features to build eCommerce websites, extend their functionality, and market to customers across multiple channels. You’re able to and map a custom domain use unlimited bandwidth, get access to financing through Shopify Capital, and use robust analytics tools.
Optimized checkout
The Shopify checkout experience has been optimized through over 2.5 billion transactions. It combines speed and conversion-boosting layouts on desktop and mobile to ensure you get more sales.
Shopify Ping
Shopify Ping is a live chat solution that allows you to answer customer questions in real-time. You can also add products directly into the chat and create a seamless checkout experience. It connects with other messaging apps so you can manage all of them from a central location.
Free stock photos
Shopify has a platform called Burst where you can access thousands of royalty-free images to use on your store, blog, or anywhere else you choose. It has a useful search function and is organized into multiple categories so you can find what you need quickly.
Multichannel sales
The platform supports selling in multiple places including Facebook, Instagram, Walmart Marketplace, eBay, and Amazon. Even though you’re selling in multiple places, inventory management is centralized.
Products Listing and Inventory Management
Shopify has one of the most robust inventory tracking and listing features available. You can list unlimited products on all plans and create multiple variations of each product. The options are limited to three so you can’t get too deep into the weeds but it should be adequate for most users. Like with the drag and drop builder, some plugins allow you to add more than three options to your product variants. Finally, the central dashboard gives you a clear overview of your inventory, sales, and web traffic.
Marketing Tools
Shopify doesn’t hold anything back when it comes to helping you market your website in the most effective way possible. It has tons of integrations with marketing tools through its app store. There are also SEO tools that’ll let you easily optimize your website, supports a blog, has built-in email marketing, a deep Facebook ads integration, and a native tool named Kit. Kit serves as your marketing assistant and can help convert customers and make marketing recommendations.
Payment Options
The platform has a payment processing feature that you can take advantage of but needs to pay transaction fees. Additionally, it has integrations with many third-party payment solutions like PayPal and Stripe. Still, you have to pay an additional fee on top of the base transaction fee on top of the standard rate.
Safety
As expected, Shopify has robust security for its merchants and end-users. It’s level 1 PCI DSS compliant. Additionally, all stores have a 128-bit SSL certificate – the industry standard – to encrypt information sent between browsers and your store. You don’t have direct access to credit card information and don’t save it in your store backend so even if something goes wrong, no one can access customer credit card data.
