Square online is built on top of Weebly so it has all the features you’d expect from a mature website builder. An interesting approach is that it includes features specific to certain kinds of businesses such as restaurants, retail stores, nonprofits, and more.
Selling to modern consumers requires a seamless experience across your website, social media platforms, and other marketplaces. Square has direct integrations with some of the most popular ones such as Facebook, Pinterest, and Instagram. The orders made automatically sync with your Square backend.
Square Online shines in its ability to connect your online and offline operations with a single inventory management interface. You’ll always have accurate stock levels and can even set up smart reorder level alerts so you can keep up with demand at all times.
You’re able to manage all your discount coupons from within Square Online to drive new and repeat sales. The options include expiring coupons, coupons with a limit on the number of times they can be redeemed, or coupons tied to specific products.
From within Square, you’re able to set up a calendar and allow your visitors to book right from your website. It’ll send out automated SMS and email reminders, set up recurring appointments, and charge fees for cancellation.
Square is a payments solution itself so it seems to have chosen to forego most integrations with other payment tools. It supports Apple Pay, Google Pay, and PayPal but all other payments will have to go through its infrastructure. Customers can request to have their card information keyed in and this is a different type of transaction in the eyes of Square and attracts different fees.
Product Listing & Inventory Management
The platform allows you to list an unlimited number of products whether you’re on the free plan or the premium plan. It supports multiple product variations, mobile product editing, and different types of images. For inventory management, you’re able to sync online and offline sales and download detailed inventory reports. Items can even be edited in bulk using spreadsheets. Smart stock alerts and multiple product categories come standard.
Every eCommerce store that uses Square Online has a secure SSL certificate attached to it. Square Online is PCI DSS certified all the way to level one. The credit card numbers of your customers and other sensitive payment information aren’t stored in a place you can access them. That’s taken care of by Square. Extra security measures are taken within the company. The private information of its customers and your customers is only shared with the people that must know it. Two-factor authentication is enforced for administrative system access.