About Volusion

Category: Website Builders
The Volusion website builder is an easy-to-use, codeless website builder specifically designed to help small businesses offer their customers seamless online shopping experiences. As a long-time online selling platform, Volusion offers broad payment integrations with its website builder.

Company: Volusion, LLC.

Volusion is a software development company that provides e-commerce solutions to small businesses. Founded by Kevin Sproles (the current CEO), Volusion is headquartered in Austin, Texas. It specializes in developing online shopping cart solutions for its customers. So far, the company posits to have facilitated over $28 billion in transactions for small businesses since it was founded in 1999.

In recent times, as no-code web development takes a sweep on the small business landscape, Volusion has released its no-code web builder for small business and have so far acquired over 180,000 users.

In-Depth Analysis

0 Overall
Price 5.0
Performance 4.0
Ease Of Use 4.0
Features 5.0
Support 4.5


  • Best e-commerce integrations
  • Reliable support
  • Mobile-first web design themes
  • In-built CRM and marketing tool


  • Pricing depending on annual revenue
  • Limited design freedom
  • Not suitable for blogs

Volusion Comparisons

Plans & Pricing

Volusion’s pricing integrates its website builder into all of its e-commerce solutions. This enables small businesses who are willing to use its services to have a website of their own without additional hosting and web-building expenses.

So, depending on what your needs are, you can choose one of the four pricing plans available on the platform. From the cheapest plan (Personal) to the most sophisticated option (Prime), you can enjoy full creative freedom as to how your business should look on the World Wide Web.

The good news, however, is that you don’t need to immediately pay for these plans before using Volusion. You can use the 14-day free trial to test the waters and see if it’s the best solution for your business.

14-Day free trial
  • Up to $50,000 GMV per year
  • Up to 100 products upload
  • Custom domain
  • Unlimited bandwidth
  • Seamless in-built checkout solution
  • PCI compliance
  • Web hosting
  • 1 staff account
14-Day free trial
  • Everything in Personal plan
  • Up to $100,000 GMV per year
  • Up to 5,000 products upload
  • 5 staff accounts
  • Phone support (must be scheduled)
  • Rating and Reviews
  • Newsletters
  • Abandoned Cart reports
  • Phone orders
14-Day free trial
  • Everything in Professional plan
  • Up to $400,000 GMV per year
  • Unlimited products upload
  • Up to 15 staff accounts
  • Phone support (call-in)
  • Customer Loyalty Plan
  • Batch Order Processing
  • API Access
14-Day free trial
  • Everything in Business plan
  • Unlimited GMV per year
  • Unlimited staff accounts
  • VIP response for customer support
  • Client Success Manager
  • Low rates on added services
  • Premium access to new software features



The performance of your website after creation will greatly affect how your customer experience your brand. And to become a standout online business, you need to offer your customers a seamless shopping experience. Although Volusion is known for securing checkouts and facilitating e-commerce transactions, the performance of websites built on the platform could be better. Here’s the performance result of my Volusion-built website.

Volusion performance results

Site and Page Speed

Quick page load speed can help you close more sales. According to statistics, websites that take longer than 5 seconds to load lose 90% more sales opportunities than those that load in under 3 seconds. After building with the Volusion website builder, my website took a little longer than 5 seconds to load its components. That’s not very impressive given the general statistics.


This is a big determining factor when choosing a website builder. It shows how accessible your website will be to your customers. With the Volusion website builder, you can rest assured that your customers will find your website 94% of the time. This combined with Volusion’s 99.99% website uptime, your online shop is bound to be reachable around the clock.

SEO and Best Practices

With businesses receiving 80% of their organic traffic from search engines, being in the good graces of search engine algorithms is crucial. Working with Volusion website builder revealed, with a 93% SEO performance score, that my website was built with a lightweight framework, which makes it very easy for search engine algorithms to index my website.


Volusion is a leading e-commerce solutions provider that has been in the industry since the Dot Com Bubble. It has survived some of the most volatile times in the online business landscape and has thrived. It is positioned to help small businesses build into the future with its mobile-first, customizable website themes, dozens of technology and marketing design partners to integrate with, and an excellent team of experts to support you every step of the way.

Ease of Use

Seamlessness and ease. It’s what Volusion has always preached. Both in its payment integrations, shopping cart management, website builder, and every product that it has ever offered to customers. Using the website builder proves just that; from setup to publishing.


Volusion is one of the easiest website builders to set up. With just an email, you’re good to go. And you can begin immediately with the 14-day free trial page. No credit card deets are required. Firstly, however, you will be required to provide a little information about your business. Since the pricing plan is dependent on your annual revenue, you will be required to disclose that. Once you get that out of the way, you’ll find yourself in the dashboard and your creative adventures begin.


Designing a website means ensuring that the various elements of your web pages align with your brand identity. This includes texts, forms, buttons, images, and more.

Text Styling

Working with texts is super simple. All you have to do is click the text section that you want to edit and a window will pop up for you to work on those texts. Within this window, you can type, resize, and adjust the text as you see fit. Have a look at the video below to see how I maneuver the texts on my website.

Form Customization

By clicking one of the many “+” icons that pop up within the Website Designer, you can add a section containing forms. Once the form is on your website, you will be required to set up Google ReCaptcha to avoid spam and server-crashing form submissions.
However, you can easily add new fields and customize your form to be more interactive. Your ability to do all that is right on the left panel of the Designer interface, as shown in my video below.

Button Designing

When working on buttons, Volusion doesn’t offer as much creative freedom as other leading website builders. You can only choose from one of two predefined button design templates (Primary and secondary design templates). It’s understandable that buttons should look uniform across a website but everyone could use a little flexibility here and there. Here’s what it feels like to design a button on the Volusion Website Builder.

App Integration

To add apps, you can head right to the App Marketplace, where you can find your favorite apps. Although some other website builders offer hundreds of apps to their users, Volusion allows you to integrate just over 70 verified apps that matter from its marketplace. Other integrations can go through third-party connectors like Zapier.

Volusion App Marketplace

Customer Support

Volusion offers 24/7 support to its customers across multiple channels. From blogs to a wealth of step-by-step guides hosted on Salesforce, video tutorials on Youtube, and active human-connected technical support channels, Volusion is well-positioned to help users get the best out of its website builder.

Email Support

Volusion is big on email support. Their email address is always visible on their website for you to reach them. Immediately after I sent an email requesting more information about their Prime package, I was notified of an open ticket. Even though I sent the email outside official work hours, I received a response to the mail in less than 90 minutes. It’s not a record-breaking response time, but given my experience with email support, outside-work-hour responses to emails are like pearls in oyster shells.

Volusion support channels

Phone Support

The Volusion support team welcomes phone calls from its customers. Sadly, however, those using the Personal and Professional Plans are prohibited from calling the phone lines. Heartbreaking!
When I called the phone line, an expert connected with me on the phone almost immediately and the first thing he asked for was my support PIN, which you can find by hovering over your profile avatar on the top right corner of your dashboard.

Volusion support PIN

Once, I provided the PIN, the support expert immediately confirmed my current plan and offer his support accordingly. He was very professional and courteous. Much respect!

Live Chat

You can chat with an expert live, regardless of what pricing plan you’re using. This compensates greatly for the lack of phone support when you’re using the Personal or Professional plan. Who cares about phones when you can text, right?

Sadly, this support option isn’t accessible to users during the 14-day free trial. So, you need to actually pay for a plan before the live chat bubble will appear on your homepage.

The response from the support on this channel was timely and comprehensive. I even got connected to a real human in about 3 minutes. Smooth, isn’t it?

24/7 Help & Support
24/7 Help & Support
Enjoy 24/7 support via email and chat.
Phone Support
Phone Support
Live Online Chat
Live Online Chat
Connect with real humans in minutes.
Video Tutorials
Video Tutorials
Follow on YouTube where experts share real-time tutorials.
Detailed, interactive answers to common questions.
Enjoy monthly posts on Volusion Blog.
Features & Functionality

Volusion has dozens of features to offer its users. The website builder, for one, is a feature worth that has turned into a product of its own. Along with this web builder, customers can enjoy both sub-features and major features that are offered by this e-commerce solutions provider. Some of these features are highlighted below.

Mobile Responsiveness

Oftentimes, website builders automatically create an optimized mobile view for your website. This takes away the creative freedom to specifically design an intriguing mobile experience for website visitors. However, Volusion provides you with that creative freedom. The platform has a mobile view editor where you can tweak the mobile interface and grace your users with an experience that can be slightly different from the desktop.

Volusion Mobile responsiveness

Ecommerce Tools

Volusion is iconic for providing e-commerce solutions and have maintained that image while developing its website builder. This explains its pile of e-commerce tools to help small businesses run successfully. These e-commerce tools available on Volusion justify the price tags on its pricing plans.

The tools available on Volusion include inventory and customer management, order processing, marketing, gateways and payment processing, cart management, and reporting and analytic tools. All of these are designed to help business owners effectively manage their online stores.


The Volusion Marketplace is a space to access both third-party applications, and professional marketing and design services. You can employ the services of certified design or marketing agencies to build, design, and market your business. This will save you time and allow you to focus on other important aspects of your business.

Regarding third-party partner applications, Volusion integrates with up to 77 technology partners, including PayPal, Rocket Lawyer, Fair Point Payments, and many more. Most of these integrations are paid, of course. But, a handful is free of charge.

Volusion paid technology partners

Volusion Studio

Volusion has an in-house agency that specializes in design and marketing. This agency is known as Studio. And it is a pack of digital marketers and web designers with unparalleled expertise and experience to help you build and grow your online business while you focus on what matters most.


Volusion offers immensely powerful SEO tools built into its website builder. With this tool, you can make sure that your products, web pages, and categories are SEO-friendly. Most of all, it has a Sitemap indexing capability built into its technical framework. This way, all search engine crawlers can index all the pages of your website.

However, that doesn’t mean that you do not have the freedom to keep some of your web pages private and away from the prying eyes of search engines. The Volusion website builder gives access to an editable Robots.txt file. Within those files, you can prevent search engine crawlers from indexing certain pages on your website. And you don’t need any coding knowledge to make all these happen.

  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
  • Blogging
  • Online Stores
  • Automatic Website Building

From setting up to launching an online business, Volusion might just be the right option for you. Regardless of the slight creative limitation when building your website, you can do a lot more with the solutions offered by Volusion.

Talking (or better still, writing) about the e-commerce solutions available on Volusion, it’s safe to posit that this website builder is best suited for e-commerce businesses of all sizes.

Also, given that Volusion’s pricing plans are dependent on your annual Gross Merchant Value (GMV), the company has a better motivation to help you grow your business. This explains the enormous resources available in its Help Center, all designed to help small business climb the ladder of prosperity.

Augustine Ojeh
Author: Augustine Ojeh
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.

Volusion User Reviews

Eric D
51-200 employees
Used for: 6-12 months
02 Jan - 2021

Powerful but gets expensive fast

When we were small, it was the best thing since sliced bread but as we grew, it started to become prohibitively expensive.


Easy set up


It is often difficult to integrate with other services
- The bills kept piling up as we grew our user base

Hannh G
11-50 employees
Used for: Less than 6 months
17 Feb - 2021

Completely rebuilt our website

We left our old platform and decided to use Volusion to host our store and take advantage of the CRM. We have had no issues with it thus far.


It is difficult to design the website exactly as you want it

Linda M
11-50 employees
Used for: 2+ years
10 Jan - 2021

10 years strong and still love it

When we first got started in eCommerce, we stumbled on Volusion and it met our needs. We’ve been with the platform ever since and watched as the features expanded and it became more reliable.

Sarah F
11-50 employees
Used for: 2+ years
01 Apr - 2021

The best tool for eCommerce stores

I’ve used so many eCommerce tools since 2004 from custom designed sites to websites built with popular tools. Volusion is my go-to choice.