About Wix

Category: Logo Design
The Wix Logo Maker is one of the many features available on the platform that allows users to create professional logo designs. The company offers a DIY / logo generator design service. It is recommended to all types of business owners and entrepreneurs, especially those on a budget.

Company: Wix.com

Wix is a web development company creating software that helps small and medium-sized businesses establish an online presence through responsive website builders. The tools provided by Wix enable the seamless integration of SEO and digital marketing applications by average business owners with minimal technical experience. Founded in October 2006, and headquartered in Tel-Aviv, Israel, Wix has grown into a significant player in the global website development landscape. As a major milestone, it went public on the NASDAQ Global Market on November 6, 2006, with an estimated value of over $3.4 billion.

In-Depth Analysis

0 Overall
Price 4.0
Ease Of Use 5.0
Features 5.0
Support 4.5

Pros

  • Extremely user-friendly
  • 100% reversible & gives smart suggestions
  • Swift logo generation process
  • You can customize all aspects of the logo

Cons

  • Limited variety of layouts
  • Logos tend to have a similar look

Wix Comparisons

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Plans & Pricing

There are five different plans that Wix Logo Maker offers. They are Basic, Advanced, Value, Professional, and Deluxe. The Basic and Advanced Plan are one-time payments. Value, Professional, and Deluxe are all premium plans that are paid on a yearly basis. 

Basic
$20
One-time Payment
Advanced
$50
One-time Payment
Value
$11
/mo
14-day FREE trial
Professional
$16
/mo
14-day FREE trial
Deluxe
$24
/mo
14-day FREE trial

Basic

The basic plan is the cheapest plan available and goes for a flat fee of $20. It includes 8 standard logo files (5000 x 5000 PNG) meant for full commercial use. Additionally, you can choose from either a white, black, or transparent background for your logo.

Advanced

This plan goes for $50. All the perks of the basic packages are included. However, it also offers resizable logo files (SVG vector files) in multiple colors, to print on anything. Additionally, it includes logo files for social media.

Value

This plan goes for $11 a month. It includes standard, resizable logo files (SVG vector files), stationery, business cards, print advertising, and logo files for social media that come in 40 different sizes. The logos come in different backgrounds, and you would get a different version for your watermark, email signature, and favicon.

You will also receive a Wix Combo Website Plan, which includes a customized premium website and the ability to connect to your domain or get a fresh one from Wix. It comes with 3 GB of storage and 2 GB of bandwidth.

Professional

This plan goes for 16$ a month. It includes standard, resizable logo files (SVG vector files), stationery, business cards, print advertising, and logo files for social media that come in 40 different sizes. The logos come in different backgrounds, and you would get a different version for your watermark, email signature, and favicon.
You will receive a Wix Unlimited Website Plan, which includes a customized premium website and the ability to connect to your domain or get a fresh one from Wix. It comes with 10GB storage, ad vouchers, and unlimited bandwidth.

Deluxe

This plan goes for $24 a month. All the perks of the professional package are included. However, this plan also grants you priority customer support and a professional designer edit.

Ease of Use

The Wix Logo Maker is incredibly user-friendly. Little to no design or technical knowledge is needed to create or customize a logo. The tool also explains the process in a well-mannered approach, thus ensuring that users can easily navigate the Logo Maker.

Customer Support

Wix does an excellent job in terms of customer support. There is a section highly detailed on their page, specifically on support. The methods for contacting support channels include phone, email, and ticketing service. Live chat with the support team might be a possibility soon.

Additional customer support:
Community Forum
The community is both active and friendly. You can reach out to other users here to discuss your questions.

Blog
The blog is updated frequently and features enlightening topics related to design.

24/7 Help & Support
24/7 Help & Support
Support is offered to all clients 24/7
Phone Support
Phone Support
You can reach customer support via phone at any time
Email
Email
There is a devoted customer support email
Video Tutorials
Video Tutorials
There are various videos on the company's YouTube channel
FAQ
FAQ
Detailed section for Q&A is available on Wix's website
Features & Functionality
General Features
Portfolio and Experience

The tool does not offer much functionality to create a genuinely outstanding logo. All the logos share a familiar 2-dimensional feel without a massive artistic touch. In terms of branding, the tool has a limited variety of layouts, thereby reducing creative output. The final version usually comes with both a text and a symbol. However, the merit is you don’t need any special skills to create a logo.

Design Process

The process of designing your logo is quite simple. It takes about 3-5 minutes on average to finish creating your logo. These changes are reversible so that you can rest easy if you make a mistake or wish to go back to make changes.

The design steps for creating your logo with Wix are:
1. Register with Wix free account.
2. Type in your business name and tagline
3. Specify what kind of business you are designing the Logo for. If there is more than one answer, state all of them and separate them by commas.
4. Choose all the terms associated with your business. The options available are: Creative, Techy, Hipster, Formal, Dynamic, Fun, Modern, Playful, Timeless, and Fresh. These options help to coordinate the style and give color choices for the Logo.
5. Take a look at a few logos and ”like” or “dislike” them.
6. Explain your branding needs by ticking all the boxes where you intend to make use of your logos, such as social media accounts or business cards.

The tool will process the result and come up with some ideas for your logo. Select the one you like and then begin to customize.

You can also customize all aspects of the logo (position, icon, background, font, and so forth). Your pricing plan would determine how many versions of the logo you can receive. These include SVG vector files, which you can use for customization in the future, and commercial use such as business cards, print advertising, etc. You can also receive up to 40+ social media-compatible logo files.

Features
  • Do it yourself
  • Drag-and-drop tool
  • Multiple templates
  • Design service (DIFM)
  • Multiple revisions
  • Multiple design concepts
  • Multiple designers on your project
  • Direct communication with design team
  • Marketplace
  • High-res file types
  • Royalty-free usage
  • Professional design experience
  • Customer testimonials
Final Logo
Features
  • Vector format
  • PNG transparent background
  • Black & white format
  • Color options
  • Font & color codes
  • Ownership of design rights
  • Icon design
  • Business card design
  • Letterhead design
  • Social media banner
Verdict

The Wix Logo Maker is an excellent tool that would help you quickly create, edit and finish your logo hassle-free. The tool’s cost-effective nature makes it a suitable choice for small business owners and entrepreneurs by giving the means to kick-start their branding strategy with a good quality logo. While the style variation, layout, and artistic sense are not visible, the tool instead seeks to offer an affordable and quick means to get you up to speed in your start-up process with the possibility to make desired changes to the logo in the future.

Justice Ekaeze
Author: Justice Ekaeze
Justice Ekaeze is a freelance content writer who has worked for specialized content agencies such as Skypublishers and Copypress. Over the years, Justice has gained extensive experience in the world of content writing. He’s handled several projects in a diverse range of niches, including B2B Marketing, FinTech, Cryptocurrency, Tech, and Automotive, amongst others. He is interested in a wide range of fields, from education and online marketing to personal entrepreneurship. In his free time, he likes to play soccer, e-games and enjoy a good show.

Wix User Reviews

A
Alexa H
02-10 employees
Used for: 1-2 years
28 Apr - 2021

Highly recommend

I own and run a little delivery food business. I was looking for some branding direction when I stumbled upon Wix and its logo maker tool. In just a couple of minutes, I had a stunning and fresh logo that I now use on my site, business cards, and even on

Pros

Simple interface and great file selection with the plan that I paid for.

Cons

Nothing bad to report. I was very pleased with my experience.

D
David P
11-50 employees
Used for: 6-12 months
20 Apr - 2021

Easy and dynamic

I am very happy with the end result. My logo is classic and beyond what I could have ever imagined. I am glad that I went with the avenue of creating the logo myself because Wix made is so easy and enjoyable.

Pros

Customization was pretty good. Flexible editor as well with plenty of options.

Cons

Had to end up purchasing a plan with a higher cost due to the file size that I needed

S
Samuel O
No employees
Used for: Less than 6 months
01 Apr - 2021

Lacks some functionality but overall good

Once in the editor, I was able to customize every single aspect of the logo and reverse all the choices if I needed.

Pros

No design skills needed to use this tool, just an eye for what you want and works with your business.

Cons

I felt that most suggestions were flat and lacked dimension or uniqueness. What I ended up buying was simple though which in the end is all I needed.

D
David P
02-10 employees
Used for: 6-12 months
18 Mar - 2021

My logo turned out great!

I have gotten so many compliments on my logo and branding. Thank you Wix for this amazing tool to create logos. I've now used it multiple times for different projects and sites of mine.

Pros

Truly only took a few min to generate my dream logo.

K
Krista J
11-50 employees
Used for: Less than 6 months
20 Mar - 2021

Wish there was more layouts

I designed my logo using Wix's logo maker. Once in editor, you have a lot of room to play and mess with the colors, shapes, etc. However, I would have liked more personalization question to begin the process with.

Pros

The price was good for the value of the logo. I use mine in many forms and on many outlets. Very versatile and easy to edit.

Cons

Needs more layout options