About Wix.com

Category: Web Design Software
Wix is an innovative website-building platform that allows users to easily and quickly create attractive and powerful websites using drag-and-drop tools and a wide variety of customizable templates. With Wix, you can create stunning websites without any technical or design experience.

Company: Wix.com

Wix is a web development company creating software that helps small and medium-sized businesses establish an online presence through responsive website builders. The tools provided by Wix enable the seamless integration of SEO and digital marketing applications by average business owners with minimal technical experience. Founded in October 2006, and headquartered in Tel-Aviv, Israel, Wix has grown into a significant player in the global website development landscape. As a major milestone, it went public on the NASDAQ Global Market on November 6, 2006, with an estimated value of over $3.4 billion.

In-Depth Analysis

0 Overall
Price 5.0
Performance 4.0
Ease Of Use 5.0
Features 5.0
Support 4.5


  • Very easy to use
  • eCommerce functions for any size business
  • Hundreds of professionally designed templates


  • Ads on Free version
  • Third-party apps and services may not be available
  • No real-time collaboration

Wix.com Comparisons

Plans & Pricing

Wix offers 1 free plan, 4 Premium Plans, 3 Business Premium Plans, and an Enterprise plan.

The free plan gives you access to a fully capable website builder and hosting and the ability to use a custom domain. The Combo plan gives you access to an online store, additional storage, and more website features. The Unlimited plan offers even more features, such as unlimited bandwidth and 10GB of storage. The Pro plan includes professional web design services, advanced SEO tools, a custom website logo, and more. The VIP plan adds VIP support and priority response.

The enterprise plan is tailored to businesses that need comprehensive website tools and features. Prices range from free for the basic plan to $500/month for the enterprise plan.

The table below highlights the prices and features of the Free and Premium website plans.

All Premium Plans come with a 14-day money-back guarantee.

  • Up to 500MB of storage
  • Online customer support
14-Day Money-Back Guarantee
  • Everything in the Free plan
  • Custom domain
  • Free domain for 1 year
  • Remove Wix ads
  • Free SSL certificate
  • 30 min of video
  • 2Gb storage
14-Day Money-Back Guarantee
  • Everything in the Combo plan
  • Ad vouchers
  • Site Booster app
  • Free for 1 Year
  • Visitor Analytics app
  • 1 hour of video
  • 5Gb storage
14-Day Money-Back Guarantee
  • Everything in the Unlimited plan
  • Professional logo
  • Social media logo files
  • Events Calendar app Free for 1 Year
  • 2 hours of video
  • 50Gb storage
14-Day Money-Back Guarantee
  • Everything in the Pro plan
  • Priority customer care
  • 5 hours of video
  • 100Gb of storage


Performance on the Wix site and Editor were excellent. I used the builder on multiple wifi networks and did not experience lag at any point. For a live demo, see Drag & Drop Editor video below.


Adding a collaborator was simple via the admin dashboard. I did, however, hit a slight snag attempting to use the collaboration feature in real-time. The Editor would only allow one user on the page at a time. Click the video for details:

Ease of Use

Initial Sign-Up

Initial sign-up and setup are easy with just a few clicks. I was working within the Free version of the Editor within minutes. Check out this video to see the signup process:

Templates & Themes

The Wix Library includes over 800 designer templates in multiple use categories. Click the video for a quick walk-through of its template library:

Drag & Drop Editor

The drag-and-drop editor in Wix might be the most intuitive I’ve ever used. It has a simple interface and responds instantly to edits. For a live demo, click the video:

Code Editing

Wix is primarily a design tool, but it does allow for code editing. Upon enabling Dev Mode, the user is shown a split code-preview interface for easy editing. Click the video to see it live:

Customer Support

Wix offers multiple customer support options, including live chat with Wix experts, a detailed knowledge base, and a support forum. They also have a YouTube Channel with helpful video tutorials.

The following video highlights some of their learning resources:

Chat Support

Wix has a floating AI chatbot function on each page for easy access. After asking the AI several questions, I was prompted to schedule a call-back with a customer service agent.

Phone Support

After requesting a call-back through the chatbot, I received a call in less than 2 minutes. The agent was helpful and quickly answered my collaboration questions.


Wix has a dedicated forum where users can ask questions, share insights, and post about new updates.

24/7 Help & Support
24/7 Help & Support
AI Chatbot w/option to receive a call-back.
Phone Support
Phone Support
Via chatbot
Live Online Chat
Live Online Chat
There is a live chat
Video Tutorials
Video Tutorials
Dedicated Wix YouTube Channel
Accessible through the website
Information building and monetizing your website
Features & Functionality
Design Features

Wix is a powerful and user-friendly tool that offers a range of features and functionalities to help designers create and prototype user experiences. It is widely used and supported in the design industry and is regularly updated with new features and improvements. It has all the eCommerce, Social, Content Management, and Marketing tools one needs in one place.

  • Pre-Built Templates
  • Mockup Templates
  • Customization Ability
  • Customized Branding
  • Drag and Drop Editor
  • Collaborative Editing
Content Features
  • Media Management
  • Content/Media Library
  • Content Management System
  • Scheduling Tool
  • User Management
  • Rich Text Editor
Marketing Features
  • E-Commerce
  • Hosting
  • Domain Name
  • Marketing Tools
  • SEO Tools
  • Site Analytics
Integrations & Addons
  • Plug-ins/Widgets
  • Email Integration
  • WordPress Integration
  • Marketing Integration
  • Social Media Integration
Coding Features
  • CSS
  • HTML
  • JavaScript
  • Syntax Highlighting

Wix offers hundreds of professionally designed templates, Wix Code for website customization, advanced design tools, eCommerce features, SEO tools, and 24/7 support from Wix experts. Additionally, it provides domain registration and web hosting services. It is truly a one-stop shop for any small business or user who needs a professional website. To date, Wix is my favorite builder.

Lee Payton
Author: Lee Payton
Lee Payton is a Marine Corps veteran, private investigator, 501(c)(3) vice president, marketing director, and entrepreneur. During his government years, he worked at the White House, deployed following the 9/11 terror attacks, and rose through the ranks to several managerial positions. He founded four successful businesses in the private sector, including a private investigative agency, a non-profit organization to conduct human trafficking rescues, a medical concierge service, and a digital marketing agency. He specializes in the formation, marketing, and growth of new businesses.
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